Fantasy (fragrance)
Encyclopedia
Fantasy is a women's fragrance
from Elizabeth Arden
, and is the second perfume to be endorsed by Britney Spears
. The ad's tagline
is "Everybody has one".
It was released in the US on September 15, 2005, following the successful previous perfume from Spears, "Curious
", which made over $30 million in sales in the first three months of its launch.
Fantasy was created by Jim Krivda, and its notes are red lychee
, golden quince
, kiwi
, cupcake
accord, jasmine
petals, white chocolate
, orchid, musk
, orris root
and sensual woods. It is initially smelling fruity, then very sweet, showing the promised smells of cupcake and white chocolate, with a very light floral smell.
The Fuchsia bottle is famous for featuring real Swarovski crystals embedded into the glass and the plastic collar. In 2008, the collar began being produced without the Swarovski Crystals, and now all of the Fantasy perfumes have switched to a plastic molded collar with no crystals. Excluding, of course, new release Hidden Fantasy, which never featured Swarovski crystals in the collar. A believed reasoning behind the use without the crystals was because the glue of the crystal top would melt in higher temperatures. Many buyers soon realized this after a considerable time after purchase. The crystal top was found to be able to move and the glue became very messy.
The television commercial for Fantasy Britney Spears was shot in Los Angeles and was directed by Bille Woodruff
. It stars actor–model Nick Steele
as the Hunter, with the background music being "Breathe on Me".
Midnight Fantasy is classified as a sensual, sweet, fruity, feminine, flowery fragrance. Fragrance notes: black cherries, plum
, orchid
, freesia
, musk
and amber
. Midnight Fantasy is recommended for romantic wear.
The perfume initially sold well in December. However, events in Spears' personal life in January affected sales of the perfume, with analysts reporting that people were returning holiday perfume gift sets to stores in larger numbers than expected. Sanders observed that "the timing couldn't be worse" for such a downturn in sales of the perfume, because the craze for celebrity perfumes was already declining across all fragrances, having fallen 17% to USD140 million in 2006. Sales have since reportedly started to rebound according to Macy's
.
In April 2007, Spears set out a paparazzi
contest with the aim of promoting the perfume. In an electronic mail message sent to her fans, she asked them to "share what happens to you when the clock strikes 12", by photographing their friends. Commentators observed that Spears' requirement that photographs not contain "nudity, obscenity, or violent depictions" would rule out several photographs taken of Spears herself that contained nudity.
The perfume was developed by perfumer Rodrigo-Flores Roux, who also worked on With Love... Hilary Duff
. The scent was "inspired by the singer's love of white florals, vanilla and luscious desserts", and the notes include sweet orange
, tangerine
, grapefruit
blossom, verbena
, jasmine
, stargazer lily, sweet Napolitano cake
, vanilla bean
, jacaranda
wood, fluid sandalwood
and amber
.
This fragrance has a 'Hidden' theme, used in the name, tagline and description. It was shown in the music video for "Circus
" alongside Believe and Curious.
and endorsed by Britney Spears
. The perfume came out in September 2009. The fragrance was inspired by Spears' album Circus
, and tour The Circus Starring Britney Spears. The bottle is the same as the previous Fantasy fragrances, except that the bottle is a light blue with red crystals. This is the first fragrance that Elizabeth Arden created specifically for an artist's album. A gift set includes Eau De Parfum Spray 50ml, Body Souffle 100ml and Lip Gloss 8ml. The fragrance contains: raspberry
, apricot
blossom, peony
, lotus, orchid, vanilla
, musk
, and candy
..
The fragrance was shown in her music video 3
.
In Australia, a promotion deal was set up with Myer, whereby, for a limited time, customers who bought a 100 ml bottle would also receive a free CD featuring a remix of the song "Circus" and the song "Kill the Lights", taken from the Circus album.
Perfume
Perfume is a mixture of fragrant essential oils and/or aroma compounds, fixatives, and solvents used to give the human body, animals, objects, and living spaces "a pleasant scent"...
from Elizabeth Arden
Elizabeth Arden
Florence Nightingale Graham , who went by the business name Elizabeth Arden, was a Canadian-American businesswoman who built a cosmetics empire in the United States. At the peak of her career, she was one of the wealthiest women in the world.-Biography:Arden was born in 1884 at Woodbridge, Ontario,...
, and is the second perfume to be endorsed by Britney Spears
Britney Spears
Britney Jean Spears is an American recording artist and entertainer. Born in McComb, Mississippi, and raised in Kentwood, Louisiana, Spears began performing as a child, landing acting roles in stage productions and television shows. She signed with Jive Records in 1997 and released her debut album...
. The ad's tagline
Tagline
A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product , or to reinforce the audience's memory of a product...
is "Everybody has one".
It was released in the US on September 15, 2005, following the successful previous perfume from Spears, "Curious
Curious (fragrance)
Curious is a women's fragrance from Elizabeth Arden, and is the first perfume to be endorsed by Britney Spears, preceding "Fantasy." Spears reportedly earned $52 million from the endorsement.- Information :...
", which made over $30 million in sales in the first three months of its launch.
- Products available for purchase are:
- 3.3 oz Perfume bottle
- "Work Your Magic" Body Soufflé
- "Look My Way" Color Kit
- "Cast a Magic Spell" Fragrance Roller Ball and Lip Gloss Duo
- Solid Perfume Compact
- Four-piece gift set includes (only available through Elizabeth Arden's website and Macy's):
- 3.3 oz bottle
- 3.3 "Work Your Magic" Body Soufflé
- 3.3 "Caught in a Spell" Shower Gel
- Lip Gloss (in a tube or wand applicator format)
Fantasy was created by Jim Krivda, and its notes are red lychee
Lychee
The lychee is the sole member of the genus Litchi in the soapberry family, Sapindaceae. It is a tropical and subtropical fruit tree native to Southern China and Southeast Asia, and now cultivated in many parts of the world...
, golden quince
Quince
The quince , or Cydonia oblonga, is the sole member of the genus Cydonia and native to warm-temperate southwest Asia in the Caucasus region...
, kiwi
Kiwifruit
The kiwifruit, often shortened to kiwi in many parts of the world, is the edible berry of a cultivar group of the woody vine Actinidia deliciosa and hybrids between this and other species in the genus Actinidia....
, cupcake
Cupcake
A cupcake is a small cake designed to serve one person, frequently baked in a small, thin paper or aluminum cup...
accord, jasmine
Jasmine
Jasminum , commonly known as jasmines, is a genus of shrubs and vines in the olive family . It contains around 200 species native to tropical and warm temperate regions of the Old World...
petals, white chocolate
White chocolate
White chocolate is a confectionery derivative of chocolate. It commonly consists of cocoa butter, sugar, milk solids and salt, and is characterized by a pale yellow or ivory appearance...
, orchid, musk
Musk
Musk is a class of aromatic substances commonly used as base notes in perfumery. They include glandular secretions from animals such as the musk deer, numerous plants emitting similar fragrances, and artificial substances with similar odors. Musk was a name originally given to a substance with a...
, orris root
Orris root
Orris root is a term used for the roots Iris germanica, Iris florentina, and Iris pallida. Once important in western herbal medicine, it is now used mainly as a fixative and base note in perfumery, as well as an ingredient in many brands of gin....
and sensual woods. It is initially smelling fruity, then very sweet, showing the promised smells of cupcake and white chocolate, with a very light floral smell.
The Fuchsia bottle is famous for featuring real Swarovski crystals embedded into the glass and the plastic collar. In 2008, the collar began being produced without the Swarovski Crystals, and now all of the Fantasy perfumes have switched to a plastic molded collar with no crystals. Excluding, of course, new release Hidden Fantasy, which never featured Swarovski crystals in the collar. A believed reasoning behind the use without the crystals was because the glue of the crystal top would melt in higher temperatures. Many buyers soon realized this after a considerable time after purchase. The crystal top was found to be able to move and the glue became very messy.
The television commercial for Fantasy Britney Spears was shot in Los Angeles and was directed by Bille Woodruff
Bille Woodruff
Bille Woodruff is a music video and film director, noted for directing many videos for a number of R&B and hip-hop artists since the mid-1990s. These artists include Joe, for whom Woodruff has directed nine music videos since 1994, and Toni Braxton, whom he has worked 8 times since 1996...
. It stars actor–model Nick Steele
Nick Steele (actor)
Nick Steele is an Australian-American actor and model.-Early life:He was born in Coffs Harbour, Australia to an Australian father and American mother. He grew up in South Orange County, California with his two brothers, Jim and Chris, and his sister, Cassie...
as the Hunter, with the background music being "Breathe on Me".
Midnight Fantasy
A spin-off fragrance entitled Midnight Fantasy was released in December 2006, in some department stores, and January 2007 everywhere else. The bottle is a dark blue version of the original pink bottle. A gift set includes 100ml perfume bottle, 100ml Body Lotion and Lip Gloss. Midnight Fantasy has a black cherry accord.Midnight Fantasy is classified as a sensual, sweet, fruity, feminine, flowery fragrance. Fragrance notes: black cherries, plum
Plum
A plum or gage is a stone fruit tree in the genus Prunus, subgenus Prunus. The subgenus is distinguished from other subgenera in the shoots having a terminal bud and solitary side buds , the flowers in groups of one to five together on short stems, and the fruit having a groove running down one...
, orchid
Orchidaceae
The Orchidaceae, commonly referred to as the orchid family, is a morphologically diverse and widespread family of monocots in the order Asparagales. Along with the Asteraceae, it is one of the two largest families of flowering plants, with between 21,950 and 26,049 currently accepted species,...
, freesia
Freesia
Freesia Ecklon ex Klatt is a genus of 14–16 species of flowering plants in the family Iridaceae, native to Africa. Of the 14 species, 12 are native to Cape Province, South Africa, the remaining two to tropical Africa, one species extending north of the equator to Sudan.The genus was named in honor...
, musk
Musk
Musk is a class of aromatic substances commonly used as base notes in perfumery. They include glandular secretions from animals such as the musk deer, numerous plants emitting similar fragrances, and artificial substances with similar odors. Musk was a name originally given to a substance with a...
and amber
Amber
Amber is fossilized tree resin , which has been appreciated for its color and natural beauty since Neolithic times. Amber is used as an ingredient in perfumes, as a healing agent in folk medicine, and as jewelry. There are five classes of amber, defined on the basis of their chemical constituents...
. Midnight Fantasy is recommended for romantic wear.
The perfume initially sold well in December. However, events in Spears' personal life in January affected sales of the perfume, with analysts reporting that people were returning holiday perfume gift sets to stores in larger numbers than expected. Sanders observed that "the timing couldn't be worse" for such a downturn in sales of the perfume, because the craze for celebrity perfumes was already declining across all fragrances, having fallen 17% to USD140 million in 2006. Sales have since reportedly started to rebound according to Macy's
Macy's
Macy's is a U.S. chain of mid-to-high range department stores. In addition to its flagship Herald Square location in New York City, the company operates over 800 stores in the United States...
.
In April 2007, Spears set out a paparazzi
Paparazzi
Paparazzi is an Italian term used to refer to photojournalists who specialize in candid photography of celebrities, politicians, and other prominent people...
contest with the aim of promoting the perfume. In an electronic mail message sent to her fans, she asked them to "share what happens to you when the clock strikes 12", by photographing their friends. Commentators observed that Spears' requirement that photographs not contain "nudity, obscenity, or violent depictions" would rule out several photographs taken of Spears herself that contained nudity.
Hidden Fantasy
The perfume is a spin-off fragrance of the original perfume Fantasy and it hit the stores in January. It is described as "a seductive scent that is all about expressing the many mysterious sides of a woman". The bottle, which is available in 30, 50 and 100 ml, is deep cherry red with pink crystals "symbolizing love, femininity and warmth" like the previous two. A gift set includes 50ml Eau de Parfum Spray and 100ml Body Souffle.The perfume was developed by perfumer Rodrigo-Flores Roux, who also worked on With Love... Hilary Duff
With Love... Hilary Duff
"With Love... Hilary Duff" is the first fragrance by actress and singer Hilary Duff. It is distributed by the Elizabeth Arden company. "With Love...Hilary Duff" was one of the three best-selling fragrances launched at U.S. department stores in late 2006...
. The scent was "inspired by the singer's love of white florals, vanilla and luscious desserts", and the notes include sweet orange
Orange (fruit)
An orange—specifically, the sweet orange—is the citrus Citrus × sinensis and its fruit. It is the most commonly grown tree fruit in the world....
, tangerine
Tangerine
__notoc__The tangerine is an orange-colored citrus fruit which is closely related to the Mandarin orange . Taxonomically, it should probably be formally named as a subspecies or variety of Citrus reticulata; further work seems to be required to ascertain its correct scientific name...
, grapefruit
Grapefruit
The grapefruit , is a subtropical citrus tree known for its sour fruit, an 18th-century hybrid first bred in Barbados. When found, it was named the "forbidden fruit"; it has also been misidentified with the pomelo or shaddock , one of the parents of this hybrid, the other being sweet orange The...
blossom, verbena
Verbena
Verbena , verbenas or vervains, is a genus in the family Verbenaceae. It contains about 250 species of annual and perennial herbaceous or semi-woody flowering plants. The majority of the species are native to the New World from Canada south to southern Chile, but some are also native in the Old...
, jasmine
Jasmine
Jasminum , commonly known as jasmines, is a genus of shrubs and vines in the olive family . It contains around 200 species native to tropical and warm temperate regions of the Old World...
, stargazer lily, sweet Napolitano cake
Neapolitan ice cream
Neapolitan ice cream is made up of blocks of chocolate, vanilla and strawberry ice cream side by side in the same container ....
, vanilla bean
Vanilla
Vanilla is a flavoring derived from orchids of the genus Vanilla, primarily from the Mexican species, Flat-leaved Vanilla . The word vanilla derives from the Spanish word "", little pod...
, jacaranda
Jacaranda
Jacaranda is a genus of 49 species of flowering plants in the family Bignoniaceae, native to tropical and subtropical regions of South America , Central America, Mexico, and the Caribbean. It is also found in Asia, especially in Nepal...
wood, fluid sandalwood
Sandalwood
Sandalwood is the name of a class of fragrant woods from trees in the genus Santalum. The woods are heavy, yellow, and fine-grained, and unlike many other aromatic woods they retain their fragrance for decades. As well as using the harvested and cut wood in-situ, essential oils are also extracted...
and amber
Amber
Amber is fossilized tree resin , which has been appreciated for its color and natural beauty since Neolithic times. Amber is used as an ingredient in perfumes, as a healing agent in folk medicine, and as jewelry. There are five classes of amber, defined on the basis of their chemical constituents...
.
This fragrance has a 'Hidden' theme, used in the name, tagline and description. It was shown in the music video for "Circus
Circus (song)
"Circus" is a song by American recording artist Britney Spears from her sixth studio album, Circus. It was released on December 2, 2008, by Jive Records as the second single from the album. "Circus" was written by Dr. Luke, Claude Kelly and Benny Blanco as a metaphor for the public's perception of...
" alongside Believe and Curious.
Circus Fantasy
Circus Fantasy is a fragrance created by Elizabeth ArdenElizabeth Arden
Florence Nightingale Graham , who went by the business name Elizabeth Arden, was a Canadian-American businesswoman who built a cosmetics empire in the United States. At the peak of her career, she was one of the wealthiest women in the world.-Biography:Arden was born in 1884 at Woodbridge, Ontario,...
and endorsed by Britney Spears
Britney Spears
Britney Jean Spears is an American recording artist and entertainer. Born in McComb, Mississippi, and raised in Kentwood, Louisiana, Spears began performing as a child, landing acting roles in stage productions and television shows. She signed with Jive Records in 1997 and released her debut album...
. The perfume came out in September 2009. The fragrance was inspired by Spears' album Circus
Circus (Britney Spears album)
Circus is the sixth studio album by American recording artist Britney Spears. The album was first released on November 28, 2008 by Jive Records. Spears started work on the album in early 2008 with a range of producers including long-time producers Bloodshy & Avant and Danja...
, and tour The Circus Starring Britney Spears. The bottle is the same as the previous Fantasy fragrances, except that the bottle is a light blue with red crystals. This is the first fragrance that Elizabeth Arden created specifically for an artist's album. A gift set includes Eau De Parfum Spray 50ml, Body Souffle 100ml and Lip Gloss 8ml. The fragrance contains: raspberry
Raspberry
The raspberry or hindberry is the edible fruit of a multitude of plant species in the genus Rubus, most of which are in the subgenus Idaeobatus; the name also applies to these plants themselves...
, apricot
Apricot
The apricot, Prunus armeniaca, is a species of Prunus, classified with the plum in the subgenus Prunus. The native range is somewhat uncertain due to its extensive prehistoric cultivation.- Description :...
blossom, peony
Peony
Peony or paeony is a name for plants in the genus Paeonia, the only genus in the flowering plant family Paeoniaceae. They are native to Asia, southern Europe and western North America...
, lotus, orchid, vanilla
Vanilla
Vanilla is a flavoring derived from orchids of the genus Vanilla, primarily from the Mexican species, Flat-leaved Vanilla . The word vanilla derives from the Spanish word "", little pod...
, musk
Musk
Musk is a class of aromatic substances commonly used as base notes in perfumery. They include glandular secretions from animals such as the musk deer, numerous plants emitting similar fragrances, and artificial substances with similar odors. Musk was a name originally given to a substance with a...
, and candy
Candy
Candy, specifically sugar candy, is a confection made from a concentrated solution of sugar in water, to which flavorings and colorants are added...
..
The fragrance was shown in her music video 3
3 (song)
"3" is a song by American recording artist Britney Spears, from her second greatest hits compilation The Singles Collection. It was released on September 29, 2009, as the only single of the album by Jive Records. The song was produced by long-time collaborator Max Martin and Shellback, and recorded...
.
In Australia, a promotion deal was set up with Myer, whereby, for a limited time, customers who bought a 100 ml bottle would also receive a free CD featuring a remix of the song "Circus" and the song "Kill the Lights", taken from the Circus album.