Body In Balance
Encyclopedia
Body in Balance is a TV channel which broadcasts from Germany
& the UK. It was the UK's first leisure and health channel.
In the UK, the channel broadcasts on Sky 275. It airs programming about yoga
, pilates
, meditation
, health
& spiritual
well being. There are regional versions of the channel for Germany
& Switzerland
, the Netherlands
& Belgium
, Luxembourg
, Serbia
. In 2011, the channel launched an online Video on Demand service.
Since 2008 the channel's European network has grown from four to 29. It currently broadcasts in the UK, Ireland, and twelve other countries in Europe and south east Asia.
service, on which there are currently between 250 and 300 programmes available. The editorial content on the website is updated weekly, and consists of topical and opinion pieces, as well as advice on health
, diet
, exercise and wellness
.
In the UK and worldwide, a large proportion of the channel's audience are professionals with an enthusiasm for health and fitness. The channel estimates that in the UK alone there are 9 million professional women with an enthusiasm for fitness, and has announced its intention to further focus on this demographic for future expansion.
as 'the Queen of pilates' has also taught for the channel, as has Doug Robertson, who is known for his Perfect Bum series. Among the channel's fitness teachers is Samsara, whose workouts are a hybrid of kickboxing
and bellydance.
The channel also works with a number of experts in the field of diet and wellness including Maryon Stewart, who pioneered the field on non-drug medicine in Australia.
, a major distributor. The channel also sells DVDs from its website shop, and on Amazon and other major online shops. In Germany, they have an agreement with Rough Trade
, a major retailer. In the US, Body in Balance products are distributed by Sterling Worldwide.
. In 2011 the channel will be an official media partner to the Wanderlust Festival
, a festival of yoga and music held in various locations across the U.S.A.
In the UK, the channel was a media partner to the Vitality Show, which took place at the Earl's Court exhibition centre in West London. The event was marketed as 'the ultimate girls day out'. This summer, Body in Balance is holding a Summer Solstice Yoga Workshops with Shiva Rea in ZSL
London Zoo
.
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
& the UK. It was the UK's first leisure and health channel.
In the UK, the channel broadcasts on Sky 275. It airs programming about yoga
Yoga
Yoga is a physical, mental, and spiritual discipline, originating in ancient India. The goal of yoga, or of the person practicing yoga, is the attainment of a state of perfect spiritual insight and tranquility while meditating on Supersoul...
, pilates
Pilates
Pilates is a physical fitness system developed in the early 20th century by Joseph Pilates in Germany, the UK and the USA. As of 2005, there were 11 million people practicing the discipline regularly and 14,000 instructors in the United States....
, meditation
Meditation
Meditation is any form of a family of practices in which practitioners train their minds or self-induce a mode of consciousness to realize some benefit....
, health
Health
Health is the level of functional or metabolic efficiency of a living being. In humans, it is the general condition of a person's mind, body and spirit, usually meaning to be free from illness, injury or pain...
& spiritual
Spirituality
Spirituality can refer to an ultimate or an alleged immaterial reality; an inner path enabling a person to discover the essence of his/her being; or the “deepest values and meanings by which people live.” Spiritual practices, including meditation, prayer and contemplation, are intended to develop...
well being. There are regional versions of the channel for Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
& Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
, the Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
& Belgium
Belgium
Belgium , officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters, and those of several other major international organisations such as NATO.Belgium is also a member of, or affiliated to, many...
, Luxembourg
Luxembourg
Luxembourg , officially the Grand Duchy of Luxembourg , is a landlocked country in western Europe, bordered by Belgium, France, and Germany. It has two principal regions: the Oesling in the North as part of the Ardennes massif, and the Gutland in the south...
, Serbia
Serbia
Serbia , officially the Republic of Serbia , is a landlocked country located at the crossroads of Central and Southeast Europe, covering the southern part of the Carpathian basin and the central part of the Balkans...
. In 2011, the channel launched an online Video on Demand service.
Background
Body in Balance was established in 2005 as a German language channel. An English language version, the UK's first leisure and health channel, followed in 2007. The channels were founded in response to the increasing popularity of yoga in both countries.Since 2008 the channel's European network has grown from four to 29. It currently broadcasts in the UK, Ireland, and twelve other countries in Europe and south east Asia.
Internet service
Like many modern TV channels, Body in Balance depends on the internet as a 'second screen'. Recently the company has launched a Video on DemandVideo on demand
Video on Demand or Audio and Video On Demand are systems which allow users to select and watch/listen to video or audio content on demand...
service, on which there are currently between 250 and 300 programmes available. The editorial content on the website is updated weekly, and consists of topical and opinion pieces, as well as advice on health
Health
Health is the level of functional or metabolic efficiency of a living being. In humans, it is the general condition of a person's mind, body and spirit, usually meaning to be free from illness, injury or pain...
, diet
Diet
Diet, in relation to food, might mean:*Diet , the sum of the food consumed by an organism or group*Dieting, the deliberate selection of food to control body weight or nutrient intake*Diet food, foods that aid in dieting...
, exercise and wellness
Wellness
Wellness may mean:* Wellness * Wellness - The scientific meaning: health, freedom from disease.* Wellness dog and cat food, a brand used by the company WellPet* Well-being * Workplace wellness...
.
Audience
Body in Balance describes itself as 'Europe's leading wellness and yoga channel'. The channel has 10 million viewers internationally, across 12 countries and 26 platforms.In the UK and worldwide, a large proportion of the channel's audience are professionals with an enthusiasm for health and fitness. The channel estimates that in the UK alone there are 9 million professional women with an enthusiasm for fitness, and has announced its intention to further focus on this demographic for future expansion.
Teachers
The channel has worked with a number of notable teachers and instructors. Their yoga instructors include Maya Fiennes and Shiva Rea. Lynne Robinson, described by The TimesThe Times
The Times is a British daily national newspaper, first published in London in 1785 under the title The Daily Universal Register . The Times and its sister paper The Sunday Times are published by Times Newspapers Limited, a subsidiary since 1981 of News International...
as 'the Queen of pilates' has also taught for the channel, as has Doug Robertson, who is known for his Perfect Bum series. Among the channel's fitness teachers is Samsara, whose workouts are a hybrid of kickboxing
Kickboxing
Kickboxing refers to a group of martial arts and stand-up combat sports based on kicking and punching, historically developed from karate, Muay Thai and western boxing....
and bellydance.
The channel also works with a number of experts in the field of diet and wellness including Maryon Stewart, who pioneered the field on non-drug medicine in Australia.
Programming
The company has a back catalogue consisting of over 400 hours of material. They license programmes and programme packages to producers throughout the world; recently the channel has made large sales in India and China.Production
As well as commissioning and acquiring programmes, the channel is increasingly involved in producing them. In 2011 Body in Balance announced that it planned to produce 100 hours of new programming in the course of the year: this is more than it has produced in any year previous.DVD Distribution
Body in Balance has a DVD library of over 40 titles and releases two new ones each month. In the UK, the channel sells to high street stores and supermarkets through RSKSanyo Broadcasting
is a Japanese television and radio broadcaster in Okayama and Kagawa. The abbreviation, RSK originates in the former name in Japanese...
, a major distributor. The channel also sells DVDs from its website shop, and on Amazon and other major online shops. In Germany, they have an agreement with Rough Trade
Rough Trade
Rough Trade may refer to:*Rough Trade Records, a record label*Rough Trade , linked but independent London record stores*Rough Trade , a Canadian new wave rock band*Rough Trade , an episode of American Dad!...
, a major retailer. In the US, Body in Balance products are distributed by Sterling Worldwide.
Events
The channel has been a media partner to a number of health and fitness events in the UK and America. In 2010 they were a partner to Yoga on the Lawn in New York. 10,000 people attended the event in Central ParkCentral Park
Central Park is a public park in the center of Manhattan in New York City, United States. The park initially opened in 1857, on of city-owned land. In 1858, Frederick Law Olmsted and Calvert Vaux won a design competition to improve and expand the park with a plan they entitled the Greensward Plan...
. In 2011 the channel will be an official media partner to the Wanderlust Festival
Wanderlust Festival
The Wanderlust Festival is a summer festival first held in Squaw Valley in July 2009. The event, announced in May 2009, featured a musical lineup featuring Michael Franti, Spoon, Broken Social Scene, and Girl Talk. Notably Michael Franti had to bow out of the show at the last moment due to...
, a festival of yoga and music held in various locations across the U.S.A.
In the UK, the channel was a media partner to the Vitality Show, which took place at the Earl's Court exhibition centre in West London. The event was marketed as 'the ultimate girls day out'. This summer, Body in Balance is holding a Summer Solstice Yoga Workshops with Shiva Rea in ZSL
Zoological Society of London
The Zoological Society of London is a charity devoted to the worldwide conservation of animals and their habitats...
London Zoo
London Zoo
London Zoo is the world's oldest scientific zoo. It was opened in London on 27 April 1828, and was originally intended to be used as a collection for scientific study. It was eventually opened to the public in 1847...
.