KESQ-TV is the ABC

American Broadcasting Company

The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...

-affiliated television station

Television station

A television station is a business, organisation or other such as an amateur television operator that transmits content over terrestrial television. A television transmission can be by analog television signals or, more recently, by digital television. Broadcast television systems standards are...

 for the Coachella Valley

Coachella Valley

Coachella Valley is a large valley landform in Southern California. The valley extends for approximately 45 miles in Riverside County southeast from the San Bernardino Mountains to the saltwater Salton Sea, the largest lake in California...

 of California

California

California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

 licensed to Palm Springs

Palm Springs, California

Palm Springs is a desert city in Riverside County, California, within the Coachella Valley. It is located approximately 37 miles east of San Bernardino, 111 miles east of Los Angeles and 136 miles northeast of San Diego...

. It broadcasts a high definition

High-definition television

High-definition television is video that has resolution substantially higher than that of traditional television systems . HDTV has one or two million pixels per frame, roughly five times that of SD...

 digital signal on UHF channel 42 from a transmitter on Edom Hill northeast of Cathedral City

Cathedral City, California

Cathedral City is a city in Riverside County, California, United States. The population was 51,200 at the 2010 census. Sandwiched between Palm Springs and Rancho Mirage, it is one of the cities in the Coachella Valley of southern California...

 and I-10

Interstate 10 in California

Interstate 10 , the major east–west Interstate Highway in the Southern United States, runs in the U.S. state of California east from Santa Monica, on the Pacific Ocean, through Los Angeles and San Bernardino to the border with Arizona...

. Owned by the News-Press & Gazette Company

News-Press & Gazette Company

The News Press & Gazette Company  is a media company based in St. Joseph, Missouri, wholly owned and operated by the Bradley family. It is presided by Brian Bradley and David R. Bradley, with Hank Bradley , Eric Bradley and Kit Bradley serving on its Board of Directors.  All are descendants of...

, the station is sister to Class A

Class A television service

The class A television service is a system for regulating some low-power television stations in the United States. Class A stations are denoted by the broadcast callsign suffix "-CA" or "-CD" , although very many analog -CA stations have a digital companion channel that was assigned the -LD...

 FOX

Fox Broadcasting Company

Fox Broadcasting Company, commonly referred to as Fox Network or simply Fox , is an American commercial broadcasting television network owned by Fox Entertainment Group, part of Rupert Murdoch's News Corporation. Launched on October 9, 1986, Fox was the highest-rated broadcast network in the...

 affiliate KDFX-CA

KDFX-CA

KDFX-CA is the Class A Fox-affiliated television station for the Coachella Valley licensed to Indio and Palm Springs, California. It broadcasts an analog signal on UHF channel 33 from a transmitter on Edom Hill northeast of Cathedral City and I-10...

, low-powered CW affiliate KCWQ-LP/LD

KCWQ-LP

KCWQ-LP is the low-powered CW-affiliated television station for the Coachella Valley that is licensed to Palm Springs. It broadcasts an analog signal on VHF channel 2 and a digital signal on UHF channel 26 from a transmitter on Edom Hill northeast of Cathedral City and I-10...

, and low-powered Telemundo

Telemundo

Telemundo is an American television network that broadcasts in Spanish. The network is the second-largest Spanish-language content producer in the world, and the second-largest Spanish-language network in the United States, behind Univision....

 affiliate KUNA-LP/LD

KUNA-LP

KUNA-LP, channel 15, is a Telemundo affiliate in the Coachella Valley area of California that includes Indio and Palm Springs.KUNA-LP signed on the air originally as K15EI on May 15, 1996 and then switched call letters to KUNA-LP on March 31, 2003. KUNA-LP airs local news,Telemundo programming, and...

. All four stations share the same studios located at 43-650 Melanie Place in Palm Desert

Palm Desert, California

Palm Desert is a city in Riverside County, California, United States, in the Coachella Valley, approximately east of Palm Springs. The population was 48,445 at the 2010 census, up from 41,155 at the 2000 census...

. Syndicated programming on KESQ includes: Access Hollywood

Access Hollywood

Access Hollywood is a weekday television entertainment news program covering events and celebrities in the entertainment industry. It was created by former Entertainment Tonight executive producer Jim Van Messel, and is currently directed by Robert Silverstein. In previous years, Doug Dougherty and...

, Ellen

The Ellen DeGeneres Show

The Ellen DeGeneres Show, often shortened to Ellen, is an American television talk show hosted by comedian/actress Ellen DeGeneres. Debuting on September 8, 2003, it is produced by Telepictures and airs in syndication, including stations owned by NBC Universal. For its first five seasons, the show...

, Extra

Extra

Extra, extras or xtra may refer to:* Extra , a performer who appears in a nonspeaking capacity* Extra , a term in the sport of cricket* Extra , a brand of chewing gum...

 and Rachael Ray

Rachael Ray

Rachael Domenica Ray is an American television personality, businesswoman, celebrity chef and author. She hosts the syndicated talk and lifestyle program Rachael Ray and three Food Network series, 30 Minute Meals, Rachael Ray's Tasty Travels and $40 a Day...

.
The station can also be seen on K27DS Channel 27 licensed to Yucca Valley

Yucca Valley, California

Yucca Valley is an incorporated town located in San Bernardino County, California, United States. The population was 20,700 at the 2010 census, up from 16,865 at the 2000 census...

 with a translator west of Morongo Valley

Morongo Valley, California

Morongo Valley is a census-designated place in San Bernardino County, California, United States. The population was 3,552 at the 2010 census, up from 1,929 at the 2000 census.-Geography and climate:...

 in the San Bernardino National Forest

San Bernardino National Forest

San Bernardino National Forest is a federally-managed forest covering more than 800,000 acres . There are two main divisions which are the San Bernardino Mountains on the easternmost of the Transverse Range, and the San Jacinto and Santa Rosa Mountains on the northernmost of the Peninsular...

 along the San Bernardino

San Bernardino County, California

San Bernardino County is a county in the U.S. state of California. As of the 2010 census, the population was 2,035,210, up from 1,709,434 as of the 2000 census...

 and Riverside

Riverside County, California

Riverside County is a county in the U.S. state of California. One of 58 California counties, it covers in the southern part of the state, and stretches from Orange County to the Colorado River, which forms the state border with Arizona. The county derives its name from the city of Riverside,...

 County line. Along with other major Coachella Valley television stations, KESQ-TV identifies itself on-air using its cable

Cable television

Cable television is a system of providing television programs to consumers via radio frequency signals transmitted to televisions through coaxial cables or digital light pulses through fixed optical fibers located on the subscriber's property, much like the over-the-air method used in traditional...

 designation (News Channel 3 HD) rather than its over-the-air channel position. The unusual practice stems in part from the area's exceptionally high cable penetration

Market penetration

Market penetration is8th growth strategies of the Product-Market Growth Matrix defined by Ansoff. Market penetration occurs when a company enters/penetrates a market with current products. The best way to achieve this is by gaining competitors' customers...

 rate of 80.5% which is one of the highest in the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

.

Digital programming

Their signal in multiplexed. Due to its Class A status, KDFX-CA does not air a digital signal of its own. However, there is one offered on KESQ-DT4 that remaps to 33.2 via PSIP. KUNA-LP and KCWQ-LP air their own low-powered digital signal as well as being available on KESQ-DT7 (PSIP 15.1) and KESQ-DT8 (PSIP 2.3) respectively. On KESQ-DT9, PSIP 42.2, is the "First Alert Weather Channel" that features the First Alert Weather Channel on Time Warner

Time Warner Cable

Time Warner Cable is an American cable television company that operates in 28 states and has 31 operating divisions...

 digital cable Channel 303.

RF	PSIP	Programming	Aspect ratio Aspect ratio (image) The aspect ratio of an image is the ratio of the width of the image to its height, expressed as two numbers separated by a colon. That is, for an x:y aspect ratio, no matter how big or small the image is, if the width is divided into x units of equal length and the height is measured using this...
42.3	42.1	main KESQ programming / ABC HD	16:9 16:9 16:9 is an aspect ratio with a width of 16 units and height of 9. Since 2009, it has become the most common aspect ratio for sold televisions and computer monitors and is also the international standard format of HDTV, Full HD, non-HD digital television and analog widescreen television ...
42.4	33.2	KDFX-CA "Fox 11"	4:3
42.7	15.1	KUNA-LP/LD "Telemundo 15"	4:3
42.8	2.3	KCWQ-LP/LD "Palm Springs CW 2"	4:3
42.9	42.2	"First Alert Weather Channel The Local AccuWeather Channel The Local AccuWeather Channel is a 24-hour, weather-oriented, commercially sponsored broadcast and cable television network in the United States owned and operated by AccuWeather, Inc., which is headquartered in State College, Pennsylvania.... "	4:3

History

KESQ-TV is one of the oldest television stations in the Palm Springs area. KESQ-TV first went on air as KPLM-TV in 1968. KPLM-TV named for the "Palm" as in "Palm Springs" changed call letters in late 1979 to KESQ-TV under ownership of Esquire Communications. KESQ-TV began to air a nightly newscast in the mid-1980s and had its call signs above a tri-color "red-blue-yellow" rainbow logo until replaced by a golden "3" in 1994/95 still in use. KESQ-TV used to cover a wide area of the Low Desert

Low Desert

The Low Desert is a common name for one the Deserts of California regional areas, that includes the Colorado Desert and Yuha Desert in the Southern California portion of the Sonoran Desert...

 with translators in Hemet/San Jacinto

Hemet, California

Hemet is a city in the San Jacinto Valley in Riverside County, California, United States. It covers a total area of , about half of the valley, which it shares with the neighboring city of San Jacinto. The population was 78,657 at the 2010 census....

 (K82HQ), Banning/Beaumont

Banning, California

-2010:The 2010 United States Census reported that Banning had a population of 29,603. The population density was 1,281.6 people per square mile . The racial makeup of Banning was 19,164 White, 2,165 African American, 641 Native American, 1,549 Asian, 39 Pacific Islander, 4,604 from other...

 (K33BL) and Blythe

Blythe, California

Blythe is a city in Riverside County, California, United States, in the "Palo Verde Valley" of the Lower Colorado River Valley region, an agricultural area and part of the Colorado Desert along the Colorado River. Blythe was named after Thomas Blythe, a gold prospector who established primary...

 (K71AB) in the 1980s. KESQ-TV owns the license for KESQ (AM)

KESQ (AM)

KESQ is a radio station broadcasting a Spanish Religious music format. Licensed to Indio, California, USA. The station is currently owned by the News-Press & Gazette Company and rented by a Spanish religious radio network by La Iglesia Alfa Y Omega .The radio station itself began broadcasting in...

 1400 kHz of Indio

Indio, California

Indio is a city in Riverside County, California, United States, located in the Coachella Valley of Southern California's Colorado Desert region. It lies east of Palm Springs, east of Riverside, and east of Los Angeles. It is about north of Mexicali, Baja California on the U.S.-Mexican border...

, which is leased to a local church. The station shut down its analog signal on June 12, 2009, the date of the DTV transition.

Newscasts

KESQ is the #1 rated station in the Palm Springs market. In addition to its own newscasts, KESQ-TV produces newscast for KDFX-CA and KUNA-LP. The FOX broadcasts air weekdays at 7:00 AM and weeknights at 5:30 PM and 10:00 PM. Telemundo newscasts air weeknights at 6:00 PM and 11:00 PM.

Newscast titles

• Action News
  Action News
  Action News is a local television newscast format in the United States. It was conceived in Philadelphia, Pennsylvania, at WFIL-TV by then-news director Mel Kampmann in 1970 as a response to the "Eyewitness News" format used on rival station KYW-TV...
  
  (1970s)
• Channel 3 News (1980s)
• The KESQ-TV News/KESQ-TV 3 xx:00 Report (1980s-1992)
• TV-3 News (1992–2005)
• NewsChannel 3 (2005–2009)
• NewsChannel 3 HD (2009–present)

News team

Anchors

• Marc Blaine
• Tamara Damante
• Karen Devine
• Jason Sloss
• Jeff Stahl
• Emilie Voss
• John White

NewsChannel 3 First Alert Weather

• Ashley Brown
• Ginger Jeffries
• Jerry Steffen

Sports

• Spencer Linton
• Greg Lee

Reporters

• June Bulnes
• Philippe Djegal
• Bianca Rae
• Erik Sandoval

External links

• KESQ-DT "NewsChannel 3 HD"
• KCWQ-LP/LD "Palm Springs CW 5"
• KUNA-LP/LD "Telemundo 15"