Mitsubishi Motors Europe
Encyclopedia
Mitsubishi Motors Europe (MME) is the Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

an sales and distribution subsidiary
Subsidiary
A subsidiary company, subsidiary, or daughter company is a company that is completely or partly owned and wholly controlled by another company that owns more than half of the subsidiary's stock. The subsidiary can be a company, corporation, or limited liability company. In some cases it is a...

 of the Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

ese automaker
Automaker
The automotive industry designs, develops, manufactures, markets, and sells motor vehicles, and is one of the world's most important economic sectors by revenue....

 Mitsubishi Motors
Mitsubishi Motors
is a multinational automaker headquartered in Minato, Tokyo. In 2009 it was the fifth-largest Japan-based automaker and the 17th-largest in the world measured by production...

. Their headquarters are based in Amsterdam
Amsterdam
Amsterdam is the largest city and the capital of the Netherlands. The current position of Amsterdam as capital city of the Kingdom of the Netherlands is governed by the constitution of August 24, 1815 and its successors. Amsterdam has a population of 783,364 within city limits, an urban population...

 in the Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...

, and they have two production facilities, in Born, Netherlands (NedCar
NedCar
NedCar, officially Netherlands Car B.V. and a subsidiary of Mitsubishi Motors, is the only large-scale automaker in the Netherlands. Based in Born on a 927,000 m2 site, it has a capacity of approximately 200,000 vehicles, and produced its millionth vehicle, a Mitsubishi Space Star, on October...

) and Turin
Turin
Turin is a city and major business and cultural centre in northern Italy, capital of the Piedmont region, located mainly on the left bank of the Po River and surrounded by the Alpine arch. The population of the city proper is 909,193 while the population of the urban area is estimated by Eurostat...

, Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

. The European design studio Mitsubishi Design Europe (MDE) and the research and development
Research and development
The phrase research and development , according to the Organization for Economic Co-operation and Development, refers to "creative work undertaken on a systematic basis in order to increase the stock of knowledge, including knowledge of man, culture and society, and the use of this stock of...

 center Mitsubishi R&D Europe (MRDE) are based at Trebur
Trebur
Trebur is a community in Groß-Gerau district in Hesse, Germany. It is 13 km southeast of Mainz, and 8 km south of Rüsselsheim.-Location:Trebur is located in the Frankfurt Rhein-Main Region...

 in Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

, while Mitsubishi Motors Motor Sports (MMSP), responsible for the company's record-breaking success in the Dakar Rally
Dakar Rally
The Dakar Rally is an annual rally raid type of off-road automobile race, organised by the Amaury Sport Organisation...

, work out of Pont-de-Vaux
Pont-de-Vaux
Pont-de-Vaux is a commune in the Ain department in eastern France.-Population:-References:*...

, France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

. The company oversees 2,500 dealers in 36 countries.

Historically, MME has also been responsible for sales within Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...

. However, recent economic development in that country have driven annual sales from less than 50 in 1991 to 57,200 in 2006, with 70,000 anticipated for 2007. It now represents the company's biggest market in Europe, and since 2006 Mitsubishi has treated Russia as a separate market. In addition, Mitsubishi has been greatly successful in the Ukrainian
Ukraine
Ukraine is a country in Eastern Europe. It has an area of 603,628 km², making it the second largest contiguous country on the European continent, after Russia...

market, being the top selling brand for four consecutive years to 2007.

Production and sales, 1995–2007

Year Production Sales
1995 19,100 n/a
1996 44,401 n/a
1997 82,255 n/a
1998 91,884 n/a
1999 113,331 n/a
2000 78,542 258,256
2001 79,261 212,983
2002 86,900 202,993
2003 75,276 213,567
2004 103,101 241,758
2005 68,551 267,220
2006 80,315 282,333*
2007 68,434 340,490*

*Figures include Russia, although this market is no longer under MME jurisdiction.

External links

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