Wanchai Ferry
Encyclopedia
Wanchai Ferry is a range of Chinese cuisine
produced by General Mills
. It consists of two product lines – recipe kits, which contain the sauce
s, flavouring
and dry ingredients to make up a complete recipe when added to the consumer's choice of fresh ingredients, and in the United States
they have recently launched a frozen range.
Wanchai Ferry is an established brand
in China, having been started in 1985 by Madame Chong in Hong Kong
. Here the brand is mostly associated with dough
products, such as dumplings and wonton
s, but in 2007 General Mills used the brand name to launch a range of recipe kits in the U.S., later followed by frozen Chinese meals.
In June 2009 a new range of the Wanchai Ferry recipe kits was launched in the United Kingdom
, with three varieties: Xiang Gu
chicken, Kung Pao chicken
and Bo Luo pork. Current commercials
for Wanchai Ferry features an anthropomorphic giant panda
.
Chinese cuisine
Chinese cuisine is any of several styles originating in the regions of China, some of which have become highly popular in other parts of the world – from Asia to the Americas, Australia, Western Europe and Southern Africa...
produced by General Mills
General Mills
General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green...
. It consists of two product lines – recipe kits, which contain the sauce
Sauce
In cooking, a sauce is liquid, creaming or semi-solid food served on or used in preparing other foods. Sauces are not normally consumed by themselves; they add flavor, moisture, and visual appeal to another dish. Sauce is a French word taken from the Latin salsus, meaning salted...
s, flavouring
Seasoning
Seasoning is the process of imparting flavor to, or improving the flavor of, food.- General meaning :Seasonings include herbs and spices, which are themselves frequently referred to as "seasonings"...
and dry ingredients to make up a complete recipe when added to the consumer's choice of fresh ingredients, and in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
they have recently launched a frozen range.
Wanchai Ferry is an established brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
in China, having been started in 1985 by Madame Chong in Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
. Here the brand is mostly associated with dough
Dough
Dough is a paste made out of any cereals or leguminous crops by mixing flour with a small amount of water and/or other liquid. This process is a precursor to making a wide variety of foodstuffs, particularly breads and bread-based items , flatbreads, noodles, pastry, and similar items)...
products, such as dumplings and wonton
Wonton
Not to be confused with WantonA wonton is a type of dumpling commonly found in a number of Chinese cuisines.-Filling:...
s, but in 2007 General Mills used the brand name to launch a range of recipe kits in the U.S., later followed by frozen Chinese meals.
In June 2009 a new range of the Wanchai Ferry recipe kits was launched in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
, with three varieties: Xiang Gu
Shiitake
The Shiitake is an edible mushroom native to East Asia, which is cultivated and consumed in many Asian countries, as well as being dried and exported to many countries around the world. It is a feature of many Asian cuisines including Vietnamese, Chinese, Japanese, Korean and Thai...
chicken, Kung Pao chicken
Kung Pao chicken
Gong Bao chicken , a late Qing Dynasty official. Born in Guizhou, Ding served as head of Shandong province and later as governor of Sichuan province. His title was Gōng Bǎo , or palatial guardian. The name "Kung Pao" chicken is derived from this title....
and Bo Luo pork. Current commercials
Television advertisement
A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...
for Wanchai Ferry features an anthropomorphic giant panda
Giant Panda
The giant panda, or panda is a bear native to central-western and south western China. It is easily recognized by its large, distinctive black patches around the eyes, over the ears, and across its round body. Though it belongs to the order Carnivora, the panda's diet is 99% bamboo...
.
External links
- http://www.generalmills.com/en/Brands/Meals/Wanchai_Ferry.aspx