KSBW-DT2
Encyclopedia
KSBW-DT2, branded as Central Coast ABC, is the second digital subchannel
Digital subchannel
In broadcasting, digital subchannels are a means to transmit more than one independent program at the same time from the same digital radio or digital television station on the same radio frequency channel. This is done by using data compression techniques to reduce the size of each individual...

 of NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

 affiliate KSBW
KSBW
KSBW is a television station in the United States and is the primary NBC affiliate for the Monterey-Salinas-Santa Cruz, California market. The station is owned by Hearst Television. KSBW has its studios on John Street in downtown Salinas, which is mentioned occasionally during commercial breaks...

, which is owned by Hearst Television. The second digital subchannel is the ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...

 affiliate for the Salinas
Salinas, California
Salinas is the county seat and the largest municipality of Monterey County, California. Salinas is located east-southeast of the mouth of the Salinas River, at an elevation of about 52 feet above sea level. The population was 150,441 at the 2010 census...

Monterey
Monterey, California
The City of Monterey in Monterey County is located on Monterey Bay along the Pacific coast in Central California. Monterey lies at an elevation of 26 feet above sea level. As of the 2010 census, the city population was 27,810. Monterey is of historical importance because it was the capital of...

Santa Cruz, California
Santa Cruz, California
Santa Cruz is the county seat and largest city of Santa Cruz County, California in the US. As of the 2010 U.S. Census, Santa Cruz had a total population of 59,946...

 market, which began transmission on April 18, 2011. The channel previously used its channel for NBC Weather Plus
NBC Weather Plus
NBC Weather Plus was a 24-hour, commercially sponsored, weather-oriented broadcast/cable television network jointly owned by NBC Universal and the local affiliates of the NBC network. It debuted on November 15, 2004 and shut down on December 31, 2008...

, along with additional local newscasts. The subchannel was also used for an alternate set of prime time programming.

Localized version of NBC Weather Plus

In early 2005, KSBW debuted its localized version of NBC Weather Plus
NBC Weather Plus
NBC Weather Plus was a 24-hour, commercially sponsored, weather-oriented broadcast/cable television network jointly owned by NBC Universal and the local affiliates of the NBC network. It debuted on November 15, 2004 and shut down on December 31, 2008...

, branded as KSBW Weather Plus. Its only local preemption was their debut of a 10 pm newscast on the station to compete with KION
KION-TV
KION-TV is a full-power television station in Salinas, California, broadcasting on digital channel 32 as a CBS affiliate. The stations continues to use UHF channel 46 as its virtual channel through the use of PSIP. KION-TV shows local news, weather, and sports programming, as well as syndicated...

's 10 pm show airing on Fox
Fox Broadcasting Company
Fox Broadcasting Company, commonly referred to as Fox Network or simply Fox , is an American commercial broadcasting television network owned by Fox Entertainment Group, part of Rupert Murdoch's News Corporation. Launched on October 9, 1986, Fox was the highest-rated broadcast network in the...

 affiliate KCBA
KCBA
KCBA is a Fox affiliate television station in Salinas, California, USA. The station broadcasts its digital signal on VHF channel 13. KCBA is owned by Seal Rock Broadcasters, LLC and operated by Cowles Publishing Company through a local marketing agreement with CBS affiliate KION-TV channel...

. KSBW first offered Weather Plus on its digital channel (on KSBW-DT2), as well as on Comcast
Comcast
Comcast Corporation is the largest cable operator, home Internet service provider, and fourth largest home telephone service provider in the United States, providing cable television, broadband Internet, and telephone service to both residential and commercial customers in 39 states and the...

 cable. NBC's national Weather Plus operations were shut down on December 1, 2008, after the network's parent company, NBC Universal
NBC Universal
NBCUniversal Media, LLC is a media and entertainment company engaged in the production and marketing of entertainment, news, and information products and services to a global customer base...

, purchased The Weather Channel
The Weather Channel
The Weather Channel is a US cable and satellite television network since May 2, 1982, that broadcasts weather forecasts and weather-related news, along with entertainment programming related to weather 24 hours a day...

, but the station continued to use the L-bar graphics while changing the local forecast frequency to eight times per hour. After the national shutdown, KSBW Weather Plus ran a three-hour children's block
E/I
E/I, which stands for "educational and informative," refers to a type of children's television programming shown in the United States. The Federal Communications Commission requires that every full-service Terrestrial television station in the U.S. show at least three hours of these television...

 on Saturday mornings that consists of Eco Company
Eco Company
Eco Company is a weekly children's television show about the environment that debuted in 2009. The show is hosted by a group of teens that focuses on the environment, including ecology, natural resources, and sustainability. As of 2010, Eco Company has one nomination.The primary format for the show...

, Teen Kids News
Teen Kids News
Teen Kids News, initially titled EKN Worldwide Kids News, is an educational newsmagazine series aimed at children and teenagers that debuted in first-run syndication the weekend of September 27, 2003. Teen Kids News discusses important issues in a format intended to educate and inform both children...

, and Animal Exploration with Jarod Miller
Animal Exploration with Jarod Miller
Animal Exploration with Jarod Miller is a documentary television series about a personal tour guide to the world of animals. The series is hosted by Jarod Miller, and debuted in September 2007.-Plot:...

in the main video window while continuing to show L-bar conditions.

Its 10 pm newscasts continued to run even after the shutdown, and were replaced with background music. Additionally, although KSBW anchors Dan Green and/or Erin Clark claims that its 10 p.m. newscasts are offered on its website in addition to its second digital subchannel and Comcast, it also ran KSBW Weather Plus on its website.

On August 2, 2010, KSBW started broadcasting an alternative set of primetime programming on its second digital subchannel, branded as KSBW Prime Plus, although it is broadcast Monday through Friday nights. Operated as an independent station, programming included a rebroadcast of its 5 pm newscast at 7 pm, Access Hollywood
Access Hollywood
Access Hollywood is a weekday television entertainment news program covering events and celebrities in the entertainment industry. It was created by former Entertainment Tonight executive producer Jim Van Messel, and is currently directed by Robert Silverstein. In previous years, Doug Dougherty and...

, reruns of Dr. Phil and Oprah during prime time, and KSBW's 10 pm newscast. KSBW Weather Plus would still retain its branding during the time that Prime Plus is not on the air. KSBW's logo on its second digital subchannel was branded as "8.2", with the ".2" logo replacing the "peacock" logo and was used only during syndicated programming and its newscasts. (Its nearby Hearst station KCRA
KCRA-TV
KCRA-TV, channel 3, is a television station in Sacramento, California, United States. KCRA-TV is owned by Hearst Television, a subsidiary of the Hearst Corporation, and is an affiliate of the NBC television network...

 also does the same, though it is branded as "moreTV Sacramento".) Although KSBW does not use the localized version of the "moreTV" branding, the subchannel uses the "moreTV" concept previously used by its sister station in Tampa
Tampa, Florida
Tampa is a city in the U.S. state of Florida. It serves as the county seat for Hillsborough County. Tampa is located on the west coast of Florida. The population of Tampa in 2010 was 335,709....

, WMOR-TV
WMOR-TV
WMOR-TV is an independent television station in the Tampa Bay television market . It is licensed to Lakeland, with studios in Tampa. The station is owned by the Hearst Corporation.-History:...

.

The beginning of Central Coast ABC

The Monterey-Salinas market has gone without a local ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...

 station since July 2000 when KNTV disaffiliated from the network due to KGO-TV asserting market exclusivity for ABC within San Jose, though to the disadvantage of the more southern Monterey-Salinas area. KNTV became the NBC affiliate in January 2002 for the San Francisco Bay Area market and eventually, owned and operated by NBC as of today. Viewers who wanted to view ABC programming had to rely mainly on "ABC 7", a localized version of San Francisco's KGO-TV
KGO-TV
KGO-TV, channel 7, is an owned-and-operated television station of the Walt Disney Company-owned American Broadcasting Company, based in San Francisco, California...

 for ABC programming which was exclusively cable and satellite-only. Other ABC affiliates that also piped in were either KABC
KABC-TV
KABC-TV, channel 7, is an owned-and-operated television station of the Walt Disney Company-owned American Broadcasting Company, licensed to Los Angeles, California. KABC-TV's studios are located in Glendale, California...

 in Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

 or KEYT in Santa Barbara
Santa Barbara, California
Santa Barbara is the county seat of Santa Barbara County, California, United States. Situated on an east-west trending section of coastline, the longest such section on the West Coast of the United States, the city lies between the steeply-rising Santa Ynez Mountains and the Pacific Ocean...

. While KSBW will continue to offer NBC programming on its main channel (8.1), the station announced that KSBW will offer ABC programming over on its second digital subchannel, which will take over programming that is formerly occupied by KSBW Weather Plus. This will mark Hearst's 14th television station affiliated with ABC.

The station began to remind viewers two days prior to the shutdown on January 31, 2011 that those who are turning in to KSBW Weather Plus over on its second digital subchannel that the station is shutting down temporarily, however, Weather Plus' branding is kept and will continue to operate it on its website. This is due to the station receiving equipment that will capable of transmitting ABC programming, as well as on cable and satellite. The shutdown became effective on the morning of February 1, 2011, and began to mirror 8.1 at that time.

On February 11, 2011, KSBW announced that beginning in April, KSBW will debut ABC programming known as "Central Coast ABC", with a simulcast of local news at 5 a.m., 6 a.m., 5 p.m., 6 p.m., and 11 p.m. on weekdays, however, no schedule has been released for the weekends. Simulcast of local news does not include the noon newscast, which will continue to air on the main channel (8.1).

In mid-March 2011, to promote the channel, Dancing with the Stars/America's Funniest Home Videos
America's Funniest Home Videos
America's Funniest Home Videos is an American reality television program on ABC in which viewers are able to send in humorous homemade videotapes. The most common videos usually feature slapstick physical comedy arising from incidents, accidents and mishaps...

host Tom Bergeron
Tom Bergeron
Tom Bergeron is an American television personality and game show host, best known as the host of the ABC reality series Dancing with the Stars and host of America's Funniest Home Videos . He was also host of Hollywood Squares and a fill-in host for Who Wants to Be a Millionaire...

 appeared at a local business leaders meeting hosted by KSBW in order to establish advertiser relationships with the new station.

On April 1, 2011, KSBW-DT2 began using a test pattern in preparations for Central Coast ABC, which will transmit in ABC's default 720p
720p
720p is the shorthand name for 1280x720, a category of High-definition television video modes having a resolution of 1080 or 720p and a progressive scan...

 format, one of the first instances of NBC (which uses the 1080i
1080i
1080i is the shorthand name for a high-definition television mode. The i means interlaced video; 1080i differs from 1080p, in which the p stands for progressive scan. The term 1080i assumes a widescreen aspect ratio of 16:9, implying a frame size of 1920×1080 pixels...

 format) and ABC both being transmitted in HD over the same signal. This channel setup is similar to that of dual NBC/ABC affiliate WALB
WALB
WALB is the NBC- and ABC-affiliated television station for Southwestern Georgia licensed to Albany. It broadcasts a high definition digital signal on VHF channel 10 from a transmitter in Doerun along the Colquitt and Worth County line...

 in Albany, Georgia
Albany, Georgia
Albany is a city in and the county seat of Dougherty County, Georgia, United States, in the southwestern part of the state. It is the principal city of the Albany, Georgia metropolitan area and the southwest part of the state. The population was 77,434 at the 2010 U.S. Census, making it the...

, which launched on April 27, however, the signal for WALB-DT2 only broadcasts ABC programming in 4:3 standard definition. WKBN
WKBN-TV
WKBN-TV is the CBS-affiliated television station for Youngstown, Ohio. It broadcasts a high definition digital signal on UHF channel 41 from a transmitter at WKBN's studios on Sunset Boulevard in Boardman Township. Owned by New Vision Television, WKBN is sister to and shares studios with low-power...

 in Youngstown, Ohio
Youngstown, Ohio
Youngstown is a city in the U.S. state of Ohio and the county seat of Mahoning County; it also extends into Trumbull County. The municipality is situated on the Mahoning River, approximately southeast of Cleveland and northwest of Pittsburgh, Pennsylvania...

 uses the same channel setup with their main CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...

 signal in 1080i and secondary Fox
Fox Broadcasting Company
Fox Broadcasting Company, commonly referred to as Fox Network or simply Fox , is an American commercial broadcasting television network owned by Fox Entertainment Group, part of Rupert Murdoch's News Corporation. Launched on October 9, 1986, Fox was the highest-rated broadcast network in the...

 subchannel in 720p, while a spilt 720p Fox/ABC setup appears on Macon, Georgia
Macon, Georgia
Macon is a city located in central Georgia, US. Founded at the fall line of the Ocmulgee River, it is part of the Macon metropolitan area, and the county seat of Bibb County. A small portion of the city extends into Jones County. Macon is the biggest city in central Georgia...

's WGXA
WGXA
WGXA is the Fox affiliated television station for Central Georgia that is licensed to Macon. It broadcasts a high definition digital signal on UHF channel 16 from a transmitter on GA 87/U.S. 23/U.S. 129 Alternate along the Twiggs and Bibb County line. The station can also be seen on Cox channel 2...

. To prepare for the new ABC affiliation, on April 6, 2011, KSBW introduced a neutral logo without network affiliation mention, retaining the current "8" character, but placing it within a television-shaped box (the same shape as that of the Central Coast ABC logo illustrated within the infobox) with the calls placed below, similar to the logo of sister station KCRA
KCRA-TV
KCRA-TV, channel 3, is a television station in Sacramento, California, United States. KCRA-TV is owned by Hearst Television, a subsidiary of the Hearst Corporation, and is an affiliate of the NBC television network...

, but with a dark blue coloring.

The station would run a separate sales division apart from KSBW itself upon the launch of the new ABC affiliation in order to advance marketing messages to local viewers. The addition of ABC cost over $1.4 million; most of which includes several key upgrades such as the master control center expansion and purchasing of new satellites to replace old ones.

The ABC affiliation on KSBW-DT2 began on April 18, 2011 at 3:03 a.m. During their morning newscasts, the station took a tour of their new control room. Promos aired on KSBW-DT2 uses elements from ABC, although the station also uses updated Hearst graphics for local news promos. This is similar to those aired on KSBW, although KSBW itself uses promos from NBC using NBC elements. This is the third station to serve Monterey Bay as an ABC affiliate, and the first ABC affiliate based from within the immediate region.

Logo and Digital programming

The weekday schedule and new logo for Central Coast ABC debuted on March 5, 2011. The new logo uses a television-shaped box, which the logo itself mirrors that of the Bixby Creek Bridge with a sky blue background and the "ABC" logo inserted below the bridge.

Upon the launch of the new channel, additional syndicated programming on KSBW-DT2 was unveiled at the same time the new logo was launched, and includes Who Wants to Be a Millionaire?
Who Wants to Be a Millionaire?
Who Wants to Be a Millionaire? is a television game show which offers large cash prizes for correctly answering a series of multiple-choice questions of increasing difficulty. The format is owned and licensed by Sony Pictures Television International. The maximum cash prize is one million pounds...

, Extra
Extra (TV series)
Extra is an American entertainment television news program covering events and celebrities which debuted on September 5, 1994 in syndication. It is produced at Victory Studios in Glendale, California by Telepictures Productions in association with Warner Bros. Television Distribution...

, Dr. Phil
Dr. Phil (TV series)
Dr. Phil is a reality/talk television show hosted by Phil McGraw. After McGraw's success with his segments on The Oprah Winfrey Show, Dr. Phil debuted on September 16, 2002...

, The Doctors
The Doctors (2008 TV series)
The Doctors is an American syndicated talk show airing daily in the U.S., Canada, Mexico, Ireland, Sweden and Finland. It debuted on September 8, 2008. The hour-long daytime program is produced by Phil McGraw and his son Jay McGraw and is distributed domestically and globally by CBS Television...

, and Anderson
Anderson (TV series)
Anderson is an American first-run syndicated talk show that is hosted by CNN anchorman Anderson Cooper, who also serves as co-producer in his first foray into daytime talk television. The show debuted on September 12, 2011, and is distributed by Warner Bros...

; the latter three airing at different times just before the official launch in order to not simulcast the same syndicated programming from KSBW.

Availability

With the availability of ABC programming in the market, and in addition to over-the-air (8.2) in HD, KSBW began transmission via Comcast on April 18, 2011, followed later by Dish Network on April 20. On Comcast cable, ABC programming is carried on channel 7, which replaced KGO
KGO-TV
KGO-TV, channel 7, is an owned-and-operated television station of the Walt Disney Company-owned American Broadcasting Company, based in San Francisco, California...

 on area cable systems in the market, while Dish Network carries it on channel 16. Between February 2006 and April 2011, ABC programming locally was not available on Dish due to a 2006 court order that forced Dish to cease offering ABC programming, and those that wished to see ABC programming had to rely on All American Direct
All American Direct
All American Direct is a brand-name consumer-electronics retailer and a distant-network satellite TV service provider based in Indianapolis, Indiana...

, a Dish Network reseller, in order to receive programming. KSBW is now available on DirecTV since June 25, and AT&T U-verse since July 26. It will soon be added to Charter cable, which has not yet finalized a channel position yet.

News Operation

KSBW-DT2 simulcasts the majority of the newscasts produced by KSBW, branded as "Action News 8". Local newscast at noon only airs on KSBW's primary subchannel (8.1). Weekday morning newscasts consist of Dale Julin, traffic anchor Michelle Allen, and meteorologist Lee Solomon, while the evening newscasts consists of Dan Green, Erin Clark, sports director Dennis Lenhen, and chief forecaster Jim Vanderswaan. All weekend newscasts are simulcasted on both KSBW and KSBW-DT2, and are subject to preemption or delay under network obligations on either channel. Weekend newscasts consist of Jacqueline Mazur and meteorologist Carl Thormeyer in the morning, with Brittany Nielsen and meteorologist Art Jarrett in the evenings. While the weekend evening anchor also handles the sports segment, if a major sporting event is held, or if there are lots of sporting events, a sports anchor would do the sports segment instead of the weekend anchor. In most cases, because of the primary NBC affiliation, however, KSBW uses either NBC, CNN, or other Hearst stations for video footage and/or their national reporting. A number of reporters and additional news personnel are used; see the KSBW
KSBW
KSBW is a television station in the United States and is the primary NBC affiliate for the Monterey-Salinas-Santa Cruz, California market. The station is owned by Hearst Television. KSBW has its studios on John Street in downtown Salinas, which is mentioned occasionally during commercial breaks...

 article for more.


As in the case of KSBW, the newscasts is in HD (although not mentioned), however, the newscasts on this subchannel is shot in 1080i
1080i
1080i is the shorthand name for a high-definition television mode. The i means interlaced video; 1080i differs from 1080p, in which the p stands for progressive scan. The term 1080i assumes a widescreen aspect ratio of 16:9, implying a frame size of 1920×1080 pixels...

 format, then downconverted to 720p
720p
720p is the shorthand name for 1280x720, a category of High-definition television video modes having a resolution of 1080 or 720p and a progressive scan...

in the control room for broadcast. During newscasts, most local commercial inserts are simulcasted on both KSBW and KSBW-DT2, except that promos from NBC airs on KSBW, and ABC on KSBW-DT2.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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