Galvão Bueno
Encyclopedia
Carlos Eduardo dos Santos Galvão Bueno, known as Galvão Bueno (ɡawˈvɐ̃w̃ buˈenu), is a Brazilian on-air personality and nationwide play-by-play announcer for Rede Globo
, where he hosts Formula One
races, Brazil national football team
matches, key Brazilian football championship
matches and top sporting events.
to the actress Mildred dos Santos and journalist Aldo Viana Galvão Bueno, Galvão moved to São Paulo
with his family when he was 6. There, as a teenager, he began practicing equestrianism
, volleyball
, football, handball
, swimming
and karting. At age 15, he moved to Brasília
where he met Lúcia, who would become his first wife. He studied business administration and economy
but dropped out to start physical education
. In 1974, he was working in the plastic industry, but maintained his passion for sports.
In 2000, he married Desirée Soares with whom he lives in Londrina
, Paraná
. They have a son, Luca. He is also the father of racing drivers Carlos Cacá Bueno
and Paulo Popó Bueno, both racing in the Brazilian Stock Car series
from his first marriage with Lúcia.
Because of his long and successful career, Brazilians associate him with the many major sporting events he hosted while being the on-air announcer on TV, such as his friend Ayrton Senna
's three world championships, his fatal crash
during the 1994 San Marino Grand Prix
and the 1994
and 2002 FIFA World Cup
wins by Brazil. He has hosted the last five FIFA World Cup
s for Rede Globo.
In football events, he is usually supported by the former referees José Roberto Wright
and Arnaldo Cézar Coelho
, and former footballers Walter Casagrande
and Paulo Roberto Falcão
.
"one of history's most successful cyberpranks." The phenomenon started during the opening ceremony of the 2010 FIFA World Cup
. Bueno, the host and play-by-play announcer for Rede Globo's national broadcast of the World Cup, was met with criticism from Brazilian viewers and "Cala a boca Galvão" started to spread on Brazilian Twitter pages. After the expression became the most popular Twitter topic in Brazil, Brazilians increased the number of posts containing those words both as a joke and a protest against Bueno.
International reaction from non-Brazilians was generally confusing, with first hoaxes claiming it was a movement to save a Brazilian bird mostly because of the similarity between the words Galvão and Gavião
, Portuguese for hawk
. A fake Twitter account named galvaoinstitute was set up as a joke for non-Portuguese speakers to repeat the sentence "CALA BOCA GALVÃO", claiming US$0.10 would be donated to save the bird each time those words were replied. Later, a YouTube
video was uploaded in order to support the hoax.
A second wave of jokes started when Brazilian users claimed "Cala Boca Galvão" was a new single by Lady Gaga
aimed at saving those birds. Some Brazilian websites added lyrics of the fake song, which repeats "Cala a boca Galvão" in a way similar to the chorus of Gaga's song "Alejandro
" mixed with lines about saving birds. Brazilian writer Paulo Coelho
played another joke by claiming that "CALA BOCA GALVÃO" was a homeopathic medicine also known as "SILENTIUM GALVANUS", making a reference for the commentator to stay quiet.
On 13 June 2010, the hoax gained magnificent proportions when Brazilian Twitter users started tweeting messages containing the expression "CALA BOCA GALVÃO" along with the name of several Brazilian personalities such as Gisele Bündchen
, Diogo Nogueira
, Ana Maria Braga and Fernanda Souza. The expression "Pobres Australianos" ("Poor Australians" in Portuguese, as a reference to the 4-0 defeat to Germany in the World Cup) was also added to the hoax when Brazilians claimed it was another single by Lady Gaga aimed at saving the fictional Galvão bird.
At 01:20 UTC on 14 June 2010, the top 7 Global Trending topics on Twitter referred to the Cala a boca Galvão meme, topping expressions related to the World Cup and NBA Finals
which were happening at that time. Brazilian Twitter users soon began spreading another tweet which reads "CALA BOCA GALVÃO is the biggest internal joke in history. A whole country [Brazil] is laughing and the rest of the world doesn't understand anything." This last tweet, re-tweeted by Brazilians, helped to keep the meme active and on the top of the Trending Topics.
The global proportion of this hoax resulted in articles written all over the world, in several different languages, explaining the joke played by Brazilians from blogs to El País and The New York Times
. Wikipedia itself was also included in the hoax when pages Galvao bird and Cala-boca-galvao were created to support the fictional bird Galvão. The two articles were promptly deleted. The increased number of Internet users interested in the expression also resulted in an increased popularity of Flash-based minigames aimed at "shutting up" the character representing Galvão Bueno. Even Jimmy Wales
, co-founder and promoter of Wikipedia, quoted the internet meme during his summit at info@trends, in São Paulo
.
During Brazil
's first match in the World Cup, against North Korea
, a sign displaying "CALA BOCA GALVÃO!" could be seen in the first minutes of the game, and was caught by the official broadcasting. It was soon removed, though.
Rede Globo
Rede Globo , or simply Globo, is a Brazilian television network, launched by media mogul Roberto Marinho on April 26, 1965. It is owned by media conglomerate Organizações Globo, being by far the largest of its holdings...
, where he hosts Formula One
Formula One
Formula One, also known as Formula 1 or F1 and referred to officially as the FIA Formula One World Championship, is the highest class of single seater auto racing sanctioned by the Fédération Internationale de l'Automobile . The "formula" designation in the name refers to a set of rules with which...
races, Brazil national football team
Brazil national football team
The Brazil national football team represents Brazil in international men's football and is controlled by the Brazilian Football Confederation , the governing body for football in Brazil. They are a member of the International Federation of Association Football since 1923 and also a member of the...
matches, key Brazilian football championship
Campeonato Brasileiro Série A
The Campeonato Brasileiro de Clubes da Série A , popularly known as the Brasileirão , is a professional football league at the top of the Brazilian football league system held annually since 1959. Contested by twenty clubs, it operates a system of promotion and relegation with the Série B...
matches and top sporting events.
Personal life
Born on July 21, 1950, in the city of Rio de JaneiroRio de Janeiro
Rio de Janeiro , commonly referred to simply as Rio, is the capital city of the State of Rio de Janeiro, the second largest city of Brazil, and the third largest metropolitan area and agglomeration in South America, boasting approximately 6.3 million people within the city proper, making it the 6th...
to the actress Mildred dos Santos and journalist Aldo Viana Galvão Bueno, Galvão moved to São Paulo
São Paulo
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...
with his family when he was 6. There, as a teenager, he began practicing equestrianism
Equestrianism
Equestrianism more often known as riding, horseback riding or horse riding refers to the skill of riding, driving, or vaulting with horses...
, volleyball
Volleyball
Volleyball is a team sport in which two teams of six players are separated by a net. Each team tries to score points by grounding a ball on the other team's court under organized rules.The complete rules are extensive...
, football, handball
Team handball
Handball is a team sport in which two teams of seven players each pass a ball to throw it into the goal of the other team...
, swimming
Swimming (sport)
Swimming is a sport governed by the Fédération Internationale de Natation .-History: Competitive swimming in Europe began around 1800 BCE, mostly in the form of the freestyle. In 1873 Steve Bowyer introduced the trudgen to Western swimming competitions, after copying the front crawl used by Native...
and karting. At age 15, he moved to Brasília
Brasília
Brasília is the capital city of Brazil. The name is commonly spelled Brasilia in English. The city and its District are located in the Central-West region of the country, along a plateau known as Planalto Central. It has a population of about 2,557,000 as of the 2008 IBGE estimate, making it the...
where he met Lúcia, who would become his first wife. He studied business administration and economy
Economy
An economy consists of the economic system of a country or other area; the labor, capital and land resources; and the manufacturing, trade, distribution, and consumption of goods and services of that area...
but dropped out to start physical education
Physical education
Physical education or gymnastics is a course taken during primary and secondary education that encourages psychomotor learning in a play or movement exploration setting....
. In 1974, he was working in the plastic industry, but maintained his passion for sports.
In 2000, he married Desirée Soares with whom he lives in Londrina
Londrina
Londrina is a city located in the northern region of the state of Paraná, Brazil, and is 369 km away from the capital, Curitiba. Londrina was originally founded by British settlers. The city exerts great influence on Paraná and Brazil's south region...
, Paraná
Paraná (state)
Paraná is one of the states of Brazil, located in the South of the country, bordered on the north by São Paulo state, on the east by the Atlantic Ocean, on the south by Santa Catarina state and the Misiones Province of Argentina, and on the west by Mato Grosso do Sul and the republic of Paraguay,...
. They have a son, Luca. He is also the father of racing drivers Carlos Cacá Bueno
Cacá Bueno
Carlos Eduardo Santos Galvão Bueno Filho, better known as Cacá Bueno , is a Brazilian racing driver...
and Paulo Popó Bueno, both racing in the Brazilian Stock Car series
Stock Car Brasil
Stock Car Brasil is a Touring car auto racing series held in Brazil, its first season was in 1979, it's considered the major Brazilian motorsports series...
from his first marriage with Lúcia.
Career
Bueno won a contest to become a radio sports commentator and began his career in 1974 commentating football matches and Formula 1 racing for Radio Gazeta. After three years, he moved to work on TV for Rede Record. Soon after, he moved to work for TV Bandeirantes and TV Guanabara hosting the nationwide Formula 1 racing coverage in Brazil. In 1983, he also started announcing football matches for TV Bandeirantes and his remarkable style was quickly praised by Brazilians. Galvão moved to Rede Globo where he continued hosting Formula 1 and football, but in 1992 he left to become the head of the sports department at OM (now CNT). One year later, he moved back to Globo, where he heads the sports department and hosts Formula One races, Brazil national football team matches, key Brazilian football championship matches and top sporting events.Because of his long and successful career, Brazilians associate him with the many major sporting events he hosted while being the on-air announcer on TV, such as his friend Ayrton Senna
Ayrton Senna
Ayrton Senna da Silva was a Brazilian racing driver. A three-time Formula One world champion, he is widely regarded as one of the greatest F1 drivers of all time...
's three world championships, his fatal crash
Death of Ayrton Senna
The death of three-time Formula One World Champion Ayrton Senna on May 1, 1994, occurred as a result of his car crashing into a concrete barrier while he was leading the 1994 San Marino Grand Prix at the Autodromo Enzo e Dino Ferrari in Italy. The previous day, Roland Ratzenberger had been killed...
during the 1994 San Marino Grand Prix
1994 San Marino Grand Prix
The 1994 San Marino Grand Prix was a Formula One motor race held on May 1, 1994 at the Autodromo Enzo e Dino Ferrari, Imola, Italy. It was the third race of the 1994 Formula One season...
and the 1994
1994 FIFA World Cup
The 1994 FIFA World Cup, the 15th staging of the FIFA World Cup, was held in nine cities across the United States from June 17 to July 17, 1994. The United States was chosen as the host by FIFA on July 4, 1988...
and 2002 FIFA World Cup
2002 FIFA World Cup
The 2002 FIFA World Cup was the 17th staging of the FIFA World Cup, held in South Korea and Japan from 31 May to 30 June. It was also the first World Cup held in Asia, and the last in which the golden goal rule was implemented. Brazil won the tournament for a record fifth time, beating Germany 2–0...
wins by Brazil. He has hosted the last five FIFA World Cup
FIFA World Cup
The FIFA World Cup, often simply the World Cup, is an international association football competition contested by the senior men's national teams of the members of Fédération Internationale de Football Association , the sport's global governing body...
s for Rede Globo.
Style
Bueno's style is flashy, pointed with superlative adjectives, and a passionate approach. His ardent and unilateral approach when hosting international events with the presence of a Brazilian team or Brazilian athletes has generated both sympathy and controversy. Critics highlight the large number of on-air mistakes committed by the host, added to a high degree of rudeness while off-camera. Some of his bloopers both on and off-camera have became internet phenomena in websites such as YouTube.In football events, he is usually supported by the former referees José Roberto Wright
José Roberto Wright
José Roberto Ramiz Wright, also known as José Roberto Wright or José Ramiz Wright , is a former Brazilian football referee. He supervised four matches during the 1990 FIFA World Cup in Italy.-References:...
and Arnaldo Cézar Coelho
Arnaldo Cézar Coelho
Arnaldo David Cézar Coelho was the first Brazilian, indeed first non-European to take charge of the FIFA World Cup final when he officiated in the 1982 final between Italy and West Germany....
, and former footballers Walter Casagrande
Walter Casagrande
Wálter Casagrande Jr., usually known as Casagrande was a former football player in striker role, who currently is a famous TV commentator for Rede Globo....
and Paulo Roberto Falcão
Paulo Roberto Falcão
Paulo Roberto Falcão is a Brazilian head coach and former footballer, currently managing Sport Club Internacional. He is widely considered one of the best players in Internacional and Roma history, and one of the most talented midfielders of all time, especially at his peak in the mid 1980s...
.
Cala a boca Galvão (Internet meme)
Cala a boca Galvão ("Shut up Galvão", in Portuguese) was a global Internet meme spread by Brazilians via Twitter on 11 June 2010 called by The New York TimesThe New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...
"one of history's most successful cyberpranks." The phenomenon started during the opening ceremony of the 2010 FIFA World Cup
2010 FIFA World Cup
The 2010 FIFA World Cup was the 19th FIFA World Cup, the world championship for men's national association football teams. It took place in South Africa from 11 June to 11 July 2010...
. Bueno, the host and play-by-play announcer for Rede Globo's national broadcast of the World Cup, was met with criticism from Brazilian viewers and "Cala a boca Galvão" started to spread on Brazilian Twitter pages. After the expression became the most popular Twitter topic in Brazil, Brazilians increased the number of posts containing those words both as a joke and a protest against Bueno.
International reaction from non-Brazilians was generally confusing, with first hoaxes claiming it was a movement to save a Brazilian bird mostly because of the similarity between the words Galvão and Gavião
Gavião
-Portugal:* Gavião Municipality, a municipality in district of Portalegre* Gavião , a civil parish in the municipality of Gavião* Gavião , a civil parish in the municipality of Vila Nova de Famalicão-Other:* Gavião language...
, Portuguese for hawk
Hawk
The term hawk can be used in several ways:* In strict usage in Australia and Africa, to mean any of the species in the subfamily Accipitrinae, which comprises the genera Accipiter, Micronisus, Melierax, Urotriorchis and Megatriorchis. The large and widespread Accipiter genus includes goshawks,...
. A fake Twitter account named galvaoinstitute was set up as a joke for non-Portuguese speakers to repeat the sentence "CALA BOCA GALVÃO", claiming US$0.10 would be donated to save the bird each time those words were replied. Later, a YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
video was uploaded in order to support the hoax.
A second wave of jokes started when Brazilian users claimed "Cala Boca Galvão" was a new single by Lady Gaga
Lady GaGa
Stefani Joanne Angelina Germanotta , better known by her stage name Lady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to...
aimed at saving those birds. Some Brazilian websites added lyrics of the fake song, which repeats "Cala a boca Galvão" in a way similar to the chorus of Gaga's song "Alejandro
Alejandro (song)
"Alejandro" is a song by American recording artist Lady Gaga. It was released as the third single from her third extended play and second major release The Fame Monster...
" mixed with lines about saving birds. Brazilian writer Paulo Coelho
Paulo Coelho
Paulo Coelho is a Brazilian lyricist and novelist.-Biography:Paulo Coelho was born in Rio de Janeiro, Brazil. He attended a Jesuit school. As a teenager, Coelho wanted to become a writer. Upon telling his mother this, she responded with "My dear, your father is an engineer. He's a logical,...
played another joke by claiming that "CALA BOCA GALVÃO" was a homeopathic medicine also known as "SILENTIUM GALVANUS", making a reference for the commentator to stay quiet.
On 13 June 2010, the hoax gained magnificent proportions when Brazilian Twitter users started tweeting messages containing the expression "CALA BOCA GALVÃO" along with the name of several Brazilian personalities such as Gisele Bündchen
Gisele Bündchen
Gisele Caroline Bündchen is a Brazilian fashion model, occasional film actress and goodwill ambassador for the UN Environment Programme.In the late 1990s, Bündchen became one of the first in a wave of Brazilian models to find success...
, Diogo Nogueira
Diogo Nogueira
Diogo Nogueira is a singer and songwriter from Brazil. He is the son of composer João Nogueira and Ângela Maria Nogueira...
, Ana Maria Braga and Fernanda Souza. The expression "Pobres Australianos" ("Poor Australians" in Portuguese, as a reference to the 4-0 defeat to Germany in the World Cup) was also added to the hoax when Brazilians claimed it was another single by Lady Gaga aimed at saving the fictional Galvão bird.
At 01:20 UTC on 14 June 2010, the top 7 Global Trending topics on Twitter referred to the Cala a boca Galvão meme, topping expressions related to the World Cup and NBA Finals
NBA Finals
The NBA Finals is the championship series of the National Basketball Association . The series was named the NBA World Championship Series until 1986....
which were happening at that time. Brazilian Twitter users soon began spreading another tweet which reads "CALA BOCA GALVÃO is the biggest internal joke in history. A whole country [Brazil] is laughing and the rest of the world doesn't understand anything." This last tweet, re-tweeted by Brazilians, helped to keep the meme active and on the top of the Trending Topics.
The global proportion of this hoax resulted in articles written all over the world, in several different languages, explaining the joke played by Brazilians from blogs to El País and The New York Times
The New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...
. Wikipedia itself was also included in the hoax when pages Galvao bird and Cala-boca-galvao were created to support the fictional bird Galvão. The two articles were promptly deleted. The increased number of Internet users interested in the expression also resulted in an increased popularity of Flash-based minigames aimed at "shutting up" the character representing Galvão Bueno. Even Jimmy Wales
Jimmy Wales
Jimmy Donal "Jimbo" Wales is an American Internet entrepreneur best known as a co-founder and promoter of the online non-profit encyclopedia Wikipedia and the Wikia company....
, co-founder and promoter of Wikipedia, quoted the internet meme during his summit at info@trends, in São Paulo
São Paulo
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...
.
During Brazil
Brazil national football team
The Brazil national football team represents Brazil in international men's football and is controlled by the Brazilian Football Confederation , the governing body for football in Brazil. They are a member of the International Federation of Association Football since 1923 and also a member of the...
's first match in the World Cup, against North Korea
Korea DPR national football team
The Democratic People's Republic of Korea national football team represents the Democratic People's Republic of Korea in international association football and is controlled by the DPR Korea Football Association, the governing body for football in North Korea.North Korea surprised with a...
, a sign displaying "CALA BOCA GALVÃO!" could be seen in the first minutes of the game, and was caught by the official broadcasting. It was soon removed, though.
Taglines
- Bem, amigos da Rede Globo... (Well, my friends of Rede Globo...)
- Haja coração! (You need a strong heart!)
- De cara pro vento (Face to face with the wind)
- Ronaldinho!! (Spoken with a long trilledTrill consonantIn phonetics, a trill is a consonantal sound produced by vibrations between the articulator and the place of articulation. Standard Spanish <rr> as in perro is an alveolar trill, while in Parisian French it is almost always uvular....
"R") - A física não permite, Arnaldo Cézar Coelho! (The laws of physics don't allow it, Arnaldo Cézar CoelhoArnaldo Cézar CoelhoArnaldo David Cézar Coelho was the first Brazilian, indeed first non-European to take charge of the FIFA World Cup final when he officiated in the 1982 final between Italy and West Germany....
!) - Ayrton, Ayrton, Ayrton, AYRTON SENNA DO BRASIL!!! (Substituting the names of other Grand Prix-winning Brazilian drivers when appropriate).