Next Magazine (Santa Monica)
Encyclopedia
Next Magazine was an internationally distributed American music trade publication. Its primary audience was key decision makers at record labels, radio stations, retail, and artist management. Its hybrid content primarily addressed new music releases, technology and the business of music including the issue of payola
, its ramifications and possible enforcement actions by the Federal Communications Commission
(FCC).
community. Next Flash was acquired in a buyout and the name changed from Gordon’s Flash. Next also provided a number of direct mail services for the music industry.
n. design was Next’s in-house ad agency and was responsible for a number of music and film CD/DVD packaging and designs, including “The Crow II” soundtrack.
In May 1998, Next's Wilshire Boulevard
offices were the focus of a four-page feature in Interior Design magazine. Next's offices occupied half of the top floor of a Santa Monica
landmark art deco
building. The firm of Frank + Frisch created a flowing space of custom architectural design elements and one-of-a-kind furniture, transforming what was formerly raw space into a dynamic creative environment. Next's offices were designed to provide every office with an ocean facing view.
This team also created Virtuallyalternative which, along with The Album Network, Network 40 and Urban Network, was later acquired by Clear Channel Communications
in a cash deal valued at over $75 million.
Next magazine’s design and imaging was created by Grammy nominated creative visionaries Todd Gallopo and Tim Stedman, then extended by art director and creative director Chris Jones.
Payola
Payola, in the American music industry, is the illegal practice of payment or other inducement by record companies for the broadcast of recordings on music radio, in which the song is presented as being part of the normal day's broadcast. Under U.S...
, its ramifications and possible enforcement actions by the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...
(FCC).
Company information
Next produced two weekly newsletters: Next At Retail which addressed new stories and new music release dates between magazines, allowing for a weekly touch point to retailers and buyers and Next Flash, which covered unsigned bands and the A&RA&R
Artists and repertoire is the division of a record label that is responsible for talent scouting and overseeing the artistic development of recording artists. It also acts as a liaison between artists and the record label.- Finding talent :...
community. Next Flash was acquired in a buyout and the name changed from Gordon’s Flash. Next also provided a number of direct mail services for the music industry.
n. design was Next’s in-house ad agency and was responsible for a number of music and film CD/DVD packaging and designs, including “The Crow II” soundtrack.
In May 1998, Next's Wilshire Boulevard
Wilshire Boulevard
Wilshire Boulevard is one of the principal east-west arterial roads in Los Angeles, California, United States. It was named for Henry Gaylord Wilshire , an Ohio native who made and lost fortunes in real estate, farming, and gold mining. Henry Wilshire initiated what was to become Wilshire...
offices were the focus of a four-page feature in Interior Design magazine. Next's offices occupied half of the top floor of a Santa Monica
Santa Monica, California
Santa Monica is a beachfront city in western Los Angeles County, California, US. Situated on Santa Monica Bay, it is surrounded on three sides by the city of Los Angeles — Pacific Palisades on the northwest, Brentwood on the north, West Los Angeles on the northeast, Mar Vista on the east, and...
landmark art deco
Art Deco
Art deco , or deco, is an eclectic artistic and design style that began in Paris in the 1920s and flourished internationally throughout the 1930s, into the World War II era. The style influenced all areas of design, including architecture and interior design, industrial design, fashion and...
building. The firm of Frank + Frisch created a flowing space of custom architectural design elements and one-of-a-kind furniture, transforming what was formerly raw space into a dynamic creative environment. Next's offices were designed to provide every office with an ocean facing view.
Some Next firsts
- First music trade magazine to focus on an entire broadcast market including the impact of local competition, and not just a single station’s personalities and legacy
- First music trade magazine to create detailed radio monitors including ids, drops, commercials, and jock rap
- First music trade magazine to address politics and its increasing role in pop culture and broadcasting
- First music trade magazine to cover the extensive role ChinaChinaChinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
plays in copyright and intellectual property theft - First music trade magazine to include lifestyle editorial in every issue, Next regularly featured book reviews and city travel coverage
Creative team
Next magazine and its associated properties were founded by Bryan Boyd and John Van CittersThis team also created Virtuallyalternative which, along with The Album Network, Network 40 and Urban Network, was later acquired by Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...
in a cash deal valued at over $75 million.
Next magazine’s design and imaging was created by Grammy nominated creative visionaries Todd Gallopo and Tim Stedman, then extended by art director and creative director Chris Jones.
Notable covers
- Screaming TreesScreaming TreesScreaming Trees was an American rock band formed in Ellensburg, Washington in 1985 by vocalist Mark Lanegan, guitarist Gary Lee Conner, bass player Van Conner and drummer Mark Pickerel. Pickerel had been replaced by Barrett Martin by the time the band reached its most successful period...
- SoundgardenSoundgardenSoundgarden is an American rock band formed in Seattle, Washington in 1984 by singer Chris Cornell, lead guitarist Kim Thayil, and bassist Hiro Yamamoto...
- Tori AmosTori AmosTori Amos is an American pianist, singer-songwriter and composer. She was at the forefront of a number of female singer-songwriters in the early 1990s and was noteworthy early in her career as one of the few alternative rock performers to use a piano as her primary instrument...
- Stone Temple PilotsStone Temple PilotsStone Temple Pilots is an American rock band from San Diego, California that consists of Scott Weiland , brothers Robert DeLeo and Dean DeLeo , and Eric Kretz ....
- Iggy PopIggy PopIggy Pop is an American singer, songwriter, musician, and actor. Though considered an innovator of punk rock, Pop's music has encompassed a number of styles over the years, including pop, metal, jazz and blues...
- Alice in ChainsAlice in ChainsAlice in Chains is an American rock band formed in Seattle, Washington, in 1987 by guitarist and songwriter Jerry Cantrell and original lead vocalist Layne Staley. The initial lineup was rounded out by drummer Sean Kinney, and bassist Mike Starr...
- SebadohSebadohSebadoh is an American indie rock band, formed in 1986 in Westfield, Massachusetts by Eric Gaffney and Dinosaur Jr bass player Lou Barlow. Along with such bands as Pavement and Guided by Voices, Sebadoh helped pioneer lo-fi music, a style of indie rock characterized by low-fidelity recording...
- Social DistortionSocial DistortionSocial Distortion is an American punk rock band formed in 1978 in Fullerton, California. The band currently consists of Mike Ness , Jonny Wickersham , Brent Harding and David Hidalgo, Jr...
- Midnight OilMidnight OilMidnight Oil , were an Australian rock band from Sydney originally performing as Farm from 1972 with drummer Rob Hirst, bass guitarist Andrew James and keyboard player/lead guitarist Jim Moginie...
Notable features
- Breaking Records part I and II
- Ghost in the Machine: The political gains of MTV’sMTVMTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
Choose or Loose - The People’s Republic of Piracy
- The Road Less Traveled: High Profile Entrants in to the World Of Independent Labels
- Fables of the Deconstruction: An Overview of FCC Regulatory Proposals
- The Web As It Should Be: A Satirical Look at Music Online
- This Home Page Brought To You By The Letter W: The Basics of Building Your Own Website
- Turning Dookie Into Dollars: The Increasing Importance of Lifestyle Marketing
- Creative Value: Walt Disney’sThe Walt Disney CompanyThe Walt Disney Company is the largest media conglomerate in the world in terms of revenue. Founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Walt Disney Productions established itself as a leader in the American animation industry before diversifying into...
Bran Ferren Discusses the Merging of Art and Technology - Billion Dollar Broadcasting: Westinghouse’sWestinghouse Electric (1886)Westinghouse Electric was an American manufacturing company. It was founded in 1886 as Westinghouse Electric Company and later renamed Westinghouse Electric Corporation by George Westinghouse. The company purchased CBS in 1995 and became CBS Corporation in 1997...
Purchase of Infinity Broadcasting - Behind the Curtain: Inside the World of Artist Bookings on Talk TV
- Tales From the Script: A Look at Rejected Music Video Treatments
- Internal Affairs: Breaking Records Through Perseverance and In-House Politicking
- Summer Games: Promotion Plans of Alternative Stations Around the Country
- Broadcast Revisionism: The Political Expediency of Telecommunications Reform
- How to Succeed in the Music Business Without Really Trying
- Payola
- Cue the Right Thing: The Increasingly Important Marriage of Music and Movies
- Real Audio: Real Time Music and Radio on the Internet
- Hollywood H-Fi: The Musical Pursuits of Johnny DeppJohnny DeppJohn Christopher "Johnny" Depp II is an American actor, producer and musician. He has won the Golden Globe Award and Screen Actors Guild award for Best Actor. Depp rose to prominence on the 1980s television series 21 Jump Street, becoming a teen idol...
, Keanu ReevesKeanu ReevesKeanu Charles Reeves is a Canadian actor. Reeves is perhaps best known for his roles in Bill & Ted's Excellent Adventure, Speed, Point Break and the science fiction-action trilogy The Matrix...
, et al. - Broadcast Subsidies: Creating Secondary Revenue Streams Through Digital Datacasting
- You Have the Right Not to Remain Silent: Krist NovoselicKrist NovoselicKrist Anthony Novoselic II is a Croatian-American rock musician, best known for being the bassist and co-founder of the grunge band Nirvana. After Nirvana ended, Novoselic formed Sweet 75 and then Eyes Adrift, releasing one album with each band...
and Richard White Flex Music’s Political Muscle - This Note’s For You: The Rise of Alternative MusicAlternative rockAlternative rock is a genre of rock music and a term used to describe a diverse musical movement that emerged from the independent music underground of the 1980s and became widely popular by the 1990s...
on Madison Avenue - Unchained Melodies: The Impact of Radio Specialty Shows
- Northern Exposure: The Bad Reputation and Resurgence of Canadian Music
- The Price Is Right: Breaking Down the Cost of CDs
- Creating Solutions: Varying approaches of Film and Music Marketing
- Declining Tolerance?: The Reality of Being Gay in the Music Business
- Life and Death: The Aftermath of Band Break-Ups
- Wireless Dreams: The Revolution in True Computer Portability
Notable artist interview quotes
- Iggy PopIggy PopIggy Pop is an American singer, songwriter, musician, and actor. Though considered an innovator of punk rock, Pop's music has encompassed a number of styles over the years, including pop, metal, jazz and blues...
: “You young punk! Goddammit straighten up! And gimme those drugs! I’ll take ‘em myself!” - Iggy Pop: "How much restraint is good? The answer? Well I can’t say, cause I’m a gentleman.”
- Nick CaveNick CaveNicholas Edward "Nick" Cave is an Australian musician, songwriter, author, screenwriter, and occasional film actor.He is best known for his work as a frontman of the critically acclaimed rock band Nick Cave and the Bad Seeds, established in 1984, a group known for its eclectic influences and...
: “I don’t see my job as an artist to make music that congratulates or applauds humanity.” - Nick Cave: “I think that Lollapalooza, in a way, destroyed something integral about our band.”
- Screaming TreesScreaming TreesScreaming Trees was an American rock band formed in Ellensburg, Washington in 1985 by vocalist Mark Lanegan, guitarist Gary Lee Conner, bass player Van Conner and drummer Mark Pickerel. Pickerel had been replaced by Barrett Martin by the time the band reached its most successful period...
, Mark LaneganMark LaneganMark Lanegan is an American rock musician and songwriter. Lanegan began his music career in the 1980s, forming the grunge group Screaming Trees with Gary Lee Conner, Van Conner and Mark Pickerel. During his time in the band Lanegan would start a low-key solo career...
: “Everything I ever did, I did until it damn near killed me. And then I’d have a long, hard fucking fight to save myself from it.” - Screaming Trees, Mark Lanegan: “I do believe that I have a God, but it’s only my God, and luckily my God thinks I’m pretty damn funny, thinks I’m a good songwriter, so we have a pretty good relationship.”
- Screaming Trees, Mark Lanegan: “In London they like to call me a ‘low-down evil drunkard,’ I think that’s the last thing I heard about me.”
- Finn BrothersFinn BrothersThe Finn Brothers is a New Zealand Rock musical duo consisting of brothers Neil and Tim Finn. In June 1993 both members were awarded the OBE for their contribution to music....
, Tim FinnTim FinnBrian Timothy "Tim" Finn, OBE is a New Zealand singer and musician. Finn is most known for his music with New Zealand 1970s and 1980s rock group Split Enz, and later for his solo work, a temporary membership in his brother Neil's band Crowded House and his joint efforts with Neil Finn as the Finn...
: “I know the whole world fell in love with the Beatles, but for us it was an obsessive love. We would have stalked them if we could have.” - Smashing Pumpkins, Billy CorganBilly CorganWilliam Patrick "Billy" Corgan, Jr. is an American singer, songwriter, guitarist and occasional poet best known as the frontman and sole permanent member of The Smashing Pumpkins. Formed by Corgan and guitarist James Iha in Chicago, Illinois in 1987, the band quickly gained steam with the...
: “People say, ‘Oh, if only you weren’t so tortured, but I really believe that I’ll make my greatest record when I’m happy.” - Smashing Pumpkins, Billy Corgan: “If we’d broken up after Siamese Dream, we would have walked away goin',’‘Man, we never quite did it..."
- Alice in ChainsAlice in ChainsAlice in Chains is an American rock band formed in Seattle, Washington, in 1987 by guitarist and songwriter Jerry Cantrell and original lead vocalist Layne Staley. The initial lineup was rounded out by drummer Sean Kinney, and bassist Mike Starr...
, Jerry CantrellJerry CantrellJerry Fulton Cantrell Jr. is an American guitarist, singer, and songwriter best known for his work with the grunge/metal band Alice in Chains, as lead guitarist, backing and co-lead vocalist, and co-lyricist. He performs lead vocals on his solo projects, and is part of Alice in Chains' harmonizing...
: “Layne sang really well for a corpse on this record. He was just smoking.” - David BowieDavid BowieDavid Bowie is an English musician, actor, record producer and arranger. A major figure for over four decades in the world of popular music, Bowie is widely regarded as an innovator, particularly for his work in the 1970s...
: “I think there are many negatives to this pathetic idea of a computer utopia, which I will not buy into in any way.” - U2U2U2 are an Irish rock band from Dublin. Formed in 1976, the group consists of Bono , The Edge , Adam Clayton , and Larry Mullen, Jr. . U2's early sound was rooted in post-punk but eventually grew to incorporate influences from many genres of popular music...
, BonoBonoPaul David Hewson , most commonly known by his stage name Bono , is an Irish singer, musician, and humanitarian best known for being the main vocalist of the Dublin-based rock band U2. Bono was born and raised in Dublin, Ireland, and attended Mount Temple Comprehensive School where he met his...
: “It used to be said that a lot of English rock n’ roll bands went to art school and we went to Brian EnoBrian EnoBrian Peter George St. John le Baptiste de la Salle Eno , commonly known as Brian Eno or simply as Eno , is an English musician, composer, record producer, singer and visual artist, known as one of the principal innovators of ambient music.Eno studied at Colchester Institute art school in Essex,...
.” - Tim BoothTim BoothTimothy John Booth is an English singer, dancer, and actor best known as the lead singer from the band James.-1980s:Booth was born in Bradford, West Yorkshire, England and attended Shrewsbury School...
: ”Songs are really important. They’re the background noises that affect how we behave. And yet they’re pumped out all the time without any thought at all.” - MuzzleMuzzle (band)Muzzle is an alternative music band formed in 1994 by Ryan Maxwell, Wesley Nelson, Burke Thomas, and Greg Collinsworth. They have released two albums with Reprise Records: Betty Pickup in 1996 and Actual Size in 1999....
, Ryan Maxwell: “None of us have great degrees or are going on to some big job. It’s either this, or work in a coffeehouse.” - Stone Temple PilotsStone Temple PilotsStone Temple Pilots is an American rock band from San Diego, California that consists of Scott Weiland , brothers Robert DeLeo and Dean DeLeo , and Eric Kretz ....
, Robert DeLeoRobert DeLeoRobert Emile DeLeo is an American bass player, songwriter, and harmony vocalist for the rock band Stone Temple Pilots. He has also played in Talk Show and Army of Anyone...
: “I would be wrong to criticize Scott personally…but things have been quite frustrating…” - Stone Temple Pilots, Scott WeilandScott WeilandScott Weiland is an American musician, lyricist, and vocalist, most notable for his work with Grammy Award-winning rock band Stone Temple Pilots. Weiland is also known for his five-year career with supergroup Velvet Revolver as well as his own solo career...
: “There is no such thing – no matter what your dealer may purr in your ear – as “recreational substance abuse.” - Green DayGreen DayGreen Day is an American punk rock band formed in 1987. The band consists of lead vocalist and guitarist Billie Joe Armstrong, bassist and backing vocalist Mike Dirnt, and drummer Tre Cool...
, Billy Joe Armstrong: “In a sense we became what we hated.” - Green Day, Billy Joe Armstrong: “When you sell eight million records you’re going to come across some weirdoes.”
- CastCast (band)Cast are an English rock band from Liverpool, formed in 1992 by John Power and Peter Wilkinson after Power left The La's and Wilkinson's former band Shack had split...
, Skin: (on trying to kill his father) “I wanted to kill him, so I waited at the top of the street with a big concrete block. I was there for about six-hours in the rain, but he never walked past.” - Tori AmosTori AmosTori Amos is an American pianist, singer-songwriter and composer. She was at the forefront of a number of female singer-songwriters in the early 1990s and was noteworthy early in her career as one of the few alternative rock performers to use a piano as her primary instrument...
: “You wake up one morning and are making gingerbread muffins for breakfast and you are dropping razor blades into them just to see how he reacts.” - Tori Amos: “Until now I haven’t allowed myself to explore the part of me that could be so vicious and decadent.”
- OasisOasis (band)Oasis were an English rock band formed in Manchester in 1991. Originally known as The Rain, the group was formed by Liam Gallagher , Paul "Bonehead" Arthurs , Paul "Guigsy" McGuigan and Tony McCarroll , who were soon joined by Liam's older brother Noel Gallagher...
, Noel GallagherNoel GallagherNoel Thomas David Gallagher is an English musician and singer-songwriter, formerly the lead guitarist, backing vocalist and principal songwriter of the English rock band Oasis. He is currently fronting his solo project, Noel Gallagher's High Flying Birds.Raised in Burnage, Manchester with his...
: “The fact of the matter is, we’re the Beatles and the Stones, and they’re the fucking Monkees.” - Therapy?, Andy Cairns: “All the unemployed terrorists are beating up drug dealers or dealing drugs themselves.”
- Therapy?, Andy Cairns: “We’re definantely not going to end up as one of those bleeding heart bands doing a lot for charity.”
- Social DistortionSocial DistortionSocial Distortion is an American punk rock band formed in 1978 in Fullerton, California. The band currently consists of Mike Ness , Jonny Wickersham , Brent Harding and David Hidalgo, Jr...
, Mike NessMike NessMike Ness is an American guitarist, vocalist, and chief songwriter for the punk rock band Social Distortion, which was formed in 1978. As of Dennis Danell's death in 2000, he is now the only original member of the band...
: “When I was 17, if you wanted to walk down the street with a leather jacket, jeans, black shoes, white socks, maybe a buzz cut you were pretty much deciding that you might just go get in a fight.” - Social Distortion, Mike Ness: “I put the heroin and the alcohol down almost 11 years ago. I don’t lie and steal and do that stuff anymore, but I still see things differently than other people.”
- Public Enemy, Chuck D.: “People been saying to me, ‘You fell out of the limelight.’ But you can’t be in the limelight all the time. What the fuck do I look like Colin Powell?”
- Midnight OilMidnight OilMidnight Oil , were an Australian rock band from Sydney originally performing as Farm from 1972 with drummer Rob Hirst, bass guitarist Andrew James and keyboard player/lead guitarist Jim Moginie...
, Peter GarrettPeter GarrettPeter Robert Garrett, AM, MP , is an Australian musician, environmentalist, activist and politician.Garrett was lead singer of the Australian rock band Midnight Oil from 1973 until its disbanding in 2002...
: “If the band is hitting the stage in such a way that they want to spill blood on it, then you’ve usually got a performance that’s worth being a part of.” - Midnight Oil, Peter Garrett: “If I was an American I’d be pretty depressed.”
- Lemonheads, Evan DandoEvan DandoEvan Griffith Dando is an American musician, most famous for fronting the alternative rock band The Lemonheads. He is the only original member left in the current Lemonheads line-up, having served as lead singer since the band's original formation in 1986...
: “I read the most ludicrous shit about me and Courtney.” - LemonheadsLemonheadsLemonheads may refer to:*Lemonhead, a brand of candy produced by the Ferrara Pan Candy Company*The Lemonheads, an alternative rock band from the United States...
, Evan Dando: “Ever since I was about four, I started to figure out that I just couldn’t cope. I can get through, you know, but it almost kills me, just tryin’ to stay out of people’s way.” - Kula ShakerKula ShakerKula Shaker are an English psychedelic rock band. Led by outspoken frontman Crispian Mills, the band came to prominence during the Post-Britpop era of the late 1990s. The band enjoyed great commercial success in the UK between 1996 and 1999, notching up a number of Top 10 hits on the UK Singles...
, Crispian Mills: “It’s very difficult to rebel now that drugs aren’t outrageous and sex isn’t outrageous and everything’s old hat and boring.”