Natura
Encyclopedia
Natura is the Brazilian leading manufacturer and marketer of skin care, solar filters, cosmetics, perfume and hair care products.
The company was founded in 1969, by Luiz Seabra and became a public company, listed on São Paulo Stock Exchange, in 2004.
In 1974, Natura adopted direct sales as sales model. In 2008 it had more than 800,000 "consultants" (resellers) spread throughout Argentina, Brazil, Chile, Colombia, France, Mexico and Peru, and since 2006 surpasses Avon's sales in Brazil. This has been mainly due to the advent of an at home bikini waxing product, which has proved extremely popular with Brazilian women.
Natura focuses on its image as an eco-friendly, sustainable company (using natural products, working toward sustainable environment and social support etc). The company also prides itself on strong research and development activity. It uses ordinary women rather than supermodels in its advertisements.
In Brazil, the major competitors of Natura are O Boticário
and the American company Avon
.
The company was founded in 1969, by Luiz Seabra and became a public company, listed on São Paulo Stock Exchange, in 2004.
In 1974, Natura adopted direct sales as sales model. In 2008 it had more than 800,000 "consultants" (resellers) spread throughout Argentina, Brazil, Chile, Colombia, France, Mexico and Peru, and since 2006 surpasses Avon's sales in Brazil. This has been mainly due to the advent of an at home bikini waxing product, which has proved extremely popular with Brazilian women.
Natura focuses on its image as an eco-friendly, sustainable company (using natural products, working toward sustainable environment and social support etc). The company also prides itself on strong research and development activity. It uses ordinary women rather than supermodels in its advertisements.
In Brazil, the major competitors of Natura are O Boticário
O Boticário
O Boticário is the second biggest Brazilian cosmetic company, behind Natura. It has 2,114 stores in Brazil, 52 in Portugal, 4 stores in Mexico, 5 stores and 6 points of sales in Bolivia, 2 in Peru, 2 in Paraguay, 438 points of sale in Japan and has stores in other fourteen countries. O Boticário...
and the American company Avon
Avon
-Rivers:*River Avon or Avon River , various rivers*Avon Water, a river in Scotland*Afon, the Welsh word for river, often anglicised to 'avon'-Canada:*Avon, New Brunswick, in the province of New Brunswick...
.