People's Postcode Lottery
Encyclopedia
The People’s Postcode Lottery is a postcode-based subscription lottery
which operates in Scotland
, England
and Wales
. It is run by
Novamedia BV, an international charity
lottery
operator based in The Netherlands. The first UK draws started in 2005.
in The Netherlands, Svenska Postkod Lotteriet in Sweden
and People’s Postcode Lottery in Great Britain
.
People’s Postcode Lottery launched in the North of England
in 2005 and expanded into Scotland
in 2007. It was launched in Wales
in July 2010. The lottery was established to raise money for charity and increase awareness of the work of its charity partners.
sales go to charities in Scotland
, England
and Wales
. The money raised by players in each country is used for charities in that country.
The Lottery’s charity partners include Maggie’s Cancer Caring Centres
in England, Scotland and Wales, Missing People in England, Scotland and Wales, CHILDREN 1st
, Children North East
, Scottish Wildlife Trust
, Northumberland Wildlife Trust
, Yorkshire Wildlife Trust
, Daisy Chain, WWF
, Yorkshire Dales Millennium Trust and People’s Postcode Trust.
The People’s Postcode Trust is a grant-giving charity which launched in April 2009. The Trust is funded entirely by players of People’s Postcode Lottery. It provides funding of between £500 and £10,000 (£5,000 in Wales) to charities and community groups so that they can implement three month projects which benefit local communities.
As of December 2010, players of People’s Postcode Lottery have raised over £10 million for charity. As the Lottery grows, it plans to bring on more charitable partners to benefit from the funds raised.
ambassadors and Street Prize presenters. Current ambassadors include: Kaye Adams
, Janet Ellis
, Lesley Garrett
, Paul Hudson
, Lorraine Kelly
, Louise Minchin
, Chris Packham
, John Michie
, Gavin Hastings
, Libby McArthur
, Mark Beaumont
, Penny Smith
, Simon Rouse
and Pauline Quirke
.
Street Prize presenters Judie McCourt, Jean Johansson and Scott Quinnell
visit People’s Postcode Lottery winners to present them with their cheques, attend Postcode Rollover events and take part in People’s Postcode Lottery advertising campaigns.
or pay by credit card
or debit card
and their postcode is entered into five draws each month. A monthly ticket for the lottery costs £10 (£2 per draw).
In each draw, one postcode (eg AB1 2DC) is drawn at random as the Street Prize winner. All players with that postcode win a share of the £30,000 Street Prize. All players in the winning postcode sector (eg AB1 2) share a £5,000 Sector Prize.
The prize money is divided between tickets. For example Mrs Jones plays with 3 tickets while her neighbours, Mr Smith, Mr MacDonald and Miss Evans all play with one ticket each. If their postcode is drawn as a Street Prize winner, Mrs Jones would receive £15,000 while Mr Smith, Mr MacDonald and Miss Evans would each get £5,000.
Other prizes include Postcode Bonus Streets, Postcode Party Streets and Winning Postcodes. In every draw:
Several times a year, People’s Postcode Lottery holds Postcode Rollover events with a minimum prize pot of £1 million. Prize winners are announced at Postcode Rollover party events which take place in or near the winning postcode. Half the prize money is shared between players in the winning postcode and the rest is split between players in the winning postcode sector.
In accordance with Gambling Act 2005
restrictions, the maximum amount which can be won by a single People’s Postcode Lottery ticket is £400,000, or 10% of the total draw proceeds.
’ a quiz show
hosted by Angus Purden
on STV.
and commercial broadcasters to support the promotion of their Lotteries. Novamedia inspired and paid Endemol
to produce TV game show
s such as ‘Deal or No Deal
’ and ‘1 vs 100’.
Lottery
A lottery is a form of gambling which involves the drawing of lots for a prize.Lottery is outlawed by some governments, while others endorse it to the extent of organizing a national or state lottery. It is common to find some degree of regulation of lottery by governments...
which operates in Scotland
Scotland
Scotland is a country that is part of the United Kingdom. Occupying the northern third of the island of Great Britain, it shares a border with England to the south and is bounded by the North Sea to the east, the Atlantic Ocean to the north and west, and the North Channel and Irish Sea to the...
, England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...
and Wales
Wales
Wales is a country that is part of the United Kingdom and the island of Great Britain, bordered by England to its east and the Atlantic Ocean and Irish Sea to its west. It has a population of three million, and a total area of 20,779 km²...
. It is run by
Novamedia BV, an international charity
Charity (practice)
The practice of charity means the voluntary giving of help to those in need who are not related to the giver.- Etymology :The word "charity" entered the English language through the Old French word "charité" which was derived from the Latin "caritas".Originally in Latin the word caritas meant...
lottery
Lottery
A lottery is a form of gambling which involves the drawing of lots for a prize.Lottery is outlawed by some governments, while others endorse it to the extent of organizing a national or state lottery. It is common to find some degree of regulation of lottery by governments...
operator based in The Netherlands. The first UK draws started in 2005.
History
The Postcode Lottery format was introduced by Dutch company Novamedia BV, which launched its first postcode lottery in The Netherlands in 1989. Novamedia now runs three postcode-based charity lotteries, Nationale Postcode LoterijNationale Postcode Loterij
The Nationale Postcode Loterij is a national lottery of the Netherlands. It was founded in 1989 by Novamedia, a marketing agency for charitable organizations...
in The Netherlands, Svenska Postkod Lotteriet in Sweden
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....
and People’s Postcode Lottery in Great Britain
Great Britain
Great Britain or Britain is an island situated to the northwest of Continental Europe. It is the ninth largest island in the world, and the largest European island, as well as the largest of the British Isles...
.
People’s Postcode Lottery launched in the North of England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...
in 2005 and expanded into Scotland
Scotland
Scotland is a country that is part of the United Kingdom. Occupying the northern third of the island of Great Britain, it shares a border with England to the south and is bounded by the North Sea to the east, the Atlantic Ocean to the north and west, and the North Channel and Irish Sea to the...
in 2007. It was launched in Wales
Wales
Wales is a country that is part of the United Kingdom and the island of Great Britain, bordered by England to its east and the Atlantic Ocean and Irish Sea to its west. It has a population of three million, and a total area of 20,779 km²...
in July 2010. The lottery was established to raise money for charity and increase awareness of the work of its charity partners.
Charities
20% of the proceeds from People’s Postcode Lottery ticketTicket (admission)
A ticket is a voucher that indicates that one has paid for admission to an event or establishment such as a theatre, movie theater, amusement park, zoo, museum, concert, or other attraction, or permission to travel on a vehicle such as an airliner, train, bus, or boat, typically because one has...
sales go to charities in Scotland
Scotland
Scotland is a country that is part of the United Kingdom. Occupying the northern third of the island of Great Britain, it shares a border with England to the south and is bounded by the North Sea to the east, the Atlantic Ocean to the north and west, and the North Channel and Irish Sea to the...
, England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...
and Wales
Wales
Wales is a country that is part of the United Kingdom and the island of Great Britain, bordered by England to its east and the Atlantic Ocean and Irish Sea to its west. It has a population of three million, and a total area of 20,779 km²...
. The money raised by players in each country is used for charities in that country.
The Lottery’s charity partners include Maggie’s Cancer Caring Centres
Maggie's centres
Maggie's Cancer Caring Centres are a network of drop-in centres in Great Britain, whichaim to help anyone who has been affected by cancer. They are not intended as a replacement for conventional cancer therapy, but as a caring environment that can provide support, information and practical advice...
in England, Scotland and Wales, Missing People in England, Scotland and Wales, CHILDREN 1st
Children 1st
Children 1st is a Scottish charity which aims to give every child in Scotland a safe and secure childhood. Also known as the Royal Scottish Society for Prevention of Cruelty to Children , Children 1st supports families under stress, protects children from harm and neglect, promotes children’s...
, Children North East
Children North East
Children North East is a registered charity based in Newcastle upon Tyne, England. The focus of the charity is to provide help and funding, through community based projects, to families, children and young people in the region who are experiencing a range of problems and difficulties in their lives...
, Scottish Wildlife Trust
Scottish Wildlife Trust
The Scottish Wildlife Trust is a registered charity dedicated to conserving the wildlife and natural environment of Scotland.-Description:The Scottish Wildlife Trust has over 32,800 members...
, Northumberland Wildlife Trust
Northumberland Wildlife Trust
Northumberland Wildlife Trust was established in 1971 to help conserve and protect the wildlife of Northumberland, Newcastle upon Tyne and North Tyneside in the UK...
, Yorkshire Wildlife Trust
Yorkshire Wildlife Trust
The Yorkshire Wildlife Trust is a wildlife trust covering the traditional county of Yorkshire, England.The Trust is part of the UK-wide partnership of 47 Wildlife Trusts.It was formed in 1946, as the Yorkshire Naturalists’ Trust, essentially to preserve its first nature reserve Askham Bog on the...
, Daisy Chain, WWF
World Wide Fund for Nature
The World Wide Fund for Nature is an international non-governmental organization working on issues regarding the conservation, research and restoration of the environment, formerly named the World Wildlife Fund, which remains its official name in Canada and the United States...
, Yorkshire Dales Millennium Trust and People’s Postcode Trust.
The People’s Postcode Trust is a grant-giving charity which launched in April 2009. The Trust is funded entirely by players of People’s Postcode Lottery. It provides funding of between £500 and £10,000 (£5,000 in Wales) to charities and community groups so that they can implement three month projects which benefit local communities.
As of December 2010, players of People’s Postcode Lottery have raised over £10 million for charity. As the Lottery grows, it plans to bring on more charitable partners to benefit from the funds raised.
Ambassadors
The People’s Postcode Lottery has a number of celebrityCelebrity
A celebrity, also referred to as a celeb in popular culture, is a person who has a prominent profile and commands a great degree of public fascination and influence in day-to-day media...
ambassadors and Street Prize presenters. Current ambassadors include: Kaye Adams
Kaye Adams (presenter)
Kaye Adams is a Scottish television presenter, best known for presenting Loose Women from 1999 to 2006.-Early life:...
, Janet Ellis
Janet Ellis
Janet Ellis is a British television presenter and actress, who appeared on BBC children's television in the 1980s, including a four year period as a presenter on Blue Peter, a role she won after hosting the award-winning children's programme Jigsaw.- Early life :Ellis's father was a soldier,...
, Lesley Garrett
Lesley Garrett
Lesley Garrett CBE is an English musician, broadcaster and media personality.- Early life :Garrett was born in the town of Thorne near Doncaster in South Yorkshire, into a musical family. She attended Thorne Grammar School, where she performed in school plays and musicals. As she grew up she...
, Paul Hudson
Paul Hudson
Paul David Hudson is a weather presenter for BBC Yorkshire and BBC Yorkshire and Lincolnshire in England.-Education:...
, Lorraine Kelly
Lorraine Kelly
Lorraine Kelly is a Scottish television presenter, journalist and actress, best known as a presenter for TV-am, and later GMTV and ITV Breakfast, on Lorraine.-Early life:...
, Louise Minchin
Louise Minchin
Louise Minchin is an English journalist and presenter. She is currently a regular presenter on the BBC News channel, as well as being the main relief presenter for the BBC News at One and BBC Breakfast and a guest presenter on The One Show.-Early life:Born Louise Grayson in 1968 in Hong Kong , to...
, Chris Packham
Chris Packham
Christopher George "Chris" Packham is an English naturalist, nature photographer, television presenter and author. He is the brother of fashion designer, Jenny Packham...
, John Michie
John Michie
John Michie is a Scottish television and film actor, best known for his role as DI Robbie Ross in the STV Scottish detective television series Taggart and for playing Karl Munro in Coronation Street.-Early life:...
, Gavin Hastings
Gavin Hastings
Andrew Gavin Hastings, OBE is a former Scotland rugby union player. He is frequently considered one of the best, if not the best, rugby player to come out of Scotland. His nickname is "Big Gav".Hastings was born in Edinburgh...
, Libby McArthur
Libby McArthur
Libby McArthur is a Scottish actress. She is well known for her portrayal of Gina Hamilton in Scottish soap opera River City, a character she has played since the show's inception in September 2002. Other television appearances include Taggart, Looking After Jo Jo, Doctor Finlay, and Rab C....
, Mark Beaumont
Mark Beaumont (cyclist)
Mark Beaumont is a record-breaking long-distance British cyclist. He held the record for cycling round the world, completing his route on 15 February 2008, having taken 194 days and 17 hours...
, Penny Smith
Penny Smith
Penelope Jane Smith is an English television presenter and newsreader. She has worked on the breakfast TV show GMTV, for Sky News and for Classic FM.-Early life:...
, Simon Rouse
Simon Rouse
Simon Rouse is an English actor, best known for playing the role of Superintendent Jack Meadows in the long-running ITV police drama The Bill....
and Pauline Quirke
Pauline Quirke
Pauline Perpetua Quirke is a British actress. She is best known for her role as Sharon in the comedy series Birds of a Feather, alongside her lifelong friend and frequent acting partner Linda Robson...
.
Street Prize presenters Judie McCourt, Jean Johansson and Scott Quinnell
Scott Quinnell
Scott Quinnell is a former Welsh international rugby league and rugby union player, who was a number 8 for Wales, Llanelli RFC, the Llanelli Scarlets and the Lions. He scored 11 tries for Wales and captained his country on 7 occasions in rugby union.-Biography:Scott is the son of former Welsh...
visit People’s Postcode Lottery winners to present them with their cheques, attend Postcode Rollover events and take part in People’s Postcode Lottery advertising campaigns.
How it Works
People’s Postcode Lottery is a charity subscription lottery. Players sign up by monthly direct debitDirect debit
A direct debit or direct withdrawal is an instruction that a bank account holder gives to his or her bank to collect an amount directly from another account. It is similar to a direct deposit but initiated by the beneficiary...
or pay by credit card
Credit card
A credit card is a small plastic card issued to users as a system of payment. It allows its holder to buy goods and services based on the holder's promise to pay for these goods and services...
or debit card
Debit card
A debit card is a plastic card that provides the cardholder electronic access to his or her bank account/s at a financial institution...
and their postcode is entered into five draws each month. A monthly ticket for the lottery costs £10 (£2 per draw).
In each draw, one postcode (eg AB1 2DC) is drawn at random as the Street Prize winner. All players with that postcode win a share of the £30,000 Street Prize. All players in the winning postcode sector (eg AB1 2) share a £5,000 Sector Prize.
The prize money is divided between tickets. For example Mrs Jones plays with 3 tickets while her neighbours, Mr Smith, Mr MacDonald and Miss Evans all play with one ticket each. If their postcode is drawn as a Street Prize winner, Mrs Jones would receive £15,000 while Mr Smith, Mr MacDonald and Miss Evans would each get £5,000.
Other prizes include Postcode Bonus Streets, Postcode Party Streets and Winning Postcodes. In every draw:
- 15 Bonus Street postcodes are drawn and every player in each winning postcode wins £100 per ticket.
- 25 Party Streets postcodes are drawn and every player in each winning postcode wins £50 per ticket. A further
- 500 winning postcodes are drawn and every player in each winning postcode wins £2 per ticket.
Several times a year, People’s Postcode Lottery holds Postcode Rollover events with a minimum prize pot of £1 million. Prize winners are announced at Postcode Rollover party events which take place in or near the winning postcode. Half the prize money is shared between players in the winning postcode and the rest is split between players in the winning postcode sector.
In accordance with Gambling Act 2005
Gambling Act 2005
The Gambling Act 2005 is an Act of the Parliament of the United Kingdom. It mainly applies to England and Wales, and to Scotland, and is designed to control all forms of gambling...
restrictions, the maximum amount which can be won by a single People’s Postcode Lottery ticket is £400,000, or 10% of the total draw proceeds.
Postcode Challenge
The People’s Postcode Lottery sponsors and funds the ‘Postcode ChallengePostcode Challenge
Postcode Challenge is a Scottish television game show presented originally by Carol Smillie and currently by Angus Purden, produced by STV Productions for broadcast on STV.-Format:...
’ a quiz show
Quiz Show
Quiz Show is a 1994 American historical drama film produced and directed by Robert Redford. Adapted by Paul Attanasio from Richard Goodwin's memoir Remembering America, the film is based upon the Twenty One quiz show scandal of the 1950s...
hosted by Angus Purden
Angus Purden
Angus Purden is a Scottish television presenter. A teenage Mr. Scotland and model, he wrote for a local evening newspaper and is now best known for presenting do-it-yourself and Scottish lottery shows...
on STV.
TV Sponsorship
Over the years, Novamedia has worked with a number of leading TV production companies and publicPublic
In public relations and communication science, publics are groups of individuals, and the public is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science,...
and commercial broadcasters to support the promotion of their Lotteries. Novamedia inspired and paid Endemol
Endemol
Endemol is an international television production and distribution company based in the Netherlands, with subsidiaries and joint ventures in 23 countries, including the United Kingdom, the United States, France, Mexico, Spain, Italy, Germany, Brazil, Chile, Argentina, Dominican Republic, Poland,...
to produce TV game show
Game show
A game show is a type of radio or television program in which members of the public, television personalities or celebrities, sometimes as part of a team, play a game which involves answering questions or solving puzzles usually for money and/or prizes...
s such as ‘Deal or No Deal
Deal or No Deal
Deal or No Deal is the name of several closely related television game shows, the first of which was the Dutch Miljoenenjacht produced by Dutch producer Endemol. It is played with up to 26 cases with certain sums of money...
’ and ‘1 vs 100’.