Grey EMEA
Encyclopedia
Grey EMEA is the largest division of Grey Group
, a global advertising and marketing agency and member of the WPP
network. Grey EMEA has over 70 offices in more than 60 countries across the region.
The Group's integrated communications offering includes advertising, direct marketing, public relations, public affairs, brand development, customer relationship management, sales promotion and interactive marketing.
Among Grey's international clients are Procter & Gamble
, GlaxoSmithKline
, Allianz
, Toshiba
and Canon: the local roster features brands like Google
, Samsung
, Telefonica
and Ülker
.
as clients since 1955 and GlaxoSmithKline
since 1956.
won the Product/Service launch of the year with their Boss Orange campaign with Sienna Miller
.
In 2011 the network won 18 Cannes Lions, including a Silver Outdoor Lion for a safe-sex campaign for MTV Germany, and a Silver Radio Lion for the Nelson Mandela Foundation in South Africa.
They were also recognized at Clio, Loerie, BTAA, and APG planning awards.
As well as this, Fast Company named Grey one of its 'Fifty Most Innovative Companies'. Procter & Gamble
awarded Grey the most Global Effectiveness awards of any agency in 2011.
Grey Global Group
Grey Group is a global advertising and marketing agency, whose slogan is providing solutions - with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities — organized into four geographical units: North America; Europe, Middle East & Africa, Asia-Pacific and Latin...
, a global advertising and marketing agency and member of the WPP
WPP Group
WPP plc is a global media communications services company with its main management office in London, United Kingdom and its executive office in Dublin, Ireland. It is the world's largest advertising group by revenues, and employs over 150,000 people in 2,400 offices in 107 countries...
network. Grey EMEA has over 70 offices in more than 60 countries across the region.
The Group's integrated communications offering includes advertising, direct marketing, public relations, public affairs, brand development, customer relationship management, sales promotion and interactive marketing.
Among Grey's international clients are Procter & Gamble
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
, GlaxoSmithKline
GlaxoSmithKline
GlaxoSmithKline plc is a global pharmaceutical, biologics, vaccines and consumer healthcare company headquartered in London, United Kingdom...
, Allianz
Allianz
SE is a global financial services company headquartered in Munich, Germany. Its core business and focus is insurance. As of 2010, it was the world's 12th-largest financial services group and 23rd-largest company according to a composite measure by Forbes magazine.Its Allianz Global Investors...
, Toshiba
Toshiba
is a multinational electronics and electrical equipment corporation headquartered in Tokyo, Japan. It is a diversified manufacturer and marketer of electrical products, spanning information & communications equipment and systems, Internet-based solutions and services, electronic components and...
and Canon: the local roster features brands like Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
, Samsung
Samsung
The Samsung Group is a South Korean multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea...
, Telefonica
Telefónica
Telefónica, S.A. is a Spanish broadband and telecommunications provider in Europe and Latin America. Operating globally, it is the third largest provider in the world...
and Ülker
Ülker
Ülker is a major Turkish manufacturer of food products, which are exported internationally, to 110 countries.The company's core products are cookies, crackers, and chocolates, although Ülker has expanded to other product categories....
.
Leadership
On 1 January 2010, Grey UK CEO David Patton was appointed President and CEO of the EMEA region. Previously, Patton was CEO of Grey London having joined the agency in September 2007 from Sony Europe, where he was Senior Vice President of Marketing Communications for Sony Europe.Famously Effective
Grey EMEA adopted the Famously Effective tagline in 2009, reflecting its record of creating effective award-winning advertising. Its strategic focus uses the term 'Long Ideas' (as opposed to 'Big Ideas') to emphasize the longevity of their branding and client relationships. Worldwide, Grey has had Procter & GambleProcter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
as clients since 1955 and GlaxoSmithKline
GlaxoSmithKline
GlaxoSmithKline plc is a global pharmaceutical, biologics, vaccines and consumer healthcare company headquartered in London, United Kingdom...
since 1956.
Awards
Grey EMEA is the most awarded agency network at the European Effectiveness Awards (“Euro Effies”). The group won four consecutive Agency Network of the Year awards between 2005–2008 and has claimed a record 26 Effies since the awards were convened by the European Association of Communications Agencies in 2005. In 2010, Grey LondonGrey London
Grey London is one of the UK's largest communications agencies with clients including Samsung, P&G, GlaxoSmithKline, Allianz, the British Heart Foundation, Ryvita, Dairy Crest and Toshiba...
won the Product/Service launch of the year with their Boss Orange campaign with Sienna Miller
Sienna Miller
Sienna Rose Diana Miller is a British-American actress, model, and fashion designer, best known for her roles in Layer Cake, Alfie, Factory Girl, The Edge of Love and G.I. Joe: The Rise of Cobra. In 2007, the London Film Criticsnamed her British Actress of the Year for Interview...
.
In 2011 the network won 18 Cannes Lions, including a Silver Outdoor Lion for a safe-sex campaign for MTV Germany, and a Silver Radio Lion for the Nelson Mandela Foundation in South Africa.
They were also recognized at Clio, Loerie, BTAA, and APG planning awards.
As well as this, Fast Company named Grey one of its 'Fifty Most Innovative Companies'. Procter & Gamble
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
awarded Grey the most Global Effectiveness awards of any agency in 2011.