Gucci Gucci
Encyclopedia
"Gucci Gucci" is a song by American rapper Kreayshawn
. It was officially released as her debut single on June 14, 2011 for digital download
. Produced by DJ Two Stacks and Adeptus, it contains a sample of Kreayshawn's, "Bumpin Bumpin". The song peaked at number 57 on the Billboard
Hot 100. The official remix features U.K. rapper Giggs.
channel on May 16, the song garnered over 2.5 million views on YouTube in a little over two weeks. In the song she proclaims her disdain for wearing designer brands such as Gucci
, Fendi
, Louis Vuitton
, and Prada
: "Basic bitches wear that shit, so I don't even bother." The song's success was able to get her a deal with Columbia Records
.
Kreayshawn wrote the song with American rapper and ghostwriter
Anthony "Speak" Negrete. In an August 2011 interview with Rebecca Haithcoat from LA Weekly
he brought it to the attention of the world that he had not been payed royalties
for his contributions.
. It features cameo appearances
from Jasper Dolphin, Taco, and Left Brain
of Odd Future
. It was nominated for Best New Artist at the 2011 MTV Video Music Awards
, but lost to rapper Tyler, The Creator
.
Digital EP
on the week ending August 13, 2011.
Kreayshawn
Natassia Gail Zolot, known by her stage name Kreayshawn, is an American rapper and music video director.-Early life:...
. It was officially released as her debut single on June 14, 2011 for digital download
Music download
A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment...
. Produced by DJ Two Stacks and Adeptus, it contains a sample of Kreayshawn's, "Bumpin Bumpin". The song peaked at number 57 on the Billboard
Billboard (magazine)
Billboard is a weekly American magazine devoted to the music industry, and is one of the oldest trade magazines in the world. It maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis...
Hot 100. The official remix features U.K. rapper Giggs.
Background
The single first gained popularity after being uploaded on her YouTubeYouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
channel on May 16, the song garnered over 2.5 million views on YouTube in a little over two weeks. In the song she proclaims her disdain for wearing designer brands such as Gucci
Gucci
The House of Gucci, better known simply as Gucci , is an Italian fashion and leather goods label, part of the Gucci Group, which is owned by French company PPR...
, Fendi
Fendi
Fendi is an Italian high fashion house best known for its "baguette" handbags. It was launched in 1925 as a fur and leather shop in Rome, but today is a multinational luxury goods brand owned by LVMH...
, Louis Vuitton
Louis Vuitton
Louis Vuitton Malletier – commonly referred to as Louis Vuitton , or shortened to LV – is a French fashion house founded in 1854 by Louis Vuitton. The label is well known for its LV monogram, which is featured on most products, ranging from luxury trunks and leather goods to ready-to-wear, shoes,...
, and Prada
Prada
Prada S.p.A. is an Italian fashion label specializing in luxury goods for men and women , founded by Mario Prada.-Foundations:...
: "Basic bitches wear that shit, so I don't even bother." The song's success was able to get her a deal with Columbia Records
Columbia Records
Columbia Records is an American record label, owned by Japan's Sony Music Entertainment, operating under the Columbia Music Group with Aware Records. It was founded in 1888, evolving from an earlier enterprise, the American Graphophone Company — successor to the Volta Graphophone Company...
.
Kreayshawn wrote the song with American rapper and ghostwriter
Ghostwriter
A ghostwriter is a professional writer who is paid to write books, articles, stories, reports, or other texts that are officially credited to another person. Celebrities, executives, and political leaders often hire ghostwriters to draft or edit autobiographies, magazine articles, or other written...
Anthony "Speak" Negrete. In an August 2011 interview with Rebecca Haithcoat from LA Weekly
LA Weekly
LA Weekly is a free weekly tabloid-sized "alternative weekly" in Los Angeles, California. It was founded in 1978 by Editor/Publisher Jay Levin and a board of directors that included actor-producer Michael Douglas...
he brought it to the attention of the world that he had not been payed royalties
Royalties
Royalties are usage-based payments made by one party to another for the right to ongoing use of an asset, sometimes an intellectual property...
for his contributions.
Music video
The video was directed by Joseph Zentil of Strange Customs and has more than 20 million views on YouTubeYouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
. It features cameo appearances
Cameo appearance
A cameo role or cameo appearance is a brief appearance of a known person in a work of the performing arts, such as plays, films, video games and television...
from Jasper Dolphin, Taco, and Left Brain
Left Brain
Left Brain, born Vyron Dalyan Turner, is an American record producer, rapper, and photographer from Los Angeles. He serves as one of the main producers in OFWGKTA, having produced portions on nearly all Odd Future releases...
of Odd Future
OFWGKTA
Odd Future Wolf Gang Kill Them All, often abbreviated OFWGKTA and also known simply as Odd Future or Golf Wang, is an alternative hip hop collective from Los Angeles, California...
. It was nominated for Best New Artist at the 2011 MTV Video Music Awards
2011 MTV Video Music Awards
The 2011 MTV Video Music Awards took place on August 28, at Nokia Theatre in Los Angeles, honoring the best music videos from the previous year. On July 20, the nominees were announced...
, but lost to rapper Tyler, The Creator
Tyler, the Creator
Tyler Okonma , better known by his stage name Tyler, The Creator, is an American rapper, record producer, music video director, actor, graphic artist and fashion designer from Los Angeles, currently signed to English independent record label XL Recordings and his own record label, Odd Future...
.
Purchasable Release
| Country | Date | Format | Label | Ref |
|---|---|---|---|---|
| United States | July 14, 2011 | Digital download Music download A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment... |
Sony Music Entertainment Sony Music Entertainment Sony Music Entertainment ' is the second-largest global recorded music company of the "big four" record companies and is controlled by Sony Corporation of America, the United States subsidiary of Japan's Sony Corporation.... |
|
EP track listing
- In the U.K.United KingdomThe United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
"Gucci Gucci" was released digitally through iTunesITunesiTunes is a media player computer program, used for playing, downloading, and organizing digital music and video files on desktop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad....
as a EPExtended playAn EP is a musical recording which contains more music than a single, but is too short to qualify as a full album or LP. The term EP originally referred only to specific types of vinyl records other than 78 rpm standard play records and LP records, but it is now applied to mid-length Compact...
, on September 9, 2011.
Digital EP
Extended play
An EP is a musical recording which contains more music than a single, but is too short to qualify as a full album or LP. The term EP originally referred only to specific types of vinyl records other than 78 rpm standard play records and LP records, but it is now applied to mid-length Compact...
Chart performance
On the week of July 30, 2011, the song debuted on the Billboard Hip-Hop/R&B Songs chart at number 83. It also debuted at number 82 on the Billboard Hot 100Billboard Hot 100
The Billboard Hot 100 is the United States music industry standard singles popularity chart issued weekly by Billboard magazine. Chart rankings are based on radio play and sales; the tracking-week for sales begins on Monday and ends on Sunday, while the radio play tracking-week runs from Wednesday...
on the week ending August 13, 2011.
Charts
| Chart (2011) | Peak position |
|---|---|
| US Billboard Hot 100 Billboard Hot 100 The Billboard Hot 100 is the United States music industry standard singles popularity chart issued weekly by Billboard magazine. Chart rankings are based on radio play and sales; the tracking-week for sales begins on Monday and ends on Sunday, while the radio play tracking-week runs from Wednesday... |
57 |
| US Billboard Hot R&B/Hip-Hop Songs Hot R&B/Hip-Hop Songs Hot R&B/Hip-Hop Songs, is a chart released weekly by Billboard in the United States.The chart, initiated in 1942, is used to track the success of popular music songs in urban, or primarily African American, venues. Dominated over the years at various times by jazz, rhythm and blues, doo-wop, soul,... |
62 |
| US Billboard Rap Songs | 18 |