Publicis Groupe is a French multinational
Multinational corporation
A multi national corporation or enterprise , is a corporation or an enterprise that manages production or delivers services in more than one country. It can also be referred to as an international corporation...

 advertising and communications company, headquartered in Paris, France. It is one of the world's three largest advertising holding companies (the others being Omnicom, and WPP
WPP Group
WPP plc is a global media communications services company with its main management office in London, United Kingdom and its executive office in Dublin, Ireland. It is the world's largest advertising group by revenues, and employs over 150,000 people in 2,400 offices in 107 countries...

). Its current president is Maurice Lévy
Maurice Lévy (Publicis)
Maurice Lévy, born 18 February 1942 in Oujda, Morocco, is a leading French businessman currently the chief executive officer of Publicis and has served in that role since 1987.- Career :...

. Publicis Groupe S.A. provides digital and traditional advertising, media services, and specialized agencies and marketing services (SAMS) to national and multinational clients.


The company owns several full-service advertising groups that undertake a range of media activities: mobile and interactive online communication, television, magazines & newspapers, cinema and radio, outdoor. The company’s SAMS services include direct marketing
Direct marketing
Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional...

/customer relationship management
Customer relationship management
Customer relationship management is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing,...

 services, sales promotion
Sales promotion
Sales promotion is one of the four aspects of promotional mix. Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability...

, healthcare communications, multicultural and ethnic communications, corporate and financial communications, human resources communications, public relations, design services, interactive communications, events marketing and management, sports marketing, and production and pre-press services. Its media services include media planning, media buying, and media sales. Publicis Groupe's Vivaki pole has developed a technological platform supported by Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

, Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...

, Yahoo!
Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...

 and AOL
AOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...

 Platform A technologies that offers advertisers the possibility to target specifically defined audiences in a single campaign across multiple networks.

In 2010, Publicis was named the third largest marketing group by revenue, replacing Interpublic. By the end of 2010, the twin sectors of digital activities and high-growth emerging countries represented one-half of Publicis Groupe's total revenue.

The company conducts its operations in over 200 cities in 104 countries. Publicis has a strategic alliance with Dentsu
is one of the largest advertising agencies in the world. Its headquarters are located in the Dentsu Building in the Shiodome district of Minato, Tokyo....

, Inc. The company was founded by Marcel Bleustein-Blanchet in 1926.


As of 2010, the main subsidiary companies of this group are:
  • Advertising
    • Global networks
      • Leo Burnett Worldwide
        Leo Burnett Worldwide
        Leo Burnett Worldwide is an American advertising company, created in 1935 by Leo Burnett. The company was opened in Chicago in 1935. In 1950 the company started its two first major advertising projects, for Kellogg’s and P&G....

      • Publicis Worldwide
      • Saatchi & Saatchi
        Saatchi & Saatchi
        Saatchi & Saatchi is a global advertising agency network with 140 offices in 80 countries and over 6,500 staff. It was founded in London in 1970 but now headquartered in New York. The parent company of the agency group was known as Saatchi & Saatchi PLC from 1976 to 1994, was listed on the London...

    • Other creative networks and agencies
      • Bartle Bogle Hegarty
        Bartle Bogle Hegarty
        Bartle Bogle Hegarty is a British advertising agency, responsible for some notable advertising campaigns of the last 30 years. The company was founded by John Bartle, Nigel Bogle & Sir John Hegarty in 1982. Sir John Hegarty and Nigel Bogle still lead it today, together with worldwide CEO Simon...

         (BBH): Publicis Groupe holds a 49% stake.
      • Fallon Worldwide
        Fallon Worldwide
        Fallon Worldwide is an international advertising agency headquartered in Minneapolis, Minnesota with affiliate offices in London, Singapore, Hong Kong, São Paulo and Tokyo. It is a subsidiary of Publicis.-History:...

      • Kaplan Thaler Group
        Kaplan Thaler Group
        Founded in 1997 , The Kaplan Thaler Group is an integrated marketing and advertising agency based in New York City. Its capabilities include: digital marketing, such as web development, social media, mobile, and online advertising; direct response, television, print, radio, out of home, and...

      • Burrell Communications Group (49% owned)
      • Bromley Communications
  • Digital and Media
    • Rosetta
      Rosetta is a port city on the Mediterranean coast of Egypt. It is located east of Alexandria, in Beheira governorate. It was founded around AD 800....

    • VivaKi
      • Digitas
        Digitas is an integrated advertising agency and a member of the Publicis Groupe. The company currently has over 3,000 employees in 32 offices in 19 countries. Digitas also owns The Third Act: , Digitas Health, , Prodigious Worldwide and Solutions | Digitas...

      • Starcom MediaVest Group
        • MediaVest
          MediaVest USA
          MediaVest USA, founded in 1959, is a leading, full-service media specialist agency, offering clients a wide spectrum of communication expertise relating to advertising media selection services . MediaVest USA is based in New York City, with additional offices in Chicago, Los Angeles and San...

      • ZenithOptimedia
      • Performics
        Performics is a performance marketing agency that provides paid search, natural search, social, display, affiliate and mobile marketing solutions to a variety of Fortune 500 and smaller clients...

      • Razorfish

  • Specialized Agencies
    • Publicis Healthcare Communications Group
      Publicis Healthcare Communications Group
      Publicis Healthcare Communications Group is a healthcare communications network that comprises nearly 20 agency brands in 41 offices and 11 countries. Its agencies include global brands Saatchi & Saatchi Health, Saatchi & Saatchi Wellness, Publicis Life Brands and Publicis Healthware...

    • Médias & Régies Europe

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