Jeth Weinrich
Encyclopedia
Jeth Weinrich is a Canadian
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 documentary film
Documentary film
Documentary films constitute a broad category of nonfictional motion pictures intended to document some aspect of reality, primarily for the purposes of instruction or maintaining a historical record...

maker, music video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...

, and commercial director.

Early life

Weinrich grew up in Calgary
Calgary
Calgary is a city in the Province of Alberta, Canada. It is located in the south of the province, in an area of foothills and prairie, approximately east of the front ranges of the Canadian Rockies...

, Alberta
Alberta
Alberta is a province of Canada. It had an estimated population of 3.7 million in 2010 making it the most populous of Canada's three prairie provinces...

, attended Parsons School of Design, and played for the Calgary Colts
Calgary Colts
The Calgary Colts are a Canadian Junior Football team based in Calgary, Alberta. The Colts play in the six-team Prairie Football Conference, which itself is part of the Canadian Junior Football League and competes annually for the national title known as the Canadian Bowl...

 of the Canadian Junior Football League, the farm league for the CFL, for two years. He was born in Pittsburgh PA and lived in Dublin, London, Scotland, New York City all before he was seven. He was valedictorian of his graduating class at Viscount Bennett High School 1980.

Career

Weinrich directed videos for musical artists such as Candlebox, Sierra Noble, Dean Brody (nominated for CMT's 2010 Video Of The Year), Royal Wood, Adam Cohen, Chantal Kreviazuk
Chantal Kreviazuk
Chantal Jennifer Kreviazuk is a Canadian singer-songwriter of the adult contemporary music genre. She is also a classically trained pianist, and can play the guitar.-Albums:...

, 54-40
54-40
54•40 is a Canadian alternative rock group from Tsawwassen, British Columbia.The band takes their name from the slogan "Fifty-Four Forty or Fight!", coined to express the expansionist agenda of James K...

, The Rankin Family
The Rankin Family
The Rankin Family is a Canadian musical family group from Mabou, Cape Breton Island, Nova Scotia. The group has won many Canadian music awards, including 15 East Coast Music Awards, six Juno Awards, four SOCAN Awards, three Canadian Country Music Awards and two Big Country Music Awards.- Career...

, Sonia Dada
Sonia Dada
Sonia Dada is a Chicago-based rock/soul/rhythm and blues band, which tours with anywhere from six to eight members. The band formed in 1990, when founding member Daniel Pritzker heard three future members singing in a subway station...

 Van Halen
Van Halen
Van Halen is an American hard rock band formed in Pasadena, California, in 1972. The band has enjoyed success since the release of its debut album, Van Halen, . As of 2007 Van Halen has sold 80 million albums worldwide and has had the most #1 hits on the Billboard Mainstream Rock chart...

 and Jann Arden. His video for Dean Brody, Trail of Tears, was number one on the CMT top twenty videos three weeks running. His first film was 'Moon of the Desperados', a documentary about the American Bullrider. He won the Alberta Motion Picture Awards best film award. His next film Heartland also won the same award one year later. He directed his first commercial for Dupont in 1993 about the ingenuity of the American Farmer. That commercial premiered on the Super Bowl. He has directed commercials since then for The U.S. Navy, First Bank of America, Cigna, Citizens Bank of Canada, Florida Natural, Alina Health Care, Subway, Sovereign Bank of New York, Florida Natural, and Nascar Sprint Cup Championship. His Subway spots played during the Athens Olympics and were the biggest media buys for an American commercial to that date.

In 2003, Weinrich began working on a documentary film called 1000days, which chronicles the culture of addiction in Canada and the harsh, sexually corrupt world of crack cocaine
Crack cocaine
Crack cocaine is the freebase form of cocaine that can be smoked. It may also be termed rock, hard, iron, cavvy, base, or just crack; it is the most addictive form of cocaine. Crack rocks offer a short but intense high to smokers...

 trade. The film follows the lives of a group of young girls, all of whom work chat lines in Vancouver
Vancouver
Vancouver is a coastal seaport city on the mainland of British Columbia, Canada. It is the hub of Greater Vancouver, which, with over 2.3 million residents, is the third most populous metropolitan area in the country,...

 and Calgary to find men with money willing to "party" with them for sexual favors. That film has not been set for release yet.

His film Cowboy Stories, a look at the disappearing cultures of the American West, is still in production. His film 'The Life and Times of Eileen Ford' a film about the history of the Ford Modeling agency is in post production and features interviews with Quincy Jones, Rene Russo, Robert Evans, Cheryl Tiegs, Maud Adams, Tipi Hedron, Lisa Taylor, and features prominent historian Robert Lacey.

Also in development, a feature film called 'Senorita Butterfly', set in Todos Santos Mexico about a Japanese wedding that comes to a sleepy little Mexican town.

In 2007, Weinrich began Redworld Media, a publishing and film company, that publishes high-end art and photography books, and produces media content for television, film, and the internet. Redworld's first book, Collected Art, is designed by Giovanni Russo also garnered praise from Paris Vogue and editor Carine Roitfeld who called Raphael Mazzucco, whom the book is about, 'her favorite new artist in the world'. It was released in August 2008 and is sold exclusively through redworldeditions.com. Jeth Weinrich also has a film called Beautiful Deep about Raphael Mazzucco
Raphael Mazzucco
Raphael Mazzucco or Rafael Mazzucco is a Canadian fashion, art and music photographer. His photographs have appeared on the cover of five consecutive Sports Illustrated Swimsuit Issues, including the 2006, 2008 and 2009 main cover images....

 which is slated for release in conjunction with Raphael's book Culo (produced by Interscope Records) coming out 2011.

Other films and projects can be viewed at redworldmedia.com.

Achievements

Weinrich is the only person to win the Juno Award for Video of the Year
Juno Award for Video of the Year
The Juno Award for "Video of the Year" has been awarded since 1984, as recognition each year for the best music video in Canada. The award was previously called the "Best Video".-Best Video :...

 three times. Two of those wins were for videos he directed for Jann Arden
Jann Arden
Jann Arden is a Canadian singer-songwriter.-Life and career:Arden was born and raised near Calgary in Springbank, Alberta and attended Springbank Community High School. Her breakthrough came with her critically acclaimed 1993 debut album Time for Mercy and her first single "I Would Die For You"...

—"I Would Die for You" and "Good Mother"—and the third was for Junkhouse
Junkhouse
-History:Formed in 1989 in Hamilton, Ontario, the band consisted of vocalist and guitarist Tom Wilson, guitarist Dan Achen, bassist Russ Wilson and drummer Ray Farrugia....

's "Burned Out Car". He is the only director to be nominated for seven Juno Awards. He was twice named Canada's music video director of the year at the CMVAs. Adweek named him one of the ten most up and coming directors in America for directing commercials, and he is one of a small number of Canadians to win a Clio Award.
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