Old El Paso
Encyclopedia
Old El Paso is a brand
applied to a range of Mexican
-style foods, including dinner
kits, taco
s and tortilla
s, sauces, condiments, rice
and refried beans
.
Old El Paso products are marketed across the globe. The brand is owned by General Mills
. Pillsbury acquired it in 1995, when its then-parent company Grand Metropolitan
bought Pet, Inc.
, which had itself taken over the brand in 1968 from the Mountain Pass Canning Company.
The name is a reference to the city of El Paso, Texas
.
General Mills have repeated the style of this product line - a recipe kit with dry ingredients that the consumer finishes with their choice of fresh ingredients - in the Chinese Food range called Wanchai Ferry
.
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
applied to a range of Mexican
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
-style foods, including dinner
Dinner
Dinner is usually the name of the main meal of the day. Depending upon culture, dinner may be the second, third or fourth meal of the day. Originally, though, it referred to the first meal of the day, eaten around noon, and is still occasionally used for a noontime meal, if it is a large or main...
kits, taco
Taco
A taco is a traditional Mexican dish composed of a corn or wheat tortilla folded or rolled around a filling. A taco can be made with a variety of fillings, including beef, chicken, seafood, vegetables and cheese, allowing for great versatility and variety...
s and tortilla
Tortilla
In Mexico and Central America, a tortilla is a type of thin, unleavened flat bread, made from finely ground maize...
s, sauces, condiments, rice
Rice
Rice is the seed of the monocot plants Oryza sativa or Oryza glaberrima . As a cereal grain, it is the most important staple food for a large part of the world's human population, especially in East Asia, Southeast Asia, South Asia, the Middle East, and the West Indies...
and refried beans
Refried beans
Refried beans is a dish of cooked and mashed beans and is a traditional staple of Mexican and Tex-Mex cuisine, although each cuisine has a somewhat different approach when making the dish.-Ingredients and preparation:...
.
Old El Paso products are marketed across the globe. The brand is owned by General Mills
General Mills
General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green...
. Pillsbury acquired it in 1995, when its then-parent company Grand Metropolitan
Grand Metropolitan
Grand Metropolitan plc is a former United Kingdom-based company operating hotels, holiday centres, entertainment centres, public houses and casinos...
bought Pet, Inc.
Pet, Inc.
Pet, Inc., was an American company that was the first to commercially produce evaporated milk as a shelf-stable consumer product and later became a multi-brand food products conglomerate. Its signature product, PET Evaporated Milk, is now a product of The J.M. Smucker Co...
, which had itself taken over the brand in 1968 from the Mountain Pass Canning Company.
The name is a reference to the city of El Paso, Texas
El Paso, Texas
El Paso, is a city in and the county seat of El Paso County, Texas, United States, and lies in far West Texas. In the 2010 census, the city had a population of 649,121. It is the sixth largest city in Texas and the 19th largest city in the United States...
.
General Mills have repeated the style of this product line - a recipe kit with dry ingredients that the consumer finishes with their choice of fresh ingredients - in the Chinese Food range called Wanchai Ferry
Wanchai Ferry
Wanchai Ferry is a range of Chinese cuisine produced by General Mills. It consists of two product lines – recipe kits, which contain the sauces, flavouring and dry ingredients to make up a complete recipe when added to the consumer's choice of fresh ingredients, and in the United States they have...
.