Filippa K
Encyclopedia
Filippa K, is a Swedish
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

 clothing company. Founded in 1993 by Filippa Knutsson, Filippa K has grown to be one of Sweden's leading fashion brands.

Based in Stockholm, Sweden, Filippa K now operates a growing number of profile stores in Scandinavia, the Netherlands, Belgium, Germany and Switzerland. In addition the men's and women's lines are represented by over 650 retailers throughout Europe, North America and Asia.

History

Filippa K was founded in 1993, when Filippa Knutsson and her partners sought to bring sophistication and simplicity to contemporary fashion. The minimalist urban elegance of the first collection received a lot of attention and became the conceptual foundation for the Filippa K style over the years to come.

Having grown up in London, creative director Filippa Knutsson returned to her native Sweden in the 1980s to work in the family fashion business, Gul&Blå. Filippa oversees all creative aspects of Filippa K, including conceptual vision, fashion design, retail concepts and brand communications.

Achievement

  • 1993 - Filippa K is founded by Filippa Knutsson and her partners Patrik Kihlborg and Karin Segerblom. The first collection of women's jerseys, knits and jeans is launched through selected retailers in Sweden.
  • 1994 - Filippa K is represented by agencies in Denmark and Norway.
  • 1996 - The stretch jeans become a big hit
  • 1997 - The first two Filippa K stores opened, one in Stockholm
    Stockholm
    Stockholm is the capital and the largest city of Sweden and constitutes the most populated urban area in Scandinavia. Stockholm is the most populous city in Sweden, with a population of 851,155 in the municipality , 1.37 million in the urban area , and around 2.1 million in the metropolitan area...

    , Sweden
    Sweden
    Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

     and one in Oslo
    Oslo
    Oslo is a municipality, as well as the capital and most populous city in Norway. As a municipality , it was established on 1 January 1838. Founded around 1048 by King Harald III of Norway, the city was largely destroyed by fire in 1624. The city was moved under the reign of Denmark–Norway's King...

    , Norway
    Norway
    Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...

    . Filippa is awarded the Guldknappen design prize for Swedish Fashion Designer of the Year.
  • 1998 - The Filippa K Man collection is launched and the third store was opened, this time in Copenhagen
    Copenhagen
    Copenhagen is the capital and largest city of Denmark, with an urban population of 1,199,224 and a metropolitan population of 1,930,260 . With the completion of the transnational Øresund Bridge in 2000, Copenhagen has become the centre of the increasingly integrating Øresund Region...

    , Denmark
    Denmark
    Denmark is a Scandinavian country in Northern Europe. The countries of Denmark and Greenland, as well as the Faroe Islands, constitute the Kingdom of Denmark . It is the southernmost of the Nordic countries, southwest of Sweden and south of Norway, and bordered to the south by Germany. Denmark...

  • 1999 - The first Filippa K Man store opens in Stockholm
    Stockholm
    Stockholm is the capital and the largest city of Sweden and constitutes the most populated urban area in Scandinavia. Stockholm is the most populous city in Sweden, with a population of 851,155 in the municipality , 1.37 million in the urban area , and around 2.1 million in the metropolitan area...

    , Sweden
    Sweden
    Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

    .
  • 2000 - Filippa K starts to grow in Europe and also opens two more stores, one in Stockholm
    Stockholm
    Stockholm is the capital and the largest city of Sweden and constitutes the most populated urban area in Scandinavia. Stockholm is the most populous city in Sweden, with a population of 851,155 in the municipality , 1.37 million in the urban area , and around 2.1 million in the metropolitan area...

    , Sweden
    Sweden
    Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

     and another in Gothenburg
    Gothenburg
    Gothenburg is the second-largest city in Sweden and the fifth-largest in the Nordic countries. Situated on the west coast of Sweden, the city proper has a population of 519,399, with 549,839 in the urban area and total of 937,015 inhabitants in the metropolitan area...

    , Sweden
    Sweden
    Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

    .
  • 2001 - The European expansion continues with agency representation in the Netherlands
    Netherlands
    The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...

     and Belgium
    Belgium
    Belgium , officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters, and those of several other major international organisations such as NATO.Belgium is also a member of, or affiliated to, many...

    , as well as the opening of a Filippa K store in Amsterdam
    Amsterdam
    Amsterdam is the largest city and the capital of the Netherlands. The current position of Amsterdam as capital city of the Kingdom of the Netherlands is governed by the constitution of August 24, 1815 and its successors. Amsterdam has a population of 783,364 within city limits, an urban population...

    .
  • 2002 - A showroom is opened in Brussels
    Brussels
    Brussels , officially the Brussels Region or Brussels-Capital Region , is the capital of Belgium and the de facto capital of the European Union...

     and Filippa K enters the German, Swiss and Irish markets.
  • 2003 - Distribution is secured in Canada
    Canada
    Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

     and the United States
    United States
    The United States of America is a federal constitutional republic comprising fifty states and a federal district...

    . The Netherlands
    Netherlands
    The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...

     has become Filippa K's second largest market and 50 per cent of the brands turnover comes from countries outside Scandinavia. Filippa K's 10th anniversary is celebrated with a vernissage at the Wetterling's Art Gallery in Stockholm
    Stockholm
    Stockholm is the capital and the largest city of Sweden and constitutes the most populated urban area in Scandinavia. Stockholm is the most populous city in Sweden, with a population of 851,155 in the municipality , 1.37 million in the urban area , and around 2.1 million in the metropolitan area...

    , Sweden
    Sweden
    Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

    .
  • 2004 - Another man store opens its doors in Stockholm
    Stockholm
    Stockholm is the capital and the largest city of Sweden and constitutes the most populated urban area in Scandinavia. Stockholm is the most populous city in Sweden, with a population of 851,155 in the municipality , 1.37 million in the urban area , and around 2.1 million in the metropolitan area...

    , Sweden
    Sweden
    Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

     and Filippa K adds high profile retailers abroad such as Selfridge's in the United Kingdom
    United Kingdom
    The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

     and Fred Segal
    Fred Segal
    Fred Segal is an upscale Los Angeles, California based clothing retailer. There are currently two Fred Segal stores: one in Hollywood and the other in Santa Monica....

     in Los Angeles
    Los Ángeles
    Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

    .
  • 2005 - A store opens in Antwerp, Belgium
    Belgium
    Belgium , officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters, and those of several other major international organisations such as NATO.Belgium is also a member of, or affiliated to, many...

    .
  • 2006 - A new agency representation in France
    France
    The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

    . Filippa K opens the first stores in Germany
    Germany
    Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

    : one store and one showroom in Berlin
    Berlin
    Berlin is the capital city of Germany and is one of the 16 states of Germany. With a population of 3.45 million people, Berlin is Germany's largest city. It is the second most populous city proper and the seventh most populous urban area in the European Union...

     and two stores in Munich
    Munich
    Munich The city's motto is "" . Before 2006, it was "Weltstadt mit Herz" . Its native name, , is derived from the Old High German Munichen, meaning "by the monks' place". The city's name derives from the monks of the Benedictine order who founded the city; hence the monk depicted on the city's coat...

    . In Stockholm
    Stockholm
    Stockholm is the capital and the largest city of Sweden and constitutes the most populated urban area in Scandinavia. Stockholm is the most populous city in Sweden, with a population of 851,155 in the municipality , 1.37 million in the urban area , and around 2.1 million in the metropolitan area...

    , the new concept Filippa K Ease is launched.
  • 2008 - A store opens in San Francisco, California
    California
    California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

    .

Sources

  • http://www.fashionunited.co.uk/News/Leads/Filippa_K's_eco_range_200710292263/
  • http://www.guardian.co.uk/lifeandhealth/gallery/2007/nov/30/fashion.fashionandstyle?picture=331418390
  • http://www.newsdesk.se/pressroom/filippak/document/download/630?type_to_download=resource_document
  • http://www.sweden.se/templates/cs/Article____18483.aspx
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