The Olympics on Seven is the branding for Olympic Games

Olympic Games

The Olympic Games is a major international event featuring summer and winter sports, in which thousands of athletes participate in a variety of competitions. The Olympic Games have come to be regarded as the world’s foremost sports competition where more than 200 nations participate...

 coverage produced by Seven Sport

Seven Sport

Seven Sport is the brand that all sporting events broadcast on the Seven Network are broadcast under.-History:The Seven Network is a major player in Australian sports broadcasting. Before 1999, Seven telecasted all matches of the Australian Football League. However, in 2000 Nine and pay TV provider...

.

Overview

Seven has exclusive Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

n free-to-air

Free-to-air

Free-to-air describes television and radio services broadcast in clear form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscription or one-off fee...

, pay television, online and mobile telephony

Mobile phone

A mobile phone is a device which can make and receive telephone calls over a radio link whilst moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile network operator...

 broadcast rights to the 2008 Summer Olympics

2008 Summer Olympics

The 2008 Summer Olympics, officially known as the Games of the XXIX Olympiad, was a major international multi-sport event that took place in Beijing, China, from August 8 to August 24, 2008. A total of 11,028 athletes from 204 National Olympic Committees competed in 28 sports and 302 events...

 in Beijing

Beijing

Beijing , also known as Peking , is the capital of the People's Republic of China and one of the most populous cities in the world, with a population of 19,612,368 as of 2010. The city is the country's political, cultural, and educational center, and home to the headquarters for most of China's...

. The live telecast of the XXIX Olympiad was shared by both the Seven Network and SBS Television. Seven broadcast the opening and closing ceremonies and mainstream sport's including swimming

Swimming (sport)

Swimming is a sport governed by the Fédération Internationale de Natation .-History: Competitive swimming in Europe began around 1800 BCE, mostly in the form of the freestyle. In 1873 Steve Bowyer introduced the trudgen to Western swimming competitions, after copying the front crawl used by Native...

, athletics, rowing

Rowing (sport)

Rowing is a sport in which athletes race against each other on rivers, on lakes or on the ocean, depending upon the type of race and the discipline. The boats are propelled by the reaction forces on the oar blades as they are pushed against the water...

, cycling

Cycling

Cycling, also called bicycling or biking, is the use of bicycles for transport, recreation, or for sport. Persons engaged in cycling are cyclists or bicyclists...

 and gymnastics

Gymnastics

Gymnastics is a sport involving performance of exercises requiring physical strength, flexibility, agility, coordination, and balance. Internationally, all of the gymnastic sports are governed by the Fédération Internationale de Gymnastique with each country having its own national governing body...

. In stark contrast, SBS TV

SBS TV

SBS One is a national public television channel in Australia. Launched on 24 October 1980, it is the responsibility of SBS's television division, and is available nationally...

 provided complementary coverage focused on long-form events such as football

Football (soccer)

Association football, more commonly known as football or soccer, is a sport played between two teams of eleven players with a spherical ball...

, road cycling

Road cycling

Road cycling is the most widespread form of cycling. It includes recreational, racing, and utility cycling. Road cyclists are generally expected to obey the same rules and laws as other vehicle drivers or riders and may also be vehicular cyclists....

, volleyball

Volleyball

Volleyball is a team sport in which two teams of six players are separated by a net. Each team tries to score points by grounding a ball on the other team's court under organized rules.The complete rules are extensive...

, and table tennis

Table tennis

Table tennis, also known as ping-pong, is a sport in which two or four players hit a lightweight, hollow ball back and forth using table tennis rackets. The game takes place on a hard table divided by a net...

.

On October 13, 2007, the International Olympic Committee

International Olympic Committee

The International Olympic Committee is an international corporation based in Lausanne, Switzerland, created by Pierre de Coubertin on 23 June 1894 with Demetrios Vikelas as its first president...

 announced that the Nine Network

Nine Network

The Nine Network , is an Australian television network with headquarters based in Willoughby, a suburb located on the North Shore of Sydney. For 50 years since television's inception in Australia, between 1956 and 2006, it was the most watched television network in Australia...

, in joint partnership with subscription television provider Foxtel

Foxtel

Foxtel is an Australian pay television company, operating cable, direct broadcast satellite television and IPTV services. It was formed in 1995 through a joint venture established between Telstra and News Corporation....

, has secured broadcasting rights for the 2010 Winter Olympics

2010 Winter Olympics

The 2010 Winter Olympics, officially the XXI Olympic Winter Games or the 21st Winter Olympics, were a major international multi-sport event held from February 12–28, 2010, in Vancouver, British Columbia, Canada, with some events held in the suburbs of Richmond, West Vancouver and the University...

 and the 2012 Summer Olympics

2012 Summer Olympics

The 2012 Summer Olympic Games, officially known as the "London 2012 Olympic Games", are scheduled to take place in London, England, United Kingdom from 27 July to 12 August 2012...

.

Awards and honors

During its time as the broadcaster of the Olympic Games, it has won the Olympic Golden Rings for the Best Television coverage for the best television programme during the 2004 Olympic Games

2004 Summer Olympics

The 2004 Summer Olympic Games, officially known as the Games of the XXVIII Olympiad, was a premier international multi-sport event held in Athens, Greece from August 13 to August 29, 2004 with the motto Welcome Home. 10,625 athletes competed, some 600 more than expected, accompanied by 5,501 team...

 in Athens

Athens

Athens , is the capital and largest city of Greece. Athens dominates the Attica region and is one of the world's oldest cities, as its recorded history spans around 3,400 years. Classical Athens was a powerful city-state...

.

During the 2006 Olympics

2006 Winter Olympics

The 2006 Winter Olympics, officially known as the XX Olympic Winter Games, was a winter multi-sport event which was celebrated in Turin, Italy from February 10, 2006, through February 26, 2006. This marked the second time Italy hosted the Olympic Winter Games, the first being the VII Olympic Winter...

 in Turin

Turin

Turin is a city and major business and cultural centre in northern Italy, capital of the Piedmont region, located mainly on the left bank of the Po River and surrounded by the Alpine arch. The population of the city proper is 909,193 while the population of the urban area is estimated by Eurostat...

, Seven and NBC Universal

NBC Universal

NBCUniversal Media, LLC is a media and entertainment company engaged in the production and marketing of entertainment, news, and information products and services to a global customer base...

 were the major recipients of the Golden Rings; with Seven taking the Golden Rings for the best Olympic Programme, the Silver Rings for the best Olympic feature (NBC Universal received the Golden Rings), and the Bronze Rings for the Best Sports Coverage (behind SRG

SRG SSR idée suisse

SRG SSR is the Swiss public broadcasting organisation, founded in 1931 as SRG-SSR. Headquartered in Bern, SRG SSR is a non-profit organisation, funded mainly through radio and television licence fees and making the remaining income from advertising and sponsorship.Switzerland's system of direct...

 Switzerland

Switzerland

Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....

 and YLE Finland

Finland

Finland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside...

).

Criticism

During Seven's coverage of the XXIX Olympiad, numerous complaints by the general Australian public were made to Network Seven for several reasons, including the lack of a broadcast of events to which Australia is not competing in, too many advertisements and at inappropriate times during events and poor commentating of events. There has also been media speculation about the editing of Olympic events by Seven; how live sound from events is faded and the commentary sound is the prominent sound feature.

Furthermore, Seven's coverage of the 2008 Summer Olympics

2008 Summer Olympics

The 2008 Summer Olympics, officially known as the Games of the XXIX Olympiad, was a major international multi-sport event that took place in Beijing, China, from August 8 to August 24, 2008. A total of 11,028 athletes from 204 National Olympic Committees competed in 28 sports and 302 events...

 was widely criticized by many viewers, who were angry at the networks contractual obligation to show AFL

Australian Football League

The Australian Football League is both the governing body and the major professional competition in the sport of Australian rules football...

 football over the Olympics. Viewers also complained that many team sports were delayed, with the absence of Roy and HG

Roy and HG

Roy & HG is an Australian comedy duo, comprising Greig Pickhaver in the role of "H [Harry] G Nelson" and John Doyle as "'Rampaging' Roy Slaven". Their act is an affectionate but irreverent parody of Australia's obsession with sport. Their characters based on archetypes in sports journalism: Nelson...

 further angering viewers.

Ratings

Due in large part to their coverage of the 2000 Summer Olympics

2000 Summer Olympics

The Sydney 2000 Summer Olympic Games or the Millennium Games/Games of the New Millennium, officially known as the Games of the XXVII Olympiad, were an international multi-sport event which was celebrated between 15 September and 1 October 2000 in Sydney, New South Wales, Australia...

 in Sydney, Australia, the Seven Network won the ratings year for the first time in almost 20 years, just missing out on a clean sweep across the country - something that was rectified in 2007. The opening ceremony was one of the highest-ever rating television programmes in the country, with 6.5 million viewers.

Broadcast rights history

Sport	Event	Broadcast Partner(s)	Major Hosts	Date
Summer Olympics	Beijing 2008 2008 Summer Olympics The 2008 Summer Olympics, officially known as the Games of the XXIX Olympiad, was a major international multi-sport event that took place in Beijing, China, from August 8 to August 24, 2008. A total of 11,028 athletes from 204 National Olympic Committees competed in 28 sports and 302 events...	SBS Television Special Broadcasting Service The Special Broadcasting Service is a hybrid-funded Australian public broadcasting radio and television network. The stated purpose of SBS is "to provide multilingual and multicultural radio and television services that inform, educate and entertain all Australians and, in doing so, reflect...	Bruce McAvaney Bruce McAvaney Bruce William McAvaney OAM is an Australian sports broadcaster with the Seven Network, well-known for his commentary of Australian rules football matches as well as covering every Summer Olympic Games from Moscow 1980 until Beijing 2008.- Early years :The son of an Adelaide accountant, McAvaney... , Johanna Griggs Johanna Griggs Johanna Leigh Griggs is a former swimmer and current television presenter from Australia.-Swimming career:Griggs represented Australia at the Auckland Commonwealth Games in 1990—winning a bronze medal in the 100m backstroke event.... , Sandy Roberts Sandy Roberts Sandy Roberts is the weeknight sports presenter of Seven News Melbourne.Roberts grew up on a sheep farm in Lucindale, South Australia. After completing school he moved to Adelaide where he worked as a sports writer for the Adelaide Advertiser... , Matthew White Matthew White (journalist) Matthew White is an Australian journalist, and currently presenter of Today Tonight and sports presenter.-Career:White began his journalism career at a local newspaper in Manly before moving to radio and joining Newcastle's NEWFM to present breakfast news...	8–24 August 2008

Sport	Event	Date	Reason/Subsequent Broadcasters
Summer Olympics	Barcelona 1992, Atlanta 1996, Sydney 2000, Athens 2004	1992, 1996, 2000, 2004	Outbid: Nine and Fox Sports Fox Sports (Australia) Fox Sports is an Australia group of sports channels. They are owned by the Premier Media Group, which is in turn owned by News Corporation, and Consolidated Media Holdings. Its main competitors are ESPN, which has little local content and the free-to-air digital channel One HD...
Winter Olympics	Nagano 1998, Salt Lake City 2002, Turin 2006	1998, 2002, 2006	Outbid: Nine and Fox Sports Fox Sports (Australia) Fox Sports is an Australia group of sports channels. They are owned by the Premier Media Group, which is in turn owned by News Corporation, and Consolidated Media Holdings. Its main competitors are ESPN, which has little local content and the free-to-air digital channel One HD...