National CineMedia
Encyclopedia
National CineMedia operates NCM Media Networks, an integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the United States' largest digital in-theater network, consisting of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc., Regal Entertainment Group and other leading regional theater circuits. NCM’s theater advertising network covers 170 Designated Market Areas (DMAs)
(49 of the top 50) and includes approximately 17,300 screens (16,000 digital). During 2010, over 675 million patrons attended movies shown in theaters currently included in NCM’s network (including Consolidated Theatres, Rave Cinemas and R/C Theatres).
The NCM Fathom Events broadcast network comprises over 600 locations in 162 DMAs
.
The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 43 entertainment-related websites, online widgets and mobile applications.
National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.5% interest in and is the managing member of National CineMedia LLC.
The company is perhaps best known to the general public for its advertising preshow, FirstLook. The FirstLook and other cinema and lobby advertising products are sold through NCM's In-Theater Advertising division. NCM Fathom offers consumer entertainment, business events and church meeting space at more than 1,400 cinemas across the United States.
If a 3D movie is showing, a special "First Look 3D" is shown after the original version. This consists of 3D advertisements.
If a G or PG movie is showing, a children's version of FirstLook, named "FirstLook Play", is played in lieu of the original version. This usually is for movies directed at children with those ratings.
First Look is the successor to Regal's The 2wenty preshow, introduced to that chain in 2003. First Look carries largely that same format, the main difference being that while 2wenty was Regal-exclusive, First Look is fed to founding members circuits AMC, Cinemark, and Regal
, as well as affiliate circuits such as Goodrich Quality Theaters
, Hollywood Theaters, and Kerasotes.
The NCM Fathom Events broadcast network comprises approximately 600 locations in 170 DMAs
(all of the top 50).
Past entertainment events have included:
Fathom: Business Events
Fathom Business Events allows companies like Microsoft
, Bayer HealthCare, Aston Martin
, and Mary Kay
to showcase their live or pre-recorded content and message on the big screen to privately invited partners, clients and employees.
Fathom: Theater Church
Fathom’s theater church offering gives churches a place to meet in the community movie theater. Since 2001, Fathom has sold its services to more than 350 churches.
NCM.com is a consumer based initiative by National Cinemedia, targeting movie going audiences with new movie content, trailers, movie showtimes and extended information.
Media market
A media market, broadcast market, media region, designated market area , Television Market Area , or simply market is a region where the population can receive the same television and radio station offerings, and may also include other types of media including newspapers and Internet content...
(49 of the top 50) and includes approximately 17,300 screens (16,000 digital). During 2010, over 675 million patrons attended movies shown in theaters currently included in NCM’s network (including Consolidated Theatres, Rave Cinemas and R/C Theatres).
The NCM Fathom Events broadcast network comprises over 600 locations in 162 DMAs
Media market
A media market, broadcast market, media region, designated market area , Television Market Area , or simply market is a region where the population can receive the same television and radio station offerings, and may also include other types of media including newspapers and Internet content...
.
The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 43 entertainment-related websites, online widgets and mobile applications.
National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.5% interest in and is the managing member of National CineMedia LLC.
The company is perhaps best known to the general public for its advertising preshow, FirstLook. The FirstLook and other cinema and lobby advertising products are sold through NCM's In-Theater Advertising division. NCM Fathom offers consumer entertainment, business events and church meeting space at more than 1,400 cinemas across the United States.
First Look
First Look is the branding given to NCM's pre-feature programming. First Look consists of pre-show advertising and entertainment, provided by content partners such as A&E Television Networks, NBC Universal, Sony Pictures Entertainment, Turner Broadcasting System, Walt Disney Motion Pictures and Warner Bros. interspersed with advertising. The program is approximately 20 minutes long, and is timed to end approximately at the movie's start time. It is delivered via satellite, and several different versions are provided depending on the movie's MPAA rating.If a 3D movie is showing, a special "First Look 3D" is shown after the original version. This consists of 3D advertisements.
If a G or PG movie is showing, a children's version of FirstLook, named "FirstLook Play", is played in lieu of the original version. This usually is for movies directed at children with those ratings.
First Look is the successor to Regal's The 2wenty preshow, introduced to that chain in 2003. First Look carries largely that same format, the main difference being that while 2wenty was Regal-exclusive, First Look is fed to founding members circuits AMC, Cinemark, and Regal
Regal Entertainment Group
Regal Entertainment Group also known as REG is a movie theater chain headquartered in Knoxville, Tennessee. Regal operates the largest and most geographically diverse theater circuit in the United States, consisting of 6,775 screens in 548 locations in 39 states and the District of Columbia as of...
, as well as affiliate circuits such as Goodrich Quality Theaters
Goodrich Quality Theaters
Goodrich Quality Theaters, Inc., or GQTI, is a chain of 30 movie theaters, headquartered in Grand Rapids, MI, representing a total of approximately 270 screens in the United States...
, Hollywood Theaters, and Kerasotes.
NCM Fathom
NCM Fathom, a division of National CineMedia, offers consumer entertainment, business events and church meeting space at more than 1,400 cinemas across the United States.The NCM Fathom Events broadcast network comprises approximately 600 locations in 170 DMAs
Media market
A media market, broadcast market, media region, designated market area , Television Market Area , or simply market is a region where the population can receive the same television and radio station offerings, and may also include other types of media including newspapers and Internet content...
(all of the top 50).
Past entertainment events have included:
- The Metropolitan Opera live from New York City
- Live concerts (The Black Eyed PeasThe Black Eyed PeasThe Black Eyed Peas are an American pop group , formed in Los Angeles, California, in 1995. The group includes rappers will.i.am, apl.de.ap, and Taboo, and singer Fergie. Since the release of their third album Elephunk in 2003, the group has sold an estimated 56 million records worldwide...
, QueenQueen (band)Queen are a British rock band formed in London in 1971, originally consisting of Freddie Mercury , Brian May , John Deacon , and Roger Taylor...
, Paul RodgersPaul RodgersPaul Bernard Rodgers is an English rock singer-songwriter, best known for his success in the 1970s as a member of Free and Bad Company. After stints in two less successful bands in the 1980s and early 1990s, The Firm and The Law, he became a solo artist. He has recently toured and recorded with...
, Celine DionCeline DionCéline Marie Claudette Dion, , , is a Canadian singer. Born to a large family from Charlemagne, Quebec, Dion emerged as a teen star in the French-speaking world after her manager and future husband René Angélil mortgaged his home to finance her first record...
, Garth BrooksGarth BrooksTroyal Garth Brooks , best known as Garth Brooks, is an American country music artist who helped make country music a worldwide phenomenon. His eponymous first album was released in 1989 and peaked at number 2 in the US country album chart while climbing to number 13 on the Billboard 200 album chart...
, David GilmourDavid GilmourDavid Jon Gilmour, CBE, D.M. is an English rock musician and multi-instrumentalist who is best known as the guitarist, one of the lead singers and main songwriters in the progressive rock band Pink Floyd. In addition to his work with Pink Floyd, Gilmour has worked as a producer for a variety of...
, Linkin ParkLinkin ParkLinkin Park is an American rock band from Agoura Hills, California. Formed in 1996, the band rose to international fame with their debut album, Hybrid Theory, which was certified Diamond by the RIAA in 2005 and multi-platinum in several other countries...
, KissKISS (band)Kiss is an American rock band formed in New York City in January 1973. Well-known for its members' face paint and flamboyant stage outfits, the group rose to prominence in the mid to late 1970s on the basis of their elaborate live performances, which featured fire breathing, blood spitting,...
, Rod StewartRod StewartRoderick David "Rod" Stewart, CBE is a British singer-songwriter and musician, born and raised in North London, England and currently residing in Epping. He is of Scottish and English ancestry....
, Depeche ModeDepeche ModeDepeche Mode are an English electronic music band formed in 1980 in Basildon, Essex. The group's original line-up consisted of Dave Gahan , Martin Gore , Andy Fletcher and Vince Clarke...
, KornKornKorn is an American nu metal band from Bakersfield, California, formed in 1993. The current band line up includes four members: Jonathan Davis, James "Munky" Shaffer, Reginald "Fieldy" Arvizu, and Ray Luzier. The band was formed as an expansion of L.A.P.D.The band released their first demo album,...
, Beastie BoysBeastie BoysBeastie Boys are an American hip hop trio from New York City. The group consists of Mike D who plays the drums, MCA who plays the bass, and Ad-Rock who plays the guitar....
, The Rolling StonesThe Rolling StonesThe Rolling Stones are an English rock band, formed in London in April 1962 by Brian Jones , Ian Stewart , Mick Jagger , and Keith Richards . Bassist Bill Wyman and drummer Charlie Watts completed the early line-up...
, Bruce SpringsteenBruce SpringsteenBruce Frederick Joseph Springsteen , nicknamed "The Boss," is an American singer-songwriter who records and tours with the E Street Band...
, Green DayGreen DayGreen Day is an American punk rock band formed in 1987. The band consists of lead vocalist and guitarist Billie Joe Armstrong, bassist and backing vocalist Mike Dirnt, and drummer Tre Cool...
, Bon JoviBon JoviBon Jovi is an American rock band from Sayreville, New Jersey. Formed in 1983, Bon Jovi consists of lead singer and namesake Jon Bon Jovi , guitarist Richie Sambora, keyboardist David Bryan, drummer Tico Torres, as well as current bassist Hugh McDonald...
, Bowling for SoupBowling for SoupBowling for Soup is an American pop-punk band which originally formed in Wichita Falls, Texas in 1994...
, Brooks & DunnBrooks & DunnBrooks & Dunn was an American country music duo consisting of Kix Brooks and Ronnie Dunn, who were both vocalists and songwriters. They were paired by record producer Tim DuBois in 1990. Before the duo's foundation, both members of the duo were solo recording artists...
, Aly & AJAly & AJ78violet is a pop rock band consisting of sisters Alyson and Amanda Michalka. They were born in Torrance, California, but spent part of their childhood in Seattle, Washington. They are both actresses, singer-songwriters, and guitarists. They signed a record deal with the Disney-owned label,...
, Jesse McCartneyJesse McCartneyJesse McCartney is an American singer-songwriter, actor and voice actor. McCartney achieved fame in the late 1990s on the daytime drama All My Children as JR Chandler. He later joined boy band Dream Street, and eventually branched out into a solo musical career...
, UsherUsher (entertainer)Usher Terry Raymond IV , who performs under the mononym Usher, is an American singer-songwriter, and actor. He is considered around the world to be the reigning King of R&B. Usher rose to fame in the late 1990s with the release of his second album My Way, which spawned his first Billboard Hot 100...
, Jimmy BuffettJimmy BuffettJames William "Jimmy" Buffett is a singer-songwriter, author, entrepreneur, and film producer. He is best known for his music, which often portrays an "island escapism" lifestyle. Together with his Coral Reefer Band, Buffett's musical hits include "Margaritaville" , and "Come Monday"...
, AerosmithAerosmithAerosmith is an American rock band, sometimes referred to as "The Bad Boys from Boston" and "America's Greatest Rock and Roll Band". Their style, which is rooted in blues-based hard rock, has come to also incorporate elements of pop, heavy metal, and rhythm and blues, and has inspired many...
, YesYes (band)Yes are an English rock band who achieved worldwide success with their progressive, art, and symphonic style of rock music. Regarded as one of the pioneers of the progressive genre, Yes are known for their lengthy songs, mystical lyrics, elaborate album art, and live stage sets...
, Meat LoafMeat LoafMichael Lee Aday , better known by his stage name, Meat Loaf, is an American hard rock musician and actor...
, GodsmackGodsmackGodsmack is an American heavy metal band from Lawrence, Massachusetts, formed in 1995. The band is composed of founder, frontman and songwriter Sully Erna, guitarist Tony Rombola, bassist Robbie Merrill, and drummer Shannon Larkin...
, PhishPhishPhish is an American rock band noted for its musical improvisation, extended jams, and exploration of music across genres. Formed at the University of Vermont in 1983 , the band's four members – Trey Anastasio , Mike Gordon , Jon Fishman , and Page McConnell Phish is an American rock band...
, Matchbox TwentyMatchbox TwentyMatchbox Twenty is an American rock band, formed in Orlando, Florida in 1995...
, Prince, Kenny ChesneyKenny ChesneyKenneth "Kenny" Arnold Chesney is an American country music singer and songwriter. Chesney has recorded 15 albums, 14 of which have been certified gold or higher by the RIAA. He has also produced more than 30 Top Ten singles on the U.S...
, Elvis PresleyElvis PresleyElvis Aaron Presley was one of the most popular American singers of the 20th century. A cultural icon, he is widely known by the single name Elvis. He is often referred to as the "King of Rock and Roll" or simply "the King"....
, Les MisérablesLes Misérables (musical)Les Misérables , colloquially known as Les Mis or Les Miz , is a musical by Claude-Michel Schönberg, based on the novel of the same name by Victor Hugo....
) - Live sporting events (Mayweather/MárquezFloyd Mayweather vs. Juan Manuel Marquez"Floyd Mayweather vs. Juan Manuel Márquez: Number One/Numero Uno" was a welterweight superfight which took place on September 19, 2009, at the MGM Grand Arena in Las Vegas, Nevada between five-division world champion Floyd Mayweather, Jr. and three-division champion Juan Manuel Márquez...
, UFC 111UFC 111UFC 111: St-Pierre vs. Hardy was a mixed martial arts event held by the Ultimate Fighting Championship on March 27, 2010 at the Prudential Center in Newark, New Jersey, United States.-Background:...
, Hopkins/Jones 2, Mayweather/MosleyFloyd Mayweather vs. Shane MosleyFloyd Mayweather vs. Shane Mosley was a boxing welterweight non-title superfight, in which Mayweather won by unanimous decision with two judges scoring it 119–109 and one judge scoring it 118–110. The bout was held on May 1, 2010, before a "sellout" crowd of 15,117 at the MGM Grand Garden Arena in...
, UFC 115UFC 115UFC 115: Liddell vs. Franklin was a mixed martial arts event held by the Ultimate Fighting Championship on June 12, 2010 at General Motors Place in Vancouver, British Columbia, Canada.-Background:...
, Final Four Games of the 2010 FIFA World Cup2010 FIFA World CupThe 2010 FIFA World Cup was the 19th FIFA World Cup, the world championship for men's national association football teams. It took place in South Africa from 11 June to 11 July 2010...
, Márquez/Díaz 2Juan Manuel Marquez vs. Juan Diaz IIJuan Manuel Márquez vs. Juan Diaz was a boxing lightweight title superfight, in a rematch of the 2009 Fight of the Year. Marquez, went to Diaz's hometown of Houston to face him at the Toyota Center in February 2009 in what turned out to be an all-action slugfest, one that Marquez won via...
, UFC 118UFC 118UFC 118: Edgar vs. Penn 2 was a mixed martial arts event held by the Ultimate Fighting Championship on August 28, 2010 at the TD Garden in Boston, Massachusetts, United States. The third UFC Fan Expo coincided with the event...
, Mosley/MoraShane Mosley vs. Sergio MoraShane Mosley vs. Sergio Mora is a boxing light middleweight superfight at Los Angeles, California on the weekend of the Mexican Independence Day.-Build-up:...
, UFC 121UFC 121UFC 121: Lesnar vs. Velasquez was a mixed martial arts event held by the Ultimate Fighting Championship on October 23, 2010 at the Honda Center in Anaheim, California, United States...
, Mayweather/OrtizVictor Ortiz vs. Floyd MayweatherFloyd Mayweather, Jr. vs. Victor Ortiz, billed as Star Power, was a championship fight for Ortiz's WBC Welterweight title. The bout was held on September 17, 2011, at the MGM Grand in Las Vegas, Nevada and televised via HBO PPV. As a part of a split-site doubleheader, the broadcast also featured...
) - Live town halls and other original programming
- Filmed Broadway Musicals (e.g. Memphis: Direct from BroadwayMemphis: Direct from BroadwayMemphis: Direct from Broadway is a 2011 film of the original Broadway production of the musical Memphis as captured live in performance on Broadway. The show was captured at Broadway’s Shubert Theatre in New York City January 18th-21st, 2011 utilizing multiple high definition cameras and 96 tracks...
) - National Theatre Live: filmed plays from the National TheatreRoyal National TheatreThe Royal National Theatre in London is one of the United Kingdom's two most prominent publicly funded theatre companies, alongside the Royal Shakespeare Company...
in London - Anime films
- Children's films
Fathom: Business Events
Fathom Business Events allows companies like Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
, Bayer HealthCare, Aston Martin
Aston Martin
Aston Martin Lagonda Limited is a British manufacturer of luxury sports cars, based in Gaydon, Warwickshire. The company name is derived from the name of one of the company's founders, Lionel Martin, and from the Aston Hill speed hillclimb near Aston Clinton in Buckinghamshire...
, and Mary Kay
Mary Kay
Mary Kay, Inc. is a privately held company that sells skin care and cosmetics products. Mary Kay World Headquarters is located in Addison, Texas, United States, a Dallas suburb. Mary Kay Ash founded Mary Kay Inc. on Friday, September 13, 1963...
to showcase their live or pre-recorded content and message on the big screen to privately invited partners, clients and employees.
Fathom: Theater Church
Fathom’s theater church offering gives churches a place to meet in the community movie theater. Since 2001, Fathom has sold its services to more than 350 churches.
NCM Interactive
The NCM Interactive Network offers 360-degree integrated marketing programs in combination with cinema, encompassing over 43 entertainment-related web sites, online widgets and mobile applications.NCM.com is a consumer based initiative by National Cinemedia, targeting movie going audiences with new movie content, trailers, movie showtimes and extended information.