Bill Watts
Encyclopedia
William F. "Bill" Watts (born May 5, 1939) is a former American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 professional wrestler
Professional wrestling
Professional wrestling is a mode of spectacle, combining athletics and theatrical performance.Roland Barthes, "The World of Wrestling", Mythologies, 1957 It takes the form of events, held by touring companies, which mimic a title match combat sport...

 and promoter. Watts was famous under his "Cowboy
Cowboy
A cowboy is an animal herder who tends cattle on ranches in North America, traditionally on horseback, and often performs a multitude of other ranch-related tasks. The historic American cowboy of the late 19th century arose from the vaquero traditions of northern Mexico and became a figure of...

" gimmick in his wrestling career, and then as a tough, no-nonsense promoter in the Mid-South area of the United States, which grew to become the UWF.

In 1992, he was the Executive Vice President of World Championship Wrestling
World Championship Wrestling
World Championship Wrestling, Inc. was an American professional wrestling promotion which existed from 1988 to 2001. Based in Atlanta, Georgia, it began as a regional promotion affiliated with the National Wrestling Alliance , named Jim Crockett Promotions until November 1988, when Ted Turner and...

 but after clashes with management over a number of issues as well as feeling pressure from Hank Aaron over a racially sensitive piece of correspondence, he resigned. He was subsequently replaced by Ole Anderson
Ole Anderson
Alan Robert Rogowski , better known by his ring name of Ole Anderson, is a retired professional wrestler and a promoter. He held numerous NWA World Tag Team Championships with Gene Anderson, who was portrayed as his brother...

 who was then succeeded by Eric Bischoff
Eric Bischoff
Eric Aaron Bischoff is an American entrepreneur, and professional wrestling booker and on-screen personality currently signed to Total Nonstop Action Wrestling...

.

Wrestling career

As a professional wrestler, he famously feuded with WWWF Champion
WWE Championship
The WWE Championship is a professional wrestling world heavyweight championship in WWE. It is the world title of the Raw brand and one of two in WWE, complementing the World Heavyweight Championship of the SmackDown brand. It was established under the then WWWF in 1963...

 Bruno Sammartino
Bruno Sammartino
Bruno Leopoldo Francesco Sammartino is an Italian-American former professional wrestler, best known for being the longest-running champion of the World Wide Wrestling Federation , holding the title across two reigns for over 11 years in total, as well as the longest single WWE Championship reign...

, but was unable to win away the belt. In the 1960s, he wrestled in many areas, such as San Francisco, Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...

, St. Louis
St. Louis, Missouri
St. Louis is an independent city on the eastern border of Missouri, United States. With a population of 319,294, it was the 58th-largest U.S. city at the 2010 U.S. Census. The Greater St...

, and even Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

, for All Japan Pro Wrestling
All Japan Pro Wrestling
is a Japanese professional wrestling promotion established in 1972. All Japan Pro Wrestling still remains one of the most popular puroresu promotions still in operation.-The Giant Baba Era :...

. During these periods, Watts challenged for both the National Wrestling Alliance
National Wrestling Alliance
The National Wrestling Alliance is a wrestling promotion company and sanctions various NWA championships in the United States. The NWA has been in operation since 1948...

 and American Wrestling Association
American Wrestling Association
The American Wrestling Association was an American professional wrestling promotion based in Minneapolis, Minnesota that ran from 1960 to 1991. It was owned and founded by Verne Gagne and Wally Karbo...

 versions of the World Title.

Universal Wrestling Federation

Bill Watts is perhaps even more famous for being a pioneering promoter in the Mid-South area of the USA, with his base of operation being in the Shreveport, Louisiana area. His promotion was known as the Mid South Wrestling. He is often credited with creating the current and popular "episodic" style of TV wrestling, building solid creative storylines week-on-week, with an emphasis on solid in-ring action with dependable wrestlers like "Dr. Death" Steve Williams, The Junkyard Dog
Junkyard Dog
Sylvester Ritter was an American professional wrestler and professional football player, best known for his work in Mid-South Wrestling and the World Wrestling Federation as The Junkyard Dog...

, Ted DiBiase
Ted DiBiase
Theodore Marvin "Ted" DiBiase, Sr. is a retired professional wrestler, manager, ordained minister and color commentator. DiBiase achieved championship success in a number of wrestling promotions, holding thirty titles during his professional wrestling career...

 and Jim Duggan
Jim Duggan
James Edward Duggan , better known by his ring name "Hacksaw" Jim Duggan, is an American professional wrestler. He is best known for his time with World Wrestling Entertainment in the 1980s, when it was known as World Wrestling Federation , and World Championship Wrestling...

. He's an outspoken critic on breaking kayfabe
Kayfabe
In professional wrestling, kayfabe is the portrayal of events within the industry as "real" or "true". Specifically, the portrayal of professional wrestling, in particular the competition and rivalries between participants, as being genuine or not of a worked nature...

 and "smart" wrestling fans. A Watts-run promotion always had face and heel wrestlers dress in different locker rooms and to have faces and heels not meet publicly. He has also been known to revamp his booking plans in order to protect the business from such fans. When a newspaper mentioned a wrestling event being the last one Jake "The Snake" Roberts
Jake Roberts
Aurelian Jake Smith, Jr. is a second-generation American professional wrestler, the son of former wrestler Aurelian "Grizzly" Smith...

 would wrestle in Watts' territory and talked about the tradition of a wrestler jobbing
Job (professional wrestling)
In professional wrestling slang, the term job describes a losing performance in a wrestling match. It is derived from the euphemism "doing one's job", which was employed to protect kayfabe. As professional wrestling is scripted, inevitably a wrestler will be required to lose to an opponent.The term...

 in his last match to put his opponent over and to expect the finish to be in that fashion, Watts changed it so Roberts actually won the match and got put over on his way out of the territory.

After losing over half a million dollars, Watts sold the UWF to NWA Mid-Atlantic's Jim Crockett Promotions
Jim Crockett Promotions
Jim Crockett Promotions was a professional wrestling promotion owned by Jim Crockett, Jr. until the late 1980s. It was a member of the National Wrestling Alliance and was the forerunner to World Championship Wrestling .-Early history:...

, who kept a lot of their stars, such as Sting. Instead of having UWF a separate organization, Crockett sent his mid-card wrestlers to the UWF and had them quickly win their titles. Eventually, the UWF folded, and Crockett would be bought out by Ted Turner
Ted Turner
Robert Edward "Ted" Turner III is an American media mogul and philanthropist. As a businessman, he is known as founder of the cable news network CNN, the first dedicated 24-hour cable news channel. In addition, he founded WTBS, which pioneered the superstation concept in cable television...

 in 1988. In April 1989, after firing George Scott
George Scott (wrestler)
George Scott was a Canadian professional wrestler, booker and promoter. From the 1950s until the 1970s, he and his younger brother Sandy competed as The Flying Scotts in North American regional promotions including the National Wrestling Alliance, particularly the Midwest and Mid-Atlantic...

, WCW
World Championship Wrestling
World Championship Wrestling, Inc. was an American professional wrestling promotion which existed from 1988 to 2001. Based in Atlanta, Georgia, it began as a regional promotion affiliated with the National Wrestling Alliance , named Jim Crockett Promotions until November 1988, when Ted Turner and...

 offered Bill Watts the chance to book, but he declined the offer and WCW instead decided to go with a booking committee, which included Ric Flair
Ric Flair
Richard Morgan Fliehr is an American professional wrestler, better known by his ring name Ric Flair. Also known as "The Nature Boy", Flair is one of the most well-known professional wrestlers in the world....

, Kevin Sullivan
Kevin Sullivan (wrestler)
Kevin Francis Sullivan is an American professional wrestler and booker, perhaps best known for his role in WCW as "The Taskmaster" and his leading of the "Dungeon of Doom".-Early career:...

, Eddie Gilbert, Jim Ross
Jim Ross
James William "Jim" Ross is a professional wrestling commentator, former professional wrestling referee, restaurateur, occasional wrestler, and former company executive of WWE, where he currently works as a commentator on the WWE Raw brand...

, and Jim Herd
Jim Herd
Jim Herd is a former professional wrestling executive. Herd was the Executive Vice President of World Championship Wrestling from 1988 to 1992, following Turner Broadcasting's acquisition of the NWA-affiliated Jim Crockett Promotions in 1988. His tenure however received much criticism from...

.

World Championship Wrestling

Watts became Executive Vice President of World Championship Wrestling
World Championship Wrestling
World Championship Wrestling, Inc. was an American professional wrestling promotion which existed from 1988 to 2001. Based in Atlanta, Georgia, it began as a regional promotion affiliated with the National Wrestling Alliance , named Jim Crockett Promotions until November 1988, when Ted Turner and...

 (succeeding Kip Frey
Kip Allen Frey
Kip Allen Frey is a venture capitalist and an adjunct professor at the Sanford School of Public Policy of Duke University. He served as President and CEO of several companies and has presided over company transactions that produced more than $1 billion of value for investors.-Early life and...

) in 1992. He took a lot of his old-school values with him, such as banning moves from the top rope and the babyfaces
Face (professional wrestling)
In professional wrestling, a babyface or face or in simple words, a fan favorite is a character who is portrayed as a heroic relative to the heel wrestlers, who are analogous to villains...

 and heels
Heel (professional wrestling)
In professional wrestling, a heel is a villain character. In non-wrestling jargon, heels are the "bad guys" in professional wrestling; the term heel coming from the term take to you heels, which means to run away which heel champions tend to do to avoid losing their titles.storylines...

 separation. His tenure was not long, nor were his ideas overly embraced. According to his biography, Controversy Creates Ca$h, Eric Bischoff (who worked under Watts at the time) felt Watts would intimidate anyone he was talking to and was only interested in taking the WCW product back to 1970s standards, with poorly lit arenas and house shows in remote rural towns. He introduced his son, Erik Watts
Erik Watts
Erik Watts is an American professional wrestler. He is best known for his appearances with World Championship Wrestling in the early 1990s. He is the son of legendary wrestler "Cowboy" Bill Watts.-Debut:...

, to WCW around this time, who many felt was not ready for national wrestling.

As a promoter, he often championed and pushed African-American wrestlers as his top stars—first Junkyard Dog
Junkyard Dog
Sylvester Ritter was an American professional wrestler and professional football player, best known for his work in Mid-South Wrestling and the World Wrestling Federation as The Junkyard Dog...

 in Mid-South Wrestling, as well as "Big Cat" Ernie Ladd
Ernie Ladd
Ernest "Ernie" Ladd , nicknamed "The Big Cat" was an American collegiate and professional football player and a professional wrestler.-Pro Football career:...

, who he later inducted into the WWE Hall of Fame, and Ron Simmons
Ron Simmons
Ronald "Ron" Simmons is an American semi-retired professional wrestler and retired American football player. He is recognised as being the first Black world heavyweight champion in professional wrestling and the first of only two African Americans to win the WCW World Heavyweight Championship,...

 in WCW—in order to appeal to the African-American fan base. Under Watts' reign as WCW chief, Ron Simmons became the first African-American professional wrestler to hold a widely recognized World Heavyweight Championship. Mick Foley
Mick Foley
Michael Francis "Mick" Foley, Sr. is an American semi-retired professional wrestler, author, comedian, actor, voice actor and former color commentator. He has worked for many wrestling promotions, including WWE, WCW, ECW and TNA. He is often referred to as "The Hardcore Legend", a nickname he...

 referred to Watts' history of "creating a black babyface and building the company around him", while talking about his match with Simmons.

The circumstances of Watts' departure in 1993 are controversial. Prior to 1992, he had given an interview to a wrestling newsletter. Most notably, Watts had commented on Lester Maddox
Lester Maddox
Lester Garfield Maddox was an American politician who was the 75th Governor of the U.S. state of Georgia from 1967 to 1971....

, a restaurant owner who was told he had to serve black people but instead closed down his business. Watts felt Maddox stood up for what he believed in and acted accordingly. He also made several other controversial statements in pertaining to race and sexual orientation. When he was hired by WCW, Watts had explained the situation to Turner president Bill Shaw, apparently to his satisfaction. However, a year later wrestling journalist Mark Madden
Mark Madden
Mark Madden is an American radio sports talk-show host in Pittsburgh and also a former World Championship Wrestling color commentator. -Career:...

 brought the interview to the attention of Hank Aaron, himself a vice president in the Turner organization with the Atlanta Braves
Atlanta Braves
The Atlanta Braves are a professional baseball club based in Atlanta, Georgia. The Braves are a member of the Eastern Division of Major League Baseball's National League. The Braves have played in Turner Field since 1997....

, who then pushed for Watts' removal. While Madden takes credit for Watts getting fired, Watts himself disputes this account, saying he was not fired for the comments but quit his position out of frustration over "backstabbing" by Shaw and (unbeknownst to Shaw) had already resigned by the time Aaron got the newsletter. Watts was replaced by Ole Anderson
Ole Anderson
Alan Robert Rogowski , better known by his ring name of Ole Anderson, is a retired professional wrestler and a promoter. He held numerous NWA World Tag Team Championships with Gene Anderson, who was portrayed as his brother...

.

World Wrestling Federation/Entertainment

Bill later went on to a position of booking power in the World Wrestling Federation
World Wrestling Entertainment
World Wrestling Entertainment, Inc. is an American publicly traded, privately controlled entertainment company dealing primarily in professional wrestling, with major revenue sources also coming from film, music, product licensing, and direct product sales...

, his tenure there was short, as Watts stated in later interviews that he was only up there on a three-month contract and had no interest in staying long-term. On April 4, 2009, Watts was inducted into the WWE Hall of Fame as a part of the Class of 2009.

Political allegiance

Bill Watts is a Republican
Republican Party (United States)
The Republican Party is one of the two major contemporary political parties in the United States, along with the Democratic Party. Founded by anti-slavery expansion activists in 1854, it is often called the GOP . The party's platform generally reflects American conservatism in the U.S...

, and in an ROH
Ring of Honor
Ring of Honor ' is an American professional wrestling promotion, founded in 2002 by Rob Feinstein and Gabe Sapolsky. From 2004 to 2011, the promotion was under the ownership of Cary Silkin before being sold to the Sinclair Broadcast Group in May 2011...

 shoot interview with Jim Cornette
Jim Cornette
James Mark "Jim" Cornette is an American professional wrestling manager, commentator, promoter, and booker. As a manager, he has worked for Jim Crockett Promotions, World Championship Wrestling and World Wrestling Federation and from 1991 to 1995, was the owner of Smoky Mountain Wrestling...

, he criticised Bill Clinton
Bill Clinton
William Jefferson "Bill" Clinton is an American politician who served as the 42nd President of the United States from 1993 to 2001. Inaugurated at age 46, he was the third-youngest president. He took office at the end of the Cold War, and was the first president of the baby boomer generation...

 and the Democrats
Democratic Party (United States)
The Democratic Party is one of two major contemporary political parties in the United States, along with the Republican Party. The party's socially liberal and progressive platform is largely considered center-left in the U.S. political spectrum. The party has the lengthiest record of continuous...

 numerous times. He also said, "In the United States Constitution
United States Constitution
The Constitution of the United States is the supreme law of the United States of America. It is the framework for the organization of the United States government and for the relationship of the federal government with the states, citizens, and all people within the United States.The first three...

, it says all men are equal, but some men are more talented than others, and worth more".

Radio

Cowboy Bill Watts served as co-host of a sports talk radio show on The Sports Animal
KYAL-FM
KYAL-FM is a radio station licensed to serve Muskogee, Oklahoma. The station is owned by KMMY, Inc. It airs a Sports radio format.- History :...

 in Tulsa, Oklahoma
Tulsa, Oklahoma
Tulsa is the second-largest city in the state of Oklahoma and 46th-largest city in the United States. With a population of 391,906 as of the 2010 census, it is the principal municipality of the Tulsa Metropolitan Area, a region with 937,478 residents in the MSA and 988,454 in the CSA. Tulsa's...

 until late 2008. He is a longtime resident of Bixby
Bixby, Oklahoma
Bixby is a city in Tulsa and Wagoner counties in the U.S. state of Oklahoma, and is a suburb of Tulsa. The population was 13,336 at the 2000 census and 20,884 in the 2010 census. It is nicknamed "The Garden Spot of Oklahoma" for its rich agrarian heritage...

, a Tulsa suburb.

Autobiography

In March 2006, Watts released his autobiography The Cowboy and the Cross: The Bill Watts Story: Rebellion, Wrestling and Redemption through ECW Press
ECW Press
ECW Press is a North American small press book publisher located in Toronto, Ontario. It was founded by Jack David and Robert Lecker in 1974 as a Canadian literary magazine named Essays on Canadian Writing. Five years later, ECW published its first books - trade and scholarly titles...

. The book chronicles his upbringing, his career as first a wrestler then a promoter along with events in his personal life. The book also details his becoming a born-again Christian.

Personal life

Watts has five children: William III, known as Biff, Joel, Erik
Erik Watts
Erik Watts is an American professional wrestler. He is best known for his appearances with World Championship Wrestling in the early 1990s. He is the son of legendary wrestler "Cowboy" Bill Watts.-Debut:...

, Micah and a daughter named Ene.

In wrestling

  • Finishing moves
    • Oklahoma Stampede (Running Powerslam)

  • Signature moves
    • Boston crab
      Boston crab
      The Boston crab is a professional wrestling hold that typically starts with the opponent lying supine on the mat, with the wrestler standing and facing them. It is a type of spinal lock where the wrestler hooks each of the opponent’s legs in one of his arms, and then turns the opponent face-down,...

    • Scoop slam
    • Side slam backbreaker

Championships and accomplishments

  • American Wrestling Alliance
    • AWA United States Heavyweight Championship (1 time)

  • Cauliflower Alley Club
    Cauliflower Alley Club
    The Cauliflower Alley Club is a non-profit fraternal organization, which includes a newsletter and website, comprising both retired and active professional wrestlers and boxers in North America....

    • Other honoree (2001)

  • Championship Wrestling from Florida
    • NWA Florida Heavyweight Championship
      NWA Florida Heavyweight Championship
      The NWA Florida Heavyweight Championship was a major title in Championship Wrestling from Florida, USA and is now the major title in NWA Florida. It started in 1937 and was abandoned in 1949. It was picked back up in 1966 by CWF and lasted until 1987 when the company was purchased by Jim Crockett...

       (2 times)
    • NWA Southern Heavyweight Championship (Florida version) (1 time)

  • Gulf Coast Championship Wrestling
    Continental Championship Wrestling
    Continental Championship Wrestling was a professional wrestling promotion based out of Knoxville, Tennessee from 1974 until 1988 and Dothan, Alabama from 1978 to 1990, managed by Ron Fuller. When Fuller sold the promotion to David Woods, it changed name to the Continental Wrestling Federation...

    • NWA Gulf Coast Heavyweight Championship
      NWA Southeastern Heavyweight Championship (Southern Division)
      The NWA Southeastern Heavyweight Championship was originally the primary singles championship for Gulf Coast Championship Wrestling and was originally named the NWA Gulf Coast Heavyweight Championship...

       (1 time)

  • Japan Wrestling Association
    Japan Pro Wrestling Alliance
    Nihon Puroresu Kyōkai was the first professional wrestling promotion to be based in Japan. It operated from 1953 to 1973. Founded by Rikidōzan when he established a territory that would represent the National Wrestling Alliance in Japan...

    • NWA International Tag Team Championship
      NWA International Tag Team Championship
      The NWA International Tag Team Championship was a National Wrestling Alliance-sanctioned title contested for in All Japan Pro Wrestling . Prior to being used in AJPW, the title was defended in the Japan Wrestling Association . The title lasted from 1962 through 1988...

       (1 time) - with Tarzan Tyler
      Camille Tourville
      Camille Tourville was a professional wrestler and manager better known as Tarzan Tyler. He was one-half of the first WWF Tag Team Champions, along with Luke Graham...


  • Mid-South Sports
    Georgia Championship Wrestling
    Georgia Championship Wrestling was a professional wrestling promotion whose self-titled TV program aired in the 1970s and 1980s on Atlanta, U.S., superstation WTBS. Though based in Atlanta, the company also ran live wrestling shows throughout its geographic "territory" of Georgia Georgia...

    • NWA Georgia Heavyweight Championship
      NWA Georgia Heavyweight Championship
      The NWA Georgia Heavyweight Championship was the major title in the Georgia Championship Wrestling professional wrestling promotion. It started in 1964 and was unified in 1981 with the NWA National Heavyweight Championship....

       (1 time)

  • NWA Tri-State / Mid-South Wrestling Association
    • Mid-South North American Heavyweight Championship (1 time)
    • Mid-South Tag Team Championship (1 time) - with Buck Robley
    • NWA Louisiana Tag Team Championship (1 time) - with Buck Robley
    • NWA North American Heavyweight Championship (Tri-State version) (6 times)
    • NWA Tri-State Brass Knuckles Championship (2 times)
    • NWA Tri-State Tag Team Championship (5 times) - with Jerry Kozak (1), Billy Red Lyons
      Billy Red Lyons
      William Snip was a Canadian professional wrestler, who used the stage name Billy Red Lyons. He was an active wrestler between 1956 and 1984, and won numerous championship throughout his career. He worked for promotions in both Canada and the United States, particularly in Ontario, California,...

       (1), Greg Valentine
      Greg Valentine
      John Wisniski, Jr. is an American professional wrestler, better known as Greg "The Hammer" Valentine. He is the son of wrestler Johnny Valentine.-Training:...

       (1), Billy Robinson
      Billy Robinson
      Billy Robinson is a British professional wrestler and catch wrestling instructor. Robinson was well known in Japan where he has trained mixed martial arts fighters in catch wrestling...

       (1) and Buck Robley (1)

  • Southwest Sports, Inc.
    World Class Championship Wrestling
    World Class Championship Wrestling ' was a regional professional wrestling promotion headquartered in Dallas and Fort Worth, Texas. Originally owned by promoter Ed McLemore, by 1966 it was run by Southwest Sports, Inc., whose president, Jack Adkisson, was better known as wrestler Fritz Von Erich...

    • NWA Texas Heavyweight Championship
      NWA Texas Heavyweight Championship
      The NWA Texas Heavyweight Championship is a professional wrestling title that has existed since the 1930s. Though its exact date of creation isn't known, it is among the oldest championships used in professional wrestling today...

       (1 time)

  • World Wide Wrestling Federation / World Wrestling Entertainment
    World Wrestling Entertainment
    World Wrestling Entertainment, Inc. is an American publicly traded, privately controlled entertainment company dealing primarily in professional wrestling, with major revenue sources also coming from film, music, product licensing, and direct product sales...

    • WWWF United States Tag Team Championship
      WWWF United States Tag Team Championship
      The WWWF United States Tag Team Championship was a major tag team title in the World Wide Wrestling Federation from 1963 until 1967. Originally, the WWF was a member of the National Wrestling Alliance operating out of the Northeast and was called the Capitol Wrestling Corporation...

       (1 time) - with Gorilla Monsoon
      Gorilla Monsoon
      Robert James "Gino" Marella , better known by his ring name of Gorilla Monsoon, was an American professional wrestler, play-by-play announcer, and booker...

    • WWE Hall of Fame
      WWE Hall of Fame
      The WWE Hall of Fame is a hall of fame for professional wrestlers maintained by WWE. It was officially created on the February 1, 1993 episode of the World Wrestling Federation's Monday Night Raw television program...

       (Class of 2009)

  • Wrestling Observer Newsletter awards
    • Wrestling Observer Newsletter Hall of Fame
      Wrestling Observer Newsletter Hall of Fame
      The Wrestling Observer Newsletter Hall of Fame is a professional wrestling hall of fame that recognizes people who make significant contributions to the sport. It was founded in 1996 by Dave Meltzer, editor of the Wrestling Observer Newsletter. The Wrestling Observer Newsletter Hall of Fame is not...

       (Class of 1996)

External links

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