New Rock is a Spanish

Spain

Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...

 shoe

Shoe

A shoe is an item of footwear intended to protect and comfort the human foot while doing various activities. Shoes are also used as an item of decoration. The design of shoes has varied enormously through time and from culture to culture, with appearance originally being tied to function...

 and clothing company

Company

A company is a form of business organization. It is an association or collection of individual real persons and/or other companies, who each provide some form of capital. This group has a common purpose or focus and an aim of gaining profits. This collection, group or association of persons can be...

 that make several types of biker

Motorcycle

A motorcycle is a single-track, two-wheeled motor vehicle. Motorcycles vary considerably depending on the task for which they are designed, such as long distance travel, navigating congested urban traffic, cruising, sport and racing, or off-road conditions.Motorcycles are one of the most...

/goth

Gothic fashion

Gothic fashion is a clothing style worn by members of the Goth subculture; a dark, sometimes morbid, eroticized fashion and style of dress. Typical Gothic fashion includes dyed black hair, black lips and black clothes. Both male and female goths wear dark eyeliner and dark fingernails. Styles are...

 style boots, shoes and clothes (though they do have some designs that may not be considered gothic

Goth subculture

The goth subculture is a contemporary subculture found in many countries. It began in England during the early 1980s in the gothic rock scene, an offshoot of the post-punk genre. The goth subculture has survived much longer than others of the same era, and has continued to diversify...

).

New Rock also sell a line of clothes, most of which are made of leather

Leather

Leather is a durable and flexible material created via the tanning of putrescible animal rawhide and skin, primarily cattlehide. It can be produced through different manufacturing processes, ranging from cottage industry to heavy industry.-Forms:...

. These are not so widely available as their footwear line, but can be purchased from the New Rock internet store and the New Rock store in Camden

Camden Town

-Economy:In recent years, entertainment-related businesses and a Holiday Inn have moved into the area. A number of retail and food chain outlets have replaced independent shops driven out by high rents and redevelopment. Restaurants have thrived, with the variety of culinary traditions found in...

 and official partner newrockshoes.net. Most of their clothes are made to fit in with a style of boot, for example there is a leather jacket and pair of leather trousers available with flames up the side, which is a style shared by some of New Rock's boots.

Quality

There has been debate about the quality of the product and whether the price is worth it, with some people saying the boots are badly made and fall apart easily, and others saying they are highly durable.

A common fault or weak point seems to be the metal heel back plates snapping around the holes cut in them.

Styles

There are several lines of New Rock products, including (but not limited to) 'Gothic

Gothic fashion

Gothic fashion is a clothing style worn by members of the Goth subculture; a dark, sometimes morbid, eroticized fashion and style of dress. Typical Gothic fashion includes dyed black hair, black lips and black clothes. Both male and female goths wear dark eyeliner and dark fingernails. Styles are...

' boots and shoes, motorcycle style boots, Western/Cowboy Boots, high-heeled boots, formal shoes and boots, and New Rock trainers.

Each style group has its own special name that New Rock have given to it, for example the high heels are in the 'Malicia' style, and the Gothic style boots are in the range 'Metallic Power'.

There are also several critics of New Rock who have noted how similar many pairs of New Rock shoes look. Most notably, Gothic musician Voltaire

Voltaire (musician)

Voltaire , is a popular dark cabaret Cuban-American musician...

 who mentions New Rock products as a symbol of uniformity in "The Industrial Revolution (And How It Ruined My Life)

To the Bottom of the Sea

To the Bottom of the Sea is the sixth studio album by Cuban American dark cabaret/Dark Wave singer Voltaire. It was released in 2008, and it was Voltaire's first album to be released via his own label Mars Needs Music, since his contract with Projekt Records expired the year before.It was the first...

."