Jefferson Standard Building
Encyclopedia
The Jefferson Standard Building is a 233 ft (71m) skyscraper in Greensboro, North Carolina
Greensboro, North Carolina
Greensboro is a city in the U.S. state of North Carolina. It is the third-largest city by population in North Carolina and the largest city in Guilford County and the surrounding Piedmont Triad metropolitan region. According to the 2010 U.S...

. It was completed in 1923 as the headquarters for Jefferson Standard Life Insurance Co. (now known as Lincoln Financial Group) and has 18 floors. Until it was superseded by the Nissen Building
Nissen Building
The Nissen Building is a 238 ft 18-story skyscraper in Winston-Salem, North Carolina, built in 1927. It was the tallest building in North Carolina from 1927 to 1929, when it was succeeded by the Reynolds Building, also in Winston-Salem...

 in Winston-Salem
Winston-Salem, North Carolina
Winston-Salem is a city in the U.S. state of North Carolina, with a 2010 population of 229,617. Winston-Salem is the county seat and largest city of Forsyth County and the fourth-largest city in the state. Winston-Salem is the second largest municipality in the Piedmont Triad region and is home to...

 in 1927, it was the tallest building in North Carolina
North Carolina
North Carolina is a state located in the southeastern United States. The state borders South Carolina and Georgia to the south, Tennessee to the west and Virginia to the north. North Carolina contains 100 counties. Its capital is Raleigh, and its largest city is Charlotte...

 (succeeding the Independence Building
Independence Building (Charlotte)
The Independence Building was a 186 feet skyscraper in Charlotte, North Carolina, United States. It was built in 1909 by J.A. Jones Construction and imploded on September 27, 1981 to make way for 101 Independence Center. It originally had 12 floors but 2 more were added in 1928...

 in Charlotte
Charlotte, North Carolina
Charlotte is the largest city in the U.S. state of North Carolina and the seat of Mecklenburg County. In 2010, Charlotte's population according to the US Census Bureau was 731,424, making it the 17th largest city in the United States based on population. The Charlotte metropolitan area had a 2009...

) and the tallest building between Washington, D.C.
Washington, D.C.
Washington, D.C., formally the District of Columbia and commonly referred to as Washington, "the District", or simply D.C., is the capital of the United States. On July 16, 1790, the United States Congress approved the creation of a permanent national capital as permitted by the U.S. Constitution....

 and Atlanta, Georgia
Atlanta, Georgia
Atlanta is the capital and most populous city in the U.S. state of Georgia. According to the 2010 census, Atlanta's population is 420,003. Atlanta is the cultural and economic center of the Atlanta metropolitan area, which is home to 5,268,860 people and is the ninth largest metropolitan area in...

. It was named to the National Register of Historic Places
National Register of Historic Places
The National Register of Historic Places is the United States government's official list of districts, sites, buildings, structures, and objects deemed worthy of preservation...

 in 1976. A 20-story addition first known as the Jefferson-Pilot Building and later the Lincoln Financial Building was finished in 1990.

History

Julian Price
Julian Price
Julian Price was an insurance executive who made his fortune in the first part of the twentieth century by developing the Jefferson Standard Life Insurance Company, at the time the largest corporation in North Carolina....

, president of Jefferson Standard Life Insurance, asked New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

 architect Charles C. Hartmann to design his company's new headquarters. Price paid for the building in full because he did not believe in debt. The Jefferson Standard Building copied the Equitable Building
Equitable Building
Equitable Building may refer to:* Equitable Building * Equitable Building * Equitable Building * Equitable Building * Equitable Building * Equitable Building...

 in its use of a U-shape allowing more light and air into more of the building. The exterior is terra cotta
Terra cotta
Terracotta, Terra cotta or Terra-cotta is a clay-based unglazed ceramic, although the term can also be applied to glazed ceramics where the fired body is porous and red in color...

 and granite
Granite
Granite is a common and widely occurring type of intrusive, felsic, igneous rock. Granite usually has a medium- to coarse-grained texture. Occasionally some individual crystals are larger than the groundmass, in which case the texture is known as porphyritic. A granitic rock with a porphyritic...

. Architectural styles include Neo-Gothic
Gothic Revival architecture
The Gothic Revival is an architectural movement that began in the 1740s in England...

, Neo-Classical
Neoclassical architecture
Neoclassical architecture was an architectural style produced by the neoclassical movement that began in the mid-18th century, manifested both in its details as a reaction against the Rococo style of naturalistic ornament, and in its architectural formulas as an outgrowth of some classicizing...

 and Art Deco
Art Deco
Art deco , or deco, is an eclectic artistic and design style that began in Paris in the 1920s and flourished internationally throughout the 1930s, into the World War II era. The style influenced all areas of design, including architecture and interior design, industrial design, fashion and...

. The terra cotta tile facade incorporates Beaux-Arts and Romanesque
Romanesque architecture
Romanesque architecture is an architectural style of Medieval Europe characterised by semi-circular arches. There is no consensus for the beginning date of the Romanesque architecture, with proposals ranging from the 6th to the 10th century. It developed in the 12th century into the Gothic style,...

 characteristics. Above the doorway is a bust
Bust (sculpture)
A bust is a sculpted or cast representation of the upper part of the human figure, depicting a person's head and neck, as well as a variable portion of the chest and shoulders. The piece is normally supported by a plinth. These forms recreate the likeness of an individual...

 of Thomas Jefferson
Thomas Jefferson
Thomas Jefferson was the principal author of the United States Declaration of Independence and the Statute of Virginia for Religious Freedom , the third President of the United States and founder of the University of Virginia...

, for whom the company was named, with Buffalo nickels
Indian Head nickel
The Buffalo nickel or Indian Head nickel was a copper-nickel five-cent piece struck by the United States Mint from 1913 to 1938. It was designed by sculptor James Earle Fraser....

 on either side of ground floor windows to represent thrift and economy.

In 1930, Jefferson Standard gained a controlling interest in Pilot Life Insurance Co. In 1967, Pilot Life Insurance Co. and Jefferson Standard became Jefferson-Pilot Corporation, and 800 Pilot Life employees moved into the Jefferson Standard Building and its 20-story addition in 1990. Jefferson-Pilot merged with Lincoln Financial Group in 2006. The buildings remain the headquarters for the company's life insurance operations, though the company headquarters moved to Philadelphia.

In October 2009, a limited edition cover of Acme Comics G-Man
G-Man
G-Man may mean:* G-Man , short for "Government Man", slang for agents of the Federal Bureau of Investigation and similar organizations...

 Cape Crisis #2 showed the 1990 Lincoln Financial insurance division headquarters (formerly the Jefferson-Pilot Building), with G-Man fighting the Acme Bat. Chris Giarusso drew the cover, which recalled Superman
Superman
Superman is a fictional comic book superhero appearing in publications by DC Comics, widely considered to be an American cultural icon. Created by American writer Jerry Siegel and Canadian-born American artist Joe Shuster in 1932 while both were living in Cleveland, Ohio, and sold to Detective...

 fighting Spider-Man
Spider-Man
Spider-Man is a fictional Marvel Comics superhero. The character was created by writer-editor Stan Lee and writer-artist Steve Ditko. He first appeared in Amazing Fantasy #15...

 in 1976. A special appearance by Giarusso at the Greensboro Acme Comics store marked the cover's release on October 24. Also present were Gregg Schigiel (whose work includes SpongeBob SquarePants
SpongeBob SquarePants
SpongeBob SquarePants is an American animated television series, created by marine biologist and animator Stephen Hillenburg. Much of the series centers on the exploits and adventures of the title character and his various friends in the underwater city of "Bikini Bottom"...

), Jacob Chabot (Mighty Skullboy Army), Brian Smith (Stuff of Legend) and Art Baltazar
Art Baltazar
Art Baltazar is an American comic book artist and writer who currently works for DC Comics. Baltazar started making comic books with the his self-published comic book, The Cray-Baby Adventures...

 (Tiny Titans
Tiny Titans
Tiny Titans is an Eisner Award-winning comic book series by Art Baltazar and Franco Aureliani. It is published by DC Comics, beginning publication in February 2008. The first issue was also released as part of the annual Free Comic Book Day promotion in May 2008.Tiny Titans stars alternate versions...

).

External links

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