Carling Live
Encyclopedia
Carling Live is a program of sponsorship and promotion of live music by Carling, who are the brewery
most associated with live music
in the UK
. 2007 will be the 9th year that Carling has sponsored the Reading and Leeds Festivals
. However Carling's music programme extends well beyond this.
from 13 June. It followed Alex Houlsby, John Houghton, Stuart Hamilton and Kris Chater around the best of the summer's festivals. It featured 15 minute programmes on Channel 4
, ‘out-takes’, blogs and pictures online on Channel4/4music.com and showed why everybody is so keen to spend their summer weekends with their mates, covered in mud listening to music.
launched a series of initiatives that invested in local talent. This regional focus gave people the opportunity to perform at their local Carling Academy through Carling's AAA DJ and Carling Supports.
Carlings AAA DJ competition gave local DJ's the opportunity to take the big step from bedroom spinner to main room rocker as four lucky finalists in Birmingham
, Bristol
and Newcastle played peak time slots at successful Carling Academy club nights Ramshackle and Revolution
. The lucky winners from each region then went on to play the Carling VIP area at the Carling Weekend: Reading Festival 2007 to a crowd of celebrities, bands and industry experts.
Carling Supports saw hundreds of local bands submit demos in the hope of securing a slot in their local Carling
Supports event. 4 lucky finalists in Birmingham
, Bristol
, Glasgow
, Liverpool
, and Newcastle
were given an excellent opportunity to showcase their talents to a wider audience and a number of industry experts. The Winner from each region playing a supporting set at a future Carling Academy gig.
return to Ealing
's Broadway Boulevard; The Charlatans to Manchester University Debating Hall; Manic Street Preachers
to St David's Hall Cardiff
, outside of which they used to busk; Primal Scream
to Garage in Glasgow
; and The Beautiful South
to Kingston upon Hull
.
as a series of one off shows with tickets again available to fans via the Carling website. Prior to 2006 the Carling name was part of the Apollo theatre names, it was discontinued when Carling ceased their sponsorship.
In 2004, acts included N*E*R*D and Velvet Revolver
, while in 2003, there were Travis
, AC/DC
and Limp Bizkit
.
, Kaiser Chiefs
, BRMC, The Magic Numbers
, The Subways
and the Nine Black Alps
, Elbow
and Jet
.
and was hosted by the Carling Academy Islington showcasing the varied talents of: Graham Coxon
, Kano
and The Magic Numbers
, all in one night.
event that London had ever held, the highlights included the Franz Ferdinand
's performance at the Carling Academy Islington, Feeder
's only show of the year at the Hammersmith Apollo
and Scissor Sisters
at the Carling Academy Brixton. The afterparty was also held in Brixton.
In 2005, Carling Live 24 also held an event in Manchester
, with an all-North West
theme, showing headline bands. One such act saw Ian Brown
taking the stage, at midnight, at the Manchester Apollo.
In 2006, Carling Live 24 only took place in London. The whole event was compered by hosts Dave Berry
, Alex Zane
, Steve Jones
, Alex Houlsby, John Houghton, Stuart Hamilton and Mark McCutcheon. It was made into 9 TV shows covering 24 hours on Channel 4
. It incorporated unusual locations such as: Boy Kill Boy
performing on a boat on the River Thames and Dirty Pretty Things
performing on the London Eye
and Blur
have all appeared on the Carling stage. In 2005 the stage belonged to Arctic Monkeys
. Matt Helders (drummer)
commented: "When we played last year there was a bit of a buzz around us but we had no idea what would happen. Until then we’d only played to audiences of 300-800. Six thousand people came to the Carling tent. People said it was like when the Foo Fighters first played."
, V Festival
and the Carling Weekend, where over 100,000 cans were exchanged. The Cold Beer Amnesty won the Best Festival innovation award at the 2006 UK Festival Awards.
and are headline sponsors at some of the main music venues in the UK. It is claimed that over three million people, annually visit the academy venues.
The Academy venues are located in London
(Brixton
,
Camden
, Islington
and the Shepherds Bush Empire
), Birmingham
, Bristol
, Glasgow
,
Liverpool
and Newcastle
.
Following a redesign in 2006, the ‘Live’ brand was dropped to allow the brand name to take centre-stage and Carling.com was born. The current website has equal focus on brandname, football and music. The website has been presented with some 2006 web awards: Revolution Award 2006 – Best Use of Search The Webby Awards 2006 – Honoree Member Marketing Direct Smart Awards 2006 – Best Direct Mail Pack Hitwise - Top 10 website for second consecutive quarter 2006
to provide 30 Licensed Carling busking pitches throughout the underground network. There are currently 263 licensed buskers, providing more than 3000 hours of live music to commuters every month. Potential candidates are required to pass an audition before getting an entertainers license.
Brewery
A brewery is a dedicated building for the making of beer, though beer can be made at home, and has been for much of beer's history. A company which makes beer is called either a brewery or a brewing company....
most associated with live music
Concert
A concert is a live performance before an audience. The performance may be by a single musician, sometimes then called a recital, or by a musical ensemble, such as an orchestra, a choir, or a musical band...
in the UK
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
. 2007 will be the 9th year that Carling has sponsored the Reading and Leeds Festivals
Reading and Leeds Festivals
The Reading and Leeds Festivals are a pair of annual music festivals that take place in Reading and Leeds in England. The events take place simultaneously on the Friday, Saturday and Sunday of the August bank holiday weekend, sharing the same bill. The Reading Festival is held at Little John's Farm...
. However Carling's music programme extends well beyond this.
Carling Festival Postcards
The summer of 2007 saw Carling launch its very own TV show; Carling's Festival Postcards, which was broadcasted on Channel 4Channel 4
Channel 4 is a British public-service television broadcaster which began working on 2 November 1982. Although largely commercially self-funded, it is ultimately publicly owned; originally a subsidiary of the Independent Broadcasting Authority , the station is now owned and operated by the Channel...
from 13 June. It followed Alex Houlsby, John Houghton, Stuart Hamilton and Kris Chater around the best of the summer's festivals. It featured 15 minute programmes on Channel 4
Channel 4
Channel 4 is a British public-service television broadcaster which began working on 2 November 1982. Although largely commercially self-funded, it is ultimately publicly owned; originally a subsidiary of the Independent Broadcasting Authority , the station is now owned and operated by the Channel...
, ‘out-takes’, blogs and pictures online on Channel4/4music.com and showed why everybody is so keen to spend their summer weekends with their mates, covered in mud listening to music.
Investing in local talent
In 2007 CarlingCarling
Carling brands are currently owned by the Molson Coors Brewing Company. In South Africa it is distributed by SABMiller.Carling Black Label is the name of a brand of Canadian lager in Australia, Canada, Ireland, the United Kingdom and South Africa...
launched a series of initiatives that invested in local talent. This regional focus gave people the opportunity to perform at their local Carling Academy through Carling's AAA DJ and Carling Supports.
Carlings AAA DJ competition gave local DJ's the opportunity to take the big step from bedroom spinner to main room rocker as four lucky finalists in Birmingham
Birmingham
Birmingham is a city and metropolitan borough in the West Midlands of England. It is the most populous British city outside the capital London, with a population of 1,036,900 , and lies at the heart of the West Midlands conurbation, the second most populous urban area in the United Kingdom with a...
, Bristol
Bristol
Bristol is a city, unitary authority area and ceremonial county in South West England, with an estimated population of 433,100 for the unitary authority in 2009, and a surrounding Larger Urban Zone with an estimated 1,070,000 residents in 2007...
and Newcastle played peak time slots at successful Carling Academy club nights Ramshackle and Revolution
Revolution
A revolution is a fundamental change in power or organizational structures that takes place in a relatively short period of time.Aristotle described two types of political revolution:...
. The lucky winners from each region then went on to play the Carling VIP area at the Carling Weekend: Reading Festival 2007 to a crowd of celebrities, bands and industry experts.
Carling Supports saw hundreds of local bands submit demos in the hope of securing a slot in their local Carling
Carling
Carling brands are currently owned by the Molson Coors Brewing Company. In South Africa it is distributed by SABMiller.Carling Black Label is the name of a brand of Canadian lager in Australia, Canada, Ireland, the United Kingdom and South Africa...
Supports event. 4 lucky finalists in Birmingham
Birmingham
Birmingham is a city and metropolitan borough in the West Midlands of England. It is the most populous British city outside the capital London, with a population of 1,036,900 , and lies at the heart of the West Midlands conurbation, the second most populous urban area in the United Kingdom with a...
, Bristol
Bristol
Bristol is a city, unitary authority area and ceremonial county in South West England, with an estimated population of 433,100 for the unitary authority in 2009, and a surrounding Larger Urban Zone with an estimated 1,070,000 residents in 2007...
, Glasgow
Glasgow
Glasgow is the largest city in Scotland and third most populous in the United Kingdom. The city is situated on the River Clyde in the country's west central lowlands...
, Liverpool
Liverpool
Liverpool is a city and metropolitan borough of Merseyside, England, along the eastern side of the Mersey Estuary. It was founded as a borough in 1207 and was granted city status in 1880...
, and Newcastle
Newcastle upon Tyne
Newcastle upon Tyne is a city and metropolitan borough of Tyne and Wear, in North East England. Historically a part of Northumberland, it is situated on the north bank of the River Tyne...
were given an excellent opportunity to showcase their talents to a wider audience and a number of industry experts. The Winner from each region playing a supporting set at a future Carling Academy gig.
Homecoming
In 2002 Carling launched a series of "Homecoming" gigs which brought bands back to play at venues that had a big impact on their early careers. The Carling Homecoming gigs from 2002-2003 saw JamiroquaiJamiroquai
Jamiroquai is a British jazz funk and acid jazz band formed in 1992. Jamiroquai were initially the most prominent component in the early-1990s London-based acid jazz movement, alongside groups such as Incognito, the James Taylor Quartet, and the Brand New Heavies. Other Acid Jazz artists such as...
return to Ealing
Ealing
Ealing is a suburban area of west London, England and the administrative centre of the London Borough of Ealing. It is located west of Charing Cross and around from the City of London. It is one of the major metropolitan centres identified in the London Plan. It was historically a rural village...
's Broadway Boulevard; The Charlatans to Manchester University Debating Hall; Manic Street Preachers
Manic Street Preachers
Manic Street Preachers are a Welsh alternative rock band, formed in 1986. They are James Dean Bradfield, Nicky Wire, Richey Edwards and Sean Moore. The band are part of the Cardiff music scene, and were at their most prominent during the 1990s...
to St David's Hall Cardiff
Cardiff
Cardiff is the capital, largest city and most populous county of Wales and the 10th largest city in the United Kingdom. The city is Wales' chief commercial centre, the base for most national cultural and sporting institutions, the Welsh national media, and the seat of the National Assembly for...
, outside of which they used to busk; Primal Scream
Primal Scream
Primal Scream are a Scottish alternative rock band originally formed in 1982 in Glasgow by Bobby Gillespie and Jim Beattie and now based in London. The current lineup consists of Gillespie, Andrew Innes , Martin Duffy , and Darrin Mooney...
to Garage in Glasgow
Glasgow
Glasgow is the largest city in Scotland and third most populous in the United Kingdom. The city is situated on the River Clyde in the country's west central lowlands...
; and The Beautiful South
The Beautiful South
The Beautiful South were an English alternative rock group formed at the end of the 1980s by two former members of Hull group The Housemartins, Paul Heaton and Dave Hemingway. The duo were initially joined by Sean Welch , Dave Stead and Dave Rotheray , all of whom stayed with the group throughout...
to Kingston upon Hull
Kingston upon Hull
Kingston upon Hull , usually referred to as Hull, is a city and unitary authority area in the ceremonial county of the East Riding of Yorkshire, England. It stands on the River Hull at its junction with the Humber estuary, 25 miles inland from the North Sea. Hull has a resident population of...
.
Carling Live
“Carling Live presents…” took off in 2002 with a gig by David BowieDavid Bowie
David Bowie is an English musician, actor, record producer and arranger. A major figure for over four decades in the world of popular music, Bowie is widely regarded as an innovator, particularly for his work in the 1970s...
as a series of one off shows with tickets again available to fans via the Carling website. Prior to 2006 the Carling name was part of the Apollo theatre names, it was discontinued when Carling ceased their sponsorship.
In 2004, acts included N*E*R*D and Velvet Revolver
Velvet Revolver
Velvet Revolver is an American hard rock supergroup consisting of former Guns N' Roses members Slash, Duff McKagan, and Matt Sorum, alongside Dave Kushner formerly of punk band Wasted Youth. Stone Temple Pilots vocalist Scott Weiland was Velvet Revolver's lead singer from their formation until...
, while in 2003, there were Travis
Travis (band)
Travis are a post-Britpop band from Glasgow, Scotland, comprising Fran Healy , Dougie Payne , Andy Dunlop and Neil Primrose...
, AC/DC
AC/DC
AC/DC are an Australian rock band, formed in 1973 by brothers Malcolm and Angus Young. Commonly classified as hard rock, they are considered pioneers of heavy metal, though they themselves have always classified their music as simply "rock and roll"...
and Limp Bizkit
Limp Bizkit
Limp Bizkit is an American rock band from Jacksonville, Florida. Formed in 1995, the group's lineup consists of Fred Durst , Wes Borland , Sam Rivers , John Otto and DJ Lethal . The band achieved mainstream success with their second studio album Significant Other, released in 1999...
.
Carling Live Sessions
Carling Live Sessions began in 2003 as a way for grassroots bands to gain a platform on which to become the superstars of the future. From 2003-2005 Carling Live Sessions saw performances from: The Killers, RazorlightRazorlight
Razorlight are a UK based indie rock band formed in 2002. They are primarily known in the UK, having topped the charts with the 2006 single "America" and its parent self-titled album, their second...
, Kaiser Chiefs
Kaiser Chiefs
Kaiser Chiefs are an English indie rock band from Leeds who formed in 1996. They were named after the South African football club Kaizer Chiefs....
, BRMC, The Magic Numbers
The Magic Numbers
The Magic Numbers are an English pop rock band comprising two pairs of brothers and sisters from Greenford. The group was formed in 2002, releasing their critically acclaimed debut album titled The Magic Numbers on 13 June 2005...
, The Subways
The Subways
The Subways are an English alternative rock / indie rock band. Their debut album, Young For Eternity, was released on 4 July 2005 in the UK and February 14, 2006 in the U.S. Their second album, All or Nothing, was released on 30 June 2008 and their third album Money and Celebrity debuted on the...
and the Nine Black Alps
Nine Black Alps
Nine Black Alps are an English alternative rock band formed in Manchester, named after a line in The Couriers by Sylvia Plath and fronted by Sam Forrest.-Career:...
Carling Live New Kings of Rock and Roll
The Carling Live New Kings of Rock and Roll event took place in 2004 to present 12 bands that had make their presence felt during 2003. These bands included: Snow PatrolSnow Patrol
Snow Patrol are an alternative rock band from Bangor, County Down, Northern Ireland. Formed at the University of Dundee in 1994 as an indie rock band, the band is now based in Glasgow...
, Elbow
Elbow (band)
Elbow are an English rock band. They have played together since 1990 and recorded five studio albums, the most recent of which is Build a Rocket Boys!, released in March 2011...
and Jet
Jet (band)
Jet are an Australian rock band formed in 2001 while attending St Bede's College Mentone in Melbourne, . The band consists of lead guitarist Cameron Muncey, bassist Mark Wilson, and brothers Nic and Chris Cester on vocals/rhythm guitar and drums respectively...
.
Carling New Kings
The Carling New Kings event took place in 2006 and was filmed for Channel 4Channel 4
Channel 4 is a British public-service television broadcaster which began working on 2 November 1982. Although largely commercially self-funded, it is ultimately publicly owned; originally a subsidiary of the Independent Broadcasting Authority , the station is now owned and operated by the Channel...
and was hosted by the Carling Academy Islington showcasing the varied talents of: Graham Coxon
Graham Coxon
Graham Leslie Coxon is an English singer-songwriter, multi-instrumentalist and painter. He came to prominence as the lead guitarist, backing vocalist and occasional lead vocalist of rock band Blur, and is also a critically acclaimed solo artist, having recorded seven solo albums...
, Kano
Kano
Kano is a city in Nigeria and the capital of Kano State in Northern Nigeria. Its metropolitan population is the second largest in Nigeria after Lagos. The Kano Urban area covers 137 sq.km and comprises six Local Government Area - Kano Municipal, Fagge, Dala, Gwale, Tarauni and Nassarawa - with a...
and The Magic Numbers
The Magic Numbers
The Magic Numbers are an English pop rock band comprising two pairs of brothers and sisters from Greenford. The group was formed in 2002, releasing their critically acclaimed debut album titled The Magic Numbers on 13 June 2005...
, all in one night.
Carling Live 24
2004 saw Carling Live 24 take place in London. This was first ever 24hr live musicConcert
A concert is a live performance before an audience. The performance may be by a single musician, sometimes then called a recital, or by a musical ensemble, such as an orchestra, a choir, or a musical band...
event that London had ever held, the highlights included the Franz Ferdinand
Franz Ferdinand (band)
Franz Ferdinand are a Scottish post-punk revival band formed in Glasgow in 2002. The band is composed of Alex Kapranos , Bob Hardy , Nick McCarthy , and Paul Thomson .The band first experienced chart success when their second single, "Take Me Out", reached #3 in...
's performance at the Carling Academy Islington, Feeder
Feeder
-Technology:* Feeder , any of several devices used in apiculture to supplement or replace natural food sources* Feeder , another name for a riser, a reservoir built into a metal casting mold to prevent cavities due to shrinkage...
's only show of the year at the Hammersmith Apollo
Hammersmith Apollo
Hammersmith Apollo is a major entertainment venue located in Hammersmith, London. Designed by Robert Cromie in Art Deco style, it opened in 1932 as the Gaumont Palace cinema, being re-named the Hammersmith Odeon in 1962...
and Scissor Sisters
Scissor Sisters
Scissor Sisters are an American band "spawned by the scuzzy, gay nightlife scene of New York" who took their name from a sexual position between two women also known as tribadism...
at the Carling Academy Brixton. The afterparty was also held in Brixton.
In 2005, Carling Live 24 also held an event in Manchester
Manchester
Manchester is a city and metropolitan borough in Greater Manchester, England. According to the Office for National Statistics, the 2010 mid-year population estimate for Manchester was 498,800. Manchester lies within one of the UK's largest metropolitan areas, the metropolitan county of Greater...
, with an all-North West
North West England
North West England, informally known as The North West, is one of the nine official regions of England.North West England had a 2006 estimated population of 6,853,201 the third most populated region after London and the South East...
theme, showing headline bands. One such act saw Ian Brown
Ian Brown
Ian George Brown is an English musician, best known as the lead singer of the alternative rock band The Stone Roses, which broke up in 1996 but are confirmed to reunite in 2012. Since the break-up of the Stone Roses he has pursued a solo career...
taking the stage, at midnight, at the Manchester Apollo.
In 2006, Carling Live 24 only took place in London. The whole event was compered by hosts Dave Berry
Dave Berry (presenter)
David "Dave" Berry is a British TV and Radio presenter from Charlton, London, England. Currently working with ITV and Capital London.-Career:...
, Alex Zane
Alex Zane
Alex Zane is an English television presenter and DJ.-Background:Zane was born in Leeds and attended Boston Spa School before going on to study Medicine at University College London, a course which he left after a year, and then Media and Communications at Goldsmiths College.-Stand-up comedy and...
, Steve Jones
Steve Jones (presenter)
Stephen Ashton "Steve" Jones is a Welsh television presenter. Jones is primarily known in the UK as presenter of T4. Internationally, he is known as the host of The X Factor USA.-Early life:...
, Alex Houlsby, John Houghton, Stuart Hamilton and Mark McCutcheon. It was made into 9 TV shows covering 24 hours on Channel 4
Channel 4
Channel 4 is a British public-service television broadcaster which began working on 2 November 1982. Although largely commercially self-funded, it is ultimately publicly owned; originally a subsidiary of the Independent Broadcasting Authority , the station is now owned and operated by the Channel...
. It incorporated unusual locations such as: Boy Kill Boy
Boy Kill Boy
Boy Kill Boy were an English rock band based in Leytonstone, East London. Perhaps Best known for their highest charting single "Suzie", the band produced two studio albums and six singles before splitting in 2008.- History :...
performing on a boat on the River Thames and Dirty Pretty Things
Dirty Pretty Things (band)
Dirty Pretty Things were an English band fronted by Carl Barât, a member of The Libertines. The formation of the band was announced in September 2005, after a dispute between Barât and Pete Doherty led to the breakup of The Libertines in 2004. Barât had worked with Vertigo Records and had...
performing on the London Eye
London Eye
The London Eye is a tall giant Ferris wheel situated on the banks of the River Thames, in London, England.It is the tallest Ferris wheel in Europe, and the most popular paid tourist attraction in the United Kingdom, visited by over 3.5 million people annually...
Carling Weekend: Reading and Leeds Festivals
The worlds biggest regular music festival has been supported by Carling from 1998–2006 and is the home of the Carling Stage, claimed to be the birthplace of much of the best new live music talent in the UK from the last decade. Artists including Keane, ColdplayColdplay
Coldplay are a British alternative rock band formed in 1996 by lead vocalist Chris Martin and lead guitarist Jonny Buckland at University College London. After they formed Pectoralz, Guy Berryman joined the group as a bassist and they changed their name to Starfish. Will Champion joined as a...
and Blur
Blur (band)
Blur is an English alternative rock band. Formed in London in 1989 as Seymour, the group consists of singer Damon Albarn, guitarist Graham Coxon, bassist Alex James and drummer Dave Rowntree. Blur's debut album Leisure incorporated the sounds of Madchester and shoegazing...
have all appeared on the Carling stage. In 2005 the stage belonged to Arctic Monkeys
Arctic Monkeys
Arctic Monkeys are an English indie rock band. Formed in 2002 in High Green, a suburb of Sheffield, the band currently consists of Alex Turner , Jamie Cook , Nick O'Malley and Matt Helders...
. Matt Helders (drummer)
Drummer
A drummer is a musician who is capable of playing drums, which includes but is not limited to a drum kit and accessory based hardware which includes an assortment of pedals and standing support mechanisms, marching percussion and/or any musical instrument that is struck within the context of a...
commented: "When we played last year there was a bit of a buzz around us but we had no idea what would happen. Until then we’d only played to audiences of 300-800. Six thousand people came to the Carling tent. People said it was like when the Foo Fighters first played."
Cold Beer Amnesty
The festival saw the launch of a new beer promotion, called the Cold Beer Amnesty, during which festival goers exchanged their unopened cans of warm beer for ice cold ones. In 2006, the amnesty again took place at the:- Isle of Wight FestivalIsle of Wight Festival
The Isle of Wight Festival is a music festival which takes place every year on the Isle of Wight in England. It was originally held from 1968 to 1970. These original events were promoted and organised by the Foulk brothers under the banner of their company Fiery Creations Limited...
, V Festival
V Festival
The V Festival is an annual music festival held in England during the penultimate weekend in August. The event is held at two parks simultaneously which share the same bill; artists perform at one location on Saturday and then swap on Sunday. The sites are located at Hylands Park in Chelmsford and...
and the Carling Weekend, where over 100,000 cans were exchanged. The Cold Beer Amnesty won the Best Festival innovation award at the 2006 UK Festival Awards.
Carling Academy venues
Carling sponsors the Academy Music GroupAcademy Music Group
Academy Music Group is a leading owner-operator of music venues in the United Kingdom. They operate a number of medium sized venues, the majority of which took the name Carling Academy after their sponsor Carling. Some of these academies also contain smaller venues used for less well known acts...
and are headline sponsors at some of the main music venues in the UK. It is claimed that over three million people, annually visit the academy venues.
The Academy venues are located in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
(Brixton
Brixton
Brixton is a district in the London Borough of Lambeth in south London, England. It is south south-east of Charing Cross. The area is identified in the London Plan as one of 35 major centres in Greater London....
,
Camden
London Borough of Camden
In 1801, the civil parishes that form the modern borough were already developed and had a total population of 96,795. This continued to rise swiftly throughout the 19th century, as the district became built up; reaching 270,197 in the middle of the century...
, Islington
Islington
Islington is a neighbourhood in Greater London, England and forms the central district of the London Borough of Islington. It is a district of Inner London, spanning from Islington High Street to Highbury Fields, encompassing the area around the busy Upper Street...
and the Shepherds Bush Empire
Shepherds Bush Empire
The O2 Shepherds Bush Empire is a music venue in Shepherd's Bush, London, England, run by the Academy Music Group. It was built in 1903, as a music hall, and in 1953 became the BBC Television Theatre...
), Birmingham
Birmingham
Birmingham is a city and metropolitan borough in the West Midlands of England. It is the most populous British city outside the capital London, with a population of 1,036,900 , and lies at the heart of the West Midlands conurbation, the second most populous urban area in the United Kingdom with a...
, Bristol
Bristol
Bristol is a city, unitary authority area and ceremonial county in South West England, with an estimated population of 433,100 for the unitary authority in 2009, and a surrounding Larger Urban Zone with an estimated 1,070,000 residents in 2007...
, Glasgow
Glasgow
Glasgow is the largest city in Scotland and third most populous in the United Kingdom. The city is situated on the River Clyde in the country's west central lowlands...
,
Liverpool
Liverpool
Liverpool is a city and metropolitan borough of Merseyside, England, along the eastern side of the Mersey Estuary. It was founded as a borough in 1207 and was granted city status in 1880...
and Newcastle
Newcastle upon Tyne
Newcastle upon Tyne is a city and metropolitan borough of Tyne and Wear, in North East England. Historically a part of Northumberland, it is situated on the north bank of the River Tyne...
.
Carling.com
Carling launched its music website in 2002 as a central on-line hub for information and entertainment, in relation to Carling's music activity. Acting as a one-stop shop, to find information and obtain tickets to their events the website rapidly grew in size adding entertainment in the form of live video footage, along with live reviews, music news and interview sections. As sponsorship deals with leading UK venues and festivals were added to Carling's ever-expanding roster, Carlinglive.com expanded to include a full venue guide section and gig guide allowing consumers to purchase tickets for gigs, tours and festivals over the whole of the UK.Following a redesign in 2006, the ‘Live’ brand was dropped to allow the brand name to take centre-stage and Carling.com was born. The current website has equal focus on brandname, football and music. The website has been presented with some 2006 web awards: Revolution Award 2006 – Best Use of Search The Webby Awards 2006 – Honoree Member Marketing Direct Smart Awards 2006 – Best Direct Mail Pack Hitwise - Top 10 website for second consecutive quarter 2006
Carling Live Underground
In 2003 Carling teamed up with London UndergroundLondon Underground
The London Underground is a rapid transit system serving a large part of Greater London and some parts of Buckinghamshire, Hertfordshire and Essex in England...
to provide 30 Licensed Carling busking pitches throughout the underground network. There are currently 263 licensed buskers, providing more than 3000 hours of live music to commuters every month. Potential candidates are required to pass an audition before getting an entertainers license.