Massurrealism
Encyclopedia
Massurrealism is a portmanteau word coined in 1992 by American artist James Seehafer, who described a trend among some postmodern art
Postmodern art
Postmodern art is a term used to describe an art movement which was thought to be in contradiction to some aspect of modernism, or to have emerged or developed in its aftermath...

ists that mix the aesthetic styles and themes of surrealism
Surrealism
Surrealism is a cultural movement that began in the early 1920s, and is best known for the visual artworks and writings of the group members....

 and mass media
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...

—including pop art
Pop art
Pop art is an art movement that emerged in the mid 1950s in Britain and in the late 1950s in the United States. Pop art challenged tradition by asserting that an artist's use of the mass-produced visual commodities of popular culture is contiguous with the perspective of fine art...

.

History

Massurrealism is a development of surrealism that emphasizes the effect of technology and mass media on contemporary surrealist imagery. James Seehafer who is credited with coining the term in 1992 said that he was prompted to do so because there was no extant definition to accurately characterize the type of work he was doing, which combined elements of surrealism
Surrealism
Surrealism is a cultural movement that began in the early 1920s, and is best known for the visual artworks and writings of the group members....

 and mass media
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...

, the latter consisting of technology
Technology
Technology is the making, usage, and knowledge of tools, machines, techniques, crafts, systems or methods of organization in order to solve a problem or perform a specific function. It can also refer to the collection of such tools, machinery, and procedures. The word technology comes ;...

 and pop art
Pop art
Pop art is an art movement that emerged in the mid 1950s in Britain and in the late 1950s in the United States. Pop art challenged tradition by asserting that an artist's use of the mass-produced visual commodities of popular culture is contiguous with the perspective of fine art...

—"a form of technology art." He had begun his work by using a shopping cart, which "represented American mass-consumerism that fuels mass-media", and then incorporated collages of colour photocopies and spray paint  with the artist's traditional medium of oil paint
Oil paint
Oil paint is a type of slow-drying paint that consists of particles of pigment suspended in a drying oil, commonly linseed oil. The viscosity of the paint may be modified by the addition of a solvent such as turpentine or white spirit, and varnish may be added to increase the glossiness of the...

.

In 1995, he assembled a small group show near New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

 and found a local cyber-cafe, where he started to post material about massurrealism on internet arts news groups, inspiring some German art students to stage a massurrealist show. The next year he started his own web site, www.massurrealism.com and began to receive work from other artists, both mixed media and digitally-generated, "which is massurrealism because of its origins in strict electronics". He credits the World Wide Web with a major role in communicating massurrealism, which spread interest from artists in Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

, Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

 and then Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

.

Seehafer has said:
The differentiating factor, according to Seehafer, between surrealism and massurrealism is the foundation of the former in the early 20th century in Europe before the spread of electronic mass media. It is difficult to define the visual style of massurrealism, though a general characteristic is the use of modern technology to fuse surrealism's traditional access to the unconscious with pop art's ironic contradictions.

In 2005, graffiti
Graffiti
Graffiti is the name for images or lettering scratched, scrawled, painted or marked in any manner on property....

 artist Banksy
Banksy
Banksy is a pseudonymous England-based graffiti artist, political activist, film director, and painter.His satirical street art and subversive epigrams combine irreverent dark humour with graffiti done in a distinctive stencilling technique...

 illicitly hung a rock in the British Museum
British Museum
The British Museum is a museum of human history and culture in London. Its collections, which number more than seven million objects, are amongst the largest and most comprehensive in the world and originate from all continents, illustrating and documenting the story of human culture from its...

 showing a caveman pushing a shopping cart, which Shelley Esaak of about.com described as "a nice tribute to James Seehafer and Massurrealism."

Artists

Ginnie Gardiner, Cecil Touchon
Cecil Touchon
right|thumb|ABOVE: "Fusion Series #2174" By Cecil Touchon. A collage using fragments of lettering from found bill board material. Image use courtesy of the artist...

 and F. Michael Morris are massurrealist artists.

German artist, Melanie Marie Kreuzhof, who describes her work as massurrealistic, was commissioned in 2004 by the editor of the Spectakel Salzburger Festsiele Inside magazine to produce an artwork about Erich Wolfgang Korngold
Erich Wolfgang Korngold
Erich Wolfgang Korngold was an Austro-Hungarian film and romantic music composer. While his compositional style was considered well out of vogue at the time he died, his music has more recently undergone a reevaluation and a gradual reawakening of interest...

's opera Die tote Stadt
Die tote Stadt
Die tote Stadt is an opera in three acts by Erich Wolfgang Korngold. The libretto is by the composer and Paul Schott , and is based on Bruges-la-Morte, a short novel by Georges Rodenbach.-Performance history:When Die tote Stadt had its premiere on December 4, 1920, Korngold was just 23...

 at the Salzburg Festival
Salzburg Festival
The Salzburg Festival is a prominent festival of music and drama established in 1920. It is held each summer within the Austrian town of Salzburg, the birthplace of Wolfgang Amadeus Mozart...

. To make her work she took 9 digital photographs, composed them in a computer and printed the result directly onto canvas, which was then attached to a wooden frame, worked on with acrylic paint
Acrylic paint
Acrylic paint is fast drying paint containing pigment suspension in acrylic polymer emulsion. Acrylic paints can be diluted with water, but become water-resistant when dry...

 and had objects attached—3 guitar strings, a strand of hair and a silk scarf. The images and elements were derived from themes in the opera.
Room Of Illusions III by Alan King

Further reading

  • King, Alan (2009). A Room Of Illusions - the Massurreal & Illusionary art of Alan King. Fort Worth: Ontological Museum Publications. ASIN: 0615263054
  • Touchon, Cecil (2007). Happy Shopping - Massurrealist Spam Poetry. Fort Worth: Ontological Museum Publications. ISBN 0-6151824-4-5.
  • "The Genesis of Massurrealism" - Gwendolin Kirchhoff Art And Prose, (USA) December 2007
  • Lantzen, Sean (2004). Massurrealism: A Dossier (a.k.a Massurrealismus: Ein Dossier). Zurich: Novus Haus. ISBN 0-9759923-0-9.
  • "What is new In The Surreal World" - Art and Antiques Magazine
    Art and Antiques Magazine
    Art & Antiques is an American arts magazine.-1984 launch:Art & Antiques began with the March, 1984, issue, also called the "Premier Issue." While the magazine disclaimed any connection to a previous publication of the same name, the company had in fact bought the rights from a previous magazine...

    , (USA) March 2006.
  • "The Inevitability Of Massurrealism" - Mark Daniel Cohen Wegway No:7 page 52 (Printed edition - Toronto Canada) November, 2004.
  • "Avant Garde Under Net Conditions" - Perspektive (Printed edition - Austria) June 2002, and online.http://avantgarde.netzliteratur.net/index.php?bereich=surreal&aid=125&textid=299&sprache=d&interview=true German text only.
  • "Massurrealism Yields New Unique Vision" - Computer Artist (USA) August/September 1996. http://elibrary.ru/item.asp?id=2770836
  • Journal Of Managed Care Pharmacy" http://www.amcp.org/data/jmcp/April2010.pdf cover artist bio article - overview of Alan King & massurrealism - April 2010 (printed edition - Virginia USA) pdf available
  • Brunner, Dr. Cornelia & Tally, William (1999). The new media literacy handbook. Anchor Books ISBN 9780385496148.
  • Hoffman, Barry Howard (2002). The fine art of advertising: irreverent, irrepressible, irresistibly, ironic. Stewart, Tabori & Chang. Original from the University of Michigan

External links

  • massurrealism.org, website of the Massurrealist Collection at the Ontological Museum
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