All American Direct
Encyclopedia
All American Direct is a brand-name consumer-electronics retailer and a distant-network satellite TV service provider based in Indianapolis, Indiana
. Currently, the company has an agreement with satellite TV company DISH Network
to market and sell DISH Network products, as well as to provide DISH Network customers in remote locations with access to broadcast network
programming from distant markets.
Notably, All American Direct is not a DISH Network subsidiary. Subscribers to the company's My Distant Network Package must pay subscription fees separately and in addition to their monthly DISH Network subscription fees.
NPS first began offering C-Band programming in 1987 and first switched from selling large 7–12 foot-diameter C-Band dish antennae to providing small-dish services and equipment as DISH Network affiliate All American Dish in 2003. In 2006, All American Dish launched AllAmericanDirect.com, which "offer[s] a wide variety of consumer electronic products, such as High Definition televisions, Sirius Satellite Radio
, Verizon Wireless
, High-Speed Internet, and other related products."
at 100° West longitude. The partnership came after a Florida court ordered EchoStar to cease providing distant-network programming in October 2006 after a 10 year legal battle over whether the satellite TV provider had violated the Copyright Act; in December 2006 DISH Network ceased all transmission of distant-network programming.
Initially, many satellite-TV industry commentators predicted that DISH Network would lose as much as $50 million per year in revenue as a result of the Florida decision; they also assumed that many DISH Network customers would abandon the satellite TV provider for competitor DirecTV
. However, following its deal with EchoStar, AllAmericanDirect.com began offering distant network channels in connection with EchoStar, allowing DISH Network to defy these forecasts.
Since December 2006, AllAmericanDirect.com has offered ABC
, NBC
, CBS
, and FOX
as part of its Distant Network Package subscription service. Distant Network Package channels through All American Direct are accessible to DISH Network subscribers on channel ranges 241 to 248 for standard-definition
broadcast networks. Distant Network Package subscription fees range between $3.00 and $15.00 per month, or between $40 and $170 per year, on a channel-by-channel basis. These fees are paid directly to All American Direct and are separate and in additional to the subscriber's monthly DISH Network bill.
In December 2010, National Programming Service announced it would cease providing C-Band programming as of midnight, Dec. 26, 2010.
Indianapolis, Indiana
Indianapolis is the capital of the U.S. state of Indiana, and the county seat of Marion County, Indiana. As of the 2010 United States Census, the city's population is 839,489. It is by far Indiana's largest city and, as of the 2010 U.S...
. Currently, the company has an agreement with satellite TV company DISH Network
Dish Network
Dish Network Corporation is the second largest pay TV provider in the United States, providing direct broadcast satellite service—including satellite television, audio programming, and interactive television services—to 14.337 million commercial and residential customers in the United States. Dish...
to market and sell DISH Network products, as well as to provide DISH Network customers in remote locations with access to broadcast network
Broadcast network
A broadcast network is an organization, such as a corporation or other voluntary association, that provides live television or recorded content, such as movies, newscasts, sports, Public affairs programming, and other television programs for broadcast over a group of radio stations or television...
programming from distant markets.
Notably, All American Direct is not a DISH Network subsidiary. Subscribers to the company's My Distant Network Package must pay subscription fees separately and in addition to their monthly DISH Network subscription fees.
History
All American Direct was originally founded in 1983 as nationwide C-Band satellite service provider and retailer National Programming Service, LLC. According to a company Web site, NPS continues to provide C-Band products and services and claims to be the largest C-Band programming provider in the U.S.NPS first began offering C-Band programming in 1987 and first switched from selling large 7–12 foot-diameter C-Band dish antennae to providing small-dish services and equipment as DISH Network affiliate All American Dish in 2003. In 2006, All American Dish launched AllAmericanDirect.com, which "offer[s] a wide variety of consumer electronic products, such as High Definition televisions, Sirius Satellite Radio
Sirius Satellite Radio
Sirius Satellite Radio is a satellite radio service operating in North America, owned by Sirius XM Radio.Headquartered in New York City, with smaller studios in Los Angeles and Memphis, Sirius was officially launched on July 1, 2002 and currently provides 69 streams of music and 65 streams of...
, Verizon Wireless
Verizon Wireless
Cellco Partnership, doing business as Verizon Wireless, is one of the largest mobile network operators in the United States. The network has 107.7 million subscribers as of 2011, making it the largest wireless service provider in America....
, High-Speed Internet, and other related products."
EchoStar Agreement
In late 2006 NPS entered into a multi-year contract with DISH Network parent company EchoStar Corporation that saw EchoStar provide NPS with domestic satellite capacity on EchoStar VII at 119° West longitude and on EchoStar XEchoStar X
EchoStar X, also known as EchoStar 10, is an American geostationary communications satellite which is operated by EchoStar on behalf of Dish Network. It is positioned in Geostationary orbit at a longitude of 110° West, from where it is used to provide direct broadcasting services to the United...
at 100° West longitude. The partnership came after a Florida court ordered EchoStar to cease providing distant-network programming in October 2006 after a 10 year legal battle over whether the satellite TV provider had violated the Copyright Act; in December 2006 DISH Network ceased all transmission of distant-network programming.
Initially, many satellite-TV industry commentators predicted that DISH Network would lose as much as $50 million per year in revenue as a result of the Florida decision; they also assumed that many DISH Network customers would abandon the satellite TV provider for competitor DirecTV
DirecTV
DirecTV is an American direct broadcast satellite service provider and broadcaster based in El Segundo, California. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Anglophone Caribbean. ...
. However, following its deal with EchoStar, AllAmericanDirect.com began offering distant network channels in connection with EchoStar, allowing DISH Network to defy these forecasts.
Since December 2006, AllAmericanDirect.com has offered ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
, NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
, CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...
, and FOX
Fox Broadcasting Company
Fox Broadcasting Company, commonly referred to as Fox Network or simply Fox , is an American commercial broadcasting television network owned by Fox Entertainment Group, part of Rupert Murdoch's News Corporation. Launched on October 9, 1986, Fox was the highest-rated broadcast network in the...
as part of its Distant Network Package subscription service. Distant Network Package channels through All American Direct are accessible to DISH Network subscribers on channel ranges 241 to 248 for standard-definition
Standard-definition television
Sorete-definition television is a television system that uses a resolution that is not considered to be either enhanced-definition television or high-definition television . The term is usually used in reference to digital television, in particular when broadcasting at the same resolution as...
broadcast networks. Distant Network Package subscription fees range between $3.00 and $15.00 per month, or between $40 and $170 per year, on a channel-by-channel basis. These fees are paid directly to All American Direct and are separate and in additional to the subscriber's monthly DISH Network bill.
In December 2010, National Programming Service announced it would cease providing C-Band programming as of midnight, Dec. 26, 2010.