Gunn Report
Encyclopedia
The Gunn Report and Showreel of the Year is an annual publication detailing the most successful print and television
advertising campaign
s of the year. It is authored by Donald Gunn and Emma Wilkie. The first Report was published in 1999, and has since grown to be one of the most authoritative analyses of advertising campaigns worldwide, with findings republished in both industry journals (e.g. Advertising Age
, Campaign) and mainstream newspapers (The Guardian
, among others.)
Television advertisement
A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...
advertising campaign
Advertising campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication...
s of the year. It is authored by Donald Gunn and Emma Wilkie. The first Report was published in 1999, and has since grown to be one of the most authoritative analyses of advertising campaigns worldwide, with findings republished in both industry journals (e.g. Advertising Age
Advertising Age
Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...
, Campaign) and mainstream newspapers (The Guardian
The Guardian
The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...
, among others.)