Karmarama
Encyclopedia
Karmarama is an independently owned creative British
advertising agency founded in 2000.
No7, Midland/HSBC
Bank and the Chuck Out The Chintz campaign for IKEA
.
Dave then left to be the Creative Director of Channel 4
and got valuable experience as a client before teaming up with Naresh again two years later to launch Karmarama. They created famous campaigns for Selfridges
Tokyo Life before merging with Outfit Communications and Ben Bilboul whom they knew from his role as IKEA account director at St.Luke’s. This led to the renewed relationship with the IKEA account. The agency produced three years of work, the most prominent being the Van den Puup campaign that also helped them secure clients such as Unilever-owned Colman's sauces and Heineken's Amstel
brand. On top of this the agency made the headlines with their own ‘Make Tea not War’ placard for the Anti war March in 2003. The poster which featured Tony Blair with a tea cup on his head and a gun in hand is now exhibited in the Victoria and Albert museum
and the Museum of Modern Art in Trento, Italy. This year also saw the agency create campaigns for the Belmont Mini Market, Opodo
and MTV
and VH1
.
2005 saw the departure of the IKEA business and Ramchandani. However, in 2006 with a line-up of Bilboul and Buonaguidi and the newly appointed Sid McGrath as planning partner the agency won 14 out of 18 pitches and added clients such as The History Channel
, the Conservative Party
, Pipex, Pomegreat and Costa Coffee
to its roster.
In 2007 the agency was appointed to handle the UK advertising of [Nintendo] as well working with Coca Cola on the European product launch of their energy drink Burn. In 2008 [Nicola Mendelsohn] formerly of Grey
and BBH joined the agency as chairman and fourth partner. In 2008 Karmarama won the lastminute.com account, producing a TV first in the form of three 60 second ads running on consecutive channels for the brand. In 2009 the agency picked up clients including Global Radio (Capital FM, Heart FM Network) and Age UK (the merged Age Concern and help the Aged).
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
advertising agency founded in 2000.
History
Karmarama was launched by creative partners Naresh Ramchandani and Dave Buonaguidi in May 2000. Prior to Karmarama they had worked together at HHCL and were creative directors of the London office of Chiat/Day before launching the first advertising agency co-operative St.Luke’s. There they created work for BootsBoots UK
Boots UK Limited , is a leading pharmacy chain in the United Kingdom, with outlets in most high streets throughout the country...
No7, Midland/HSBC
HSBC
HSBC Holdings plc is a global banking and financial services company headquartered in Canary Wharf, London, United Kingdom. it is the world's second-largest banking and financial services group and second-largest public company according to a composite measure by Forbes magazine...
Bank and the Chuck Out The Chintz campaign for IKEA
IKEA
IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds and desks, appliances and home accessories. The company is the world's largest furniture retailer...
.
Dave then left to be the Creative Director of Channel 4
Channel 4
Channel 4 is a British public-service television broadcaster which began working on 2 November 1982. Although largely commercially self-funded, it is ultimately publicly owned; originally a subsidiary of the Independent Broadcasting Authority , the station is now owned and operated by the Channel...
and got valuable experience as a client before teaming up with Naresh again two years later to launch Karmarama. They created famous campaigns for Selfridges
Selfridges
Selfridges, AKA Selfridges & Co, is a chain of high end department stores in the United Kingdom. It was founded by Harry Gordon Selfridge. The flagship store in London's Oxford Street is the second largest shop in the UK and was opened on 15 March 1909.More recently, three other stores have been...
Tokyo Life before merging with Outfit Communications and Ben Bilboul whom they knew from his role as IKEA account director at St.Luke’s. This led to the renewed relationship with the IKEA account. The agency produced three years of work, the most prominent being the Van den Puup campaign that also helped them secure clients such as Unilever-owned Colman's sauces and Heineken's Amstel
Amstel
The Amstel is a river in the Netherlands which runs through the city of Amsterdam. The river's name is derived from Aeme stelle, old Dutch for "area abounding with water"....
brand. On top of this the agency made the headlines with their own ‘Make Tea not War’ placard for the Anti war March in 2003. The poster which featured Tony Blair with a tea cup on his head and a gun in hand is now exhibited in the Victoria and Albert museum
Victoria and Albert Museum
The Victoria and Albert Museum , set in the Brompton district of The Royal Borough of Kensington and Chelsea, London, England, is the world's largest museum of decorative arts and design, housing a permanent collection of over 4.5 million objects...
and the Museum of Modern Art in Trento, Italy. This year also saw the agency create campaigns for the Belmont Mini Market, Opodo
Opodo
Opodo is an Internet travel agency website. It is a pan-European enterprise, founded by a consortium of European airlines, including British Airways, Air France, Alitalia, Iberia, KLM, Lufthansa, Aer Lingus, Austrian Airlines and Finnair. The travel technology provider Amadeus now owns 99.4% of...
and MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
and VH1
VH1
VH1 or Vh1 is an American cable television network based in New York City. Launched on January 1, 1985 in the old space of Turner Broadcasting's short-lived Cable Music Channel, the original purpose of the channel was to build on the success of MTV by playing music videos, but targeting a slightly...
.
2005 saw the departure of the IKEA business and Ramchandani. However, in 2006 with a line-up of Bilboul and Buonaguidi and the newly appointed Sid McGrath as planning partner the agency won 14 out of 18 pitches and added clients such as The History Channel
The History Channel
History, formerly known as The History Channel, is an American-based international satellite and cable TV channel that broadcasts a variety of reality shows and documentary programs including those of fictional and non-fictional historical content, together with speculation about the future.-...
, the Conservative Party
Conservative Party (UK)
The Conservative Party, formally the Conservative and Unionist Party, is a centre-right political party in the United Kingdom that adheres to the philosophies of conservatism and British unionism. It is the largest political party in the UK, and is currently the largest single party in the House...
, Pipex, Pomegreat and Costa Coffee
Costa Coffee
Costa Coffee is a British coffeehouse company founded in 1971 by Italian brothers Sergio and Bruno Costa, as a wholesale operation supplying roasted coffee to caterers and specialist Italian coffee shops. Since 1995 it has been a subsidiary of Whitbread, since when the company has grown to over...
to its roster.
In 2007 the agency was appointed to handle the UK advertising of [Nintendo] as well working with Coca Cola on the European product launch of their energy drink Burn. In 2008 [Nicola Mendelsohn] formerly of Grey
Grey EMEA
Grey EMEA is the largest division of Grey Group, a global advertising and marketing agency and member of the WPP network...
and BBH joined the agency as chairman and fourth partner. In 2008 Karmarama won the lastminute.com account, producing a TV first in the form of three 60 second ads running on consecutive channels for the brand. In 2009 the agency picked up clients including Global Radio (Capital FM, Heart FM Network) and Age UK (the merged Age Concern and help the Aged).