MTV Hits
Encyclopedia
MTV Hits is an American
music video
channel that debuted on May 1, 2002. The format of the network resembles that of the classic MTV
before the additional of other programming to that network in the 1990s and their slow decline of music video programming. The network has a schedule dominated by videos, with only promotional advertising for MTV Networks and limited commercials on the network. Like the other digital MTV/VH1
channels, MTV Hits is based on an automated
wheel schedule introduced in the first years of MTV2
. The loop repeats three times a day, starting at 6am Eastern
, and then resetting at 2pm and 10pm.
The network's logo has remained the same since the date of launch, with a minor readjustment in February 2010 of the iconic "M" to remove the Music Television tagline and a small quarter of the logo in line with the official rebranding of all MTV networks.
, MTVU
as well as artist and themed playlists. Over time the playlists began to become less innovative and New Year's Eve 2009 did not receive a special New Year's Eve playlist like in 2007 and 2008. This has led to the possible end of Playlistism which is listed below.
Another feature is weekly Video Premieres, each premiere airs at the top of each hour throughout the day. AMTV
, on MTV
and AMTV-2, on MTV2
also air video premieres on the hour on a weekly basis.
As of 2010, themed blocks and generic "Music Mix" similar to that of the original format fills the schedule. MTV News segments and various non-MTV related commercials began airing on the network in 2009. Prior to this, the network had no non-MTV related advertisements.
MTV Hits has the least variety in its playlist out of all the other MTV digital networks, focusing mostly on the newest chart topping videos. Older music videos are now played across all themed blocks including latest and greatest, Artist Collection, and select Hitlists (but still are dominated with recent videos notably by or featuring Chris Brown).
, Time Warner Cable
, Charter, Verizon Fios
, and AT&T Uverse. It is one of the few remaining Digital Suite channels not on DirecTV
or Dish Network
(the Digital Suite having been created to provide an advantage of digital cable-exclusive channels to providers).
and Fetch TV, which will launch on November 1, 2010.
, South America
, Mexico
, and Romania
in a localized form. The channel is also available under digital television
systems in Chile
, Bolivia
. This version still uses the Playlistism model, a remainder of the period when MTV Hits USA was broadcast in the region.
and Ireland
, MTV Hits plays chart hits non-stop. There are very few MTV shows on this channel, but there are many music-related themed zones (such as Urban Beats & Spanking New Music). The channel launched on May 1, 2001, replacing MTV Extra.
, MTV Hits plays chart hits non-stop. The channel was launched on August 23, 2003.
ian version of MTV Hits was renamed VH1 MegaHits
, after Abril
, the parent company of MTV Brasil
, gained exclusive rights to the MTV brand in that country.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
music video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...
channel that debuted on May 1, 2002. The format of the network resembles that of the classic MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
before the additional of other programming to that network in the 1990s and their slow decline of music video programming. The network has a schedule dominated by videos, with only promotional advertising for MTV Networks and limited commercials on the network. Like the other digital MTV/VH1
VH1
VH1 or Vh1 is an American cable television network based in New York City. Launched on January 1, 1985 in the old space of Turner Broadcasting's short-lived Cable Music Channel, the original purpose of the channel was to build on the success of MTV by playing music videos, but targeting a slightly...
channels, MTV Hits is based on an automated
Automation
Automation is the use of control systems and information technologies to reduce the need for human work in the production of goods and services. In the scope of industrialization, automation is a step beyond mechanization...
wheel schedule introduced in the first years of MTV2
MTV2
MTV2 is a cable network that is widely available in the United States on digital cable and satellite television, and is progressively being added to analogue cable lineups across the nation...
. The loop repeats three times a day, starting at 6am Eastern
Eastern Time Zone
The Eastern Time Zone of the United States and Canada is a time zone that falls mostly along the east coast of North America. Its UTC time offset is −5 hrs during standard time and −4 hrs during daylight saving time...
, and then resetting at 2pm and 10pm.
The network's logo has remained the same since the date of launch, with a minor readjustment in February 2010 of the iconic "M" to remove the Music Television tagline and a small quarter of the logo in line with the official rebranding of all MTV networks.
Programming
When MTV Hits launched in 2002, programming consisted of non-stop music videos. At the same time to promote the new network, MTV had a show of the same name. The network consisted of current hit music videos, along with a few older videos from earlier in the year, as well as a few from the late 90's. The network was commercial free, with the exception of a few promos for MTV products.In 2008 the network was no longer commercial free and regular length commercial breaks began to appear after every 3 videos. Currently, regular blocks of music in addition to themed blocks such as "Boys Of Summer", "Unplugged" or "VMA Performances" air every other hour.Hit Lists
In 2005, the network began airing a feature called "My Hitlist Month" which was based on viewer selected playlists, submitted to a newly launched network website. This, as well as artist selected playlists aired occasionally on the network through 2006.Playlistism
December 18, 2006, the "Hit List" theme returned to MTV Hits. At first "Playlistism" consisted of replays of the viewer hit lists from the past, as well as new playlists of sister networks MTV2MTV2
MTV2 is a cable network that is widely available in the United States on digital cable and satellite television, and is progressively being added to analogue cable lineups across the nation...
, MTVU
MtvU
mtvU is a division of Viacom's MTV Networks which produces a 24-hour television channel that is available on more than 750 college and university campuses across the United States, as well as several digital cable packages...
as well as artist and themed playlists. Over time the playlists began to become less innovative and New Year's Eve 2009 did not receive a special New Year's Eve playlist like in 2007 and 2008. This has led to the possible end of Playlistism which is listed below.
End Of Playlistism
The network continued ending many of the playlist shows throughout 2009 and 2010, while keeping the Playlistism name until it faded out entirely as of late January 2011, when the network restored their former 'illiustration from a music box' imaging to identify the network between commercial blocks. The lower-left banner which formerly listed playlist dedications is now solely dedicated to promotional messages and a rolling advertisement for the network's music video web portal."MTV Hits Playlist" has been renamed "Music Mix" which consists of the original MTV Hits format though so far without the older music videos. Theme blocks have also emerged such as- Music Mix:Standard blend of music and was the old format of the network before playlistism. older videos now air as of June 2011,and the top Spanish videos also air.
- MTV2 Sucker Free (formerly Rap Attack): Features a mix of hip hop and R&B music videos, past and present.
- MTV Hits Top 10 Countdown: A new episode airs every Monday and features the weeks top 10 music videos.
- Latest And Greatest: Formerly known as "latest and greatest playlist" this features back to back videos of chosen artists.The videos played are usually the artist's current hit plus an older top hit.
- Killa Collabs: A block of videos featuring artist collaborations (the Last one was dominated by videos containing Chris brown).
- Brand New Hits: A block of videos that features the latest music videos.
Another feature is weekly Video Premieres, each premiere airs at the top of each hour throughout the day. AMTV
AMTV
For the Ladytron song of the same name, see Witching HourAMTV is a television program on MTV in the United States, first aired unofficially as a sneak preview on March 26, 2009, and launched officially on March 30, 2009...
, on MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
and AMTV-2, on MTV2
MTV2
MTV2 is a cable network that is widely available in the United States on digital cable and satellite television, and is progressively being added to analogue cable lineups across the nation...
also air video premieres on the hour on a weekly basis.
Average Daily Schedule
The network begins its schedule at 6AM Eastern Time (5AM Central Time) and runs hour blocks for 8 hours. It repeats 3 times daily beginning at 6AM Eastern (5AM Central), 12PM Eastern (11AM Central), and 10PM Eastern (9PM Central) with a fresh schedule the same time the next morning.As of 2010, themed blocks and generic "Music Mix" similar to that of the original format fills the schedule. MTV News segments and various non-MTV related commercials began airing on the network in 2009. Prior to this, the network had no non-MTV related advertisements.
MTV Hits has the least variety in its playlist out of all the other MTV digital networks, focusing mostly on the newest chart topping videos. Older music videos are now played across all themed blocks including latest and greatest, Artist Collection, and select Hitlists (but still are dominated with recent videos notably by or featuring Chris Brown).
Availability
MTV Hits, a part of the MTV Digital Suite, is available on many digital cable systems including ComcastComcast
Comcast Corporation is the largest cable operator, home Internet service provider, and fourth largest home telephone service provider in the United States, providing cable television, broadband Internet, and telephone service to both residential and commercial customers in 39 states and the...
, Time Warner Cable
Time Warner Cable
Time Warner Cable is an American cable television company that operates in 28 states and has 31 operating divisions...
, Charter, Verizon Fios
Verizon FiOS
Verizon FiOS is a bundled Internet access, telephone, and television service which operates over a fiber-optic communications network. It is offered in some areas of the United States by Verizon Communications. Verizon was one of the first major U.S...
, and AT&T Uverse. It is one of the few remaining Digital Suite channels not on DirecTV
DirecTV
DirecTV is an American direct broadcast satellite service provider and broadcaster based in El Segundo, California. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Anglophone Caribbean. ...
or Dish Network
Dish Network
Dish Network Corporation is the second largest pay TV provider in the United States, providing direct broadcast satellite service—including satellite television, audio programming, and interactive television services—to 14.337 million commercial and residential customers in the United States. Dish...
(the Digital Suite having been created to provide an advantage of digital cable-exclusive channels to providers).
Australia
MTV Hits Australia is a new channel available on FoxtelFoxtel
Foxtel is an Australian pay television company, operating cable, direct broadcast satellite television and IPTV services. It was formed in 1995 through a joint venture established between Telstra and News Corporation....
and Fetch TV, which will launch on November 1, 2010.
Latin America
MTV Hits Latin America is carried on some cable systems in Latin AmericaLatin America
Latin America is a region of the Americas where Romance languages – particularly Spanish and Portuguese, and variably French – are primarily spoken. Latin America has an area of approximately 21,069,500 km² , almost 3.9% of the Earth's surface or 14.1% of its land surface area...
, South America
South America
South America is a continent situated in the Western Hemisphere, mostly in the Southern Hemisphere, with a relatively small portion in the Northern Hemisphere. The continent is also considered a subcontinent of the Americas. It is bordered on the west by the Pacific Ocean and on the north and east...
, Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
, and Romania
Romania
Romania is a country located at the crossroads of Central and Southeastern Europe, on the Lower Danube, within and outside the Carpathian arch, bordering on the Black Sea...
in a localized form. The channel is also available under digital television
Digital television
Digital television is the transmission of audio and video by digital signals, in contrast to the analog signals used by analog TV...
systems in Chile
Chile
Chile ,officially the Republic of Chile , is a country in South America occupying a long, narrow coastal strip between the Andes mountains to the east and the Pacific Ocean to the west. It borders Peru to the north, Bolivia to the northeast, Argentina to the east, and the Drake Passage in the far...
, Bolivia
Bolivia
Bolivia officially known as Plurinational State of Bolivia , is a landlocked country in central South America. It is the poorest country in South America...
. This version still uses the Playlistism model, a remainder of the period when MTV Hits USA was broadcast in the region.
UK & Ireland
In the UKUnited Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
and Ireland
Republic of Ireland
Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...
, MTV Hits plays chart hits non-stop. There are very few MTV shows on this channel, but there are many music-related themed zones (such as Urban Beats & Spanking New Music). The channel launched on May 1, 2001, replacing MTV Extra.
Italy
In ItalyItaly
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
, MTV Hits plays chart hits non-stop. The channel was launched on August 23, 2003.
Brazil
On January 29, 2010, the BrazilBrazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
ian version of MTV Hits was renamed VH1 MegaHits
VH1 MegaHits
VH1 MegaHits is a music channel available in Brazil. It is owned by Viacom Networks Brazil, subsidiary of MTV Networks Latin America and airs 24-hour chart hits non-stop. The channel replaced the Brazilian version of MTV Hits, after Viacom sold the rights of MTV brand in Brazil.The channel runs on...
, after Abril
Grupo Abril
Grupo Abril is the second largest Brazilian media conglomerate with its headquarter in São Paulo. The group is the holding company of Editora Abril, who publishes the weekly newsmagazine Veja....
, the parent company of MTV Brasil
MTV Brasil
MTV Brasil is the Brazilian version of MTV, owned by Abril Mídia, the nation's largest magazine publisher, under license from Viacom - owned MTV Networks Latin AmericaMTV Brasil is one of two versions of MTV available in free-to-air terrestrial television...
, gained exclusive rights to the MTV brand in that country.