Merrie Spaeth
Encyclopedia
Merrie Spaeth is an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 political and public relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....

 consultant, and former film actress.

She is a regular contributor to several periodicals, including D/CEO Magazine, in addition to her contributions to National Public Radio through radio station KERA (FM)
KERA (FM)
KERA is the National Public Radio affiliate station for North Texas. Based in Dallas, Texas the station's main transmitter is located in Cedar Hill, Texas with translators that serve Tyler , the Sherman/Denison area , and Wichita Falls...

 in Dallas, Texas
Dallas, Texas
Dallas is the third-largest city in Texas and the ninth-largest in the United States. The Dallas-Fort Worth Metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States...

. Spaeth also teaches at the Cox School of Business
Cox School of Business
The Cox School of Business is a business school at Southern Methodist University offering a full range of business education programs.Degrees include , full-time Master of Business Administration , , , Master of Science in Management , Master of Science in Accounting , and a Master of Science in...

 at Southern Methodist University
Southern Methodist University
Southern Methodist University is a private university in Dallas, Texas, United States. Founded in 1911 by the Methodist Episcopal Church, South, SMU operates campuses in Dallas, Plano, and Taos, New Mexico. SMU is owned by the South Central Jurisdiction of the United Methodist Church...

 and is a frequent speaker at conferences around the U.S.

A Philadelphia native, Spaeth graduated from Smith College
Smith College
Smith College is a private, independent women's liberal arts college located in Northampton, Massachusetts. It is the largest member of the Seven Sisters...

 in 1970, and from the Columbia Graduate School of Business
Columbia Business School
Columbia Business School is the business school of Columbia University in Manhattan, New York City. It was established in 1916 to provide business training and professional preparation for undergraduate and graduate Columbia University students...

 in 1980. As a teenager, she appeared in the film The World of Henry Orient
The World of Henry Orient
The World of Henry Orient is a 1964 American comedy film based on the novel of the same name by Nora Johnson. It was directed by George Roy Hill and stars Peter Sellers, Paula Prentiss, Angela Lansbury, Tippy Walker, Merrie Spaeth, Phyllis Thaxter, Bibi Osterwald, and Tom Bosley.Filming started in...

.

Spaeth is a theorist and strategist in the field of communications. She writes a popular monthly newsletter, the BIMBO memo. She was the media contact for the 2004 group Swift Boat Veterans for Truth, who opposed John Kerry's
John Kerry
John Forbes Kerry is the senior United States Senator from Massachusetts, the 10th most senior U.S. Senator and chairman of the Senate Foreign Relations Committee. He was the presidential nominee of the Democratic Party in the 2004 presidential election, but lost to former President George W...

 Presidential bid.

Among Spaeth's accomplishments, in 1980, she served as a White House
White House
The White House is the official residence and principal workplace of the president of the United States. Located at 1600 Pennsylvania Avenue NW in Washington, D.C., the house was designed by Irish-born James Hoban, and built between 1792 and 1800 of white-painted Aquia sandstone in the Neoclassical...

 Fellow (by a Commission appointed by President Jimmy Carter
Jimmy Carter
James Earl "Jimmy" Carter, Jr. is an American politician who served as the 39th President of the United States and was the recipient of the 2002 Nobel Peace Prize, the only U.S. President to have received the Prize after leaving office...

) and assigned to Federal Bureau of Investigation
Federal Bureau of Investigation
The Federal Bureau of Investigation is an agency of the United States Department of Justice that serves as both a federal criminal investigative body and an internal intelligence agency . The FBI has investigative jurisdiction over violations of more than 200 categories of federal crime...

 Director William Webster. She was the first Fellow and one of the first two women on the director's staff.

From the FBI, she served two years at the Federal Trade Commission
Federal Trade Commission
The Federal Trade Commission is an independent agency of the United States government, established in 1914 by the Federal Trade Commission Act...

 as director of public affairs, and in 1983, President Ronald Reagan
Ronald Reagan
Ronald Wilson Reagan was the 40th President of the United States , the 33rd Governor of California and, prior to that, a radio, film and television actor....

 named her director of media
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...

 relations at the White House. Spaeth introduced satellite communications to the White House, and the electronic White House News Service.

She has coached some of the nation's most prominent CEOs and most influential and high profile individuals. She also was hired by Craig James to lead the smear campaign against former Texas Tech Football Coach Mike Leach.

External links

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