Euro RSCG
Encyclopedia
Euro RSCG Worldwide is one of the largest integrated marketing communications agencies in the world, made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, Asia Pacific and the Middle East. Euro RSCG provides advertising, marketing services, corporate communications, and interactive solutions to global, regional, and local clients.
In 2010, Advertising Age
listed Euro RSCG Worldwide as having more global assignments than any other network for the fifth consecutive year, making the agency the world's largest network by global accounts. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas
(Euronext Paris SA: HAV.PA), the fifth largest communications group in the world, behind Omnicom, WPP, Interpublic, and Publicis
.
was named CEO of Euro RSCG Worldwide in 2005, then the youngest global CEO in the history of the ad industry. He is also Global CEO of Euro RSCG parent company Havas
in 2011, and is the co-founder of One Young World
, a nonprofit organization that gives a voice to leaders age 25 and younger from around the globe.
, BNP Paribas
, Coca Cola, General Electric
, McDonald's
, Sony
, Walt Disney
, Charles Schwab
, Citigroup
, Groupe Danone
, Lacoste, GlaxoSmithKline
, IBM
, Jaguar
, Kraft Foods
, L’Oréal, New York Stock Exchange
, OppenheimerFunds Pernod Ricard
, Pfizer
, PSA Peugeot Citroën
, Reckitt Benckiser
, Sanofi-Aventis
, Volvo
and Sprint
.
Chicago advertising columnist Lewis Lazare called the book “a sexy compendium of case histories of Euro RSCG brand-building work for clients around the world.”
In 2010, Advertising Age
Advertising Age
Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...
listed Euro RSCG Worldwide as having more global assignments than any other network for the fifth consecutive year, making the agency the world's largest network by global accounts. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas
Havas
Havas is the second largest advertising group in France and is a "Global advertising and communications services group" and the sixth-largest global advertising and communications group worldwide, operating on the communications consulting market through three main operational divisions:*Euro RSCG...
(Euronext Paris SA: HAV.PA), the fifth largest communications group in the world, behind Omnicom, WPP, Interpublic, and Publicis
Publicis
Publicis Groupe is a French multinational advertising and communications company, headquartered in Paris, France. It is one of the world's three largest advertising holding companies . Its current president is Maurice Lévy. Publicis Groupe S.A...
.
Corporate history
The agency was born from the merger with Eurocom S.A. Each letter in RSCG corresponds to the name of each of their founders: Roux, Séguela, Cayzac, and Goudard.- 1970 Bernard Roux, Jacques Séguéla establish their agency Roux Séguéla
- 1972 Alain CayzacAlain CayzacAlain Cayzac, born in Évreux, Eure on 2 June 1941 is a French advertising agent and was the president of the Paris Saint-Germain Football Club between June 2006 and April 2008....
joins Roux Séguéla, becoming Roux Séguéla Cayzac - 1975 Havas Conseil reconstituted as Eurocom holding company
- 1976 Roux Séguéla Cayzac merges with Jean-Michel GoudardJean-Michel GoudardJean-Michel Goudard is a French Public relations consultant.He was born in Montpellier, France on November 13, 1939. He graduated from HEC Business School in 1962, became a Navy Officer in 1964, and brand manager at Procter and Gamble in 1965, Managing Director of Young and Rubicam in France in...
to form RSCG - 1991 Eurocom S.A. acquires RSCG to form Euro RSCG
Leadership
David JonesDavid Jones
-American football:* David D. Jones , American football player better known as Deacon Jones* David Jones , American football player for the Jacksonville Jaguars...
was named CEO of Euro RSCG Worldwide in 2005, then the youngest global CEO in the history of the ad industry. He is also Global CEO of Euro RSCG parent company Havas
Havas
Havas is the second largest advertising group in France and is a "Global advertising and communications services group" and the sixth-largest global advertising and communications group worldwide, operating on the communications consulting market through three main operational divisions:*Euro RSCG...
in 2011, and is the co-founder of One Young World
One Young World
One Young World is a global forum for young people of leadership calibre. It manifests the reality of common humanity and the shared existence of all the people in one world...
, a nonprofit organization that gives a voice to leaders age 25 and younger from around the globe.
Key Clients
Euro RSCG Worldwide works with 83 of the 100 largest global advertisers including Air FranceAir France
Air France , stylised as AIRFRANCE, is the French flag carrier headquartered in Tremblay-en-France, , and is one of the world's largest airlines. It is a subsidiary of the Air France-KLM Group and a founding member of the SkyTeam global airline alliance...
, BNP Paribas
BNP Paribas
BNP Paribas S.A. is a global banking group, headquartered in Paris, with its second global headquarters in London. In October 2010 BNP Paribas was ranked by Bloomberg and Forbes as the largest bank and largest company in the world by assets with over $3.1 trillion. It was formed through the merger...
, Coca Cola, General Electric
General Electric
General Electric Company , or GE, is an American multinational conglomerate corporation incorporated in Schenectady, New York and headquartered in Fairfield, Connecticut, United States...
, McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...
, Sony
Sony
, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....
, Walt Disney
Walt Disney
Walter Elias "Walt" Disney was an American film producer, director, screenwriter, voice actor, animator, entrepreneur, entertainer, international icon, and philanthropist, well-known for his influence in the field of entertainment during the 20th century. Along with his brother Roy O...
, Charles Schwab
Charles Schwab
Charles Schwab may refer to:*Charles M. Schwab , American steel magnate*Charles R. Schwab , founder of the eponymous brokerage*Charles Schwab Corp., an American based brokerage firm...
, Citigroup
Citigroup
Citigroup Inc. or Citi is an American multinational financial services corporation headquartered in Manhattan, New York City, New York, United States. Citigroup was formed from one of the world's largest mergers in history by combining the banking giant Citicorp and financial conglomerate...
, Groupe Danone
Groupe Danone
Groupe Danone is a French food-products multinational corporation based in the 9th arrondissement of Paris. It claims world leadership in fresh dairy products, marketed under the corporate name, and also in bottled water...
, Lacoste, GlaxoSmithKline
GlaxoSmithKline
GlaxoSmithKline plc is a global pharmaceutical, biologics, vaccines and consumer healthcare company headquartered in London, United Kingdom...
, IBM
IBM
International Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas...
, Jaguar
Jaguar
The jaguar is a big cat, a feline in the Panthera genus, and is the only Panthera species found in the Americas. The jaguar is the third-largest feline after the tiger and the lion, and the largest in the Western Hemisphere. The jaguar's present range extends from Southern United States and Mexico...
, Kraft Foods
Kraft Foods
Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...
, L’Oréal, New York Stock Exchange
New York Stock Exchange
The New York Stock Exchange is a stock exchange located at 11 Wall Street in Lower Manhattan, New York City, USA. It is by far the world's largest stock exchange by market capitalization of its listed companies at 13.39 trillion as of Dec 2010...
, OppenheimerFunds Pernod Ricard
Pernod Ricard
Pernod Ricard is a French company that produces distilled beverages. The company's eponymous products, Pernod Anise and Ricard Pastis, are both anise-flavoured liqueurs and are often referred to simply as Pernod or Ricard...
, Pfizer
Pfizer
Pfizer, Inc. is an American multinational pharmaceutical corporation. The company is based in New York City, New York with its research headquarters in Groton, Connecticut, United States...
, PSA Peugeot Citroën
PSA Peugeot Citroën
PSA Peugeot Citroën is a French manufacturer of automobiles and motorcycles sold under the Peugeot and Citroën marques. Headquartered in the 16th arrondissement of Paris, PSA is the second largest automaker based in Europe and the number eight in the world.-History:In December 1974 Peugeot S.A....
, Reckitt Benckiser
Reckitt Benckiser
Reckitt Benckiser plc is a global consumer goods company headquartered in Slough, United Kingdom. It is the world's largest producer of household products and a major producer of consumer healthcare and personal products...
, Sanofi-Aventis
Sanofi-Aventis
Sanofi S.A. is a multinational pharmaceutical company headquartered in Paris, France, the world's fourth-largest by prescription sales. Sanofi engages in the research and development, manufacturing and marketing of pharmaceutical products for sale principally in the prescription market, but the...
, Volvo
Volvo
AB Volvo is a Swedish builder of commercial vehicles, including trucks, buses and construction equipment. Volvo also supplies marine and industrial drive systems, aerospace components and financial services...
and Sprint
Sprint Nextel
Sprint Nextel Corporation is an American telecommunications company based in Overland Park, Kansas. The company owns and operates Sprint, the third largest wireless telecommunications network in the United States, with 53.4 million customers, behind Verizon Wireless and AT&T Mobility...
.
Services
As a fully integrated global agency, Euro RSCG Worldwide has the full competencies to handle the complete servicing of global communications briefs throughout its network:- Euro RSCG (Strategy, Creative, Production Automation & Implementation)
- Euro RSCG 4D (Digital, Direct, Data & Analytics, CRM, Promotions, Channel Management, Motivation & Education)
- Euro RSCG Worldwide PR (Public Relations, Corporate Communications, Internal Communications, and Corporate Identity)
- Euro RSCG Events (Launch Concept, Program Activation, Planning, Negotiation, Analysis)
Creative Business Idea Book
In July 2011, Euro RSCG released the Creative Business Idea Book, which analyzes a number of case studies from the past ten years. The book highlights campaigns that build brands with “transformative ideas”, with cases arranged according to five areas of focus: “Unleashing human viruses”; “reinvigorating businesses and brands”; “thinking bigger than the business”; “targeting the new consumer” and “compelling change.”Chicago advertising columnist Lewis Lazare called the book “a sexy compendium of case histories of Euro RSCG brand-building work for clients around the world.”
See also
- HavasHavasHavas is the second largest advertising group in France and is a "Global advertising and communications services group" and the sixth-largest global advertising and communications group worldwide, operating on the communications consulting market through three main operational divisions:*Euro RSCG...
- Euro RSCG Worldwide PREuro RSCG Worldwide PREuro RSCG Worldwide PR is the public relations agency of Euro RSCG Worldwide, one of the leading integrated marketing communications agencies in the world. In the United States, Euro RSCG PR provides consumer, business-to-business and pharmaceutical clients with strategic public relations solutions...
- Arnold WorldwideArnold WorldwideArnold Worldwide is an advertising agency headquartered in Boston, Massachusetts. The agency has 15 offices in 12 countries, including Amsterdam, Boston, Lisbon, London, Madrid, Melbourne, Mexico City, Milan, New York, Prague, São Paulo, Shanghai, Sydney, Toronto and Washington DC...
- Media Planning GroupMedia Planning GroupHavas Media is the media division of Havas, the sixth largest communications group worldwide. It incorporates the media assets of Havas, which includes predominantly entities which were formerly known as Media Planning Group . MPG was created in March 1999 as the result of a merger between Media...