Isuzu Impulse
Encyclopedia
The Isuzu Piazza is a small sporty 3-door liftback coupé
Coupé
A coupé or coupe is a closed car body style , the precise definition of which varies from manufacturer to manufacturer, and over time...

 that was manufactured by Isuzu
Isuzu
, is a Japanese car, commercial vehicle and heavy truck manufacturing company, headquartered in Tokyo. In 2005, Isuzu became the world's largest manufacturer of medium to heavy duty trucks. It has assembly and manufacturing plants in the Japanese city of Fujisawa, as well as in the prefectures...

 from 1981 to 1992 in two generations. In Australia it was sold by Holden
Holden
GM Holden Ltd is an automaker that operates in Australia, based in Port Melbourne, Victoria. The company was founded in 1856 as a saddlery manufacturer. In 1908 it moved into the automotive field, before becoming a subsidiary of the U.S.-based General Motors in 1931...

, the local division of Isuzu's parent company, General Motors
General Motors
General Motors Company , commonly known as GM, formerly incorporated as General Motors Corporation, is an American multinational automotive corporation headquartered in Detroit, Michigan and the world's second-largest automaker in 2010...

 (GM).

The first generation Impulse was a rear-wheel drive car, and in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 it was the first widely available Isuzu.

The second generation was available as front-wheel drive
Front-wheel drive
Front-wheel drive is a form of engine/transmission layout used in motor vehicles, where the engine drives the front wheels only. Most modern front-wheel drive vehicles feature a transverse engine, rather than the conventional longitudinal engine arrangement generally found in rear-wheel drive and...

 or all-wheel drive. It was the basis for the Gemini Coupe, or Geo Storm
Geo Storm
The Geo Storm was a sport compact car manufactured by Isuzu and sold in the United States by General Motors from 1990 through 1993 as part of GM's Geo line of inexpensive automobiles. The same vehicles, with minor variations, were sold in Canada in the 1992 & 1993 model years only. The Storm was...

 as it was known in the U.S. market.

As of 2010, the number of registered Impulses totaled only 2,300 making Impulses very rare.

1980–1990

In 1978, Isuzu commissioned Giorgetto Giugiaro
Giorgetto Giugiaro
Giorgetto Giugiaro is an Italian automobile designer responsible equally for a stable of supercars and several of the most popular everyday vehicles driven today...

 to design a new sporty car to replace the 117 Coupe
Isuzu 117 Coupe
The Isuzu 117 Coupé was a mid-sized Gran Turismo type 2-door fastback coupe manufactured by Isuzu Motors Ltd. in Japan from 1968 to 1981. The 117 was a codename for a common development program of Isuzu mid-size cars, involving a coupé, sedan and station wagon...

 (also a Giugiaro design). They delivered several T Series
GM T platform
The General Motors T-car was an automobile platform designation for subcompact cars. It was the 1970s' most prolific world car program. The original T-cars were all rear-wheel drive unibody cars....

 Chevettes (developed in 1973 in South America) to the Italdesign
Italdesign Giugiaro
Italdesign-Giugiaro S.p.A is an automobile design and engineering company based in Moncalieri, Italy founded in 1968 by Giorgetto Giugiaro and Aldo Mantovani as Studi Italiani Realizzazione Prototipi S.p.A...

 studio in Italy and allowed Giugiaro free rein over the design. The result of this effort was the wedge-shaped three-door hatchback called the Asso di Fiori ("Ace of Clubs") prototype and show car, that was shown at the 1979 Tokyo Motor Show
Tokyo Motor Show
The is a biennial auto show held in October-November at the Makuhari Messe, Chiba City, Japan for cars, motorcycles and commercial vehicles. Hosted by the Japan Automobile Manufacturers Association , it is a recognized international show by the Organisation Internationale des Constructeurs...

 to rave reviews. Giugiaro referred to the design as his fifth "Copernican revolution
Copernican Revolution (metaphor)
The Copernican Revolution, which in terms of astronomy amounted to the acceptance of heliocentrism as suggested by Nicolaus Copernicus, has also been used widely as a metaphor supporting descriptions of modernity...

", integrating the design innovations of many different previous designs into one, mass producible, vehicle. Within 48 hours of its unveiling at the Tokyo Motor Show, Isuzu fast tracked the vehicle into production with minimal changes to the design.

The first Piazza rolled off the production line in September 1980 in Fujisawa, Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

, available with either 120 hp, 120 lbft 2.0 L SOHC I4
Straight-4
The inline-four engine or straight-four engine is an internal combustion engine with all four cylinders mounted in a straight line, or plane along the crankcase. The single bank of cylinders may be oriented in either a vertical or an inclined plane with all the pistons driving a common crankshaft....

 engine or a 135 hp, 123 lbft 2.0 L DOHC I4 engine. Five-speed manual
Manual transmission
A manual transmission, also known as a manual gearbox or standard transmission is a type of transmission used in motor vehicle applications...

 and 4-speed automatic transmission
Automatic transmission
An automatic transmission is one type of motor vehicle transmission that can automatically change gear ratios as the vehicle moves, freeing the driver from having to shift gears manually...

s were available, and all models were rear-wheel drive. For the 1985 model year, a 180 hp, 185 lbft turbocharged SOHC I4
Straight-4
The inline-four engine or straight-four engine is an internal combustion engine with all four cylinders mounted in a straight line, or plane along the crankcase. The single bank of cylinders may be oriented in either a vertical or an inclined plane with all the pistons driving a common crankshaft....

 engine was introduced, and the DOHC naturally aspirated engine was phased out in years that followed. Piazzas were available in a multitude of trim levels including Bella, XN, XJ, XE, XG, Nero, and others. There were three different suspension tuning levels, standard, Irmscher
Irmscher
Irmscher Automobilbau GmbH & Co. KG is a German automobile tuning and manufacturing company specialising in Opel and recently Peugeot cars....

, and Lotus
Lotus Cars
Lotus Cars is a British manufacturer of sports and racing cars based at the former site of RAF Hethel, a World War II airfield in Norfolk. The company designs and builds race and production automobiles of light weight and fine handling characteristics...

. Production continued through 1990.

For the U.S. market, this vehicle was introduced as the Impulse in 1983. For the 1983 and 1984 model years, only one engine was available, the 2.0 L SOHC I4 engine, rated at 90 hp, 108 lbft. A turbocharged
Turbocharger
A turbocharger, or turbo , from the Greek "τύρβη" is a centrifugal compressor powered by a turbine that is driven by an engine's exhaust gases. Its benefit lies with the compressor increasing the mass of air entering the engine , thereby resulting in greater performance...

 model was introduced in 1985, with a 2.0 L SOHC I4 engine rated at 140 hp and 166 lbft. The 1988 model year saw several changes. Mild exterior and interior changes were made to the appearance of the vehicle (including a larger rear spoiler and fixed headlights without pop up covers). The 2.0 L non-turbo engine was replaced with a 2.3 L SOHC I4 engine, rated at 110 hp, 127 ft·lbf (this engine was offered only in the U.S. market). All Impulses received a Lotus-tuned suspension beginning in the 1988 model year, which consisted of redesigned sway bar
Sway bar
A sway bar or anti-roll bar or stabilizer bar is a part of an automobile suspension that helps reduce the roll of a vehicle that is induced by cornering or road irregularities. It connects opposite wheels together through short lever arms linked by a torsion spring...

s, stiffer dampers
Shock absorber
A shock absorber is a mechanical device designed to smooth out or damp shock impulse, and dissipate kinetic energy. It is a type of dashpot.-Nomenclature:...

, and a change in previous spring rates.

In the U.S. market, the Impulse was marketed as "everything standard", meaning that all Impulses came with all available equipment for the vehicle's model year, and only two trim levels offered: non-turbo and Turbo. There were, however, some special edition models, most notably the RS model of the 1987 model year, available only in white body color with pewter
Pewter
Pewter is a malleable metal alloy, traditionally 85–99% tin, with the remainder consisting of copper, antimony, bismuth and lead. Copper and antimony act as hardeners while lead is common in the lower grades of pewter, which have a bluish tint. It has a low melting point, around 170–230 °C ,...

 color trim, and featuring the stiffest suspension available on any Impulse, very close to the Irmscher suspension sold only in Japan. For the 1989 model year, a "Special Edition" non-turbo model was offered, which was equipped with the Turbo model wheels and interior trim.

The vehicle was sold as the Piazza in Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

 and Australia, though introduced into these markets in 1985 or later.

In the UK the Piazza was sold in only one trim level and only Turbo form, with a 147 bhp 2.0 Turbocharged engine (4ZC1-T).

The Piazza had a shaky start in the UK with the first importer Isuzu GB, based in Maidstone, Kent going out of business in 1986, and London car dealer Alan Day bought the remaining stock of Isuzu Piazza's at a bargain price. These cars were sold by Alan Day at significantly reduced price, the main reason Isuzu GB went out of business was due to high unit price. In 1987 International Motors Group of West Bromwich (IM Group) were awarded the official Isuzu Franchise for the UK. (They also at the time represented Subaru and Hyundai in the UK). IM Group, (Isuzu (UK) Ltd) still marketed the Piazza in single trim/engine form, but they only sold the updated 'Lotus' Piazza. The earlier cars sold by Day became known as 'pre-Lotus' cars, the suspension and handling of these pre-Lotus cars was derided by UK Press as poor, especially the live axle arrangement at the rear, which by the late-80s was seen to be antiquated. The updated 'Handling by Lotus' car was available from 1987 and the handling, although keeping the live axle arrangement was transfomed by Lotus in the UK after significant development work, involving modified suspension layouts, larger brakes, specially produced dampers and Goodyear tyres. The 'Handling by Lotus' cars had updated interior and exterior equipment. The exterior having a redesigned rear, with a large 'hoop' spoiler, new rear lamps, new rear badging with 'Handling by Lotus' badges and removal of the rubber side bumper strakes for a cleaner, more modern look. The updated interior trim was mainly 'tweed' check fabric, an updated centre console, but the loss of air conditioning to keep the price down for the UK market.

Isuzu (UK) Ltd, the West Bromwich-based importer, sold the Lotus Piazza from 1987 to 1989, before concentrating on the 4WD Isuzu Trooper. They never sold the second generation Piazza in the UK.

In Australia, the Piazza was introduced very late (April 1986), and offered only in Turbo form.

Performance of the Turbo model was comparable to the Mitsubishi Starion
Mitsubishi Starion
The Mitsubishi Starion is a two-door, turbocharged four-cylinder rear-wheel drive four-seat sports car that was in production from 1982 to 1989. It was also marketed in North America as the Conquest under the Chrysler, Dodge, and Plymouth names; both the Starion and Conquest came to an end in 1989...

 or Dodge Conquest, as demonstrated by the fact that the acceleration and handling numbers reported by the auto enthusiast magazines were within 0.1–0.2 seconds between the vehicles.

In the U.S., the Impulse was replaced by the second generation Impulse after the end of the 1989 model year. However, in Japan, the first generation Piazza continued production and was available through the 1991 model year.

1990–1992 (1990–1991 and 1993 in Canada)

The second generation Impulse was designed on General Motors's second generation R-body "world car" platform. GM had commissioned Isuzu to build a replacement for the Spectrum, this time a sportier model called the Storm
Geo Storm
The Geo Storm was a sport compact car manufactured by Isuzu and sold in the United States by General Motors from 1990 through 1993 as part of GM's Geo line of inexpensive automobiles. The same vehicles, with minor variations, were sold in Canada in the 1992 & 1993 model years only. The Storm was...

 (Gemini Coupe
Isuzu Gemini
General Motors sought a replacement for their world car T-body Kadett / Gemini, and this time, instead of building one design on several continents, they decided to build a world car in one location and export it to several continents...

 in Japan). The body design of the Storm was strongly influenced by GM and drew heavily from GM Europe
GM Europe
General Motors Europe AG was responsible for the operation of General Motors Corporation businesses in Europe. The subsidiary was established by GM in 1986 and operated 14 production and assembly facilities in 9 countries, and employed around 54,500 people...

's design submission for the Lotus Elan M100. Under Shiro Nakamura, Isuzu's then head of design, the third generation Gemini sedan was first designed on this platform, and then attention was turned to a sporty coupe to replace the first generation Impulse. Starting with the Storm, alternative front and rear treatments were made, retaining the lozenge theme of the Gemini sedan, and drawing heavy influence from the rear-wheel drive Impulse (semi-concealed headlights with integrated grille as well as hood and taillight styling) while also expanding on the "European look", which later became a central point of marketing the vehicle in Japan.

The three-door hatchback debuted as the Impulse XS in 1989 for the 1990 model year. It was offered only in front-wheel drive with a DOHC 1.6 L (1588 cc) I4 engine which produced 130 hp (97 kW). The suspension consisted of MacPherson strut
MacPherson strut
The MacPherson strut is a type of car suspension system which uses the axis of a telescopic damper as the upper steering pivot. It is widely used in modern vehicles and named after Earle S. MacPherson, who developed the design.-History:...

s both front and rear, with a rigid trailing arm front suspension and a multi-link
Multi-link suspension
A multi-link suspension is a type of vehicle suspension design typically used in independent suspensions, using three or more lateral arms, and one or more longitudinal arms....

 rear suspension, featuring Nishiboric passive steering.

For the 1991 model year, the Impulse RS was introduced with a 160 hp (119 kW) turbocharged engine and all-wheel drive drivetrain which featured front and rear viscous differentials and center helical differential. The wagonback model was also introduced for the 1991 model year, only available with the normally aspirated 1.6 L engine.

For the 1992 model year, the Turbo model was discontinued and the base engine was replaced with a 1.8 L (1809 cc) engine, sharing the same bore but with a longer stroke due to the taller engine block. This larger powerplant was good for 140 hp (104 kW) and 125 ft·lbf (169 N•m). Both body styles continued into 1992, but very few were produced.

Since the Impulse weighed just 2411 lb (1094 kg) in front-wheel drive configuration and 2732 lb (1239 kg) in all-wheel drive configuration, the turbo engine and all wheel drive combined gave excellent performance.

General Motors, who owned nearly half of Isuzu, also owned Lotus Cars
Lotus Cars
Lotus Cars is a British manufacturer of sports and racing cars based at the former site of RAF Hethel, a World War II airfield in Norfolk. The company designs and builds race and production automobiles of light weight and fine handling characteristics...

 at the time. Lotus selected the 1.6 L engine and transmission from the Isuzu Gemini for the Lotus Elan M100 and a following generation of that engine eventually ended up in the Impulse. Lotus was subcontracted by Isuzu to fine-tune the suspension of the Impulse, through selection of stiffer dampers, larger sway bars, and softer springs. All of the second generation Impulses had the Lotus-tuned suspension.

A non-Lotus innovation in the Impulse was the development of the Nishiboric passive rear-wheel steering system which adjusted the toe of the rear wheels by changing the rear wheel alignment through the range of suspension travel.

The combination of the burst of the Japanese economic bubble
Japanese asset price bubble
The was an economic bubble in Japan from 1986 to 1991, in which real estate and stock prices were greatly inflated. The bubble's collapse lasted for more than a decade with stock prices initially bottoming in 2003, although they would descend even further amidst the global crisis in 2008. The...

, rising emissions
Automobile emissions control
Vehicle emissions control is the study and practice of reducing the motor vehicle emissions -- emissions produced by motor vehicles, especially internal combustion engines....

 and crash safety
Automobile safety
Automobile safety is the study and practice of vehicle design, construction, and equipment to minimize the occurrence and consequences of automobile accidents. Automobile safety is the study and practice of vehicle design, construction, and equipment to minimize the occurrence and consequences of...

 requirements, and continued restrictive market segment meddling by General Motors forced Isuzu out of the car making market and brought an end to the Impulse. The Impulse was produced in very low numbers, and is considered today to be one of the rarest 80's/90's era automobiles.

In the Japanese market, this vehicle was sold as the Piazza beginning in July 1991 through to spring of 1992. The second generation Piazza was offered only in front-wheel drive with the 1.8 L engine. All of the second generation Piazzas came with the Lotus-tuned suspension.

In Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

, the same models, with minor variations, were sold in the 1990 and 1991 model years. No Impulses were made for Canada for the 1992 model year. In 1993 the 1.8 L model was sold in Canada as the Asüna
Asüna
Asüna was a captive import automobile brand created in 1992 for the Canadian market by General Motors as a counterpart to Geo. It was one of two successors to the Passport brand, which had a similar intent....

 Sunfire, but only with the hatchback
Hatchback
A Hatchback is a car body style incorporating a shared passenger and cargo volume, with rearmost accessibility via a rear third or fifth door, typically a top-hinged liftgate—and features such as fold-down rear seats to enable flexibility within the shared passenger/cargo volume. As a two-box...

 body. Since the phaseout of the Asuna brand in 1993, after only one model year, the Sunfire name moved to a Pontiac
Pontiac
Pontiac was an automobile brand that was established in 1926 as a companion make for General Motors' Oakland. Quickly overtaking its parent in popularity, it supplanted the Oakland brand entirely by 1933 and, for most of its life, became a companion make for Chevrolet. Pontiac was sold in the...

, as its version
Pontiac Sunfire
The Pontiac Sunfire was introduced for the 1995 model year as the compact car to replace the Sunbird. Not only was the name changed, but dramatic styling changes were included as well. The new styling was shared with the redesigned Chevrolet Cavalier...

 of the third-generation Chevrolet Cavalier
Chevrolet Cavalier
The Chevrolet Cavalier was a compact automobile produced from 1982 to 2005 by General Motors. Built on the company's J platform, the Cavalier was one of the best-selling cars in the United States throughout its life.- Predecessors :...

 on the GM J platform
GM J platform
The J platform, or J-body, was General Motors' inexpensive front-wheel drive automobile platform from the 1980s and 1990s. The platform replaced the GM H platform. The J-platform is the only platform of GM to have a model in each of its "Original 5" passenger car divisions...

rather than an Isuzu platform.

The second generation Piazza was not marketed as a Holden in Australia, possibly due to lack of sales of its predecessor.

External links

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