General Motors do Brasil
Encyclopedia
General Motors do Brazil is the largest subsidiary
of the General Motors in South America
and the second largest operation outside the United States
. In 2005 it completed 80 years of operation in Brazil. The company was founded in 1925 and operated in rented houses, located in the historic district of Ipiranga in Sao Paulo
.
In the early days the company only assembled cars using parts imported from the United States. After five years, GMB officially opened in 1930 with its first factory in São Caetano do Sul
– São Paulo. In 1958 a second factory was opened Sao Jose dos Campos
– São Paulo, officially inaugurated a year later by the President
Juscelino Kubitschek.
Decided to expand its product line, GMB launched in 1968 the first car of its Chevrolet brand in the country, the Opala
, which closed its life cycle after 24 years, with more than 1 million units sold.
Since then, it has stopped more than make successes of sales. In 1973 launched the Chevette
, which has accumulated sales exceeding 1.2 million units, to be replaced by the Corsa in 1994, the first vehicle popular with electronic fuel injection.
In July 2000 launched the Industrial Complex of Gravataí in Rio Grande do Sul
, one of the world's most modern factories, where the line is produced and Celta
, which receives visits from experts in manufacturing of vehicles from around the world who want to know the system's assembly model, which is done in partnership with suppliers of systems, installed within the industrial complex.
The Celta was also the pioneer in the Brazil
ian market in the area of electronic commerce, becoming the best-selling model in the world via the Internet
. Currently, the GMB sells the entire line Corsa, Meriva and Montana
to truck in this way.
In 2005, GM of Brazil in the Brazilian market sold a total of 365,259 vehicles, with a participation of 21.3% in Brazilian market. In specific segments in which it produces vehicles, SUV's, utilities and commercial light, their participation was a little higher, from 22.6%. The company's total production reached 559,345 units, considering the vehicles ready for the domestic market and exports and also the vehicles "CKD (completely dismantled).
Exports of GM of Brazil in 2005 represented new record, reaching a value of US$ 1.6 billion, for the shipment of 114,994 units in "CKD" and 125,678 vehicles ready for some 40 countries around the world. The main market in the area of exports was Mexico, followed by Argentina, Venezuela, South Africa and other Latin American countries.
Most gasoline
powered vehicles in the Brazilian Chevrolet are flexfuel, capable of operating on 100% gasoline, 100% ethanol
or any blend of the two.
In the social area, the GM of Brazil focused activities through the General Motors Institute, which was created in 1993. Its mission is to rescue the citizenship of children, youths and adults from poor communities, which are located especially close to industrial plants of the company. Its shares are primarily in education.
Cars manufactured by General Motors do Brasil:
Imported
Subsidiary
A subsidiary company, subsidiary, or daughter company is a company that is completely or partly owned and wholly controlled by another company that owns more than half of the subsidiary's stock. The subsidiary can be a company, corporation, or limited liability company. In some cases it is a...
of the General Motors in South America
South America
South America is a continent situated in the Western Hemisphere, mostly in the Southern Hemisphere, with a relatively small portion in the Northern Hemisphere. The continent is also considered a subcontinent of the Americas. It is bordered on the west by the Pacific Ocean and on the north and east...
and the second largest operation outside the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. In 2005 it completed 80 years of operation in Brazil. The company was founded in 1925 and operated in rented houses, located in the historic district of Ipiranga in Sao Paulo
São Paulo
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...
.
In the early days the company only assembled cars using parts imported from the United States. After five years, GMB officially opened in 1930 with its first factory in São Caetano do Sul
São Caetano do Sul
São Caetano do Sul is a city in São Paulo state in Brazil, located in the Greater São Paulo Metropolitan Area. It is the city with the highest per capita income in Brazil and it also has the highest Human Development Index .-Geography:São Caetano do Sul is located on a plateau that is part of the...
– São Paulo. In 1958 a second factory was opened Sao Jose dos Campos
São José dos Campos
São José dos Campos is a municipality and a major city in the state of São Paulo, Brazil and one of the most important industrial and research centers in Latin America. It is located in the Paraíba Valley, between the two most active production and consumption regions in the country, São Paulo ...
– São Paulo, officially inaugurated a year later by the President
President
A president is a leader of an organization, company, trade union, university, or country.Etymologically, a president is one who presides, who sits in leadership...
Juscelino Kubitschek.
Decided to expand its product line, GMB launched in 1968 the first car of its Chevrolet brand in the country, the Opala
Chevrolet Opala
The Chevrolet Opala was a mid-size car sold by General Motors do Brasil from 1969 to 1992. It was derived from the German Opel Rekord and Commodore, but used GM USA sourced engines, two four-cylinder engines: the Chevrolet 153 4-cylinder from Chevy II/Nova which later got a new crankshaft and...
, which closed its life cycle after 24 years, with more than 1 million units sold.
Since then, it has stopped more than make successes of sales. In 1973 launched the Chevette
Chevrolet Chevette
The Chevrolet Chevette was introduced in September, 1975 and manufactured for model years 1976-1987 based on GM's worldwide T platform and superseding the Vega as Chevrolet's entry-level subcompact...
, which has accumulated sales exceeding 1.2 million units, to be replaced by the Corsa in 1994, the first vehicle popular with electronic fuel injection.
In July 2000 launched the Industrial Complex of Gravataí in Rio Grande do Sul
Rio Grande do Sul
Rio Grande do Sul is the southernmost state in Brazil, and the state with the fifth highest Human Development Index in the country. In this state is located the southernmost city in the country, Chuí, on the border with Uruguay. In the region of Bento Gonçalves and Caxias do Sul, the largest wine...
, one of the world's most modern factories, where the line is produced and Celta
Chevrolet Celta
The Chevrolet Celta is a low cost supermini produced by General Motors do Brasil for the Latin American market since 2000. 600,000 Celtas have been built in Gravataí, more than one hundred thousand per year. It is the second cheapest car sold in Brazil, losing only to the Fiat Mille...
, which receives visits from experts in manufacturing of vehicles from around the world who want to know the system's assembly model, which is done in partnership with suppliers of systems, installed within the industrial complex.
The Celta was also the pioneer in the Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
ian market in the area of electronic commerce, becoming the best-selling model in the world via the Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...
. Currently, the GMB sells the entire line Corsa, Meriva and Montana
Chevrolet Montana
The Chevrolet Montana is a coupe utility sold by Chevrolet in Latin America and emerging markets. The design is a variation of the Opel Corsa, essentially a pickup version of the Opel Combo. In Mexico the vehicle is known as Chevrolet Tornado because of Pontiac using the Montana name for its...
to truck in this way.
In 2005, GM of Brazil in the Brazilian market sold a total of 365,259 vehicles, with a participation of 21.3% in Brazilian market. In specific segments in which it produces vehicles, SUV's, utilities and commercial light, their participation was a little higher, from 22.6%. The company's total production reached 559,345 units, considering the vehicles ready for the domestic market and exports and also the vehicles "CKD (completely dismantled).
Exports of GM of Brazil in 2005 represented new record, reaching a value of US$ 1.6 billion, for the shipment of 114,994 units in "CKD" and 125,678 vehicles ready for some 40 countries around the world. The main market in the area of exports was Mexico, followed by Argentina, Venezuela, South Africa and other Latin American countries.
Most gasoline
Gasoline
Gasoline , or petrol , is a toxic, translucent, petroleum-derived liquid that is primarily used as a fuel in internal combustion engines. It consists mostly of organic compounds obtained by the fractional distillation of petroleum, enhanced with a variety of additives. Some gasolines also contain...
powered vehicles in the Brazilian Chevrolet are flexfuel, capable of operating on 100% gasoline, 100% ethanol
Ethanol
Ethanol, also called ethyl alcohol, pure alcohol, grain alcohol, or drinking alcohol, is a volatile, flammable, colorless liquid. It is a psychoactive drug and one of the oldest recreational drugs. Best known as the type of alcohol found in alcoholic beverages, it is also used in thermometers, as a...
or any blend of the two.
In the social area, the GM of Brazil focused activities through the General Motors Institute, which was created in 1993. Its mission is to rescue the citizenship of children, youths and adults from poor communities, which are located especially close to industrial plants of the company. Its shares are primarily in education.
Cars
- Chevrolet Astra
- Chevrolet CeltaChevrolet CeltaThe Chevrolet Celta is a low cost supermini produced by General Motors do Brasil for the Latin American market since 2000. 600,000 Celtas have been built in Gravataí, more than one hundred thousand per year. It is the second cheapest car sold in Brazil, losing only to the Fiat Mille...
- Chevrolet Classic
- Chevrolet Corsa
- Chevrolet CruzeChevrolet CruzeThe Chevrolet Cruze is a General Motors automobile, spanning two unrelated models. The original iteration, a subcompact crossover SUV, was manufactured by Suzuki in Japan between 2001 and 2008 under joint venture with GM...
- Chevrolet MontanaChevrolet MontanaThe Chevrolet Montana is a coupe utility sold by Chevrolet in Latin America and emerging markets. The design is a variation of the Opel Corsa, essentially a pickup version of the Opel Combo. In Mexico the vehicle is known as Chevrolet Tornado because of Pontiac using the Montana name for its...
- Chevrolet AgileChevrolet AgileThe Chevrolet Agile is a subcompact car developed by General Motors in Brazil and built in Argentina. The vehicle is powered by a Family 1 engine Flex-fuel engine, and while the 1.4L version is the only one available, it is rumored that in the future there will be trim versions using the 1.0L and...
(From ArgentinaArgentinaArgentina , officially the Argentine Republic , is the second largest country in South America by land area, after Brazil. It is constituted as a federation of 23 provinces and an autonomous city, Buenos Aires...
, vehicles imported and exported inside Mercosul are not considered) - Chevrolet Meriva
- Chevrolet Vectra
- Chevrolet Vectra GTOpel AstraThe Opel Astra is a small family car engineered and manufactured by the German automaker Opel since 1991.It is branded as Vauxhall Astra in the United Kingdom, the Buick Excelle XT in China and the Chevrolet Astra/Vectra in Latin America...
- Chevrolet Zafira
- Chevrolet BlazerChevrolet S-10 BlazerThe Chevrolet Blazer and the similar GMC S-15 Jimmy are mid-size SUVs from General Motors. Production began alongside the larger K5 Blazer and Jimmy in 1983 and lasted through 2005. In the United States retail sales after 2004 were limited to two-door Blazer models, all other models being sold...
- Chevrolet S-10Chevrolet S-10The first compact pickup from General Motors was the rebadged Isuzu KB sold since 1972 as the Chevrolet LUV. The 1973 Arab oil embargo forced GM to consider designing a domestically-produced compact pickup truck. As usual, parts from other GM chassis lines were incorporated. The first S-series...
Imported
- Chevrolet CamaroChevrolet CamaroThe Chevrolet Camaro is an automobile manufactured by General Motors under the Chevrolet brand, classified as a pony car and some versions also as a muscle car. It went on sale on September 29, 1966, for the 1967 model year and was designed as a competing model to the Ford Mustang...
– From CanadaCanadaCanada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean... - Chevrolet Captiva Sport – From MexicoMexicoThe United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
- Chevrolet Classic – From ArgentinaArgentinaArgentina , officially the Argentine Republic , is the second largest country in South America by land area, after Brazil. It is constituted as a federation of 23 provinces and an autonomous city, Buenos Aires...
(manufactured in Brazil and Argentina) - Chevrolet MalibuChevrolet MalibuMalibus and all other Chevelles were completely restyled for 1968 with semi-fastback rooflines on two-door hardtops and wheelbases split to on two-door models and 118 for four-door sedans and station wagons. Engine offerings included a new V8 rated at that replaced the V8 that had served as the...
– From United StatesUnited StatesThe United States of America is a federal constitutional republic comprising fifty states and a federal district... - Chevrolet OmegaHolden CommodoreThe Holden Commodore is an automobile manufactured since 1978 by the Holden subsidiary of General Motors in Australia, and, formerly, in New Zealand. In the mid-1970s, Holden established proposals to replace the long-serving Kingswood nameplate with a smaller, Opel-based model...
– From AustraliaAustraliaAustralia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...