Fashion Week
Encyclopedia

A fashion week is a fashion
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...

 industry event, lasting approximately one week, which allows fashion designers, brands or "houses" to display their latest collections in runway shows and buyers and the media to take a look at the latest trends. Most importantly, these events let the industry know what's "in" and what's "out" for the season. The most prominent fashion weeks are held in the four fashion capital
Fashion capital
A Fashion City or Fashion Capital is a city where the fashion industry has a relevant and important position for the local economy. Production and exporting of fashion goods, as well as fashion events like fashion weeks, trade fairs and awards, boosts its economy and raises its annual revenue,...

s of the world: New York City
New York Fashion Week
The semi-annual New York Fashion Week, branded Mercedes-Benz FashionWeek in 2009, is held in February and September of each year in New York City. It is one of four major fashion weeks held around the world .-History:The first New York Fashion Week, then called Press Week, was the world's first...

, London
London Fashion Week
London Fashion Week is an apparel trade show held in London, England twice each year, in February and September. It is one of the "Big Four" fashion weeks, along with New York Fashion Week, Milan Fashion Week and Paris Fashion Week.-Organization:...

, Milan
Milan Fashion Week
Milan Fashion Week is a famous fashion week held semi-annually in Milan, Italy Spring/Summer event held in February - March of each year and Autumn/Winter event held in September - October of each year....

, and Paris
Paris Fashion Week
Paris Fashion Week is a famous fashion week held semi-annually in Paris, France with Spring/Summer and Autumn/Winter events held each year. Dates are determined by the French Fashion Federation...

. Some other important fashion weeks in the world are held in Seoul
Seoul
Seoul , officially the Seoul Special City, is the capital and largest metropolis of South Korea. A megacity with a population of over 10 million, it is the largest city proper in the OECD developed world...

, Tokyo
Tokyo
, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...

, São Paulo
São Paulo
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...

, Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

, Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...

, Buenos Aires
Buenos Aires
Buenos Aires is the capital and largest city of Argentina, and the second-largest metropolitan area in South America, after São Paulo. It is located on the western shore of the estuary of the Río de la Plata, on the southeastern coast of the South American continent...

, Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...

 and in Toronto
Toronto
Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...

.

Characteristics

In the major fashion capitals, fashion weeks are semiannual events. January through April designers showcase their autumn and winter collections and September through November the spring/summer collections are shown. Fashion weeks must be held several months in advance of the season to allow the press and buyers a chance to preview fashion design
Fashion design
Fashion design is the art of the application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social latitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories....

s for the following season. This is also to allow time for retailers to arrange to purchase or incorporate the designers into their retail marketing. Latest innovations in dress designs are showcased by renowned fashion designers during these fashion weeks, and all these latest collections are covered in magazines such as designerzcentral and Vogue
Vogue (magazine)
Vogue is a fashion and lifestyle magazine that is published monthly in 18 national and one regional edition by Condé Nast.-History:In 1892 Arthur Turnure founded Vogue as a weekly publication in the United States. When he died in 1909, Condé Montrose Nast picked up the magazine and slowly began...

.

Schedule

New York City, London, Milan, and Paris each host a fashion week twice a year with New York beginning each season and the other cities following in the aforementioned order.

There are two major seasons per year - Autumn/Winter and Spring/Summer. For womenswear, the Autumn/Winter shows always start in New York in February and end in Paris in March. Spring/Summer shows start in New York in September and end in Paris in October. Menswear Autumn/Winter shows start in January in Milan for typically less than a week followed by another short week in Paris. Menswear Spring/Summer shows are done in June. Womenswear haute couture
Haute couture
Haute couture refers to the creation of exclusive custom-fitted clothing. Haute couture is made to order for a specific customer, and it is usually made from high-quality, expensive fabric and sewn with extreme attention to detail and finished by the most experienced and capable seamstresses,...

 shows typically happen in Paris a week after the Menswear Paris shows. For the first time, womenswear haute couture will also be shown in Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...

, during its haute couture Women's Fashion Week in October 2011. This will be the first time womenswear haute couture shows are held outside of Paris.

Over the past few years, more and more designers have shown inter-seasonal collections between the traditional Autumn/Winter and Spring/Summer seasons. These collections are usually more commercial than the main season collections and help shorten the customer's wait for new season clothes. The inter-seasonal collections are Resort/Cruise (before Spring/Summer) and Pre-Fall (before Autumn/Winter). There is no fixed schedule for these shows in any of the major fashion capitals but they typically happen three months after the main season shows. Some designers show their inter-seasonal collections outside their home city. For example, Karl Lagerfeld
Karl Lagerfeld
Karl Lagerfeld is a German fashion designer, artist and photographer based in Paris. He has collaborated on a variety of fashion and art related projects, most notably as head designer and creative director for the fashion house Chanel...

 has shown his Resort and Pre-Fall collections for Chanel
Chanel
Chanel S.A. is a French fashion house founded by the couturier Gabrielle "Coco" Chanel, well established in haute couture, specializing in luxury goods . She gained the name "Coco" while maintaining a career as a singer at a café in France...

 in cities such as Moscow, Los Angeles and Monte Carlo instead of Paris. Many designers also put on presentations as opposed to traditional shows during Resort and Pre-Fall either to cut down costs or because they feel the clothes can be better understood in this medium.

Some fashion weeks can be genre-specific, such as a Miami Fashion Week (swimwear), Rio Summer (swimwear), Prêt-a-Porter
Ready-to-wear
Ready-to-wear or prêt-à-porter is the term for factory-made clothing, sold in finished condition, in standardized sizes, as distinct from made to measure or bespoke clothing tailored to a particular person's frame. Off-the-peg is sometimes used for items which are not clothing.Ready-to-wear has...

 (ready-to-wear) Fashion Week, Couture
Haute couture
Haute couture refers to the creation of exclusive custom-fitted clothing. Haute couture is made to order for a specific customer, and it is usually made from high-quality, expensive fabric and sewn with extreme attention to detail and finished by the most experienced and capable seamstresses,...

 (one-of-a-kind designer original) Fashion Week and Bridal
Wedding dress
A wedding dress or wedding gown is the clothing worn by a bride during a wedding ceremony. Color, style and ceremonial importance of the gown can depend on the religion and culture of the wedding participants.- Western culture :...

 Fashion Week, while Portland (Oregon, USA) Fashion Week shows some eco-friendly designers.

History

In 1943, the first New York Fashion Week
New York Fashion Week
The semi-annual New York Fashion Week, branded Mercedes-Benz FashionWeek in 2009, is held in February and September of each year in New York City. It is one of four major fashion weeks held around the world .-History:The first New York Fashion Week, then called Press Week, was the world's first...

 was held, with one main purpose: to distract attention from French fashion
French fashion
Fashion has been an important industry and cultural export of France since the seventeenth century, and modern "haute couture" originated in Paris in the 1860s...

 during World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

, when workers in the fashion industry were unable to travel to Paris. This was an opportune moment - as for centuries designers in America were thought to be reliant on the French for inspiration. The fashion publicist Eleanor Lambert
Eleanor Lambert
Eleanor Lambert Berkson -Background:Born in Crawfordsville Indiana. She attended the John Herron School of Art and the Chicago Art Institute to study Fashion. She started at an advertising agency in Manhattan New York, dealing mostly with artists and art galleries...

 organized an event she called ‘Press Week’ to showcase American designers for fashion journalists, who had previously ignored their works. The Press Week was a success, and, as a result, magazines like Vogue
Vogue (magazine)
Vogue is a fashion and lifestyle magazine that is published monthly in 18 national and one regional edition by Condé Nast.-History:In 1892 Arthur Turnure founded Vogue as a weekly publication in the United States. When he died in 1909, Condé Montrose Nast picked up the magazine and slowly began...

(which were normally filled with French designs) began to feature more and more American innovations. Until 1994, shows were held in different locations, such as hotels, or lofts. Eventually, after a structural accident at a Michael Kors
Michael Kors
Michael Kors is an American fashion designer. He is best known for designing classic American sportswear for women.-Personal life:...

 show, the event moved to Bryant Park
Bryant Park
Bryant Park is a 9.603 acre privately managed public park located in the New York City borough of Manhattan. It is located between Fifth and Sixth Avenues and between 40th and 42nd Streets in Midtown Manhattan...

, behind the New York Public Library, where it remained until 2010, when the shows relocated to Lincoln Center.

However, long before Lambert, there were fashion shows throughout America. In 1903, a New York City shop called Ehrich Brothers put on what is thought to have been the country’s first fashion show to lure middle-class females into the store. By 1910, many big department store
Department store
A department store is a retail establishment which satisfies a wide range of the consumer's personal and residential durable goods product needs; and at the same time offering the consumer a choice of multiple merchandise lines, at variable price points, in all product categories...

s were holding shows of their own. It is likely that American retailers saw that they were called 'fashion parades' in Paris couture
Haute couture
Haute couture refers to the creation of exclusive custom-fitted clothing. Haute couture is made to order for a specific customer, and it is usually made from high-quality, expensive fabric and sewn with extreme attention to detail and finished by the most experienced and capable seamstresses,...

 salons and decided to use the idea. These parades were an effective way to promote stores, and improved their status. By the 1920s, the fashion show had been used by retailers up and down the country. They were staged, and often held in the shop’s restaurant during lunch or teatime. These shows were usually more theatrical than those of today, heavily based upon a single theme, and accompanied with a narrative commentary. The shows were hugely popular, enticing crowds in their thousands – crowds so large, that stores in New York in the fifties had to obtain a license to have live model
Model (person)
A model , sometimes called a mannequin, is a person who is employed to display, advertise and promote commercial products or to serve as a subject of works of art....

s.

See also

  • Karachi Fashion Week
    Karachi Fashion Week
    Karachi Fashion Week is a fashion week held in Karachi, Pakistan. It is the country's largest fashion display event.-Karachi Fashion Week 2011:...

  • San Jose Fashion Week
  • Buenos Aires Fashion Week
    Buenos Aires Fashion Week
    The Buenos Aires Fashion Week is Argentina's most important fashion event, held at La Rural Fairgrounds, Buenos Aires. It takes place each February and August ....

  • Bangalore Fashion Week
    Bangalore Fashion Week
    Bangalore Fashion Week is a bi-annual fashion event held in the IT Capital of India, Bangalore. Established in 2009, The name Bangalore Fashion Week follows the international practice of christening the fashion week event after the name of the city in which it is being held.The participation to...

  • Delhi Fashion Week
    Delhi Fashion Week
    Delhi Fashion Week is a bi-annual fashion event held in fashion capital of India New Delhi. The name Delhi Fashion Week follows the international practice of christening the fashion week event after the name of the city in which it is being held...

  • Ukrainian Fashion Week
  • LG Fashion Week
    LG Fashion Week
    LG Fashion Week is an event held in Toronto, Canada in March and in October . It is the biggest fashion week held in Canada and it is the second largest fashion week in North America after New York. It is a very important Fashion week in Canada and in the world because it shows Canadian culture...

  • Los Angeles Fashion Week
    Los Angeles Fashion Week
    Los Angeles Fashion Week takes place each March and October in locations throughout the Los Angeles area.-History:...

  • Fashion design
    Fashion design
    Fashion design is the art of the application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social latitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories....

  • Haute couture
    Haute couture
    Haute couture refers to the creation of exclusive custom-fitted clothing. Haute couture is made to order for a specific customer, and it is usually made from high-quality, expensive fabric and sewn with extreme attention to detail and finished by the most experienced and capable seamstresses,...

  • Ready-to-wear
    Ready-to-wear
    Ready-to-wear or prêt-à-porter is the term for factory-made clothing, sold in finished condition, in standardized sizes, as distinct from made to measure or bespoke clothing tailored to a particular person's frame. Off-the-peg is sometimes used for items which are not clothing.Ready-to-wear has...

  • Asia Fashion Exchange
    Asia Fashion Exchange
    Asia Fashion Exchange is an annual event held in Singapore. It was launched in 2010 as part of a joint effort by International Enterprise Singapore, SPRING Singapore , and the Singapore Tourism Board to develop the long-term sustainability of Singapore’s fashion industry...

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