Fairview Press
Encyclopedia
Fairview Press is the publishing
Publishing
Publishing is the process of production and dissemination of literature or information—the activity of making information available to the general public...

 arm of Fairview Health Services
Fairview Health Services
Fairview Health Services is a network hospitals and clinics throughout the state of Minnesota. Fairview currently operates ten hospitals, forty eight primary care clinics and numerous specialty clinics in the Minneapolis-St. Paul metropolitan area and greater Minnesota...

, a regional healthcare provider affiliated with the University of Minnesota
University of Minnesota
The University of Minnesota, Twin Cities is a public research university located in Minneapolis and St. Paul, Minnesota, United States. It is the oldest and largest part of the University of Minnesota system and has the fourth-largest main campus student body in the United States, with 52,557...

. Fairview Press publishes books and other forms of patient education materials on topics such as aging and eldercare, grief
Grief
Grief is a multi-faceted response to loss, particularly to the loss of someone or something to which a bond was formed. Although conventionally focused on the emotional response to loss, it also has physical, cognitive, behavioral, social, and philosophical dimensions...

 and bereavement, and health
Health
Health is the level of functional or metabolic efficiency of a living being. In humans, it is the general condition of a person's mind, body and spirit, usually meaning to be free from illness, injury or pain...

 and wellness. Fairview Press is headquartered in Minneapolis, Minnesota
Minneapolis, Minnesota
Minneapolis , nicknamed "City of Lakes" and the "Mill City," is the county seat of Hennepin County, the largest city in the U.S. state of Minnesota, and the 48th largest in the United States...

.

1989 to 1995

Publishing
Publishing
Publishing is the process of production and dissemination of literature or information—the activity of making information available to the general public...

 commenced under the name of Deaconess Press, with an initial editorial focus on behavioral therapy
Behaviour therapy
Behaviour therapy, or behavior therapy is an approach to psychotherapy based on learning theory which aims to treat psychopathology through techniques designed to reinforce desired and eliminate undesired behaviours.-History:...

—including chemical dependency treatment, recovery, and prevention literature.

1995 to 1997

Name changed to Fairview Press. In 1996, Fairview Press signed a distribution agreement with the National Book Network, and expanded its editorial focus to trade book acquisition. Titles from this period emcompassed a broad range of non-fiction
Non-fiction
Non-fiction is the form of any narrative, account, or other communicative work whose assertions and descriptions are understood to be fact...

 books dedicated to parenting
Parenting
Parenting is the process of promoting and supporting the physical, emotional, social, and intellectual development of a child from infancy to adulthood...

 and family issues. Fairview Press authors appeared in various mass media
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...

 outlets, including The Oprah Winfrey Show
The Oprah Winfrey Show
The Oprah Winfrey Show is an American syndicated talk show hosted and produced by its namesake Oprah Winfrey. It ran nationally for 25 seasons beginning in 1986, before concluding in 2011. It is the highest-rated talk show in American television history....

, The Today Show, and The Tonight Show
The Tonight Show
The Tonight Show is an American late-night talk show that has aired on NBC since 1954. It is the longest currently running regularly scheduled entertainment program in the United States, and the third longest-running show on NBC, after Meet the Press and Today.The Tonight Show has been hosted by...

 with Jay Leno
Jay Leno
James Douglas Muir "Jay" Leno is an American stand-up comedian and television host.From 1992 to 2009, Leno was the host of NBC's The Tonight Show with Jay Leno. Beginning in September 2009, Leno started a primetime talk show, titled The Jay Leno Show, which aired weeknights at 10:00 p.m. ,...

. The company published a number of popular general-interest hardcover books during this time, including Good Morning, Captain (autobiography
Autobiography
An autobiography is a book about the life of a person, written by that person.-Origin of the term:...

 of Bob Keeshan
Bob Keeshan
Robert James "Bob" Keeshan was an American television producer and actor. He is most notable as the title character of the children's television program Captain Kangaroo, which became an icon for millions of people during its 30-year run from 1955 to 1984.Keeshan also played the original...

, TV’s original Captain Kangaroo
Captain Kangaroo
Captain Kangaroo is a children's television series which aired weekday mornings on the American television network CBS for nearly 30 years, from October 3, 1955 until December 8, 1984, making it the longest-running children's television program of its day...

) and a book series
Book series
A book series is a sequence of books having certain characteristics in common that are formally identified together as a group. Book series can be organized in different ways, such as written by the same author, or marketed as a group by their publisher....

 by TV’s original Slim Goodbody
Slim Goodbody
Slim Goodbody is a fictional character created and performed by John Burstein. Slim is a human adult who wears a flesh-colored unitard with various tissues, organs and organ systems painted on the front in biologically-accurate locations and sizes. Burstein created the character in 1975...

. Trade paperback parenting
Parenting
Parenting is the process of promoting and supporting the physical, emotional, social, and intellectual development of a child from infancy to adulthood...

 titles from this period included Jeanette Gadeberg’s Raising Strong Daughters and Brave New Girls, as well as Selling Out America’s Children by David Walsh (psychologist)
David Walsh (psychologist)
Psychologist, educator, author and parent of three, Dr. Walsh is a self-proclaimed authority on parenting, family life and the impact of media on children and teens. David Walsh was the president and founder of the National Institute on Media and the Family based in Minneapolis, MN until it closed...

, founder of National Institute on Media and the Family
National Institute on Media and the Family
The National Institute on Media and the Family , founded by psychologist Dr. David Walsh in 1996 and closed in 2009 was a non-profit organization based in Minneapolis, MN. It was a nonsectarian advocacy group which sought to monitor mass media for content that it deemed is harmful to children and...

.

1997 to 2000

Economic contraction within the retail
Retail
Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...

 book
Book
A book is a set or collection of written, printed, illustrated, or blank sheets, made of hot lava, paper, parchment, or other materials, usually fastened together to hinge at one side. A single sheet within a book is called a leaf or leaflet, and each side of a leaf is called a page...

 industry resulted in high returns in consignment
Consignment
Consignment the act of consigning, which is placing any material in the hand of another, but retaining ownership until the goods are sold or person is transferred. This may be done for shipping, transfer of prisoners, to auction, or for sale in a store Consignment the act of consigning, which is...

 inventory
Inventory
Inventory means a list compiled for some formal purpose, such as the details of an estate going to probate, or the contents of a house let furnished. This remains the prime meaning in British English...

, forcing the publisher to downsize and to once again change the focus of its publishing
Publishing
Publishing is the process of production and dissemination of literature or information—the activity of making information available to the general public...

 program in order to better align itself with the healthcare mission of its parent company. Acquisitions focused primarily on books dealing with aging, health
Health
Health is the level of functional or metabolic efficiency of a living being. In humans, it is the general condition of a person's mind, body and spirit, usually meaning to be free from illness, injury or pain...

 and wellness, and grief
Grief
Grief is a multi-faceted response to loss, particularly to the loss of someone or something to which a bond was formed. Although conventionally focused on the emotional response to loss, it also has physical, cognitive, behavioral, social, and philosophical dimensions...

 & bereavement—which the publisher sold through retail
Retail
Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...

 channels as well as to hospitals, state and federal agencies, and NGOs. Key titles from this period include Elizabeth Levang’s When Men Grieve, Janis Silverman’s Help Me Say Goodbye, and The Underground Guide to Teenage Sexuality by health scientist Michael J. Basso.

2000 to Present

Fairview Press continues to acquire and publish some unsolicited trade book manuscripts, as well as material written by staff, professional affiliates, and other local authors. Recent titles include a series of art therapy
Art therapy
Because of its dual origins in art and psychotherapy, art therapy definitions vary. They commonly either lean more toward the ART art-making process as therapeutic in and of itself, "art as therapy," or focus on the psychotherapeutic transference process between the therapist and the client who...

 books for children, anthologies of aging-related interviews by former National Public Radio staff member Connie Goldman, and four books on complementary and alternative medicine published in cooperation with the Center for Spirituality and Healing at the University of Minnesota
University of Minnesota
The University of Minnesota, Twin Cities is a public research university located in Minneapolis and St. Paul, Minnesota, United States. It is the oldest and largest part of the University of Minnesota system and has the fourth-largest main campus student body in the United States, with 52,557...

. The inspirational volumes in the Positive Quotations series
The Positive Quotations Series
The Positive Quotations line is an inspirational book series published by Fairview Press. Books in the series have topped the best-seller lists for self-help, juvenile nonfiction and reference books.-History:1993-1996...

 have spent more than 84 combined weeks on Nielsen BookScan
Nielsen BookScan
Nielsen BookScan is a data provider for the book publishing industry, owned by the Nielsen Company. BookScan compiles point of sale data for book sales.-History:...

's bestseller lists for Reference works/Self-help
Self-help
Self-help, or self-improvement, is a self-guided improvement—economically, intellectually, or emotionally—often with a substantial psychological basis. There are many different self-help movements and each has its own focus, techniques, associated beliefs, proponents and in some cases, leaders...

 books. Fairview Press has won several National Mature Media Awards, state book awards, and American Journal of Nursing Book-of-the-Year Awards. The company maintains a print on demand
Print on demand
Print on demand , sometimes called, in error, publish on demand, is a printing technology and business process in which new copies of a book are not printed until an order has been received...

 database of several hundred patient education pamphlets, brochures, and booklets, which are used by the publisher’s parent company and which Fairview Press customizes for other healthcare systems.
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK