Colmar Brunton
Encyclopedia
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
agency. It is also Australia's largest independent market research agency.
Its head office is in Sydney
Sydney
Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...
, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
, with other offices in the Australian cities of Melbourne
Melbourne
Melbourne is the capital and most populous city in the state of Victoria, and the second most populous city in Australia. The Melbourne City Centre is the hub of the greater metropolitan area and the Census statistical division—of which "Melbourne" is the common name. As of June 2009, the greater...
, Brisbane
Brisbane
Brisbane is the capital and most populous city in the Australian state of Queensland and the third most populous city in Australia. Brisbane's metropolitan area has a population of over 2 million, and the South East Queensland urban conurbation, centred around Brisbane, encompasses a population of...
, Adelaide
Adelaide
Adelaide is the capital city of South Australia and the fifth-largest city in Australia. Adelaide has an estimated population of more than 1.2 million...
and Canberra
Canberra
Canberra is the capital city of Australia. With a population of over 345,000, it is Australia's largest inland city and the eighth-largest city overall. The city is located at the northern end of the Australian Capital Territory , south-west of Sydney, and north-east of Melbourne...
, as well as in New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
and Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
.
Colmar Brunton provides a full service market research offering. As at 30 June 2009, it employs over 150 full-time staff and 600 part-time staff.
External links
There are two Colmar Brunton organisations in operation in the Asia Pacific Region.
The first, Colmar Brunton New Zealand, was founded in 1981 and has offices in the New Zealand cities of Auckland (head office) and Wellington, with a people presence in Christchurch. Colmar Brunton New Zealand is a partner to International Research Organisation Millward Brown and utilises their global network and connections for Australia and global research projects. Colmar Brunton New Zealand specialises in qualitative, quantitative and sensory research and offers a wide variety of online research both locally and internationally.
Colmar Brunton Australia is an independent, international market research agency that split away from Colmar Brunton New Zealand in the 90s'. It is Australia's largest independent market research agency. Its head office is in Sydney, Australia, with other offices in the Australian cities of Melbourne, Brisbane, Adelaide and Canberra, as well as subsidiaries in New Zealand and Canada. Colmar Brunton Australia specialises in qualitative and quantitaive research, using a wide variety of research methodologies. Its subsidiary companies provide performance benchmarking and marketing consultancy services.