Museum of Brands, Packaging and Advertising
Encyclopedia
The Museum of Brands, Packaging and Advertising in London examines the history of consumer culture
from Victorian times
to the present day. The museum was set up as a registered charity
in 2002.
It is based in a mews
near Portobello Road
in London’s Notting Hill
.
from 1984 until its closure in October 2001. The collection moved to Notting Hill in 2005. Another display of the Robert Opie Collection at Opie's Museum of Memories formed part of the now-defunct Wigan Pier
Experience.
s, toy
s and game
s.
Set out in chronological order in the form of a “Time Tunnel” the museum gives visitors “a trip down memory lane”, and to see how the brand
s around us have evolved from the naïve charm of Victorian times to the greater sophistication of today. It also reflects the change in shopping
habits, the impact of transportation, media
, the effects of two world war
s and the gradual emancipation of women
.
Consumerism
Consumerism is a social and economic order that is based on the systematic creation and fostering of a desire to purchase goods and services in ever greater amounts. The term is often associated with criticisms of consumption starting with Thorstein Veblen...
from Victorian times
Victorian era
The Victorian era of British history was the period of Queen Victoria's reign from 20 June 1837 until her death on 22 January 1901. It was a long period of peace, prosperity, refined sensibilities and national self-confidence...
to the present day. The museum was set up as a registered charity
Charitable organization
A charitable organization is a type of non-profit organization . It differs from other types of NPOs in that it centers on philanthropic goals A charitable organization is a type of non-profit organization (NPO). It differs from other types of NPOs in that it centers on philanthropic goals A...
in 2002.
It is based in a mews
Mews
Mews is a primarily British term formerly describing a row of stables, usually with carriage houses below and living quarters above, built around a paved yard or court, or along a street, behind large city houses, such as those of London, during the 17th and 18th centuries. The word may also...
near Portobello Road
Portobello Road
Portobello Road is a street in the Notting Hill district of The Royal Borough of Kensington and Chelsea in west London, England. It runs almost the length of Notting Hill from south to north, roughly parallel with Ladbroke Grove. On Saturdays it is home to Portobello Road Market, one of London's...
in London’s Notting Hill
Notting Hill
Notting Hill is an area in London, England, close to the north-western corner of Kensington Gardens, in the Royal Borough of Kensington and Chelsea...
.
History
The museum is based around over 12,000 items from the Robert Opie Collection which were housed in the Museum of Advertising and Packaging in GloucesterGloucester
Gloucester is a city, district and county town of Gloucestershire in the South West region of England. Gloucester lies close to the Welsh border, and on the River Severn, approximately north-east of Bristol, and south-southwest of Birmingham....
from 1984 until its closure in October 2001. The collection moved to Notting Hill in 2005. Another display of the Robert Opie Collection at Opie's Museum of Memories formed part of the now-defunct Wigan Pier
Wigan Pier
Wigan Pier is the name given today to the area around the canal at the bottom of the Wigan flight of locks on the Leeds and Liverpool Canal. It is a popular location for visitors and the local community in Wigan, Greater Manchester, England, situated just a few hundred yards south-west of the town...
Experience.
Collection
The museum features over 12,000 original items including domestic "everyday" products, packaging, posterPoster
A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be...
s, toy
Toy
A toy is any object that can be used for play. Toys are associated commonly with children and pets. Playing with toys is often thought to be an enjoyable means of training the young for life in human society. Different materials are used to make toys enjoyable and cuddly to both young and old...
s and game
Game
A game is structured playing, usually undertaken for enjoyment and sometimes used as an educational tool. Games are distinct from work, which is usually carried out for remuneration, and from art, which is more often an expression of aesthetic or ideological elements...
s.
Set out in chronological order in the form of a “Time Tunnel” the museum gives visitors “a trip down memory lane”, and to see how the brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
s around us have evolved from the naïve charm of Victorian times to the greater sophistication of today. It also reflects the change in shopping
Shopping
Shopping is the examining of goods or services from retailers with the intent to purchase at that time. Shopping is an activity of selection and/or purchase. In some contexts it is considered a leisure activity as well as an economic one....
habits, the impact of transportation, media
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...
, the effects of two world war
World war
A world war is a war affecting the majority of the world's most powerful and populous nations. World wars span multiple countries on multiple continents, with battles fought in multiple theaters....
s and the gradual emancipation of women
Feminism
Feminism is a collection of movements aimed at defining, establishing, and defending equal political, economic, and social rights and equal opportunities for women. Its concepts overlap with those of women's rights...
.