La comunidad (agency)
Encyclopedia
la comunidad is an independently owned advertising agency
with offices in Miami and Buenos Aires
.
la comu (the community) was founded in March 2001 simultaneously in both the USA and Argentina by Jose and Joaquin Molla. Jose Molla
was Creative Director
for Nike
International at Wieden+Kennedy
, while Joaquin was the Creative Director
of Ratto/BBDO
in Argentina.
la comu was founded on the idea that every brand has its community with whom it connects through universal truths which transcend nations and ethnicities.
It is best known for its international work for Disney, Sony
, MTV
, VH1
, Coca-Cola
, Volkswagen
, La Nación
, Jumbo, Rolling Stone
, Miller Brewing Company
and Unilever
. And in the US for clients like Best Buy
, Virgin Mobile
, Citibank
, Remy Martin
, Nordstrom
, Converse and Johnson & Johnson
.
la comunidad was named the 2006 Agency of the Year by Adweek
's Marketing y Medios and it is ranked 16th as top awarded of global agencies by Gunn Report
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
with offices in Miami and Buenos Aires
Buenos Aires
Buenos Aires is the capital and largest city of Argentina, and the second-largest metropolitan area in South America, after São Paulo. It is located on the western shore of the estuary of the Río de la Plata, on the southeastern coast of the South American continent...
.
la comu (the community) was founded in March 2001 simultaneously in both the USA and Argentina by Jose and Joaquin Molla. Jose Molla
José Mollá
José Mollá is an Argentine advertising executive who co-founded la comunidad – an independent advertising agency with offices in Miami and Buenos Aires – with his brother Joaquín Mollá. He is currently la comus creative director....
was Creative Director
Creative Director
A creative director is a position often found within the graphic design, film, music, fashion, advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well....
for Nike
Nike, Inc.
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...
International at Wieden+Kennedy
Wieden+Kennedy
Wieden+Kennedy is an independently owned American advertising agency best known for its work for Nike...
, while Joaquin was the Creative Director
Creative Director
A creative director is a position often found within the graphic design, film, music, fashion, advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well....
of Ratto/BBDO
BBDO
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency began in 1891 with George Batten's Batten Company, and later in 1928, through a merger of BDO and Batten Co. the agency became BBDO...
in Argentina.
la comu was founded on the idea that every brand has its community with whom it connects through universal truths which transcend nations and ethnicities.
It is best known for its international work for Disney, Sony
Sony
, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....
, MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
, VH1
VH1
VH1 or Vh1 is an American cable television network based in New York City. Launched on January 1, 1985 in the old space of Turner Broadcasting's short-lived Cable Music Channel, the original purpose of the channel was to build on the success of MTV by playing music videos, but targeting a slightly...
, Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
, Volkswagen
Volkswagen
Volkswagen is a German automobile manufacturer and is the original and biggest-selling marque of the Volkswagen Group, which now also owns the Audi, Bentley, Bugatti, Lamborghini, SEAT, and Škoda marques and the truck manufacturer Scania.Volkswagen means "people's car" in German, where it is...
, La Nación
La Nación
La Nación is an Argentine daily newspaper. The country's leading conservative paper, the centrist Clarín is its main competitor. It is the only newspaper in Argentina still published in broadsheet format.-Overview:...
, Jumbo, Rolling Stone
Rolling Stone
Rolling Stone is a US-based magazine devoted to music, liberal politics, and popular culture that is published every two weeks. Rolling Stone was founded in San Francisco in 1967 by Jann Wenner and music critic Ralph J...
, Miller Brewing Company
Miller Brewing Company
The Miller Brewing Company is an American beer brewing company owned by the United Kingdom-based SABMiller. Its regional headquarters are located in Milwaukee, Wisconsin and the company has brewing facilities in Albany, Georgia; Chippewa Falls, Wisconsin; Eden, North Carolina; Fort Worth, Texas;...
and Unilever
Unilever
Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....
. And in the US for clients like Best Buy
Best Buy
Best Buy Co., Inc. is an American specialty retailer of consumer electronics in the United States, accounting for 19% of the market. It also operates in Mexico, Canada & China. The company's subsidiaries include Geek Squad, CinemaNow, Magnolia Audio Video, Pacific Sales, and, in Canada operates...
, Virgin Mobile
Virgin Mobile
Virgin Mobile is a brand used by many mobile phone service providers across the globe; its headquarters are based in the United Kingdom. Virgin Mobile has local operations in Australia, Canada, France, India, South Africa, Greece, United Kingdom and the United States. It briefly also had operations...
, Citibank
Citibank
Citibank, a major international bank, is the consumer banking arm of financial services giant Citigroup. Citibank was founded in 1812 as the City Bank of New York, later First National City Bank of New York...
, Remy Martin
Rémy Martin
Rémy Martin is a brand selling cognac , specialist of the Cognac Fine Champagne originally produced by Rémy Martin, a French winemaker, who founded the company in 1724...
, Nordstrom
Nordstrom
Nordstrom, Inc. is an upscale department store chain in the United States, founded by John W. Nordstrom and Carl F. Wallin. Initially a shoe retailer, the company today also sells clothing, accessories, handbags, jewelry, cosmetics, fragrances, and in some locations, home furnishings...
, Converse and Johnson & Johnson
Johnson & Johnson
Johnson & Johnson is an American multinational pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886. Its common stock is a component of the Dow Jones Industrial Average and the company is listed among the Fortune 500....
.
la comunidad was named the 2006 Agency of the Year by Adweek
Adweek
Adweek is a weekly American advertising trade publication that was first published in 1978....
's Marketing y Medios and it is ranked 16th as top awarded of global agencies by Gunn Report
Gunn Report
The Gunn Report and Showreel of the Year is an annual publication detailing the most successful print and television advertising campaigns of the year. It is authored by Donald Gunn and Emma Wilkie...