Max Fleischer
Encyclopedia
Max Fleischer was an American animator. He was a pioneer in the development of the animated cartoon
and served as the head of Fleischer Studios
. He brought such animated characters as Betty Boop
, Koko the Clown
, Popeye
, and Superman
to the movie screen and was responsible for a number of technological innovations.
, Poland
, then part of the Austrian-Hungarian
province of Galicia, Max Fleischer was the second oldest of six children of an Austrian immigrant tailor, William Fleischer. His family emigrated to the USA
in 1887 and settled in New York City
, where he attended public school; he spent his formative years in Brownsville and Brooklyn. He attended Evening High School, received commercial art training at Cooper Union
, and also attended The Mechanics and Tradesman's School. While still in his teens, he worked for The Brooklyn Daily Eagle as an errand boy, and eventually became a cartoonist. It was during this period he met newspaper cartoonist and early animator, John Randolph Bray
. He married his childhood sweetheart, Ethel (Essie) Gold on December 25, 1905. Shortly afterward he accepted an illustrator's job for a catalog company in Boston. He returned to New York as Art Editor for Popular Science
magazine around 1912; he also wrote books, including one called Noah's Shoes.
was granted in 1915, although Max and his brother Dave Fleischer
made their first cartoon using the system in 1914. Extensive use of this technique was made in Fleischer's Out of the Inkwell
series for the first five years of the series, which started in 1919 and starred Koko the Clown
and Fitz the dog.
and Lou
established Fleischer Studios
(initially named "Out of the Inkwell Films") to produce animated cartoons and short subjects; Max was credited as the producer at the beginning of every cartoon as well. Koko and Fitz remained the stars of the Out of the Inkwell series, which was renamed Inkwell Imps in 1927. The Fleischer brothers also partnered with Lee DeForest, Edwin Miles Fadiman, and Hugo Riesenfeld
to form Red Seal Pictures Corporation, which owned 36 theaters on the East Coast, extending as far west as Cleveland, Ohio
.
Fleischer invented the "follow the bouncing ball" technique for his Song Car-Tunes series of animated singalong shorts beginning in May 1924. After a few films with unsynchronized sound (music and sound effects only), Fleischer added synchronized sound to this series, with My Old Kentucky Home
(released April 13, 1926) with a dog-like character saying "Follow the ball, and join in, everybody." The sound entries in the Song Car-Tunes series — roughly 19 out of 36 short films — used the Phonofilm
sound-on-film
process developed by Lee DeForest. The Song Car-Tunes series would last until early 1927, just a few months before the actual start of the sound era. This was before Walt Disney
's Steamboat Willie
(1928), which is often mistakenly cited as the first cartoon to synchronize sound with animation. However, by late 1926, both the DeForest Phonofilm Corp. and Red Seal Pictures had filed for bankruptcy, and the Song Car-Tunes series came to an end.
In 1923, Fleischer made two 20-minute educational features explaining Albert Einstein's
Theory of Relativity
(The Einstein Theory of Relativity
) and Charles Darwin's
Theory of Evolution. Both features used a combination of animated special effects and live action. Fleischer also produced Finding His Voice
(1929) illustrating how sound film
s worked.
Into the early sound era, Fleischer produced many technically advanced and sophisticated animated films. Several of his cartoons had soundtracks featuring live or rotoscoped images of the leading jazz
performers of the time, most notably Cab Calloway
, Louis Armstrong
and Don Redman
. Fleischer's use of black performers was bold at a time when depictions of blacks were often denigrating and stereotypical.
, starting with the release of The Sidewalks of New York
on February 5, 1929 through Paramount Pictures
. Out of the Inkwell Films, Inc. was reorganized as Fleischer Studios
in January 1929 following bankruptcy. During this time, Walt Disney was also gaining success with Mickey Mouse
and Silly Symphonies
. In August 1929, the silent Inkwell Imps series was replaced with the Talkartoon series, beginning with Noah's Lark. A year into the series, Fitz was renamed "Bimbo
" and became the star of the Talkartoon series, starting with the cartoon Hot Dog (1930).
However, in August 1930, a Rubenesque poodle-human hybrid, Bimbo's girlfriend, made her screen debut in Dizzy Dishes
, and quickly became Fleischer's biggest star; she would later be named Betty Boop
. By 1931, Betty's floppy canine ears had evolved into hoop earrings, and she was transformed into a fully human girl (though she retained her romantic relationship with the dog for several episodes after her transmogrification). By the time of Minnie the Moocher
(1932), Betty Boop was in a class of her own, and by August 1932, starting with Stopping the Show
, the Talkartoon series was renamed as Betty Boop Cartoons; by now, as noted from even the opening song from Stopping the Show, Betty clearly became the self-proclaimed "Queen of the Animated Screen." Along with his standout star Boop, Fleischer had become one of the two premier animation producers; the up-and-coming Walt Disney was the other.
Fleischer cartoons were very different from Disney cartoons, in concept and in execution. The Fleischer approach was sophisticated, focused on surrealism, dark humor, adult psychological elements and sexuality. The Fleischer milieu was grittier, more urban, sometimes even sordid, often set in squalid tenement apartments with cracked, crumbling plaster and threadbare furnishings. Even the jazz music on Fleischer's soundtracks was rawer, saucier, more fitting with the unflinching Fleischer look at America's multicultural scene. But as popular as Betty Boop was for Fleischer, the Fleischer Studios would never come close to matching the huge international success of Mickey Mouse.
Fleischer would come closest through his deal securing the rights to the comic strip
character Popeye the Sailor from King Features Syndicate
. Popeye started out as a secondary character in 1929 in the newspaper feature Thimble Theater, and made his film debut in July, 1933, introduced in the Betty Boop short Popeye the Sailor. Popeye was an immediate hit for Fleischer, and would remain in production until 1957.
Fleischer's studio was a major operation in New York under the support of Paramount Studio. But as a recipient of Paramount cash, Fleischer was also at the mercy of Paramount's management. During the Great Depression
, Paramount went through four name changes and reorganizations due to bankruptcies. These reorganizations affected the production budgets and created obstacles to Fleischer's development.
When the three-color Technicolor
process became available, Paramount vetoed it based on their concerns with economic balance, giving Disney the opportunity to acquire an exclusivity to the process for four years, thus giving him the market edge on color cartoons. Two years later, Paramount approved color production for Fleischer, but he was left with the clearly inferior two-color processes of Cinecolor
(red and blue) and two-strip Technicolor (red and green). The Color Classics
series was introduced in 1934 as Fleischer's answer to Disney's Silly Symphonies.
These color cartoons were augmented with a Fleischer-patented three-dimensional background effect called "The Stereoptical Process," a precursor to Disney's Multiplane. This technique replaced the usual flat-plane, drawn and painted cartoon backgrounds with a circular 3-D scale-model background — a diorama
— in front of which the action cels were positioned and photographed. As the character, say, hustled down a city street, the camera operator would rotate the diorama a click with each frame. The result was a constantly changing perspective of converging parallel lines that gave an amazing sense of depth. The process worked most dramatically with pans or tracking shots; for static shots, traditional drawn backgrounds sufficed. It was used to great effect in the longer format Popeye cartoons Popeye the Sailor Meets Sindbad the Sailor
(1936) and Popeye the Sailor Meets Ali Baba's Forty Thieves
(1937). These series of double-length (two-reel) cartoons were a gradual progression expressing Fleischer's desire to produce feature-length animated features. And while he had concepts for full-length features, it was not until the success of Disney's Snow White and the Seven Dwarfs
(1937) that the stodgy Paramount executives realized the value of an animated feature as Fleischer had been proposing for the previous three years.
in 1934. Her overt sexuality was downplayed, and her racy flapper
attire was replaced with longer skirts and a less revealing neckline. While the production of the cartoons had become more refined with more structured stories, the level of the content was more juvenile, largely influenced by Paramount's front office, which was changing the tone of their films to reflect a more family-oriented audience by producing films more of the nature of MGM. Betty became a spinster career girl and maiden aunt character, a judgmental "good citizen" instead of the carefree, funloving Jazz Baby she had once been. As a result, she lost much of her audience appeal, and the era and musical style that she represented had already faded away with the coming of the Swing Era.
In 1937, film production at Fleischer's studio was affected by a five month strike, which kept his cartoons off theater screens through the rest of the year. The strikers represented by the Commercial Artists and Designers Union were not recognized by the IATSE, which represented the majority of the motion picture crafts. But after five months, Paramount Pictures
urged Fleischer to settle. Then in March 1938, Fleischer Studios moved from New York City to Miami, Florida
. The reasons were many. While it was reasoned that the relocation removed the studio from further union agitation, they were in need of additional space for the production of features. Coincidentally with the move, relations between brothers Dave and Max began deteriorating. A feud started simmering after Dave began an adulterous affair with his Miami secretary in 1938, and was followed by more personal and professional disputes.
While at Paramount, Dave Fleischer was asked by the studio to put the popular comic book and radio hero Superman
into a cartoon series. Despite the high budgets that came from the series — triple the budget of typical Popeye one-reelers — Superman
became the most successful cartoons in the late period of the studio. Its ultra-realistic drawing, stylish Art Deco look and magnificently intricate scoring made the Superman pilot the highwater mark of the studio's sophisticated output.
In the wake of Disney's inarguable triumph with Snow White and the Seven Dwarfs in 1937, Paramount top brass finally acquiesced to Fleischer's longstanding appeals to produce feature-length animated films — and now they wanted one for a Christmas 1939 release. In order to finance the new operation, Fleischer negotiated a loan with Paramount that in essence surrendered the studio's assets for the term of the loan, 10 years.
While Gulliver's Travels
(1939
) did moderate box office, it did not make back all of its costs since the production ran nearly $500,000 overbudget due to the relocation, transportation of film for processing and back, and costs of training new workers. At the time, it was also reported that the escalated war in Europe just three months before cut off Paramount's foreign release potential; however, recent information indicates that the picture was released in Europe but the returns were not reported to Fleischer Studios' accounting department. At the same time, returns on Popeye cartoons were also not properly accounted. These factors contributed to the continued financial losses for Fleischer's studio. The final blow came with the ill-fated release of their second feature, Mr. Bug Goes to Town
(1941) two days before the bombing of Pearl Harbor.
On May 24, 1941, Paramount initiated takeover of Fleischer's studio. Max remained nominally in charge, but the long-simmering personal feud with his brother Dave further complicated the situation. Shortly after the release of Mr. Bug, a disgusted Dave left for California to take over as head of Columbia
's Screen Gems
animation unit in April 1942 — just one month prior to the renewal of Fleischer's contract. The move put Dave in breach of contract, for taking a position with a competitor while still contracted to Paramount. This breach, along with the substantial debt to Paramount, gave the bigger studio the right to take control of the smaller, forcing Max out. Paramount installed new management, among them Max's son-in-law, Seymour Kneitel
. On May 25, 1942, the studio was renamed Famous Studios
, and it moved back to New York within eight months.
Despite the disappointing performance of the feature films, the Superman series continued to do well. Nine episodes were completed by Fleischer Studios, with the final eight made by Famous Studios after the reorganization. Today, the Max Fleischer Superman cartoons are considered the final triumph of this great pioneer and his innovative studio.
), sponsored by Montgomery Ward
. Fleischer left Handy in 1954 and returned as Production Manager for the Bray Studios in New York.
Fleischer lost a lawsuit against Paramount in 1955 over the removal of his name from the credits of his films. While Fleischer had issues over the breach of contract, he had avoided suing to protect his son-in-law, Seymour Kneitel, who still had a position with Paramount's Famous Studios. The lawsuit was lost because the court decided that, though Fleischer's case had merit, the statute of limitations had expired. In 1958, Fleischer revived Out of the Inkwell Films, Inc. and partnered with his former animator, Hal Seeger
to produce 100 color Out of the Inkwell
(1960–1961) cartoons for television. Actor Larry Storch
performed the voices for Koko and supporting characters Kokonut and Mean Moe.
Although the rift with his brother Dave was never resolved, Max eventually formed a friendship with his old rival Walt Disney, who welcomed Max to a reunion with former Fleischer animators who were by then employed by Disney.
Fleischer, along with his wife Essie, moved to the Motion Picture Country House
in 1967. He died from heart failure on September 11, 1972, after a period of poor health. On the day of his death, Max Fleischer was cited as a great pioneer who invented an industry, and was named by Time magazine as the "Dean of Animated Cartoons."
His son Richard Fleischer
, born in 1916, entered the film industry in the 1940s, and in retirement worked on merchandising Betty Boop
.
Animated cartoon
An animated cartoon is a short, hand-drawn film for the cinema, television or computer screen, featuring some kind of story or plot...
and served as the head of Fleischer Studios
Fleischer Studios
Fleischer Studios, Inc., was an American corporation which originated as an Animation studio located at 1600 Broadway, New York City, New York...
. He brought such animated characters as Betty Boop
Betty Boop
Betty Boop is an animated cartoon character created by Max Fleischer, with help from animators including Grim Natwick. She originally appeared in the Talkartoon and Betty Boop film series, which were produced by Fleischer Studios and released by Paramount Pictures. She has also been featured in...
, Koko the Clown
Koko the Clown
Koko the Clown was an animated character created by animation pioneer Max Fleischer. The character originated when Max Fleischer invented the rotoscope, a device that allowed for animation to be more lifelike by tracing motion picture footage of human movement. To test out his new invention...
, Popeye
Popeye
Popeye the Sailor is a cartoon fictional character created by Elzie Crisler Segar, who has appeared in comic strips and animated cartoons in the cinema as well as on television. He first appeared in the daily King Features comic strip Thimble Theatre on January 17, 1929...
, and Superman
Superman (1940s cartoons)
The Fleischer & Famous Superman cartoons are a series of seventeen animated Technicolor short films released by Paramount Pictures and based upon the comic book character Superman....
to the movie screen and was responsible for a number of technological innovations.
Early life
Born to a Jewish family in KrakówKraków
Kraków also Krakow, or Cracow , is the second largest and one of the oldest cities in Poland. Situated on the Vistula River in the Lesser Poland region, the city dates back to the 7th century. Kraków has traditionally been one of the leading centres of Polish academic, cultural, and artistic life...
, Poland
Poland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...
, then part of the Austrian-Hungarian
Austria-Hungary
Austria-Hungary , more formally known as the Kingdoms and Lands Represented in the Imperial Council and the Lands of the Holy Hungarian Crown of Saint Stephen, was a constitutional monarchic union between the crowns of the Austrian Empire and the Kingdom of Hungary in...
province of Galicia, Max Fleischer was the second oldest of six children of an Austrian immigrant tailor, William Fleischer. His family emigrated to the USA
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
in 1887 and settled in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
, where he attended public school; he spent his formative years in Brownsville and Brooklyn. He attended Evening High School, received commercial art training at Cooper Union
Cooper Union
The Cooper Union for the Advancement of Science and Art, commonly referred to simply as Cooper Union, is a privately funded college in the East Village neighborhood of Manhattan, New York City, United States, located at Cooper Square and Astor Place...
, and also attended The Mechanics and Tradesman's School. While still in his teens, he worked for The Brooklyn Daily Eagle as an errand boy, and eventually became a cartoonist. It was during this period he met newspaper cartoonist and early animator, John Randolph Bray
John Randolph Bray
John Randolph Bray was an American animator. He produced the second animated film in color, The Debut of Thomas Cat , in Brewster Color, developed by Percy D. Brewster of Newark, New Jersey...
. He married his childhood sweetheart, Ethel (Essie) Gold on December 25, 1905. Shortly afterward he accepted an illustrator's job for a catalog company in Boston. He returned to New York as Art Editor for Popular Science
Popular Science
Popular Science is an American monthly magazine founded in 1872 carrying articles for the general reader on science and technology subjects. Popular Science has won over 58 awards, including the ASME awards for its journalistic excellence in both 2003 and 2004...
magazine around 1912; he also wrote books, including one called Noah's Shoes.
The Rotoscope
Fleischer devised a concept to simplify the process of animating movement by tracing frames of live action film. His patent for the RotoscopeRotoscope
Rotoscoping is an animation technique in which animators trace over live-action film movement, frame by frame, for use in animated films. Originally, recorded live-action film images were projected onto a frosted glass panel and re-drawn by an animator...
was granted in 1915, although Max and his brother Dave Fleischer
Dave Fleischer
David "Dave" Fleischer was an American animator film director and film producer, best known as a co-owner of Fleischer Studios with his two older brothers Max Fleischer and Lou Fleischer...
made their first cartoon using the system in 1914. Extensive use of this technique was made in Fleischer's Out of the Inkwell
Out of the Inkwell
Out of the Inkwell was a major animated series of the silent era produced by Max Fleischer from 1918 to 1929.The series was the result of three short experimental films that Max Fleischer independently produced in the period of 1914-1916 to demonstrate his invention, the Rotoscope, which was a...
series for the first five years of the series, which started in 1919 and starred Koko the Clown
Koko the Clown
Koko the Clown was an animated character created by animation pioneer Max Fleischer. The character originated when Max Fleischer invented the rotoscope, a device that allowed for animation to be more lifelike by tracing motion picture footage of human movement. To test out his new invention...
and Fitz the dog.
Fleischer Studios
Fleischer produced his Inkwell films for the Bray Studios until 1921, when he and younger brothers DaveDave Fleischer
David "Dave" Fleischer was an American animator film director and film producer, best known as a co-owner of Fleischer Studios with his two older brothers Max Fleischer and Lou Fleischer...
and Lou
Lou Fleischer
Lou Fleischer was an American animator, composer, and brother of Max and Dave Fleischer. He was the head of the Fleischer Studios music department until the company was purchased by Paramount Pictures in 1942. He is also known for voicing J. Wellington Wimpy from Popeye from 1936 until...
established Fleischer Studios
Fleischer Studios
Fleischer Studios, Inc., was an American corporation which originated as an Animation studio located at 1600 Broadway, New York City, New York...
(initially named "Out of the Inkwell Films") to produce animated cartoons and short subjects; Max was credited as the producer at the beginning of every cartoon as well. Koko and Fitz remained the stars of the Out of the Inkwell series, which was renamed Inkwell Imps in 1927. The Fleischer brothers also partnered with Lee DeForest, Edwin Miles Fadiman, and Hugo Riesenfeld
Hugo Riesenfeld
Hugo Riesenfeld was a Jewish Austrian-American composer. As a film director, he began to write his own orchestral compositions for silent films in 1917, and co-created modern production techniques where film scoring serves an integral part of the action...
to form Red Seal Pictures Corporation, which owned 36 theaters on the East Coast, extending as far west as Cleveland, Ohio
Cleveland, Ohio
Cleveland is a city in the U.S. state of Ohio and is the county seat of Cuyahoga County, the most populous county in the state. The city is located in northeastern Ohio on the southern shore of Lake Erie, approximately west of the Pennsylvania border...
.
Fleischer invented the "follow the bouncing ball" technique for his Song Car-Tunes series of animated singalong shorts beginning in May 1924. After a few films with unsynchronized sound (music and sound effects only), Fleischer added synchronized sound to this series, with My Old Kentucky Home
My Old Kentucky Home (film)
My Old Kentucky Home is a short animation film originally released on 13 April 1926, by Max and Dave Fleischer of Fleischer Studios as one of the Song Car-Tunes series...
(released April 13, 1926) with a dog-like character saying "Follow the ball, and join in, everybody." The sound entries in the Song Car-Tunes series — roughly 19 out of 36 short films — used the Phonofilm
Phonofilm
In 1919, Lee De Forest, inventor of the audion tube, filed his first patent on a sound-on-film process, DeForest Phonofilm, which recorded sound directly onto film as parallel lines. These parallel lines photographically recorded electrical waveforms from a microphone, which were translated back...
sound-on-film
Sound-on-film
Sound-on-film refers to a class of sound film processes where the sound accompanying picture is physically recorded onto photographic film, usually, but not always, the same strip of film carrying the picture. Sound-on-film processes can either record an analog sound track or digital sound track,...
process developed by Lee DeForest. The Song Car-Tunes series would last until early 1927, just a few months before the actual start of the sound era. This was before Walt Disney
Walt Disney
Walter Elias "Walt" Disney was an American film producer, director, screenwriter, voice actor, animator, entrepreneur, entertainer, international icon, and philanthropist, well-known for his influence in the field of entertainment during the 20th century. Along with his brother Roy O...
's Steamboat Willie
Steamboat Willie
Steamboat Willie is a 1928 American animated short film directed by Walt Disney and Ub Iwerks. It was produced in black-and-white by The Walt Disney Studio and released by Celebrity Productions. The cartoon is considered the debut of Mickey Mouse, and as his girlfriend Minnie, but the characters...
(1928), which is often mistakenly cited as the first cartoon to synchronize sound with animation. However, by late 1926, both the DeForest Phonofilm Corp. and Red Seal Pictures had filed for bankruptcy, and the Song Car-Tunes series came to an end.
In 1923, Fleischer made two 20-minute educational features explaining Albert Einstein's
Albert Einstein
Albert Einstein was a German-born theoretical physicist who developed the theory of general relativity, effecting a revolution in physics. For this achievement, Einstein is often regarded as the father of modern physics and one of the most prolific intellects in human history...
Theory of Relativity
Theory of relativity
The theory of relativity, or simply relativity, encompasses two theories of Albert Einstein: special relativity and general relativity. However, the word relativity is sometimes used in reference to Galilean invariance....
(The Einstein Theory of Relativity
The Einstein Theory of Relativity
The Einstein Theory of Relativity is a silent film directed by Max and Dave Fleischer and released by Fleischer Studios.In August 1922, Scientific American published an article explaining their position that a silent film would be unsuccessful in presenting Albert Einstein's theory of relativity...
) and Charles Darwin's
Charles Darwin
Charles Robert Darwin FRS was an English naturalist. He established that all species of life have descended over time from common ancestry, and proposed the scientific theory that this branching pattern of evolution resulted from a process that he called natural selection.He published his theory...
Theory of Evolution. Both features used a combination of animated special effects and live action. Fleischer also produced Finding His Voice
Finding His Voice
Finding His Voice is a short film, created as an instructional film on how the Western Electric sound-on-film recording system worked.-Plot:...
(1929) illustrating how sound film
Sound film
A sound film is a motion picture with synchronized sound, or sound technologically coupled to image, as opposed to a silent film. The first known public exhibition of projected sound films took place in Paris in 1900, but decades would pass before sound motion pictures were made commercially...
s worked.
Into the early sound era, Fleischer produced many technically advanced and sophisticated animated films. Several of his cartoons had soundtracks featuring live or rotoscoped images of the leading jazz
Jazz
Jazz is a musical style that originated at the beginning of the 20th century in African American communities in the Southern United States. It was born out of a mix of African and European music traditions. From its early development until the present, jazz has incorporated music from 19th and 20th...
performers of the time, most notably Cab Calloway
Cab Calloway
Cabell "Cab" Calloway III was an American jazz singer and bandleader. He was strongly associated with the Cotton Club in Harlem, New York City where he was a regular performer....
, Louis Armstrong
Louis Armstrong
Louis Armstrong , nicknamed Satchmo or Pops, was an American jazz trumpeter and singer from New Orleans, Louisiana....
and Don Redman
Don Redman
Donald Matthew Redman was an American jazz musician, arranger, bandleader and composer.Redman was announced as a member of the West Virginia Music Hall of Fame on May 6, 2009....
. Fleischer's use of black performers was bold at a time when depictions of blacks were often denigrating and stereotypical.
Finding success
In 1928, as film studios made the transition to sound, Fleischer revived the Song Car-Tunes series as Screen SongsScreen Songs
Screen Songs is the name of a series of animated cartoons produced by the Fleischer Studios and distributed by Paramount Pictures between 1929 and 1938. They were revived by Famous Studios in 1945 starting with the Noveltoon Old MacDonald Had a Farm....
, starting with the release of The Sidewalks of New York
The Sidewalks of New York (cartoon)
The Sidewalks of New York are two cartoon short films made by animation pioneers Max Fleischer and Dave Fleischer, both films using the 1894 song "The Sidewalks of New York"...
on February 5, 1929 through Paramount Pictures
Paramount Pictures
Paramount Pictures Corporation is an American film production and distribution company, located at 5555 Melrose Avenue in Hollywood. Founded in 1912 and currently owned by media conglomerate Viacom, it is America's oldest existing film studio; it is also the last major film studio still...
. Out of the Inkwell Films, Inc. was reorganized as Fleischer Studios
Fleischer Studios
Fleischer Studios, Inc., was an American corporation which originated as an Animation studio located at 1600 Broadway, New York City, New York...
in January 1929 following bankruptcy. During this time, Walt Disney was also gaining success with Mickey Mouse
Mickey Mouse
Mickey Mouse is a cartoon character created in 1928 by Walt Disney and Ub Iwerks at The Walt Disney Studio. Mickey is an anthropomorphic black mouse and typically wears red shorts, large yellow shoes, and white gloves...
and Silly Symphonies
Silly Symphonies
Silly Symphonies is a series of animated short subjects, 75 in total, produced by Walt Disney Productions from 1929 to 1939, while the studio was still located at Hyperion Avenue in the Silver Lake district of Los Angeles...
. In August 1929, the silent Inkwell Imps series was replaced with the Talkartoon series, beginning with Noah's Lark. A year into the series, Fitz was renamed "Bimbo
Bimbo (Fleischer)
Bimbo is a fictional character, a cartoon dog created by Fleischer Studios. He first appeared in the Out of the Inkwell series and was originally named Fitz....
" and became the star of the Talkartoon series, starting with the cartoon Hot Dog (1930).
However, in August 1930, a Rubenesque poodle-human hybrid, Bimbo's girlfriend, made her screen debut in Dizzy Dishes
Dizzy Dishes
Dizzy Dishes is a animated short film created by the Fleischer Studios in 1930 as part of the Talkartoon series. It is famous as a debut cartoon of Betty Boop.-Plot:...
, and quickly became Fleischer's biggest star; she would later be named Betty Boop
Betty Boop
Betty Boop is an animated cartoon character created by Max Fleischer, with help from animators including Grim Natwick. She originally appeared in the Talkartoon and Betty Boop film series, which were produced by Fleischer Studios and released by Paramount Pictures. She has also been featured in...
. By 1931, Betty's floppy canine ears had evolved into hoop earrings, and she was transformed into a fully human girl (though she retained her romantic relationship with the dog for several episodes after her transmogrification). By the time of Minnie the Moocher
Minnie the Moocher
"Minnie the Moocher" is a jazz song first recorded in 1931 by Cab Calloway and His Orchestra, selling over 1 million copies. "Minnie the Moocher" is most famous for its nonsensical ad libbed lyrics . In performances, Calloway would have the audience participate by repeating each scat phrase in a...
(1932), Betty Boop was in a class of her own, and by August 1932, starting with Stopping the Show
Stopping the Show
Stopping the Show is a 1932 Fleischer Studios animated short, directed by Dave Fleischer. While it is not the first appearance of Betty Boop, it is the first short to be credited as "A Betty Boop Cartoon."-Synopsis:...
, the Talkartoon series was renamed as Betty Boop Cartoons; by now, as noted from even the opening song from Stopping the Show, Betty clearly became the self-proclaimed "Queen of the Animated Screen." Along with his standout star Boop, Fleischer had become one of the two premier animation producers; the up-and-coming Walt Disney was the other.
Fleischer cartoons were very different from Disney cartoons, in concept and in execution. The Fleischer approach was sophisticated, focused on surrealism, dark humor, adult psychological elements and sexuality. The Fleischer milieu was grittier, more urban, sometimes even sordid, often set in squalid tenement apartments with cracked, crumbling plaster and threadbare furnishings. Even the jazz music on Fleischer's soundtracks was rawer, saucier, more fitting with the unflinching Fleischer look at America's multicultural scene. But as popular as Betty Boop was for Fleischer, the Fleischer Studios would never come close to matching the huge international success of Mickey Mouse.
Fleischer would come closest through his deal securing the rights to the comic strip
Comic strip
A comic strip is a sequence of drawings arranged in interrelated panels to display brief humor or form a narrative, often serialized, with text in balloons and captions....
character Popeye the Sailor from King Features Syndicate
King Features Syndicate
King Features Syndicate, a print syndication company owned by The Hearst Corporation, distributes about 150 comic strips, newspaper columns, editorial cartoons, puzzles and games to nearly 5000 newspapers worldwide...
. Popeye started out as a secondary character in 1929 in the newspaper feature Thimble Theater, and made his film debut in July, 1933, introduced in the Betty Boop short Popeye the Sailor. Popeye was an immediate hit for Fleischer, and would remain in production until 1957.
Fleischer's studio was a major operation in New York under the support of Paramount Studio. But as a recipient of Paramount cash, Fleischer was also at the mercy of Paramount's management. During the Great Depression
Great Depression
The Great Depression was a severe worldwide economic depression in the decade preceding World War II. The timing of the Great Depression varied across nations, but in most countries it started in about 1929 and lasted until the late 1930s or early 1940s...
, Paramount went through four name changes and reorganizations due to bankruptcies. These reorganizations affected the production budgets and created obstacles to Fleischer's development.
When the three-color Technicolor
Technicolor
Technicolor is a color motion picture process invented in 1916 and improved over several decades.It was the second major process, after Britain's Kinemacolor, and the most widely used color process in Hollywood from 1922 to 1952...
process became available, Paramount vetoed it based on their concerns with economic balance, giving Disney the opportunity to acquire an exclusivity to the process for four years, thus giving him the market edge on color cartoons. Two years later, Paramount approved color production for Fleischer, but he was left with the clearly inferior two-color processes of Cinecolor
Cinecolor
Cinecolor was an early subtractive color-model two color film process, based upon the Prizma system of the 1910s and 1920s and the Multicolor system of the late 1920s and 1930s. It was developed by William T. Crispinel and Alan M...
(red and blue) and two-strip Technicolor (red and green). The Color Classics
Color Classics
Color Classics were a series of animated short subjects produced by Fleischer Studios for Paramount Pictures from 1934 to 1941 as a competitor to Walt Disney's Silly Symphonies. As the name implies, all of the shorts were made in color, with the first entry in the series, Poor Cinderella, being the...
series was introduced in 1934 as Fleischer's answer to Disney's Silly Symphonies.
These color cartoons were augmented with a Fleischer-patented three-dimensional background effect called "The Stereoptical Process," a precursor to Disney's Multiplane. This technique replaced the usual flat-plane, drawn and painted cartoon backgrounds with a circular 3-D scale-model background — a diorama
Diorama
The word diorama can either refer to a nineteenth century mobile theatre device, or, in modern usage, a three-dimensional full-size or miniature model, sometimes enclosed in a glass showcase for a museum...
— in front of which the action cels were positioned and photographed. As the character, say, hustled down a city street, the camera operator would rotate the diorama a click with each frame. The result was a constantly changing perspective of converging parallel lines that gave an amazing sense of depth. The process worked most dramatically with pans or tracking shots; for static shots, traditional drawn backgrounds sufficed. It was used to great effect in the longer format Popeye cartoons Popeye the Sailor Meets Sindbad the Sailor
Popeye the Sailor Meets Sindbad the Sailor
Popeye the Sailor Meets Sindbad the Sailor is a two-reel animated cartoon short subject in the Popeye Color Feature series, produced in Technicolor and released to theatres on November 27, 1936 by Paramount Pictures. It was produced by Max Fleischer for Fleischer Studios, Inc. and directed by Dave...
(1936) and Popeye the Sailor Meets Ali Baba's Forty Thieves
Popeye the Sailor Meets Ali Baba's Forty Thieves
Popeye the Sailor Meets Ali Baba's Forty Thieves is a two-reel animated cartoon short subject in the Popeye Color Feature series, produced in Technicolor and released to theatres on November 26, 1937 by Paramount Pictures. It was produced by Max Fleischer for Fleischer Studios, Inc. and directed...
(1937). These series of double-length (two-reel) cartoons were a gradual progression expressing Fleischer's desire to produce feature-length animated features. And while he had concepts for full-length features, it was not until the success of Disney's Snow White and the Seven Dwarfs
Snow White and the Seven Dwarfs (1937 film)
Snow White and the Seven Dwarfs is a 1937 American animated film based on Snow White, a German fairy tale by the Brothers Grimm. It was the first full-length cel-animated feature in motion picture history, as well as the first animated feature film produced in America, the first produced in full...
(1937) that the stodgy Paramount executives realized the value of an animated feature as Fleischer had been proposing for the previous three years.
Animated features and decline
The popularity of Betty Boop was irreparably damaged as a result of the enforcement of the Hays CodeProduction Code
The Motion Picture Production Code was the set of industry moral censorship guidelines that governed the production of the vast majority of United States motion pictures released by major studios from 1930 to 1968. It is also popularly known as the Hays Code, after Hollywood's chief censor of the...
in 1934. Her overt sexuality was downplayed, and her racy flapper
Flapper
Flapper in the 1920s was a term applied to a "new breed" of young Western women who wore short skirts, bobbed their hair, listened to jazz, and flaunted their disdain for what was then considered acceptable behavior...
attire was replaced with longer skirts and a less revealing neckline. While the production of the cartoons had become more refined with more structured stories, the level of the content was more juvenile, largely influenced by Paramount's front office, which was changing the tone of their films to reflect a more family-oriented audience by producing films more of the nature of MGM. Betty became a spinster career girl and maiden aunt character, a judgmental "good citizen" instead of the carefree, funloving Jazz Baby she had once been. As a result, she lost much of her audience appeal, and the era and musical style that she represented had already faded away with the coming of the Swing Era.
In 1937, film production at Fleischer's studio was affected by a five month strike, which kept his cartoons off theater screens through the rest of the year. The strikers represented by the Commercial Artists and Designers Union were not recognized by the IATSE, which represented the majority of the motion picture crafts. But after five months, Paramount Pictures
Paramount Pictures
Paramount Pictures Corporation is an American film production and distribution company, located at 5555 Melrose Avenue in Hollywood. Founded in 1912 and currently owned by media conglomerate Viacom, it is America's oldest existing film studio; it is also the last major film studio still...
urged Fleischer to settle. Then in March 1938, Fleischer Studios moved from New York City to Miami, Florida
Miami, Florida
Miami is a city located on the Atlantic coast in southeastern Florida and the county seat of Miami-Dade County, the most populous county in Florida and the eighth-most populous county in the United States with a population of 2,500,625...
. The reasons were many. While it was reasoned that the relocation removed the studio from further union agitation, they were in need of additional space for the production of features. Coincidentally with the move, relations between brothers Dave and Max began deteriorating. A feud started simmering after Dave began an adulterous affair with his Miami secretary in 1938, and was followed by more personal and professional disputes.
While at Paramount, Dave Fleischer was asked by the studio to put the popular comic book and radio hero Superman
Superman
Superman is a fictional comic book superhero appearing in publications by DC Comics, widely considered to be an American cultural icon. Created by American writer Jerry Siegel and Canadian-born American artist Joe Shuster in 1932 while both were living in Cleveland, Ohio, and sold to Detective...
into a cartoon series. Despite the high budgets that came from the series — triple the budget of typical Popeye one-reelers — Superman
Superman (1940s cartoons)
The Fleischer & Famous Superman cartoons are a series of seventeen animated Technicolor short films released by Paramount Pictures and based upon the comic book character Superman....
became the most successful cartoons in the late period of the studio. Its ultra-realistic drawing, stylish Art Deco look and magnificently intricate scoring made the Superman pilot the highwater mark of the studio's sophisticated output.
In the wake of Disney's inarguable triumph with Snow White and the Seven Dwarfs in 1937, Paramount top brass finally acquiesced to Fleischer's longstanding appeals to produce feature-length animated films — and now they wanted one for a Christmas 1939 release. In order to finance the new operation, Fleischer negotiated a loan with Paramount that in essence surrendered the studio's assets for the term of the loan, 10 years.
While Gulliver's Travels
Gulliver's Travels (1939 film)
Gulliver's Travels is a 1939 American cel-animated Technicolor feature film, directed by Dave Fleischer and produced by Max Fleischer for Fleischer Studios. The film was released on Friday, December 22, 1939 by Paramount Pictures, who had the feature produced as an answer to the success of Walt...
(1939
1939 in film
The year 1939 in motion pictures can be justified as being called the most outstanding one ever, when it comes to the high quality and high attendance at the large set of the best films that premiered in the year .- Events :Motion picture historians and film often rate...
) did moderate box office, it did not make back all of its costs since the production ran nearly $500,000 overbudget due to the relocation, transportation of film for processing and back, and costs of training new workers. At the time, it was also reported that the escalated war in Europe just three months before cut off Paramount's foreign release potential; however, recent information indicates that the picture was released in Europe but the returns were not reported to Fleischer Studios' accounting department. At the same time, returns on Popeye cartoons were also not properly accounted. These factors contributed to the continued financial losses for Fleischer's studio. The final blow came with the ill-fated release of their second feature, Mr. Bug Goes to Town
Mister Bug Goes to Town
Mr. Bug Goes to Town, also known as Hoppity Goes to Town and Bugville, is an animated feature produced by Fleischer Studios and released to theaters by Paramount Pictures on December 5, 1941...
(1941) two days before the bombing of Pearl Harbor.
On May 24, 1941, Paramount initiated takeover of Fleischer's studio. Max remained nominally in charge, but the long-simmering personal feud with his brother Dave further complicated the situation. Shortly after the release of Mr. Bug, a disgusted Dave left for California to take over as head of Columbia
Columbia Pictures
Columbia Pictures Industries, Inc. is an American film production and distribution company. Columbia Pictures now forms part of the Columbia TriStar Motion Picture Group, owned by Sony Pictures Entertainment, a subsidiary of the Japanese conglomerate Sony. It is one of the leading film companies...
's Screen Gems
Screen Gems
Screen Gems is an American movie production company and subsidiary company of Sony Pictures Entertainment's Columbia TriStar Motion Picture Group that has served several different purposes for its parent companies over the decades since its incorporation....
animation unit in April 1942 — just one month prior to the renewal of Fleischer's contract. The move put Dave in breach of contract, for taking a position with a competitor while still contracted to Paramount. This breach, along with the substantial debt to Paramount, gave the bigger studio the right to take control of the smaller, forcing Max out. Paramount installed new management, among them Max's son-in-law, Seymour Kneitel
Seymour Kneitel
Seymour Kneitel was an American animator. He is best known for his work with Fleischer Studios and its successor, Famous Studios.-Early years:...
. On May 25, 1942, the studio was renamed Famous Studios
Famous Studios
Famous Studios was the animation division of the film studio Paramount Pictures from 1942 to 1967. Famous was founded as a successor company to Fleischer Studios, after Paramount acquired the aforementioned studio and ousted its founders, Max and Dave Fleischer, in 1941...
, and it moved back to New York within eight months.
Despite the disappointing performance of the feature films, the Superman series continued to do well. Nine episodes were completed by Fleischer Studios, with the final eight made by Famous Studios after the reorganization. Today, the Max Fleischer Superman cartoons are considered the final triumph of this great pioneer and his innovative studio.
Later career
After leaving his studio, Fleischer was brought in as head of the Animation Department for the industrial film company, The Jam Handy Organization. While there he supervised the technical and cartoon animation departments, producing training films for the Army and Navy and was also involved with research and development for the war effort. Following the war, he supervised the production of the animated adaptation of Rudolph the Red Nosed Reindeer (19481948 in film
The year 1948 in film involved some significant events.-Events:* Laurence Olivier's Hamlet becomes the first British film to win the American Academy Award for Best Picture.-Top grossing films : After theatrical re-issue- Awards :...
), sponsored by Montgomery Ward
Montgomery Ward
Montgomery Ward is an online retailer that carries the same name as the former American department store chain, founded as the world's #1 mail order business in 1872 by Aaron Montgomery Ward, and which went out of business in 2001...
. Fleischer left Handy in 1954 and returned as Production Manager for the Bray Studios in New York.
Fleischer lost a lawsuit against Paramount in 1955 over the removal of his name from the credits of his films. While Fleischer had issues over the breach of contract, he had avoided suing to protect his son-in-law, Seymour Kneitel, who still had a position with Paramount's Famous Studios. The lawsuit was lost because the court decided that, though Fleischer's case had merit, the statute of limitations had expired. In 1958, Fleischer revived Out of the Inkwell Films, Inc. and partnered with his former animator, Hal Seeger
Hal Seeger
Harold "Hal" Seeger was an animated cartoon producer and director who owned his own studio the Hal Seeger Studio ....
to produce 100 color Out of the Inkwell
Out of the Inkwell
Out of the Inkwell was a major animated series of the silent era produced by Max Fleischer from 1918 to 1929.The series was the result of three short experimental films that Max Fleischer independently produced in the period of 1914-1916 to demonstrate his invention, the Rotoscope, which was a...
(1960–1961) cartoons for television. Actor Larry Storch
Larry Storch
Lawrence Samuel "Larry" Storch is an American actor best known for his comic television roles, including voice-over work for top cartoon shows, including Mr...
performed the voices for Koko and supporting characters Kokonut and Mean Moe.
Although the rift with his brother Dave was never resolved, Max eventually formed a friendship with his old rival Walt Disney, who welcomed Max to a reunion with former Fleischer animators who were by then employed by Disney.
Fleischer, along with his wife Essie, moved to the Motion Picture Country House
Motion Picture & Television Country House and Hospital
The Motion Picture & Television Country House and Hospital is a retirement community, with individual cottages, and a fully licensed, acute-care hospital, located at 23388 Mulholland Drive in Woodland Hills, California...
in 1967. He died from heart failure on September 11, 1972, after a period of poor health. On the day of his death, Max Fleischer was cited as a great pioneer who invented an industry, and was named by Time magazine as the "Dean of Animated Cartoons."
His son Richard Fleischer
Richard Fleischer
-Early life:Fleischer was born in Brooklyn, the son of Essie and animator/producer Max Fleischer. He started in motion pictures as director of animated shorts produced by his father including entries in the Betty Boop, Popeye and Superman series.His live-action film career began in 1942 at the RKO...
, born in 1916, entered the film industry in the 1940s, and in retirement worked on merchandising Betty Boop
Betty Boop
Betty Boop is an animated cartoon character created by Max Fleischer, with help from animators including Grim Natwick. She originally appeared in the Talkartoon and Betty Boop film series, which were produced by Fleischer Studios and released by Paramount Pictures. She has also been featured in...
.