Folli Follie
Encyclopedia
Folli Follie Group is a Greek
Greece
Greece , officially the Hellenic Republic , and historically Hellas or the Republic of Greece in English, is a country in southeastern Europe....

-based international company which designs, manufactures and distributes jewellery
Jewellery
Jewellery or jewelry is a form of personal adornment, such as brooches, rings, necklaces, earrings, and bracelets.With some exceptions, such as medical alert bracelets or military dog tags, jewellery normally differs from other items of personal adornment in that it has no other purpose than to...

, watches and fashion accessories. Through its subsidiaries it also operates duty-free shop
Duty-free shop
Duty-free shops are retail outlets that are exempt from the payment of certain local or national taxes and duties, on the requirement that the goods sold will be sold to travelers who will take them out of the country...

s and sporting goods retail outlets.

History

The company was founded in 1986 in Greece by Dimitris Koutsolioutsos . The first shop was in the commercial district of Athens
Athens
Athens , is the capital and largest city of Greece. Athens dominates the Attica region and is one of the world's oldest cities, as its recorded history spans around 3,400 years. Classical Athens was a powerful city-state...

. Folli Follie started by manufacturing jewellery and in 1994 launched their watch line. In 1995 the first overseas store opened, in Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

. It is now ranked amongst the top 10 brands in luxury goods in Japan with 80 points of sale. Folli Follie fully acquired its affiliate in Japan in 2008.

In 1997, Folli Follie was listed in the Athens Stock Exchange
Athens Stock Exchange
The Athens Stock Exchange or ASE or ATHEX is a stock exchange located in Athens, Greece.-History:The Athens Stock Exchange started trading in 1876. The Athens Stock Exchange is a subsidiary of Hellenic Exchanges S.A., whose shares are listed in ATHEX...

. Capital was used to fund growth and geographic expansion. Folli Follie is currently active in 25 countries, including the UK
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 (London; New Bond street
Bond Street
Bond Street is a major shopping street in the West End of London that runs north-south through Mayfair between Oxford Street and Piccadilly. It has been a fashionable shopping street since the 18th century and is currently the home of many high price fashion shops...

 & Glasgow; St Enoch Centre
St Enoch Centre
The St. Enoch Centre is a shopping mall located in the central area of Glasgow, the largest city in Scotland. The Architects were the GMW Architects. The construction, undertaken by Sir Robert McAlpine, began in 1986, and the building was opened to the public in May 1989...

), Switzerland (Geneva
Geneva
Geneva In the national languages of Switzerland the city is known as Genf , Ginevra and Genevra is the second-most-populous city in Switzerland and is the most populous city of Romandie, the French-speaking part of Switzerland...

), Japan (Tokyo
Tokyo
, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...

; Ginza
Ginza
is a district of Chūō, Tokyo, located south of Yaesu and Kyōbashi, west of Tsukiji, east of Yūrakuchō and Uchisaiwaichō, and north of Shinbashi.It is known as an upscale area of Tokyo with numerous department stores, boutiques, restaurants and coffeehouses. Ginza is recognized as one of the most...

 area), France (Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...

), the US (New York; Madison Avenue), China (more than 120 shops) and Russia (Moscow; Red Square
Red Square
Red Square is a city square in Moscow, Russia. The square separates the Kremlin, the former royal citadel and currently the official residence of the President of Russia, from a historic merchant quarter known as Kitai-gorod...

); it has over 380 points of sale.

Design

The company's design team consists of Italian
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

, Swiss
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....

 and Greek
Greece
Greece , officially the Hellenic Republic , and historically Hellas or the Republic of Greece in English, is a country in southeastern Europe....

 top designers who work together to present two collections per year;Autumn/Winter and Spring/Summer. The collection's highlight is the premium K collection which includes limited edition jewellery and accessories pieces. Folli Follie 's philosophy is to offer a "full fashion concept" of branded, modern jewellery, watches and accessories at affordable prices. The company also offers a men's watch
Watch
A watch is a small timepiece, typically worn either on the wrist or attached on a chain and carried in a pocket, with wristwatches being the most common type of watch used today. They evolved in the 17th century from spring powered clocks, which appeared in the 15th century. The first watches were...

 collection, re-launched in March 2006 under the brand name Folli Follie rather than the "Triton" under which it was offered earlier.

Distribution

Folli Follie Group has a strong presence in the Greek travel retail market in through the Hellenic Duty Free Shops
Hellenic duty free shops
Hellenic Duty Free Shops is a Greek travel retail company that has had since 1979 the exclusive right for selling duty free products at all exits of Greece, including air, sea or land....

. It has several points of sale in duty free shops in airports around the world as well as in-flight in major international airlines. The group represents other brands in Greece and abroad, such as Coach, Converse, Patrizia Pepe, Helly Hansen and Harley Davidson. The company also controls "Elmec Sport", "Factory Outlet" retail chains and a large department store in central Athens, "Attica".
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