Lois Wyse
Encyclopedia
Lois Wyse was an American
advertising
executive, author and columnist. At the time of her death, Wyse was credited with writing more than 60 books on diverse topics such as business, love and family.
, she started working as a journalist at the age of 17 for The Cleveland News and The Cleveland Press. At 18, she worked on a piece for Life
magazine with photographer Alfred Eisenstaedt
. She later worked for Vogue
and Cosmopolitan
.
for a small Orrville, Ohio
company called The J.M. Smucker Co.
that made them famous throughout the United States - "With a name like Smucker's, it has to be good". She also advised Carl Stokes on his successful campaign to be elected as Mayor of Cleveland in 1967.
Lois Wyse opened the New York City
office of Wyse advertising in 1966. She worked for a wide range of clients on campaigns including American Express
and Revlon
.
in 1963. She wrote prolifically over the next few years, including books of poetry best described as "commercial poetry or greeting card gift booklets". One of these volumes Love Poems for the Very Married published in 1967 sold over 200,000 copies.
She also wrote a couple of novels, The Rosemary Touch (1974) and Kiss Inc. (1977). Good Housekeeping
published a weekly column on her life and family called "The Way We Are". She wrote about love, family and career issues in Funny, You Don't Look Like a Grandmother (1989).
in 1982. Guber died in 1988. Wyse had two children, a stepson and eight grandchildren at the time of her death at the age of 80 from stomach cancer
at her home in New York City.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
executive, author and columnist. At the time of her death, Wyse was credited with writing more than 60 books on diverse topics such as business, love and family.
Early life and career
Born as Lois Wohlgemuth in Cleveland, OhioCleveland, Ohio
Cleveland is a city in the U.S. state of Ohio and is the county seat of Cuyahoga County, the most populous county in the state. The city is located in northeastern Ohio on the southern shore of Lake Erie, approximately west of the Pennsylvania border...
, she started working as a journalist at the age of 17 for The Cleveland News and The Cleveland Press. At 18, she worked on a piece for Life
Life (magazine)
Life generally refers to three American magazines:*A humor and general interest magazine published from 1883 to 1936. Time founder Henry Luce bought the magazine in 1936 solely so that he could acquire the rights to its name....
magazine with photographer Alfred Eisenstaedt
Alfred Eisenstaedt
Alfred Eisenstaedt was a German-American photographer and photojournalist. He is renowned for his candid photographs, frequently made using various models of a 35mm Leica rangefinder camera...
. She later worked for Vogue
Vogue (magazine)
Vogue is a fashion and lifestyle magazine that is published monthly in 18 national and one regional edition by Condé Nast.-History:In 1892 Arthur Turnure founded Vogue as a weekly publication in the United States. When he died in 1909, Condé Montrose Nast picked up the magazine and slowly began...
and Cosmopolitan
Cosmopolitan (magazine)
Cosmopolitan is an international magazine for women. It was first published in 1886 in the United States as a family magazine, was later transformed into a literary magazine and eventually became a women's magazine in the late 1960s...
.
Advertising career
She married Marc Wyse, and they started an advertising agency in Cleveland called Wyse Advertising; they came up with a taglineTagline
A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product , or to reinforce the audience's memory of a product...
for a small Orrville, Ohio
Orrville, Ohio
Orrville is a city in Wayne County, Ohio, United States. The population was 8,551 at the 2000 census.The J.M. Smucker Co., owner of the Smucker's brand, is headquartered in Orrville.-Geography:Orrville is located at ....
company called The J.M. Smucker Co.
The J.M. Smucker Co.
The J. M. Smucker Company is a manufacturer of fruit spreads, ice cream toppings, beverages, shortening, natural peanut butter and other products in North America. Smucker's headquarters are located in Orrville, Ohio.- History :...
that made them famous throughout the United States - "With a name like Smucker's, it has to be good". She also advised Carl Stokes on his successful campaign to be elected as Mayor of Cleveland in 1967.
Lois Wyse opened the New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
office of Wyse advertising in 1966. She worked for a wide range of clients on campaigns including American Express
American Express
American Express Company or AmEx, is an American multinational financial services corporation headquartered in Three World Financial Center, Manhattan, New York City, New York, United States. Founded in 1850, it is one of the 30 components of the Dow Jones Industrial Average. The company is best...
and Revlon
Revlon
Revlon is an American cosmetics, skin care, fragrance, and personal care company founded in 1932.-History:Revlon was founded in the midst of the Great Depression, 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed the "L" in the Revlon name...
.
Publications
Wyse had her first book, The I Don't Want to Go to Bed Book for Boys, published by MacmillanMacmillan Publishers
Macmillan Publishers Ltd, also known as The Macmillan Group, is a privately held international publishing company owned by Georg von Holtzbrinck Publishing Group. It has offices in 41 countries worldwide and operates in more than thirty others.-History:...
in 1963. She wrote prolifically over the next few years, including books of poetry best described as "commercial poetry or greeting card gift booklets". One of these volumes Love Poems for the Very Married published in 1967 sold over 200,000 copies.
She also wrote a couple of novels, The Rosemary Touch (1974) and Kiss Inc. (1977). Good Housekeeping
Good Housekeeping
Good Housekeeping is a women's magazine owned by the Hearst Corporation, featuring articles about women's interests, product testing by The Good Housekeeping Institute, recipes, diet, health as well as literary articles. It is well known for the "Good Housekeeping Seal," popularly known as the...
published a weekly column on her life and family called "The Way We Are". She wrote about love, family and career issues in Funny, You Don't Look Like a Grandmother (1989).
Personal life
Lois and Marc Wyse divorced in 1980, and she married theatrical producer Lee GuberLee Guber
Lee Guber was an American theater impresario, who produced several Broadway theatre productions and developed a chain of entertainment venues in suburban locations along the East Coast.-Early life and education:...
in 1982. Guber died in 1988. Wyse had two children, a stepson and eight grandchildren at the time of her death at the age of 80 from stomach cancer
Stomach cancer
Gastric cancer, commonly referred to as stomach cancer, can develop in any part of the stomach and may spread throughout the stomach and to other organs; particularly the esophagus, lungs, lymph nodes, and the liver...
at her home in New York City.