The Weather Channel
Overview
 
The Weather Channel is a US cable
Cable television
Cable television is a system of providing television programs to consumers via radio frequency signals transmitted to televisions through coaxial cables or digital light pulses through fixed optical fibers located on the subscriber's property, much like the over-the-air method used in traditional...

 and satellite
Satellite television
Satellite television is television programming delivered by the means of communications satellite and received by an outdoor antenna, usually a parabolic mirror generally referred to as a satellite dish, and as far as household usage is concerned, a satellite receiver either in the form of an...

 television network since May 2, 1982, that broadcasts weather forecasts and weather-related news, along with entertainment programming related to weather 24 hours a day. In addition to its programming on the cable channel, TWC also provides forecasts for terrestrial and satellite radio stations, newspapers, and websites, and maintains an extensive online presence at weather.com.

The Weather Channel debuted its high-definition
High-definition television
High-definition television is video that has resolution substantially higher than that of traditional television systems . HDTV has one or two million pixels per frame, roughly five times that of SD...

 simulcast
Simulcast
Simulcast, shorthand for "simultaneous broadcast", refers to programs or events broadcast across more than one medium, or more than one service on the same medium, at the same time. For example, Absolute Radio is simulcast on both AM and on satellite radio, and the BBC's Prom concerts are often...

 on September 26, 2007.
Encyclopedia
The Weather Channel is a US cable
Cable television
Cable television is a system of providing television programs to consumers via radio frequency signals transmitted to televisions through coaxial cables or digital light pulses through fixed optical fibers located on the subscriber's property, much like the over-the-air method used in traditional...

 and satellite
Satellite television
Satellite television is television programming delivered by the means of communications satellite and received by an outdoor antenna, usually a parabolic mirror generally referred to as a satellite dish, and as far as household usage is concerned, a satellite receiver either in the form of an...

 television network since May 2, 1982, that broadcasts weather forecasts and weather-related news, along with entertainment programming related to weather 24 hours a day. In addition to its programming on the cable channel, TWC also provides forecasts for terrestrial and satellite radio stations, newspapers, and websites, and maintains an extensive online presence at weather.com.

The Weather Channel debuted its high-definition
High-definition television
High-definition television is video that has resolution substantially higher than that of traditional television systems . HDTV has one or two million pixels per frame, roughly five times that of SD...

 simulcast
Simulcast
Simulcast, shorthand for "simultaneous broadcast", refers to programs or events broadcast across more than one medium, or more than one service on the same medium, at the same time. For example, Absolute Radio is simulcast on both AM and on satellite radio, and the BBC's Prom concerts are often...

 on September 26, 2007. It has its headquarters in unincorporated
Unincorporated area
In law, an unincorporated area is a region of land that is not a part of any municipality.To "incorporate" in this context means to form a municipal corporation, a city, town, or village with its own government. An unincorporated community is usually not subject to or taxed by a municipal government...

 Cobb County, Georgia
Cobb County, Georgia
Cobb County is a county located in the U.S. state of Georgia. Its county seat and largest city is Marietta, which is located in the center of the county. The county was named for Thomas Willis Cobb, who in the early 19th century was a United States representative and senator from Georgia...

, near the intersection of Interstates 75
Interstate 75
Interstate 75 is a major north–south Interstate Highway in the Great Lakes and Southeastern regions of the United States. It travels from State Road 826 and State Road 924 in Hialeah, Florida to Sault Ste. Marie, Michigan, at the Ontario, Canada, border...

 and 285
Interstate 285
Interstate 285 is an Interstate Highway loop encircling Atlanta, Georgia, for . I-285 is also known as unsigned State Route 407 and is colloquially referred to as the Perimeter. Suburban sprawl has made it one of the most heavily traveled roadways in the United States, and portions of the highway...

.

History

The Weather Channel was founded in 1981 by John Coleman
John Coleman (meteorologist)
John Coleman is an American TV weatherman noted, along with entrepreneur Frank Batten, for founding The Weather Channel. He presently works as an on-camera weather caster at KUSI-TV in San Diego but is no longer affiliated with The Weather Channel....

 and Frank Batten
Frank Batten
Frank Batten was the founder of the first nationwide, 24-hour cable weather channel, The Weather Channel...

. It was launched on May 2, 1982.

Current

The Weather Channel uses special proprietary equipment that inserts local weather forecast and warning information if it is viewed on a cable TV system. The original Weather Star technology has been upgraded on larger cable systems to the IntelliStar
IntelliStar
IntelliStar is the fifth generation successor to the WeatherStar systems used by the American cable TV and satellite TV channel The Weather Channel , for inserting local forecasts and current weather information into TWC's programming...

, including Vocal Local to announce the current conditions, weather bulletins, and the detailed local forecast. Satellite, IPTV
IPTV
Internet Protocol television is a system through which television services are delivered using the Internet protocol suite over a packet-switched network such as the Internet, instead of being delivered through traditional terrestrial, satellite signal, and cable television formats.IPTV services...

 and some small cable system viewers originally saw only a roundup of local TWC forecasts for major cities across the U.S., as well as satellite and radar
Radar
Radar is an object-detection system which uses radio waves to determine the range, altitude, direction, or speed of objects. It can be used to detect aircraft, ships, spacecraft, guided missiles, motor vehicles, weather formations, and terrain. The radar dish or antenna transmits pulses of radio...

 images, and severe weather watch and warning maps when active. However, satellite customers with newer systems or interactive receivers have the choice of 'roundups' or local forecasts. For both cable and satellite viewers, popular and smooth jazz
Smooth jazz
Smooth jazz is a genre of music that grew out of jazz fusion and is influenced by R&B, funk, rock, and pop music styles ....

 music plays in the background during these segments. The original Weather Star technology is still in use by small cable companies that can not afford to upgrade to IntelliStar
IntelliStar
IntelliStar is the fifth generation successor to the WeatherStar systems used by the American cable TV and satellite TV channel The Weather Channel , for inserting local forecasts and current weather information into TWC's programming...

.

The Weather Channel produces a service, based on modified versions of Weather Star technology called Weatherscan
Weatherscan
Weatherscan is a TV channel offered by The Weather Channel. Carried on select cable systems in the United States, Weatherscan features uninterrupted local weather information in graphical format on a continuous loop...

, on which a separate channel constantly displays local and regional conditions and forecasts along with the Weather Channel's logo and advertisements.

The Weather Channel is headquartered in the Cumberland/Galleria area, immediately northwest of Atlanta, overlooking the "Cobb Cloverleaf
Cobb Cloverleaf
The Cobb Cloverleaf is the name given to the interchange between Interstate 75 , Interstate 285 , U.S. Route 41 and Georgia State Route 3 in Cobb County, Georgia, northwest of Atlanta. Despite the name, the interchange has only two cloverleaf-style ramps...

" interchange from a high-rise in the Interstate North complex. TWC's sister channel in Canada is The Weather Network
The Weather Network
The Weather Network is a Canadian English language Category A specialty channel that broadcasts weather-related news and information 24 hours a day....

 in English and MétéoMédia
MétéoMédia
MétéoMédia is a 24-hour Canadian French language Category A specialty channel and web site, which provides weather information 24 hours a day. It primarily serves viewers in Quebec, although some cable TV systems in Ontario and New Brunswick carry the channel as well. It is available nation-wide...

 in French, which use similar technology that is currently in use in the USA. TWC also runs websites in Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...

 (Canal do Tempo), the United Kingdom (Weather Channel), France (Météo 123) and Germany (Wetter 123). Apart from its stake in the Weather Network/MétéoMédia, TWC only runs its US channel, although it does produce international forecasts.

A definitive history of the network, The Weather Channel: The Improbable Rise of a Media Phenomenon, by Frank Batten
Frank Batten
Frank Batten was the founder of the first nationwide, 24-hour cable weather channel, The Weather Channel...

 and Jeffrey L. Cruikshank, was published by Harvard Business Press in May 2002, on TWC's 20th anniversary.

Sale to NBCUniversal

On January 3, 2008, it was reported that The Weather Channel and its assets were put up for sale by Landmark Communications
Landmark Communications
Landmark Media Enterprises LLC is a privately held media company headquartered in Norfolk, Virginia specializing in cable television, broadcast television, print publishing, and internet publishing...

. On July 6, 2008, NBC Universal
NBC Universal
NBCUniversal Media, LLC is a media and entertainment company engaged in the production and marketing of entertainment, news, and information products and services to a global customer base...

, Bain Capital
Bain Capital
Bain Capital LLC is a Boston-based private equity firm founded in 1984 by partners from the consulting firm Bain & Company. Originally conceived as an early-stage, growth-oriented investment fund, Bain Capital today manages approximately $65 billion in assets, and its strategies include private...

 and Blackstone Group
Blackstone Group
The Blackstone Group L.P. is an American-based alternative asset management and financial services company that specializes in private equity, real estate, and credit and marketable alternative investment strategies, as well as financial advisory services, such as mergers and acquisitions ,...

 agreed to purchase the Weather Channel from Landmark. The sale was finalized on September 12, 2008. NBC Universal also owned NBC Weather Plus
NBC Weather Plus
NBC Weather Plus was a 24-hour, commercially sponsored, weather-oriented broadcast/cable television network jointly owned by NBC Universal and the local affiliates of the NBC network. It debuted on November 15, 2004 and shut down on December 31, 2008...

, a rival service which was carried by and featured content from its local affiliates; that service announced its discontinuation three months later. Subchannels carrying Weather Plus have moved to the Local AccuWeather Channel, kept the Weather Plus engine, or switched affiliations (e.g., to This TV
This TV
This TV is a United States general entertainment television network, with a large emphasis in its programming on movies....

 or the Retro Television Network
Retro Television Network
The Retro Television Network is a system of television stations that airs classic television shows as well as more recently produced programs...

). Some have shut down entirely.

From November 2008 through February 2009, The Weather Channel terminated seven long-time on-camera meteorologists: Kristina Abernathy, Eboni Deon, Kristin Dodd, Rich Johnson, Cheryl Lemke, Mark Mancuso
Mark Mancuso
Mark Mancuso is an American meteorologist formerly employed by The Weather Channel in Atlanta, Georgia and now with AccuWeather in State College, Pennsylvania. He graduated from Pennsylvania State University with a B.S. in Meteorology.-Career:Mark was a meteorologist for WITN-TV in Washington,...

 and Dave Schwartz. With the exception of Eboni Deon, all had been on the air for more than ten years. Three of them had been employed by the network for more than twenty years. In July, 2010, The Weather Channel terminated Bill Keneely, the last of the original on-camera meteorologists who aired on the network's first broadcasts in 1982.

Inevitably, the merger of NBC on-air meteorologists began in May 2009. Todd Santos, formerly of NBC Weather Plus, first appeared on the network on the second day of the month. Al Roker of NBC's Today show began a one-hour morning program with meteorologist Stephanie Abrams as co-host, later in the summer. However for New York-based forecasting operations (those utilized for MSNBC and CNBC forecasts, for instance), the former NBC Weather Plus forecasting, radar, and graphics systems remain in place, with banners changed to fit the Weather Channel graphics scheme. On September 10, 2009, the co-founder of The Weather Channel, Frank Batten
Frank Batten
Frank Batten was the founder of the first nationwide, 24-hour cable weather channel, The Weather Channel...

, died.

International versions

Over the years, attempts to broadcast international versions of TWC (apart from Canada's The Weather Network
The Weather Network
The Weather Network is a Canadian English language Category A specialty channel that broadcasts weather-related news and information 24 hours a day....

/MétéoMédia
MétéoMédia
MétéoMédia is a 24-hour Canadian French language Category A specialty channel and web site, which provides weather information 24 hours a day. It primarily serves viewers in Quebec, although some cable TV systems in Ontario and New Brunswick carry the channel as well. It is available nation-wide...

 and the Australian version of the Weather Channel
The Weather Channel (Australia)
The Weather Channel is an Australian 24 hour cable and satellite channel that broadcasts weather news and information. The Weather Channel is available on Foxtel, Austar and Optus Television.-History:...

) failed. TWC also operates websites for online localized forecasts in Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...

, France, Germany, India, Latin America, and the United Kingdom, but some of these sites apparently have not been developed further since 2003. The Weather Channel also shares radar and forecasts with The Weather Network, particularly for the Weather Channel's Canadian forecasts.
  • A UK version of the Weather Channel ran from September 1, 1996 to January 30, 1998, when it was closed due to low viewership. It time-shared with Sky Movies Gold/Sky Box Office 2
    Sky Box Office
    Sky Box Office may refer to:* Sky Movies Box Office, BSkyB's Pay Per View system available in the UK, previously known as Sky Box Office.* SKY Box Office, SKY Network Television's Pay Per View system available in New Zealand....

    , The Racing Channel
    The Racing Channel
    The Racing Channel was a British subscription television channel which used to extensively cover horse racing. It ran between 1995 and its closure in January 2003....

    , and Galavision
    Galavisión
    Galavisión is a Miami, Florida based Spanish language cable network owned by Univision Communications, Inc. The station is unrelated to the Mexican channel of the same name, other than sharing the Televisa-produced programming.-History:...

    , airing five hours a day. It was really designed for cable as it had specific local weather, in some cable areas it was on 24 hours a day.
  • TWC also ran The Weather Channel Latin America, which operated in Spanish in Mexico, Puerto Rico
    Puerto Rico
    Puerto Rico , officially the Commonwealth of Puerto Rico , is an unincorporated territory of the United States, located in the northeastern Caribbean, east of the Dominican Republic and west of both the United States Virgin Islands and the British Virgin Islands.Puerto Rico comprises an...

     and South America; this network ceased operations in December 2002. The service's three original anchors were Paola Elorza, Sal Morales, and Mari Carmen Ramos; they left the channel within a year of its launch and went on to work for Univision
    Univision
    Univision is a Spanish-language television network in the United States. It has the largest audience of Spanish language television viewers according to Nielsen ratings. Randy Falco, COO, has been in charge of the company since the departure of Univision Communications president and CEO Joe Uva...

     in Miami, Telemundo
    Telemundo
    Telemundo is an American television network that broadcasts in Spanish. The network is the second-largest Spanish-language content producer in the world, and the second-largest Spanish-language network in the United States, behind Univision....

     in Los Angeles, and CNN International
    CNN International
    CNN International is an international English language television network that carries news, current affairs, politics, opinions, and business programming worldwide. CNN is one of the world's largest news organizations. It is owned by Time Warner, and is affiliated with CNN, which is mainly...

    , respectively. At one point, there was also a Portuguese
    Portuguese language
    Portuguese is a Romance language that arose in the medieval Kingdom of Galicia, nowadays Galicia and Northern Portugal. The southern part of the Kingdom of Galicia became independent as the County of Portugal in 1095...

     version in Brazil
    Brazil
    Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...

    .

Local on the 8s

Since its inception, the Weather Channel has incorporated local forecasts using Weather Star computers installed at cable headends. Until 1995, the forecasts have been played at various times each hour, but are currently shown at times ending in "8", hence the title of the local forecasts is "Local on the 8s" (though local forecasts are reduced to once every half-hour when non-forecast programs are aired). With the introduction of the current IntelliSTAR system, traffic information is also incorporated alongside local weather information, in areas that traffic.com
Traffic.com
Traffic.com, also known as Navteq Traffic, Traffic Pulse and Mobility Technologies, is a United States nationwide aggregator and provider of traffic information via a number of media, including the Internet, cell phones, radio, satellite radio and television. The company is headquartered in Wayne,...

 (via its TrafficPulse service) provides traffic data.

The Weather Star systems also utilize a Lower Display Line (LDL) on the bottom of the screen during local forecasts and national programming, providing current conditions for a specific location and two or three towns within 15 miles, almanac data, forecasts and (in select cities) traffic information on cable headends using the IntelliStar system and only current conditions, and forecasts on cable headends using WeatherStar XL and older models. WeatherStar
WeatherStar
WeatherStar refers to the technology used by The Weather Channel to generate their Local Forecast segments on cable TV systems nationwide...

 units also allow the cable company to scroll a text message when in use, including the capability to broadcast severe weather advisories and warnings when severe weather occurs in a given area, displaying warnings for the county in which the WeatherStar system's cable headend is located and surrounding counties in the immediate area.

Weatherscan

Weatherscan (originally called Weatherscan Local from 1999 to 2003) is a cable channel offered by The Weather Channel. Launched in 1999, Weatherscan is available on some cable systems in the United States often their digital cable lineups though in fewer markets than The Weather Channel, though some providers place the channel on their basic cable lineup alongside The Weather Channel, a separate feed for satellite subscribers is expected to launch in the summer of 2010 on the Dish Network
Dish Network
Dish Network Corporation is the second largest pay TV provider in the United States, providing direct broadcast satellite service—including satellite television, audio programming, and interactive television services—to 14.337 million commercial and residential customers in the United States. Dish...

 satellite service.

Weatherscan's forecast products are generated by an IntelliStar unit at the cable provider's headend, which is configured differently than the IntelliStars used by The Weather Channel, in that different graphics and additional weather products are featured and that the service airs an uninterrupted, rolling local weather format with information being shown on a continuous loop. Similar to the now-defunct NBC Weather Plus, Weatherscan displays an "L"-bar that provides current conditions and weather forecasts for the location and the surrounding area at all times during programming, with weather information also being shown on a smaller screen surrounding the "L"-bar.

Radio and newspaper presence

The Weather Channel provides forecasts for the Sirius XM Radio satellite radio
Satellite radio
Satellite radio is an analogue or digital radio signal that is relayed through one or more satellites and thus can be received in a much wider geographical area than terrestrial FM radio stations...

 services in the United States. Both services run regional forecasts on one station and have a block of combined local weather and traffic stations for major metropolitan areas.

TWC also has content partnerships with a number of local radio stations in the USA to provide local forecasts, using announcers separate from the TV service. For some affiliates, TWC actually provides a limited amount of live coverage during local severe weather
Severe weather
Severe weather phenomena are weather conditions that are hazardous to human life and property.- Examples Include :Severe weather can occur under a variety of situations, but three characteristics are generally needed: a temperature or moisture boundary, moisture, and , instability in the...

 (with the Georgia-based announcers connected via ISDN). Distribution of TWC radio content is currently handled by Dial Global
Dial Global
Dial Global is a radio syndication company. It is a wholly owned subsidiary of Triton Media Group and is a sister company to Townsquare Media, both of which are owned by Oaktree Capital Management....

.

Similarly, TWC also provides weather reports for a number of US newspapers, including a half-page national forecast for USA Today
USA Today
USA Today is a national American daily newspaper published by the Gannett Company. It was founded by Al Neuharth. The newspaper vies with The Wall Street Journal for the position of having the widest circulation of any newspaper in the United States, something it previously held since 2003...

.

Online services

TWC provides numerous customized forecasts for online users, including home and garden and event planning forecasts. It also provides WAP
Wireless Application Protocol
Wireless Application Protocol is a technical standard for accessing information over a mobile wireless network.A WAP browser is a web browser for mobile devices such as mobile phones that uses the protocol.Before the introduction of WAP, mobile service providers had limited opportunities to offer...

 access for mobile phone users, desktop widgets for quick reference by computer users, and customized weather feeds for individual websites. It follows a two-tiered service model, with the free service bearing advertisements and its pay ("Desktop Max") service lacking ads and having enhanced radar and mapping functions. Cell phone customers can even have their local forecast sent to their mobile handsets from TWC via SMS
Short message service
Short Message Service is a text messaging service component of phone, web, or mobile communication systems, using standardized communications protocols that allow the exchange of short text messages between fixed line or mobile phone devices...

 by sending a text message with their ZIP code to 42278 which spells 4cast. Other services include Yahoo!
Yahoo!
Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...

, in which the weather pages are produced by TWC.

The Weather Channel HD

The Weather Channel HD is a 1080i
1080i
1080i is the shorthand name for a high-definition television mode. The i means interlaced video; 1080i differs from 1080p, in which the p stands for progressive scan. The term 1080i assumes a widescreen aspect ratio of 16:9, implying a frame size of 1920×1080 pixels...

 high definition simulcast of The Weather Channel that launched on September 26, 2007. DirecTV
DirecTV
DirecTV is an American direct broadcast satellite service provider and broadcaster based in El Segundo, California. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Anglophone Caribbean. ...

 was the first provider to add it. At that time, no programming was actually presented in high definition, except for a national "satellite" version of the Local on the 8s. On October 1, 2007, two new high definition programs, Epic Conditions
Epic Conditions
Epic Conditions is a non-fiction television series shown on The Weather Channel that premiered on March 4, 2007. The show's main emphasis to show viewers about how weather can affect athletic and sports events. Epic Conditions and WeatherVentures launched as TWC's first HD programs on October 1,...

and WeatherVentures
WeatherVentures
WeatherVentures was a non-fiction program on The Weather Channel hosted by Meteorologist Jeff Mielcarz. The purpose of this show was to inform people of how weather affects different parts of the United States. It debuted October 1, 2007 and was canceled in early 2009. WeatherVentures was one of...

, premiered. A new high definition series, When Weather Changed History
When Weather Changed History
When Weather Changed History is a high-definition television series from The Weather Channel. It chronicles major events in history and the effect weather had on them.-Program History:...

, premiered on the Weather Channel on January 6, 2008.

Throughout the final months of 2007 to the early months of 2008, various cable companies had started to add the Weather Channel HD to their cable lineups, including the Boston, MA, Austin, TX, San Antonio, TX, and Baton Rouge, LA markets. It was added to Dish Network
Dish Network
Dish Network Corporation is the second largest pay TV provider in the United States, providing direct broadcast satellite service—including satellite television, audio programming, and interactive television services—to 14.337 million commercial and residential customers in the United States. Dish...

 systems on May 13, 2008. Recently, Comcast began adding the channel in some select markets like Chicago, IL. Time Warner Cable
Time Warner Cable
Time Warner Cable is an American cable television company that operates in 28 states and has 31 operating divisions...

 and Cablevision, both of which serve New York Metropolitan Area
New York metropolitan area
The New York metropolitan area, also known as Greater New York, or the Tri-State area, is the region that composes of New York City and the surrounding region...

 have also recently picked up the HD channel in late July 2008. The IntelliStar 2, which inserts Local On The 8's in HD, was officially released in July 2010. The IntelliStar 2 features; Animated Lower line display, Current Conditions, Weather Bulletins, Metro Conditions, Regional Doppler, Metro Doppler, Hourly Forecast, Local Forecast, and The Week Ahead. Voice narration is done by Jim Cantore. Currently, the system is rolling out in a gradual process on major cable systems across the country. This unit will only be used on The Weather Channel HD and will not replace the IntelliStar or other units on the standard definition channel or on Weatherscan. DirecTV added Local on the 8's to its HD feed on September 29, 2009.

TWC began studio HD programming on June 2, 2008. The new HD studio features various environmentally-friendly technologies. All of TWC's schedule (except It Could Happen Tomorrow
It Could Happen Tomorrow
It Could Happen Tomorrow is a television series that premiered on January 15, 2006 on The Weather Channel. It explores the possibilities of various weather and other natural phenomena severely damaging or destroying America's cities...

, Full Force Nature
Full Force Nature
Full Force Nature is a television series that premiered on January 15, 2006 on The Weather Channel. It showcases some of the most unbelievable weather moments caught on tape.-Plot:Full Force Nature focuses on extreme weather and weird weather on tape....

, and older episodes of Storm Stories
Storm Stories
Storm Stories is a non-fiction television series aired on The Weather Channel and Zone Reality hosted and narrated by meteorologist and Storm-Tracker Jim Cantore. Storm Stories showcases various types of severe weather, such as tornadoes, hurricanes, and blizzards. Each episode features a famous...

) is currently in HD.

Movies

On October 30, 2009, The Weather Channel, in a move deemed controversial by many longtime viewers, began airing weather related movies on Friday nights. The first was The Perfect Storm
The Perfect Storm (film)
The Perfect Storm is a 2000 dramatic disaster film directed by Wolfgang Petersen. It is an adaptation of the 1997 non-fiction book of the same title by Sebastian Junger about the crew of the Andrea Gail that got caught in the Perfect Storm of 1991. The film stars George Clooney, Mark Wahlberg,...

, followed by March of the Penguins
March of the Penguins
March of the Penguins is a 2005 French nature documentary film. It was directed and co-written by Luc Jacquet, and co-produced by Bonne Pioche and the National Geographic Society. The film depicts the yearly journey of the emperor penguins of Antarctica...

, Misery
Misery (film)
Misery is a 1990 American Psychological Horror Film based on Stephen King's 1987 novel of the same name. Directed by Rob Reiner, the film received critical acclaim for Kathy Bates' performance as the psychopathic Annie Wilkes...

and Deep Blue Sea
Deep Blue Sea
Deep Blue Sea is a 1999 science fiction horror film that stars Thomas Jane, Saffron Burrows, LL Cool J, and Samuel L Jackson. The film was directed by Renny Harlin and was released in the United States on July 28, 1999.- Plot :...

. After December 2009, these weekly movies were discontinued for the time being in favor of running Weather Center, which already aired in the entire primetime slot during the rest of the work week. Despite the controversy, the Friday night film block resumed on March 26, 2010 with Into Thin Air: Deaths on Everest
Into Thin Air
Into Thin Air: A Personal Account of the Mt. Everest Disaster is a 1997 bestselling non-fiction book written by Jon Krakauer. It details the author's presence at Mount Everest during the 1996 Mount Everest disaster when eight climbers were killed and several others were stranded by a 'rogue storm'...

under the title "Flick and a Forecast." The Weather Channel meteorologist Jen Carfagno and MSNBC contributor Touré
Touré
Touré is an American novelist, essayist, music journalist, cultural critic, and television personality based in New York City. He is the host of Fuse's Hiphop Shop and On The Record...

 co-hosted the film block every Friday night. http://www.newsblues.com reported the cancellation of the movie block on May 31, 2010; the removal of the block was due in part to criticism of showing movies, especially since some of the films were not directly tied to weather, as well as a snafu that occurred during a tornado outbreak in April 2010 that led a scheduled movie to be aired instead of wall-to-wall severe weather coverage. The "Flick and a Forecast" presentations have since been replaced by an additional hour of Weather Center and a two-hour block of long-form original programs.

In popular culture

  • The film Back to the Future Part II
    Back to the Future Part II
    Back to the Future Part II is a 1989 American science fiction comedy film and the second installment of the Back to the Future trilogy. It was directed by Robert Zemeckis, written by Zemeckis and Bob Gale, and starred Michael J. Fox, Christopher Lloyd, Thomas F. Wilson and Lea Thompson...

     has the futuristic version of The Weather Channel is seen on Channel 247.
  • In the film The Day After Tomorrow
    The Day After Tomorrow
    The Day After Tomorrow is a 2004 American science-fiction disaster film that depicts the catastrophic effects of global warming in a series of extreme weather events that usher in global cooling which leads to a new ice age. The film did well at the box office, grossing $542,771,772 internationally...

    , The Weather Channel shows a tornado warning
    Tornado warning
    A tornado warning is an alert issued by government weather services to warn that severe thunderstorms with tornadoes may be imminent. It can be issued after a tornado or funnel cloud has been spotted by eye, or more commonly if there are radar indications of tornado formation...

     for Los Angeles
    Los Ángeles
    Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

    . The news comes where people are evacuating south.

Logos

The Weather Channel's original and most recognized logo was a blue rectangular box that debuted on TWC’s first broadcast on May 2, 1982. This logo was revised in 1996, with the corners less rounded and the logo slightly flat. The URL text weather.com was permanently added underneath the logo in 2000. On August 15, 2005, the logo was overhauled again; the blue rectangle’s corners are straight with no white trim on the edge and "The Weather Channel" text is now in title-case and left-justified, similar to the Weather Network. A 25th anniversary logo used in 2007 featured a white rectangle edged in blue connected to the current logo with "25 YEARS" inside it in blue.

Since the purchasing of The Weather Channel by NBC Universal
NBC Universal
NBCUniversal Media, LLC is a media and entertainment company engaged in the production and marketing of entertainment, news, and information products and services to a global customer base...

 in 2008, the network has participated in the "Green is Universal" camapaign, which occurs twice a year, usually being in April and November. Due to participation in the campaign, the network's logo changes to a shade of green to showcase its support of being environmentally friendly.

Network slogans

  • "We Take The Weather Seriously, But Not Ourselves" (1982–1984)
  • "Weatherproofing America" (1984–1986)
  • "You Need Us, The Weather Channel, For Everything You Do" (June 1986 – March 1991)
  • "Weather You Can Always Turn To" (March 1991 – March 1996; U.K. march 1996 – April 1998; also used currently in NOAA Weather Network)
  • "No Place on Earth Has Better Weather" (March 1996 – March 1998)
  • "Weather Fans You're Not Alone" (1997–1998, paired with The Front)
  • "Live By It" (June 2001 – August 15, 2005; also currently used in Australian version
    The Weather Channel (Australia)
    The Weather Channel is an Australian 24 hour cable and satellite channel that broadcasts weather news and information. The Weather Channel is available on Foxtel, Austar and Optus Television.-History:...

    )
  • "Bringing Weather to Life" (August 15, 2005 – February 2008; This slogan is still used on weather.com and certain other materials, e.g. mailing labels; Slogan made by Lambie-Nairn
    Lambie-Nairn
    Lambie-Nairn is an international branding agency within the WPP Group, headquartered in London with offices in Munich, Madrid, Abu Dhabi and Prague...

    )
  • "The Weather Has Never Looked Better" (June 2–late 2008; also slogan for HD
    High-definition television
    High-definition television is video that has resolution substantially higher than that of traditional television systems . HDTV has one or two million pixels per frame, roughly five times that of SD...

     broadcasting)

Hurricane coverage slogans
  • "Keeping You Ahead of the Storm" (used occasionally since the late 1990s)
  • "Hurricane Central" (August
    August 2005
    This article lists the notable events of August 2005.-Events:-News collections and sources:* Wikipedia:News collections and sources....

    –October 2005)
  • "Your Hurricane Authority" (October 2005; 2008–present)
  • "The Hurricane Authority" (2006–2007; 2009–present)

Severe weather coverage slogans
  • "Your Severe Weather Authority" (March 2009 – September 2009)
  • "The Severe Weather Authority" (September 2009–present)

Winter storm coverage slogans
  • "The Winter Weather Authority" (2006–2007 winter season)
  • "Your Winter Weather Authority" (January 2008–present)

2007 global warming controversy

The web site Capital Weather published an interview with WJLA meteorologist Brian van de Graaff. In this interview, van de Graaff stated:
Global warming was voted the No.1 in 100 Biggest Weather Moments
100 Biggest Weather Moments
100 Biggest Weather Moments is a 2007 five-part miniseries on The Weather Channel, that premiered on April 15 and aired nightly through Thursday, April 19, and is the biggest documentary effort in The Weather Channel’s 25-year history....

.

On December 21, 2006, Dr. Heidi Cullen
Heidi Cullen
Heidi Cullen is interim CEO and lead correspondent for Climate Central. Prior to that, she was the climate expert and correspondent for The Weather Channel where she helped start Forecast Earth, the first weekly program on climate change and the environment. Before joining The Weather Channel she...

 reacted to this by posting "Junk Controversy not Junk Science" in a blog on the Weather Channel's web site. In her blog, Dr. Cullen reacted by stating:

Programming controversies

Since the creation of the series Atmospheres in 2000, The Weather Channel has seen a gradual transition toward a mix of weather forecast programming and weather-related entertainment programming, despite the channel's format having been akin to that of a news and information cable network; currently, The Weather Channel broadcasts a large proportion of its non-forecast content on weekends with twelve hours of the channel's weekend lineup consisting of non-forecast programming, along with two hours of non-forecast programming each weekday. The decision to show movie and series content related to weather has caused criticism from many viewers and those in the media, who have criticized The Weather Channel for deviating from its format of running weather information 24 hours a day to run more infotainment
Infotainment
Infotainment is "information-based media content or programming that also includes entertainment content in an effort to enhance popularity with audiences and consumers." It is a neologistic portmanteau of information and entertainment, referring to a type of media which provides a combination of...

 programming.

The controversy further escalated on April 30, 2010, when The Weather Channel went ahead with airing the 1992 film Wind
Wind (film)
Wind is a film released in 1992. The movie was directed by Carroll Ballard and starred Matthew Modine, Jennifer Grey, and Cliff Robertson.- Plot summary :...

(a film about yachting that had little to do with weather, contrary to its name) at the same time a tornado outbreak was occurring in Missouri and Arkansas. Meteorologist Jim Cantore
Jim Cantore
James D. Cantore is an American meteorologist. He is best known as an on-air personality for The Weather Channel.- Career :...

 publicly stated on his Twitter profile that he was "misled" into believing the channel would cancel the movie in favor of tornado coverage and issued a public apology for the snafu. TWC continued showing the movie while it was giving special "dual-feed" updates to Intellistar units in the area, but much of the affected area was rural and had legacy STAR systems (WeatherSTAR XLs, 4000s etc.) or satellite that did not support the dual-feed feature.

Dish Network carriage dispute

On May 20, 2010, Dish Network
Dish Network
Dish Network Corporation is the second largest pay TV provider in the United States, providing direct broadcast satellite service—including satellite television, audio programming, and interactive television services—to 14.337 million commercial and residential customers in the United States. Dish...

 announced that it was dropping the Weather Channel at midnight ET that day in favor of its own similar weather information channel, The Weather Cast
The Weather Cast
The Weather Cast was a short-lived television channel seen exclusively on Dish Network. The channel was devoted solely to weather forecasts from across the United States and was a direct competitor to NBC Universal, Bain Capital and Blackstone Group's The Weather Channel. The service was owned by...

. The switch was due to high rates that the Weather Channel demanded Dish Network to pay (the Weather Channel requested a rate increase from 11 cents per subscriber per month to 12 cents, a nine percent increase, totalling $140,000 per month for all Dish subscribers), as well as The Weather Channel changing from an information-based channel to an entertainment-based one. "Dish has chosen to be the first distributor to drop The Weather Channel rather than pay the standard industry rates others in the industry have already agreed to pay," the Weather Channel said in a statement. The Weather Channel encouraged Dish Network customers to switch to other TV providers. Dave Shull, senior vice president for programming for Dish Network said Weather Channel fees are harder for Dish Network to stomach as more people get weather information online. "They're looking for bid increases when I feel like there's a real migration to the Web, and it's difficult to really justify those rate increases at this time." As of May 24, The Weather Channel stated that it had come to an agreement with Dish Network that would result in Dish carrying The Weather Channel for the next several years. Despite the earlier announcement that The Weather Channel would be dropped, the channel was never officially removed from Dish Network. The Weather Cast was discontinued in anticipation of a Weatherscan
Weatherscan
Weatherscan is a TV channel offered by The Weather Channel. Carried on select cable systems in the United States, Weatherscan features uninterrupted local weather information in graphical format on a continuous loop...

-based service that would provide local weather information for Dish Network customers. The financial terms of the deal remain undisclosed at this time. The proposed movie scheduled for the Friday after the deal was struck (May 28), Gorillas in the Mist, was dropped in favor of a six-hour marathon of Tornado Road.

See also

  • The Weather Network
    The Weather Network
    The Weather Network is a Canadian English language Category A specialty channel that broadcasts weather-related news and information 24 hours a day....

     – (the Canadian counterpart to TWC and 30% owned by it)
  • WeatherStar
    WeatherStar
    WeatherStar refers to the technology used by The Weather Channel to generate their Local Forecast segments on cable TV systems nationwide...

  • AccuWeather
    AccuWeather
    AccuWeather is an American media company that provides for-profit weather forecasting services worldwide.AccuWeather was founded in 1962 by Joel N. Myers, then a Penn State graduate student working on degrees in meteorology. His first customer was a gas company in Pennsylvania. While running the...

     – main competition
    • The Local AccuWeather Channel
      The Local AccuWeather Channel
      The Local AccuWeather Channel is a 24-hour, weather-oriented, commercially sponsored broadcast and cable television network in the United States owned and operated by AccuWeather, Inc., which is headquartered in State College, Pennsylvania....

      , a digital subchannel
      Digital subchannel
      In broadcasting, digital subchannels are a means to transmit more than one independent program at the same time from the same digital radio or digital television station on the same radio frequency channel. This is done by using data compression techniques to reduce the size of each individual...

      network which is the Weather Channel's most prominent national competitor

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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