Euro RSCG Worldwide PR
Encyclopedia
Euro RSCG Worldwide PR is the public relations agency of Euro RSCG Worldwide, one of the leading integrated marketing communications agencies in the world. In the United States, Euro RSCG PR provides consumer, business-to-business and pharmaceutical clients with strategic public relations solutions. The agency’s offering is centered on grassroots activation, digital marketing and social media.

Headquartered in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

, Euro RSCG Worldwide PR also has offices in Pittsburgh and Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...

 and is part of a global network of 233 offices in 75 countries. A national and specialty news bureau operates 24/7/364.

Corporate history

Euro RSCG Worldwide is the product of a merger between Eurocom S.A. and RSCG. Between 1970 and 1976, Bernard Roux, Jacques Séguéla, Alain Cayzac
Alain Cayzac
Alain Cayzac, born in Évreux, Eure on 2 June 1941 is a French advertising agent and was the president of the Paris Saint-Germain Football Club between June 2006 and April 2008....

 and Jean-Michel Goudard
Jean-Michel Goudard
Jean-Michel Goudard is a French Public relations consultant.He was born in Montpellier, France on November 13, 1939. He graduated from HEC Business School in 1962, became a Navy Officer in 1964, and brand manager at Procter and Gamble in 1965, Managing Director of Young and Rubicam in France in...

 joined forces to form the advertising agency RSCG. Eurocom S.A. acquired that agency in 1991.

Euro RSCG Worldwide PR was established in 2007 to align with its Euro RSCG family of companies and unite the former Magnet Communications and Euro RSCG Life PR under one brand.

The Magnet Communications brand was launched when Creamer Dickson Basford, once the largest public relations firm in New England, acquired independent firms Kratz & Jensen, CSP and Capstone Communications. Euro RSCG’s Middleberg & Associates also became part of Magnet. The Pittsburgh office has been a part of the PR agency since 1979.

Key Clients

Euro RSCG Worldwide PR works with corporate and nonprofit clients including Bayer MaterialScience
Bayer MaterialScience
Bayer MaterialScience is an independent subgroup within Bayer AG. It was created as part of the restructuring of Bayer AG from the former business group Bayer Polymers, with certain of its activities being spun off to Lanxess AG...

, BayOne Urethane Systems, Deerfield Urethane, Dun & Bradstreet, Eisai, Emerson Process Management, Glaceau
Glacéau
Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of Coca-Cola Company based in Whitestone, New York City that manufactures and distributes various lines of enhanced water. Founded in May 1996 by J...

 vitaminwater, Gout & Uric Acid Education Society, International Playground Equipment Manufacturers Association, PPG Industries, the Prince's Rainforests Project
Prince's Rainforests Project
The Prince’s Rainforests Project was set up in 2007 by HRH The Prince of Wales following reports from leading climate change experts, including the Intergovernmental Panel on Climate Change, to promote awareness of the urgent need to take action against tropical deforestation...

, sanofi-aventis
Sanofi-Aventis
Sanofi S.A. is a multinational pharmaceutical company headquartered in Paris, France, the world's fourth-largest by prescription sales. Sanofi engages in the research and development, manufacturing and marketing of pharmaceutical products for sale principally in the prescription market, but the...

, Savient Pharmaceuticals, Schiff Nutrition International, Sears, Transitions Optical, Toyota Motor Sales USA and Wexford Health Sources.

The agency’s cause marketing
Cause marketing
Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit. The term is sometimes used more broadly and generally to refer to any type of marketing effort for social and...

 efforts include Tck Tck Tck, a viral campaign for climate justice that enlists supporters to upload their “tcks” to the largest online petition ever; One Young World
One Young World
One Young World is a global forum for young people of leadership calibre. It manifests the reality of common humanity and the shared existence of all the people in one world...

, a virtual community that inspires today’s 25-year-olds to become the leaders of tomorrow; and the Red Sox Foundation and Massachusetts General Hospital Home Base Program, a new partnership to help veterans suffering from post-traumatic stress disorder and traumatic brain injuries.

Major Accomplishments

Marian Salzman, president of Euro RSCG Worldwide PR, North America, was part of the trendspotting unit at Euro RSCG that launched the word metrosexual into popular conversation. Although a British writer had coined the word in 1994, Salzman’s team took it mainstream in 2003 with high-profile articles in The Guardian
The Guardian
The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...

 (U.K.) and The New York Times
The New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...

.

More recently, the agency did the press for a successful pop-up gym in New York City’s Union Square and pop-up store in SoHo for Glaceau’s vitaminwater10 in April 2009.

Euro RSCG PR has several long-term client relationships. The firm is known for healthcare service and deep ties to clients including sanofi-aventis, and it has done award-winning work for the Gout & Uric Acid Education Society (“Time Out for Gout!”) and unbranded efforts.

Recent Awards

National
  • PRSA
  • 2008: Bronze Anvil for Media Relations B2B (Transitions Optical), External Video Program (Transitions Healthy Sight for Life Fund video), Bronze Anvil Award of Commendation (Sears Back-to-School B-roll)
  • 2007: PRSA Silver Anvil Reputation Brand Management (Transitions Optical)

  • Cause Marketing Forum Halo Awards
  • 2008: Best Transactional Campaign (Heroes at Home)


Regional
  • PRSA Renaissance Awards and Regional District
  • 2008: Web Site, Speechwriting, Marketing Communications B2B, Public Service
  • 2007: Media Relations, Marketing Communications B2B, Electronic Media, Integrated Communications, Multicultural Communications, Institutional Relations
  • 2006: Marketing Communications B2B, Education or Multimedia Presentation, Brand Management, Integrated Communications

  • IABC Golden Triangle Awards
  • 2008: Media Relations, Audiovisual
  • 2007: Marketing Communication, Media Relations, Interactive Media Design

Services

Euro RSCG Worldwide PR offers integrated public relations with a strong digital component in the following practice areas: business to business, consumer, corporate communications, healthcare, technology and social media. The PR agency incorporates the buzz marketing tactics of the overall Euro RSCG organization, such as leveraging OutKast’s hit song "Hey Ya!
Hey Ya!
"Hey Ya!" is a song written and produced by André 3000 for his 2003 album The Love Below, part of the hip hop duo OutKast's double album Speakerboxxx/The Love Below. The song takes influence from funk and rock music...

" (with the refrain “Shake it like a Polaroid picture”) to generate buzz and sales for the camera brand.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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