KFRC-FM
Encyclopedia
KFRC-FM is a commercial radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 in San Francisco, California
San Francisco, California
San Francisco , officially the City and County of San Francisco, is the financial, cultural, and transportation center of the San Francisco Bay Area, a region of 7.15 million people which includes San Jose and Oakland...

, serving the San Francisco Bay Area
San Francisco Bay Area
The San Francisco Bay Area, commonly known as the Bay Area, is a populated region that surrounds the San Francisco and San Pablo estuaries in Northern California. The region encompasses metropolitan areas of San Francisco, Oakland, and San Jose, along with smaller urban and rural areas...

. It simulcasts sister station KCBS
KCBS (AM)
KCBS is an all-news radio station in San Francisco, California, that is a key West Coast flagship radio station of the CBS Radio Network and Westwood One. Its transmitter is located in Novato, California. KCBS currently has studios on Battery Street, where it shares the location with co-owned KPIX...

, which carries an all-news format. The Classic Hits
Classic hits
Classic hits is a radio format which generally includes rock and pop music from 1964 to 1989. The term is sometimes erroneously used as a synonym for the adult hits format, but is more accurately characterized as a contemporary style of the oldies format...

 format, which KFRC-FM previously carried, is broadcast on KFRC-FM HD2
HD Radio
HD Radio, which originally stood for "Hybrid Digital", is the trademark for iBiquity's in-band on-channel digital radio technology used by AM and FM radio stations to transmit audio and data via a digital signal in conjunction with their analog signals...

.

History

On December 10, 1959, the station, owned by San Francisco businessman Franklin Mieuli
Franklin Mieuli
Franklin Mieuli was a San Francisco Bay Area radio and television producer who was best known as the principal owner of the Golden State Warriors from 1962 to 1986. The pinnacle of his twenty-four years with the franchise was its National Basketball Association Championship in 1975...

, signed on at 106.9 MHz with the KPUP call letters.

Early-mid 1960s

In July 1960, the call letters were changed to KHIP and the station aired jazz
Jazz
Jazz is a musical style that originated at the beginning of the 20th century in African American communities in the Southern United States. It was born out of a mix of African and European music traditions. From its early development until the present, jazz has incorporated music from 19th and 20th...

 music programming.

Mieuli sold KHIP on July 1, 1962 to Leon Crosby, who had previously owned KHYD
KCNL
KCNL is a radio station in San Jose, California and serves the San Francisco Bay Area. It is owned by The Principle Broadcasting Network San Jose, LLC and airs a Mexican Oldies format....

 in Hayward
Hayward, California
Hayward is a city located in the East Bay in Alameda County, California. With a population of 144,186, Hayward is the sixth largest city in the San Francisco Bay Area and the third largest in Alameda County. Hayward was ranked as the 37th most populous municipality in California. It is included in...

. Under Crosby's ownership, the station began operating in multiplex stereo and the call letters were changed to KMPX (for "MultiPleX") the following month. Soon after, Crosby gained authorization by the FCC
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...

 to increase the station's power from the original 37,000 watts to 80,000 watts.

By mid-1964, KMPX was airing a middle of the road music format. As the money-strapped station struggled, the schedule became dominated by various brokered foreign language programs by 1966.

KMPX: The birth of freeform rock radio

Though KMPX's daytime schedule was heavy with ethnic programming, the midnight-6 AM slot was open. On February 12, 1967, on-air personality Larry Miller was given the shift, where he played his preferred folk rock
Folk rock
Folk rock is a musical genre combining elements of folk music and rock music. In its earliest and narrowest sense, the term referred to a genre that arose in the United States and the UK around the mid-1960s...

 music programming. The popularity of what Larry Miller was doing caught on very rapidly and soon the daytime foreign language programming gave way to more rock music programming, due to the efforts of newly-hired Tom Donahue
Tom Donahue
Tom "Big Daddy" Donahue , was a pioneering rock and roll radio disc jockey, record producer and concert promoter....

. The rock music format expanded to full-time on August 6, 1967, as the last of the foreign-language program contracts expired.

The presentation of music on the station stood in stark contrast to most other stations of the day. Instead of a hit music-dominated playlist, KMPX played more album cuts, local, emerging and cutting-edge artists, and a wide mix of genres such as rock, blues
Blues
Blues is the name given to both a musical form and a music genre that originated in African-American communities of primarily the "Deep South" of the United States at the end of the 19th century from spirituals, work songs, field hollers, shouts and chants, and rhymed simple narrative ballads...

, jazz
Jazz
Jazz is a musical style that originated at the beginning of the 20th century in African American communities in the Southern United States. It was born out of a mix of African and European music traditions. From its early development until the present, jazz has incorporated music from 19th and 20th...

 and folk music
Folk music
Folk music is an English term encompassing both traditional folk music and contemporary folk music. The term originated in the 19th century. Traditional folk music has been defined in several ways: as music transmitted by mouth, as music of the lower classes, and as music with unknown composers....

. Some of the music played in the Spring of 1967 included Jefferson Airplane
Jefferson Airplane
Jefferson Airplane was an American rock band formed in San Francisco in 1965. A pioneer of the psychedelic rock movement, Jefferson Airplane was the first band from the San Francisco scene to achieve mainstream commercial and critical success....

's album Surrealistic Pillow
Surrealistic Pillow
Surrealistic Pillow is the second album by American psychedelic rock band Jefferson Airplane, released in February 1967.Original drummer Alexander 'Skip' Spence had left the band in mid-1966, replaced by a jazz drummer from Los Angeles, Spencer Dryden, a nephew of Charlie Chaplin. New lead vocalist...

, the first Grateful Dead
Grateful Dead
The Grateful Dead was an American rock band formed in 1965 in the San Francisco Bay Area. The band was known for its unique and eclectic style, which fused elements of rock, folk, bluegrass, blues, reggae, country, improvisational jazz, psychedelia, and space rock, and for live performances of long...

 album
Grateful Dead (album)
Grateful Dead is the seventh album by the Grateful Dead, released in October 1971 on Warner Bros. Records, catalogue 2WS-1935. It is their second live double album, and also known generally by the names Skull and Roses and Skull Fuck Grateful Dead is the seventh album by the Grateful Dead,...

, Jimi Hendrix
Jimi Hendrix
James Marshall "Jimi" Hendrix was an American guitarist and singer-songwriter...

's Are You Experienced
Are You Experienced (album)
Are You Experienced is the debut album by English/American rock band The Jimi Hendrix Experience. Released in 1967, it was the first LP for Track Records...

and The Beatles
The Beatles
The Beatles were an English rock band, active throughout the 1960s and one of the most commercially successful and critically acclaimed acts in the history of popular music. Formed in Liverpool, by 1962 the group consisted of John Lennon , Paul McCartney , George Harrison and Ringo Starr...

' Sgt Pepper's Lonely Hearts Club Band, which KMPX played uninterrupted in its entirety.

In November 1967, Donahue was hired to bring the progressive rock
Progressive rock (radio format)
Progressive rock is a radio station programming format that prospered in the late 1960s and 1970s, in which the disc jockeys are given wide latitude in what they may play, similar to the freeform format but with the proviso that some kind of rock music is almost always what is played...

 to KMPX's sister station in Southern California, KPPC-FM. Unfortunately the difficulties of managing two stations and friction between Donahue and Crosby led to Donahue's resignation, followed by a strike
Strike action
Strike action, also called labour strike, on strike, greve , or simply strike, is a work stoppage caused by the mass refusal of employees to work. A strike usually takes place in response to employee grievances. Strikes became important during the industrial revolution, when mass labour became...

 by the loyal Donahue-led KMPX staff on March 18, 1968. Crosby hired replacements, negotiations broke down, and the former KMPX and KPPC staffers were eventually hired by Metromedia
Metromedia
Metromedia was a media company that owned radio and television stations in the United States from 1956 to 1986 and owned Orion Pictures from 1986-1997.- Overview :...

 at their stations KSAN in San Francisco and KMET in Los Angeles, both adopting the freeform
Freeform (radio format)
Freeform, or freeform radio, is a radio station programming format in which the disc jockey is given total control over what music to play, regardless of music genre or commercial interests. Freeform radio stands in contrast to most commercial radio stations, in which DJs have little or no...

 progressive album-oriented rock
Album-oriented rock
Album-oriented rock is an American FM radio format focusing on album tracks by rock artists.-Music played:Most radio formats are based on a select, tight rotation of hit singles...

 format pioneered at KMPX and KPPC.

In 1969, both stations were sold by the Crosby-Pacific Broadcasting Company to National Science Network, Inc., who reduced KMPX's power to 40,000 watts and moved their studios twice over the next few years. They continued with the freeform format, though they tweaked it over the next several years. Crosby eventually purchased a local television station, KEMO, channel 20.

In March 1972, KMPX dropped rock and switched to a big band/nostalgia format. They increased power back to 80,000 watts in 1975.

Three-way station swap

When the owner of National Science Network died, his estate explored various opportunities to sell the station, including one offer from film director Francis Ford Coppola
Francis Ford Coppola
Francis Ford Coppola is an American film director, producer and screenwriter. He is widely acclaimed as one of Hollywood's most innovative and influential film directors...

 for $870,000, which was not consummated.

The company finally found a buyer in 1978, when Family Radio
Family Radio
Family Radio, also known by its licensee name Family Stations Inc., is a Christian radio network based in Oakland, California, USA, founded by Lloyd Lindquist, Richard H. Palmquist and Harold Camping...

, owner of KEAR, struck a deal to purchase the station for $1 million. In accordance with FCC
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...

 ownership guidelines at the time, Family Radio sold their station at 97.3 MHz
KLLC
KLLC is a commercial radio station located in San Francisco, California, broadcasting to the San Francisco Bay Area. KLLC airs an Adult Top 40 music format same as KZZO in Sacramento and on 97.3 HD-2 is Chill With Alice, a Chill format channel...

 to CBS Inc.
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...

 for $2 million, and CBS in turn sold their lower-powered station at 98.9 MHz to a small local company, Golden Gate Radio, for $850,000. Golden Gate Radio decided to adopt the KMPX call letters and format for 98.9 MHz, at least temporarily. The three-way switch occurred on September 13, 1978. And 106.9 MHz became the new location of KEAR's religious format.

KEAR (1959-2005)

From February 4, 1959 to October 17, 2005, the station served as Family Radio's flagship Christian radio
Christian radio
Christian radio is a category of radio formats that focus on transmitting programming with a Christian message. In the United States, where it is more established, many such broadcasters play popular music of Christian influence, though many programs have talk or news programming covering...

 station. KEAR's programming was also syndicated to the company's other radio outlets across the country.

CBS entered the picture once again in April 2005, when parent company Viacom struck a deal to trade their strong-signalled AM facility, KFRC (610 AM)
KFRC (defunct)
KFRC was a radio station in San Francisco, California in the United States, which made its first broadcast on Wednesday, September 24, 1924, from studios in the Hotel Whitcomb 1231 Market Street. KFRC originally broadcast with 50 watts on the 270 meter wavelength , then moved to 660 kHz. in...

 for the 106.9 MHz facility. Until CBS was able to install their own programming on 106.9 FM, KEAR simulcast their programming on both frequencies. The Oakland Athletics
Oakland Athletics
The Oakland Athletics are a Major League Baseball team based in Oakland, California. The Athletics are a member of the Western Division of Major League Baseball's American League. From to the present, the Athletics have played in the O.co Coliseum....

 baseball
Baseball
Baseball is a bat-and-ball sport played between two teams of nine players each. The aim is to score runs by hitting a thrown ball with a bat and touching a series of four bases arranged at the corners of a ninety-foot diamond...

 team had a contract with KFRC to carry its games. Therefore, Family Radio carried the games on 610 AM until the end of the team's 2005 season. After the baseball broadcasts concluded on October 17, 2005, 610 AM dropped the KFRC call sign and became KEAR, while 106.9 FM became KIFR, with a new format to follow.

Free FM

On October 25, 2005, the Free FM
Free FM
Free FM was a short-lived, mostly-talk-radio format and brand name for eleven FM CBS Radio stations in the United States, and was created because of Howard Stern's departure to Sirius Satellite Radio in January 2006. Free FM was given its name to highlight that its stations broadcast free-to-air,...

 talk radio
Talk radio
Talk radio is a radio format containing discussion about topical issues. Most shows are regularly hosted by a single individual, and often feature interviews with a number of different guests. Talk radio typically includes an element of listener participation, usually by broadcasting live...

 format was launched, as the station began carrying the Tom Leykis
Tom Leykis
Thomas Joseph Leykis is an American radio personality. He currently hosts The Tasting Room with Tom Leykis, a weekly lifestyle program dealing with fine food and drink, airing weekends mainly in West Coast markets...

 and John and Jeff
John and Jeff
John and Jeff are the hosts of the nationally syndicated John & Jeff Show based in Los Angeles, California, United States. As of 2011, the program is in its 12th year of syndication, and broadcasts live Monday - Friday from 10pm - 2am , 1am - 5am on radio stations across America...

 shows. In addition, KIFR added locally-based talk shows from The Dog House, John London, Darien O'Toole, Turi Ryder, Johnny Wendell and Scott and Casey
Scott and Casey
The Scott And Casey Show was a live, call in talk show hosted by Scott Hasick and Casey Bartholomew . Self described as "The touching true story of a boy and his dog", this humor-based program, focusing on the issues of the day, began in February 1994 at KFI Los Angeles, and continued there until...

.

When CBS' post-Howard Stern
Howard Stern
Howard Allan Stern is an American radio personality, television host, author, and actor best known for his radio show, which was nationally syndicated from 1986 to 2005. He gained wide recognition in the 1990s where he was labeled a "shock jock" for his outspoken and sometimes controversial style...

 morning show strategy began in January 2006, KIFR picked up the new morning show from Adam Carolla
Adam Carolla
Adam Carolla is an American radio personality, television host, comedian, and actor. He currently hosts The Adam Carolla Show, a talk show distributed as a podcast on the ACE Broadcasting Network...

.

Weekday evenings, then middays were hosted by Chris Daniel and Brad Giese, who came together on air as the topical call-in show The Gray Area. Documentary filmmaker and San Francisco socialite Emily Morse hosted Sex With Emily, a show that started as a podcast, late Saturday nights.

On The Couch with Drew and Marcus was a weekend show on Free FM, it was a college show at San Francisco State and became a weekend staple for Free FM. All the shows can be found online at www.drewandmarcus.com

On August 1, 2006, Opie and Anthony
Opie and Anthony
Opie and Anthony are the hosts of The Opie & Anthony Show, a talk radio program airing in the United States and Canada on XM Satellite Radio and Sirius Satellite Radio. Since the merger of the two satellite companies, this is now called Sirius/XM...

 started airing on the station on a tape delay basis from 10 AM-1 PM

KIFR and the Free FM format included a strong online emphasis via the 106.9 Free FM website . Podcasting, online streaming, and interactive features provides a bridge between the traditional talk radio format and the "on-demand" features of developing new media.

On October 30, 2006, CBS Radio and the Oakland Athletics
Oakland Athletics
The Oakland Athletics are a Major League Baseball team based in Oakland, California. The Athletics are a member of the Western Division of Major League Baseball's American League. From to the present, the Athletics have played in the O.co Coliseum....

 agreed to a three year contract to broadcast Oakland Athletics baseball games, 162 regular season games and 15 spring training games, and all playoff games. The contract lasts through 2009 and notes 106.9 as the "official radio home of the Oakland A's."

Revival of KFRC & Movin 99.7 gets new call sign

On Thursday, May 17, 2007, CBS Radio moved the call letters KFRC from 99.7 FM to 106.9 FM, and changed 106.9 FM's format to classic hits
Classic hits
Classic hits is a radio format which generally includes rock and pop music from 1964 to 1989. The term is sometimes erroneously used as a synonym for the adult hits format, but is more accurately characterized as a contemporary style of the oldies format...

. This was the format that KFRC 99.7 FM had until 2006. Local management announced that some of the Free FM shows and hosts, such as Carolla, Leykis, and Opie and Anthony, would move to KYCY 1550 AM. 99.7 FM got the new call letters KMVQ
KMVQ-FM
KMVQ-FM is a broadcast radio station in San Francisco, California in the United States. The station, known as "99-7 Now", broadcasts a Top 40 format with a Rhythmic lean....

. (KYCY would subsequently be replaced on January 1, 2009 with a version of KFRC affiliated with The True Oldies Channel
The True Oldies Channel
The True Oldies Channel is a syndicated radio programming stream begun in the spring of 2004, hosted by American radio personality Scott Shannon...

, which was itself discontinued on August 31, 2011 in favor of Indian programming as KZDG.)

Simulcast of KCBS

On October 27, 2008, CBS Radio replaced KFRC's Classic Hits format with a simulcast of its all news AM station, KCBS. The final classic hits song on KFRC-FM was Don't Stop Believin by Journey
Journey (band)
Journey is an American rock band formed in 1973 in San Francisco by former members of Santana. The band has gone through several phases; its strongest commercial success occurred between the 1978 and 1987, after which it temporarily disbanded...

. KFRC continues to broadcast classic hits on KFRC-FM HD2. The station's calls were not converted to KCBS-FM, because its Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

 sister adult hits
Adult hits
Adult hits is a radio format, popular in the early 2000s, that does not adhere to a specific music genre, but instead draws from a wider playlist...

 station on 93.1
KCBS-FM
KCBS-FM is a radio station in Los Angeles, California broadcasting to the Greater Los Angeles area on 93.1 FM. KCBS-FM airs an adult hits music format branded as "Jack-FM"....

 owns the calls. CBS Radio kept the KFRC-FM calls in order to recommend callsign heritage.

External links

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