Filippo Berio is a brand of olive oil

Olive oil

Olive oil is an oil obtained from the olive , a traditional tree crop of the Mediterranean Basin. It is commonly used in cooking, cosmetics, pharmaceuticals, and soaps and as a fuel for traditional oil lamps...

s exported from Italy

Italy

Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

 and made of oil from Italy

Italy

Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

, Greece

Greece

Greece , officially the Hellenic Republic , and historically Hellas or the Republic of Greece in English, is a country in southeastern Europe....

, Spain

Spain

Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...

, and Tunisia

Tunisia

Tunisia , officially the Tunisian RepublicThe long name of Tunisia in other languages used in the country is: , is the northernmost country in Africa. It is a Maghreb country and is bordered by Algeria to the west, Libya to the southeast, and the Mediterranean Sea to the north and east. Its area...

. The brand is used for virgin, extra-virgin, and extra-light oils, and also for wine vinegar.

Filippo Berio first sold oil under his name in Italy in 1850. In 1919, his daughter Albertina, Giovanni Silvestrina, and Dino Fontana founded the Società per Azioni Lucchese Olii e Vini (SALOV). SALOV now has a large production facility in Massarosa

Massarosa

Massarosa is a town and comune in the province of Lucca, Tuscany, Italy.-Frazioni:3191 People live in Stiava as of December 31, 2004. 1564 Of them are men, 1627 women. In the centre of the village is a local supermarket, a bakery and a few other shops. There is also a small church dedicated to the...

, outside Lucca

Lucca

Lucca is a city and comune in Tuscany, central Italy, situated on the river Serchio in a fertile plainnear the Tyrrhenian Sea. It is the capital city of the Province of Lucca...

.

The Filippo Berio brand is exported worldwide to over 65 countries and is the market leader in the United States and the United Kingdom (AC Nielsen). In Italy, SALOV's brand is "Sagra".

The brand obtained particular notoriety in 2007 due to its highly successful television advertising

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 campaign involving Gioacchino Rossini's

Gioacchino Rossini

Gioachino Antonio Rossini was an Italian composer who wrote 39 operas as well as sacred music, chamber music, songs, and some instrumental and piano pieces...

 famous Largo al Factotum

Largo al factotum

Largo al factotum is an aria from The Barber of Seville by Gioachino Rossini, sung at the first entrance of the title character; the repeated "Figaro"s before the final patter section are an icon in popular culture of operatic singing...

 - Figaro's Aria - from The Barber of Seville

The Barber of Seville

The Barber of Seville, or The Futile Precaution is an opera buffa in two acts by Gioachino Rossini with a libretto by Cesare Sterbini. The libretto was based on Pierre Beaumarchais's comedy Le Barbier de Séville , which was originally an opéra comique, or a mixture of spoken play with music...

, being sung with the words substituted for "Filippo Berio, Filippo Berio, Filippo Berio, Filippo Berio, Filippo Berio, Filippo Berio Olive Oil".

External links

• Filippo Berio UK TV advert