Halloween costume
Encyclopedia
Halloween costumes are costume
Costume
The term costume can refer to wardrobe and dress in general, or to the distinctive style of dress of a particular people, class, or period. Costume may also refer to the artistic arrangement of accessories in a picture, statue, poem, or play, appropriate to the time, place, or other circumstances...

s worn on or around Halloween
Halloween
Hallowe'en , also known as Halloween or All Hallows' Eve, is a yearly holiday observed around the world on October 31, the night before All Saints' Day...

, a festival which falls on October 31. The Halloween costume has a fairly short history. Wearing costumes has long been associated with other holidays around the time of Halloween, even Christmas. Among the earliest references to wearing costumes at Halloween is in 1895, where "guisers" are recorded in Scotland, but there is almost no mention of a costume in England, Ireland, or the United States until 1900. Early costumes emphasized the pagan and Gothic nature of the holiday, but by the 1930s costumes based on characters in mass media such as film, literature, and radio were popular. Halloween was originally promoted as a children's holiday, and as a means of reining in the licentious and destructive behaviour of teenagers. Early Halloween costumes were aimed at children in particular, but after the mid-20th century, as Halloween increasingly came to be celebrated by adults, the Halloween costume was worn by adults as much as children.

History of Halloween costumes

Although Halloween is often claimed to be a cultural descendant of the Celtic festival of Samhain
Samhain
Samhain is a Gaelic harvest festival held on October 31–November 1. It was linked to festivals held around the same time in other Celtic cultures, and was popularised as the "Celtic New Year" from the late 19th century, following Sir John Rhys and Sir James Frazer...

, such claims are generally not considered either historically accurate or scholarly. In particular, the custom of dressing up in costumes and going "guising" or trick-or-treating
Trick-or-treating
Trick-or-treating or "Guising", is a customary practice for children on Halloween in many countries. Children in costumes travel from house to house in order to ask for treats such as candy with the question "Trick or treat?"...

 at Halloween developed from Christian customs created in Western Europe around the 15th century. Guising at Halloween in Scotland is recorded in 1895, where masqueraders in disguise carrying lanterns made out of scooped out turnips, visit homes to be rewarded with cakes, fruit and money. The practice of Guising at Halloween in North America is first recorded in 1911, where a newspaper in Kingston, Ontario reported children going "guising" around the neighborhood.

The holidays of All Saints' Day and All Souls' Day were often celebrated with costume parades, wild parties, and licentiousness of all sorts. In the 18th century in the United Kingdom, Halloween was celebrated in rural areas by farmers as a fertility rite, while in cities it had a Carnival
Carnival
Carnaval is a festive season which occurs immediately before Lent; the main events are usually during February. Carnaval typically involves a public celebration or parade combining some elements of a circus, mask and public street party...

-like atmosphere. But as Halloween was transported to the United States by waves of European immigrants, the licentious and rowdy elements of Halloween were domesticated to conform with the emerging Victorian era
Victorian era
The Victorian era of British history was the period of Queen Victoria's reign from 20 June 1837 until her death on 22 January 1901. It was a long period of peace, prosperity, refined sensibilities and national self-confidence...

 morality. Halloween was made into a private rather than public holiday, celebrations involving liquor and sensuality de-emphasized, and only children were expected to celebrate the festival.

While wearing costumes at Halloween is recorded in Scotland in 1895, there is little evidence of costumes in England, Ireland, or the United States prior to 1900, however. Early Halloween costumes emphasized the pagan and gothic nature of Halloween, and were aimed primarily at children. Costumes were also made at home, or using items (such as make-up) which could be purchased and utilized to create a costume. But in the 1930s, A.S. Fishbach, Ben Cooper, Inc.
Ben Cooper, Inc.
Ben Cooper, Inc. was a privately held American corporation which primarily manufactured Halloween costumes from the late 1930s to the late 1980s. It was one of the three largest Halloween costume manufacturers in the U.S. from the 1950s through the mid-1980s...

, and other firms began mass-producing Halloween costumes for sale in stores as trick-or-treating became popular in North America.

Halloween costumes are often designed to imitate supernatural
Supernatural
The supernatural or is that which is not subject to the laws of nature, or more figuratively, that which is said to exist above and beyond nature...

 and scary beings. Costumes are traditionally those of monsters such as vampire
Vampire
Vampires are mythological or folkloric beings who subsist by feeding on the life essence of living creatures, regardless of whether they are undead or a living person...

s, ghosts, skeletons
Skeleton (undead)
A Skeleton is a type of physically manifested undead often found in fantasy, gothic and horror fiction, and mythical art. Most are human skeletons, but they can also be from any creature or race found on Earth or in the fantasy world.- Myth and folklore :...

, witches, and devil
Devil
The Devil is believed in many religions and cultures to be a powerful, supernatural entity that is the personification of evil and the enemy of God and humankind. The nature of the role varies greatly...

s, or in more recent years such science fiction
Science fiction
Science fiction is a genre of fiction dealing with imaginary but more or less plausible content such as future settings, futuristic science and technology, space travel, aliens, and paranormal abilities...

-inspired characters as alien
Extraterrestrial life
Extraterrestrial life is defined as life that does not originate from Earth...

s and superhero
Superhero
A superhero is a type of stock character, possessing "extraordinary or superhuman powers", dedicated to protecting the public. Since the debut of the prototypical superhero Superman in 1938, stories of superheroes — ranging from brief episodic adventures to continuing years-long sagas —...

es. There are also costumes of pop culture figures like presidents, athletes, celebrities, or film and television characters. Another popular trend is for women (and in some cases, men) to use Halloween as an excuse to wear sexy or revealing costumes, showing off more skin than would be socially acceptable otherwise. Young girls also often dress as entirely non-scary characters at Halloween, including princess
Princess
Princess is the feminine form of prince . Most often, the term has been used for the consort of a prince, or his daughters....

es, fairies, angels, farm animal
Animal
Animals are a major group of multicellular, eukaryotic organisms of the kingdom Animalia or Metazoa. Their body plan eventually becomes fixed as they develop, although some undergo a process of metamorphosis later on in their life. Most animals are motile, meaning they can move spontaneously and...

s and flower
Flower
A flower, sometimes known as a bloom or blossom, is the reproductive structure found in flowering plants . The biological function of a flower is to effect reproduction, usually by providing a mechanism for the union of sperm with eggs...

s.

Halloween costume parties
Costume party
A fancy dress party or a costume party , mainly in contemporary Western culture, is a type of party where guests dress up in a costume.-Fancy dress parties in Britain:...

 generally fall on or around October 31, often falling on the Friday or Saturday prior to Halloween.

The Economics of Halloween Costumes

Big research conducted a survey for the National Retail Federation
National Retail Federation
The National Retail Federation is the world's largest retail trade association. Its members include department store, specialty, discount, catalog, Internet, and independent retailers, and chain restaurants and grocery stores. Members also include businesses that provide goods and services to...

in the United States and found that 53.3 percent of consumers planned to buy a costume for Halloween 2005, spending $38.11 on average (up $10 from the year before). They were also expected to spend $4.96 billion in 2006, up significantly from just $3.3 billion the previous year. The troubled economy has caused many Americans to cut back on Halloween spending. In 2009, the National Retail Federation anticipated that American households would decrease Halloween spending by as much as 15% to $56.31.

Further reading

  • Galembo, Phyllis. Dressed for Thrills: 100 Years of Halloween Costumes and Masquerade. New York: Harry N. Abrams, 2002.
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