Glam Media
Encyclopedia
Glam Media, Inc. is a privately held vertical media
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...

 company
Company
A company is a form of business organization. It is an association or collection of individual real persons and/or other companies, who each provide some form of capital. This group has a common purpose or focus and an aim of gaining profits. This collection, group or association of persons can be...

 with more than lifestyle websites and blogs. Glam Media is best known for Glam.com, a website targeted at women. The company also operates the male counterpart Brash.com and Tinker.com, a micro-blogging service started in March 2009, offering embedded widgets
Web widget
In computing a web widget is a software widget for the web. It's a small application that can be installed and executed within a web page by an end user. They are derived from the idea of code reuse. Other terms used to describe web widgets include: portlet, gadget, badge, module, webjit, capsule,...

 to follow Twitter
Twitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...

 events, news stories and topics.

In February 2010 Glam Media reached #9 in the Top 100 Web properties with 78 million visitors in the United States on the comScore rank list and 164 million unique visitors worldwide. Recently, Glam Style launched in the #1 position as a media title in the Style category with 6.2M. Glam is also the #1 comScore Community property targeting Women, the #8 publisher in online display media, and a Top 10 Adweek Display Ad Publisher.

In March 2010, Glam Media was ranked #1 Most Innovative Media Company by Fast Company (and #37 overall) in the magazine's annual Most Innovative Companies issue.

It is controversial amongst industry observers whether Glam should be seen as a Web destination (as it is listed in comScore) or as an ad network.

History

Glam Media was founded in 2003 by former NetObjects CEO Samir Arora
Samir Arora
Samir Arora is best known as the founder, CEO and Chairman of the web design pioneering company NetObjects, Inc. from 1995 to 2001, and also as the co-founder, CEO and Chairman of Glam Media since 2003. Samir Arora holds 13 US software patents as co-inventor.- Education :Samir Arora grew up in New...

 together with a group of Silicon Valley
Silicon Valley
Silicon Valley is a term which refers to the southern part of the San Francisco Bay Area in Northern California in the United States. The region is home to many of the world's largest technology corporations...

 veterans in order to develop a website focusing on fashion and to bring brand advertisers to the Web. It was also founded with the specific aim of attracting female customers for advertisers by recreating the look and feel of printed fashion magazines.

The company evolved with an approach similar to the network-TV model. Glam owns and operates a dozen women's fashion sites and provides a showcase and ad platform for a few hundred small publishers (the affiliates). In a FOLIO story, Samir Arora further pointed out the role of Glam in the publishing process: “Our editors are both editors and curators. We start by making sure a site is targeted to women, then we look at editorial quality, then how we can package brand advertising with this publisher in a way that will make the ads desirable."

In 2007, Glam overtook other women-oriented fashion sites like iVillage
IVillage
iVillage, Inc. is a media company that is owned by NBCUniversal. The site focuses on categories targeted at women, including Food, Health, Entertainment, Family, Beauty & Style. Additional businesses and brand extensions within iVillage Networks include iVillage UK, NBC Digital Health Network,...

 or AOL
AOL
AOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...

 Living in terms of unique visitors.

In November 2007, Glam Media teamed up with cable network Lifetime Television
Lifetime Television
Lifetime Television, often referred to as Lifetime TV, or most commonly, Lifetime, is an American cable television specialty channel devoted to movies, sitcoms and dramas, all of which are either geared toward women or feature women in lead roles. The cable network is owned by A&E Television Networks...

 to develop co-branded and shared content. As a result of the cooperation, Lifetime has relaunched their website myLifetime.com. Glam Media "will initially leverage their aggregated blogs and articles to power a “Beauty & Style” channel on the Lifetime website; conversely, Lifetime will lend broadband video, interactive media, and future original content to enhance Glam’s offerings". Glam announced the partnership as a "new vertical media network" which the company sees itself pioneering giving media companies "networks with all the glory and none of the headaches of building their own."

In January 2008, Glam introduced a "primetime placement technology" based on its existing display ad platform to ensure desired placements on the Glam website for brand advertisers. Yahoo engineer Kiumarse Zamanian was hired to lead the Glam Evolution as Vice President.

In May, 2008, the "GlamTV Platform" was introduced to enable targeted video distribution across its network. Cooperation partners include Sony BMG and MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....

. There will be a "three-way revenue split between Glam, the content providers, and the blog publishers who run these clips."

By the end of 2008, Glam launched an application platform as an effort to distribute animated and interactive content to its publishers and later in 2009 to all web publishers. Technically, the so-called GlamAPPS are based on Google Gadget and OpenSocial
OpenSocial
OpenSocial is a set of common application programming interfaces for web-based social network applications, developed by Google along with MySpace and a number of other social networks.It was released November 1, 2007....

 APIs.

Using this technology platform and starting with a beta version in March 2009, Glam Media offered a new service for Twitter
Twitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...

 users, called Tinker. "The service tracks specific topics on both Twitter and Facebook, and allows these 'event' streams to be republished as standalone widgets on blogs and other sites across the Web. Within Glam's network of publishers and blogs, ads can be linked to the embedded streams of the events, offering micro-payment opportunities.

In September 2009, Glam Media goes for mobile platform. Although it took long for Glam to be on mobile front.
Glam Media also hires talent from Yahoo, Google and Conde Cast which includes Chris Murphy from Yahoo working for 5 years in advertisement, Lindsey Frankenfield a former ad exec at Technorati, Manuel Ponce De Leon an lead for the rich media product team in Google.

In September 2011 Glam Media bough Ning
Ning
Ning is an online platform for people and organizations to create custom social networks, launched in October 2005. Ning offers customers the ability to create a community website with a customized appearance and feel, feature sets such as photos, videos, forums and blogs, and the service layers in...



In September 2011, Glam acquired Ning
Ning
Ning is an online platform for people and organizations to create custom social networks, launched in October 2005. Ning offers customers the ability to create a community website with a customized appearance and feel, feature sets such as photos, videos, forums and blogs, and the service layers in...

 for an undisclosed amount.

Financials

Initial financing was provided by Samir Arora's Information Capital LLC and $10 million in series B financing led by Accel, Draper Fisher Jurvetson
Draper Fisher Jurvetson
Draper Fisher Jurvetson is a venture capital firm based in Menlo Park, California with affiliate offices in more than 30 cities around the world and over $7 billion in capital commitments....

 (DFJ), and Walden VC. In December 2005, the Glam Publisher Network was launched, and in December 2006 a funding of $18.5 million in series C financing was closed. In summer 2007, Glam reported a multi-year ad deal with Google and was reported to be raising more funds with a campaign under the guidance of the Bank of America
Bank of America
Bank of America Corporation, an American multinational banking and financial services corporation, is the second largest bank holding company in the United States by assets, and the fourth largest bank in the U.S. by market capitalization. The bank is headquartered in Charlotte, North Carolina...

 and Allen & Company
Allen & Company
Allen & Company is a boutique investment bank based at 711 Fifth Avenue, New York City.-History:Founded in 1922 by Charles Robert Allen, Jr., he was soon joined by his brother, Herbert A. Allen, Sr...

. In fact, series D financial funding summed up to $84.6 million.

"Once convertibles are factored in, the post-money valuation
Post-money valuation
Post-money valuation is the value of a company after an investment has been made. This value is equal to the sum of the pre-money valuation and the amount of new equity....

 of the company is a robust $500 million. Just 17 months ago, the company was valued at mere $150 million", wrote Venture Beat's Matt Marshall.

In April 2009, a fifth financing round was announced, raising $10 million from Japanese investors like Mizuho Venture Capital
Mizuho Financial Group
, abbreviated as MHFG, or simply called Mizuho is a banking holding company headquartered in the Ōtemachi district of Chiyoda, Tokyo, Japan...

 and Hubert Burda Media
Hubert Burda Media
Hubert Burda Media is a German privately held, family-owned global media company with its origins in printing and magazine publishing. The company is headquartered in Offenburg and Munich, has additional main offices in Berlin and Hamburg and has more than 7400 employees...

, Germany, to support expansion in these countries.

As a privately held company
Privately held company
A privately held company or close corporation is a business company owned either by non-governmental organizations or by a relatively small number of shareholders or company members which does not offer or trade its company stock to the general public on the stock market exchanges, but rather the...

, Glam Media does not publish financial reports. Nonetheless a company presentation published for investors in August 2007 speaks of an expected revenue around $20 million in 2007 and reaching EBITDA
EBITDA
EBITDA is an acronym for earnings before interest, taxes, depreciation, and amortization. It is a non-GAAP metric that is measured exactly as stated. All interest, tax, depreciation and amortization entries in the income statement are reversed out from the bottom-line net income...

 positive in late 2007. Other sources indicated a projection of $25 million for 2007. Numbers that leaked in June 2007, were only showing a revenue of $1.34 million in the first quarter of 2007 and projecting a total of $11 million in 2007.

Numbers published in the Wall Street Journal in June 2008 were not authorized by the company. Later that year amidst the macroeconomic crisis, Glam reported record revenues in the 4th quarter of 2008 and spoke of "$40 million to $50 million in revenue in 2008". However, the variable share of wages was enlarged, affecting both management and staff. There were also reports of Glam cutting 7% of its workforce, and delays in payments to publishing partners because "Glam anticipates a significant slow down in collection payments from advertisers".

Glam Media began 2010 by announcing the raising of approximately $50 million in private equity mezzanine funding at a $750 million valuation. The Series E round was led by Aeris CAPITAL with existing Glam Media Series D Investors Burda Digital Holding and Mizuho Capital participating. Glam also announced that North America Region business reached EBITDA profitability and the Global business was EBITDA break-even in Q4, 2009. This round brought the net total cash raised by the company directly to approximately $130 million.

International expansion

Glam Media started acquisitions in Europe and Asia in the year 2008.

In June 2008, Glam acquired London-based digital-marketing company Monetise Ltd, whose 17 employees would form Glam's UK-team. Referencing ComScore
ComScore
comScore is a Internet marketing research company providing marketing data and services to many of the Internet's largest businesses. comScore tracks all internet data on its surveyed computers in order to study online behavior....

, UK newspaper The Guardian
The Guardian
The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...

 reported in its online edition on June 18, 2008, that Glam had "already 10 million unique users in the UK each month".

Also in February 2008, Glam and Hubert Burda Media
Hubert Burda Media
Hubert Burda Media is a German privately held, family-owned global media company with its origins in printing and magazine publishing. The company is headquartered in Offenburg and Munich, has additional main offices in Berlin and Hamburg and has more than 7400 employees...

, one of the biggest German media companies, announced a cooperation which opened the American market for Burda. Burda was also one of the investors in series D financial., making Burda a "one-digit-percentage" shareholder in Glam Germany's Frankfurter Allgemeine Zeitung
Frankfurter Allgemeine Zeitung
The Frankfurter Allgemeine Zeitung , short F.A.Z., also known as the FAZ, is a national German newspaper, founded in 1949. It is published daily in Frankfurt am Main. The Sunday edition is the Frankfurter Allgemeine Sonntagszeitung .F.A.Z...

 located Burda'a investment in the double-digit-million area. Burda's executive Christiane zu Salm joined the Glam board as an observer.

In July 2008, Glam and Burda Cross Media, an subsidiary of Hubert Burda Media
Hubert Burda Media
Hubert Burda Media is a German privately held, family-owned global media company with its origins in printing and magazine publishing. The company is headquartered in Offenburg and Munich, has additional main offices in Berlin and Hamburg and has more than 7400 employees...

, presented their new German joint venture Glam Media GmbH with Glam's vice Ralf Hirt as managing director. Beginning with a staff of 10 employees, Munich-based Codex Media GmbH was acquired and its founder Katja Dalhöfer engaged as sales manager in Germany. According to Frankfurter Allgemeine Zeitung
Frankfurter Allgemeine Zeitung
The Frankfurter Allgemeine Zeitung , short F.A.Z., also known as the FAZ, is a national German newspaper, founded in 1949. It is published daily in Frankfurt am Main. The Sunday edition is the Frankfurter Allgemeine Sonntagszeitung .F.A.Z...

, by the end of 2008 Glam Germany had reached number 1 of women-targeted sites in German language. By November 2009, Glam reached 8.7 million visitors in Germany and, after Facebook, was the second-fastest growing website in this country from January to November 2009.

In March 2009 Burda announced that it has increased its investment in Glam Germany to reach a 49% share, by this also extending its investment in Glam Media, USA.

A Japanese dependancy was launched in August 2008.

In January 2009, Glam Glam bought AdaptiveAds, based in San Francisco and Mumbai
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...

, India, a startup specialised in display ad targeting and optimization.

In April 2009, Glam One (http://www.glam.fr) filed a lawsuit before the Paris Civil Court against Glam Media, due to Glam Media's infringement on GlamOne's prior rights on the word "Glam" in France for advertising services notably. GlamOne applied for an order to withdraw Glam Media's French website and remedies. In addition, Glam One has also initiated opposition with the OHMI (Office des marques communautaires) to protect its anterior brand and will continue to block any attempt de register infringing trademarks.

In March 2011, Glam Media expand its international presence with the launch of Glam Media South Korea, the sixth international country subsidiary for Glam, adding to platforms in Canada, Germany, Japan, France and the UK.

Identity

Business observers dispute whether Glam Media can be counted in the same category as some of the competition since Glam is an "amalgam of blogs and publishers that simply link in to the Glam network, which sells ads for its collection of sites." Referencing the slowness in growth of big content sites and portals, naming AOL
AOL
AOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...

, New York Times Blogger Saul Hansell called Glam a "fashion oriented vertical blog ad network". Opposed to Hansell, BuzzMachine blogger Jeff Jarvis
Jeff Jarvis
Jeff Jarvis is an American journalist. Previously he was a television critic for TV Guide and People magazine, creator of Entertainment Weekly, Sunday editor and associate publisher of the New York Daily News, and a columnist on the San Francisco Examiner.-Career:Until recently Jarvis was...

 sees Glam as both a content and an ad network and adds "in the end Glam is really a platform".

The crucial issue of the discussion is whether traffic of the ad partners of Glam should be counted to Glam's traffic. CEO Samir Arora
Samir Arora
Samir Arora is best known as the founder, CEO and Chairman of the web design pioneering company NetObjects, Inc. from 1995 to 2001, and also as the co-founder, CEO and Chairman of Glam Media since 2003. Samir Arora holds 13 US software patents as co-inventor.- Education :Samir Arora grew up in New...

 describes Glam Media as an example of a distributed media company opposed to a portal
Web portal
A web portal or links page is a web site that functions as a point of access to information in the World Wide Web. A portal presents information from diverse sources in a unified way....

 or ad networks. Along with its own programming, a distributed online media site curates or brings together content from other sites in its network. A mere ad network would rely on distributing online advertisements in various ways without focusing on distributing its own or third-party content as well. Glam’s ad serving and technology platform called "Glam Evolution" was established to let sites easily upload their stories into Glam.

CNNMoney.com
CNNMoney.com
CNNMoney.com is the world's largest business website. The site is the online home of Fortune and Money, and serves as CNN.com's exclusive business site. The site, edited by Chris Peacock, together with the three titles, is part of the Fortune|Money Group, and attracts more than 10.8 million unique...

quoted Analyst Greg Sterling from Sterling Market Intelligence taking a more practical approach to the controversy: “Glam has the reach. So I don’t see the issue of whether they are a destination or a network as being worthy of that much debate.”

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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