Designers Against Aids
Encyclopedia
Designers Against Aids is an international project launched in Belgium in 2004, developed by the non-profit organization Beauty Without Irony, which spreads HIV/AIDS global awareness by using pop culture
Popular culture
Popular culture is the totality of ideas, perspectives, attitudes, memes, images and other phenomena that are deemed preferred per an informal consensus within the mainstream of a given culture, especially Western culture of the early to mid 20th century and the emerging global mainstream of the...

, celebrities, fashion, and sports to target younger generations, mainly from Western countries
Western world
The Western world, also known as the West and the Occident , is a term referring to the countries of Western Europe , the countries of the Americas, as well all countries of Northern and Central Europe, Australia and New Zealand...

. DAA also expresses the need of media coverage on this disease. MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....

, New York Post
New York Post
The New York Post is the 13th-oldest newspaper published in the United States and is generally acknowledged as the oldest to have been published continuously as a daily, although – as is the case with most other papers – its publication has been periodically interrupted by labor actions...

, Vanity Fair
Vanity Fair (magazine)
Vanity Fair is a magazine of pop culture, fashion, and current affairs published by Condé Nast. The present Vanity Fair has been published since 1983 and there have been editions for four European countries as well as the U.S. edition. This revived the title which had ceased publication in 1935...

, Vogue
Vogue (magazine)
Vogue is a fashion and lifestyle magazine that is published monthly in 18 national and one regional edition by Condé Nast.-History:In 1892 Arthur Turnure founded Vogue as a weekly publication in the United States. When he died in 1909, Condé Montrose Nast picked up the magazine and slowly began...

, Le Monde
Le Monde
Le Monde is a French daily evening newspaper owned by La Vie-Le Monde Group and edited in Paris. It is one of two French newspapers of record, and has generally been well respected since its first edition under founder Hubert Beuve-Méry on 19 December 1944...

, Canal+
Canal+
Canal+ is a French premium pay television channel launched in 1984. It is 80% owned by the Canal+ Group, which in turn is owned by Vivendi SA. The channel broadcasts several kinds of programming, mostly encrypted...

, Cosmopolitan
Cosmopolitan (magazine)
Cosmopolitan is an international magazine for women. It was first published in 1886 in the United States as a family magazine, was later transformed into a literary magazine and eventually became a women's magazine in the late 1960s...

, Knack
Knack (magazine)
Knack is a Belgian weekly newsmagazine covering local news, sports, business, jobs, and community events.It was founded in 1971 and quickly grew out to be a leading Belgian magazine. Currently it has a circulation of about 121.780....

, El Pais and International Herald Tribune
International Herald Tribune
The International Herald Tribune is a widely read English language international newspaper. It combines the resources of its own correspondents with those of The New York Times and is printed at 38 sites throughout the world, for sale in more than 160 countries and territories...

 have reported on DAA and its cause.

Clothing collections

Fashion Against Aids campaigns

DAA is mostly known for their collaboration with fashion company H&M
H&M
H & M Hennes & Mauritz AB is a Swedish retail-clothing company, known for its fast-fashion clothing offerings for women, men, teenagers and children....

, with whom they launched two "Fashion Against Aids" campaigns in which popular artists designed t-shirt
T-shirt
A T-shirt is a style of shirt. A T-shirt is buttonless and collarless, with short sleeves and frequently a round neck line....

s for H&M to raise funds for HIV/AIDS prevention projects, including MTV's "Staying Alive." The collections launched in 2008 and 2009 featured celebrities like Rihanna
Rihanna
Robyn Rihanna Fenty , better known as simply Rihanna, is a Barbadian recording artist. Born in Saint Michael, Barbados, Rihanna moved to the United States at the age of 16 to pursue a recording career under the guidance of record producer Evan Rogers...

, Dita Von Teese
Dita Von Teese
Dita Von Teese is an American burlesque dancer, model, costume designer, author and actress.-Early life:...

, N.E.R.D, Timbaland
Timbaland
Timothy Zachery Mosley , better known by his stage name Timbaland, is an American record producer, songwriter and rapper....

, Moby
Moby
Richard Melville Hall , better known by his stage name Moby, is an American musician, DJ, and photographer. He is known mainly for his sample-based electronic music and his outspoken liberal political views, including his support of veganism and animal rights.Moby gained attention in the early...

, Estelle
Estelle (musician)
Estelle Fanta Swaray commonly known as Estelle, and formerly as Est'elle, is an English R&B singer-songwriter, rapper and record producer.-Early Life:Estelle was born 18 January 1980 in Hammersmith, London, England...

, Tokio Hotel
Tokio Hotel
Tokio Hotel is a pop rock band from Germany, founded in 2001 by singer Bill Kaulitz, guitarist Tom Kaulitz, drummer Gustav Schäfer and bassist Georg Listing...

, Yoko Ono
Yoko Ono
is a Japanese artist, musician, author and peace activist, known for her work in avant-garde art, music and filmmaking as well as her marriage to John Lennon...

, and Katharine Hamnett
Katharine Hamnett
Katharine E. Hamnett CBE is an English fashion designer best known for her political t-shirts and her ethical business philosophy. She graduated from the Central Saint Martins College of Art and Design....

. 25 % of the sales price of the T-shirts are directly donated to MTV Staying Alive, UNFPA
United Nations Population Fund
The United Nations Population Fund is a UN organization. The work of the UNFPA involves promotion of the right of every woman, man and child to enjoy a life of health and equal opportunity. This is done through major national and demographic surveys and with population censuses...

, YouthAIDS and Designers Against Aids
DAA clothing collections

Next to the yearly FAA campaigns, DAA regularly releases clothing items that have been designed by notable designers and artists, such as Chicks On Speed
Chicks on Speed
Chicks on Speed is a multi-national musical ensemble, formed in Munich in 1997, when members Melissa Logan, Kiki Moorse and Alex Murray-Leslie met at the Academy of Fine Arts....

, Tim Van Steenbergen, and La Casita de Wendy. These exclusives are sold in shops worldwide.

Education center

DAA plans to open its International HIV/AIDS Awareness Education Center in 2010 in Antwerp, Belgium to host students from all over the world and include them in prevention and awareness programs which they can later set up in their own countries.

Models against AIDS

Since 2008, "Models Against Aids" informs young models about the dangers of HIV/AIDS. In addition, some of the models raise funds for DAA projects, take part in campaigns and speak out about the need for HIV/AIDS awareness and prevention.

Other recent projects

July 2008: Exhibition of DAA T-shirts customized by Spanish artists and designers at the International Benicàssim Festival in Spain.
September 2008: The proceeds of exclusive denim-themed pieces which were auctioned at the Lee Cooper 100 Years Auction in Paris went to Designers Against Aids (and Red Cross
International Red Cross and Red Crescent Movement
The International Red Cross and Red Crescent Movement is an international humanitarian movement with approximately 97 million volunteers, members and staff worldwide which was founded to protect human life and health, to ensure respect for all human beings, and to prevent and alleviate human...

 France).
October 2008: A perfume line named Six Scents is launched to raise money for the IHAEC. Six fragrances are produced by Symrise, Metaproject and Joseph Quartana (Seven New York).
June 2009: DAA releases a bedlinen collection in Europe, manufactured by Mistral Home Textiles. The duvet covers and pillowcases are designed by celebrities such as Vive la fête
Vive la Fête
Vive la Fête is a music duo from Ghent formed in 1997 by lovers Danny Mommens and Els Pynoo .-Biography:...

, Bas Kosters, Kate Ryan
Kate Ryan
Kate Ryan is a Belgian World Music Award winner. She began her singing career in 2001 and later found fame with a string of dance hits. These included covers, mostly of Mylène Farmer and France Gall, such as "Désenchantée", "Libertine" and "Ella, elle l'a" as well as new material...

 and Percy Irausquin
Percy Irausquin
Joseph Gregory Percy Irausquin was an Aruban-born Dutch fashion designer and couturier based in Amsterdam...

. The proceeds will again be donated to the International HIV/AIDS Awareness Education Center.

External links

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