Be by Mayumana
Encyclopedia
Mayumana is a multicultural troupe, established in 1996 in Tel Aviv
, which developed a unique language based on skills, rhythm
, visual effects
and, above all – creativity
and humor. Throughout their years of creativity and work, the members of Mayumana have performed before more than five million spectators in over 70 major cities around the world, with different shows being staged in different countries on the same evening. Today, the "Mayumana" brand is known in many countries as a promise for shows of sweeping energy, creativity and virtuoso talent.
The troupe is currently made up of about 100 members (including actor
s, technical teams, production and marketing
staff), from over 32 different countries around the world. Mayumana is a financially independent troupe that is neither supported nor subsidized by any commercial or governmental bodies.
Boaz Berman – Cofounder, creator and artistic director
Born in Tel Aviv, Boaz Berman spent most of his childhood by the sea or playing rhythms on any instrument he could get his hands on. Boaz studied music at the Jerusalem Academy of Music and Afro - Cuban percussion in New York
. He was a member of the Israel
i Thai boxing team, participated in surfing
competitions in the US, worked as a diving
instructor at a diving center in Tel Aviv and is a certified skipper.
He played and recorded with leading Israeli and international artists.
Boaz and Eylon Nuphar, his Co-Creator of the Mayumana Show, are the artistic force behind the Mayumana organization, making sure that the shows maintain the high standard they have set. Together they have created ADRABA, Mayumana's show for kids, and Bejuntos, a new show featuring a unique collaboration between Mayumana’s theatrical language and talents and David Broza
's music, allowing Boaz to further explore his musical talents. Boaz writes music for film
s and continues developing new ideas for Mayumana while taking part in the daily artistic management of the shows and performing in them.
For the past year Boaz has been working together with Eylon on Mayumana's latest creation: Momentum.
Eylon Nuphar
Eylon Nuphar – Cofounder, creator and artistic director
Born in New York, Eylon moved to Israel with her family at the age of six. She started out as a gymnast
and a long distance runner. A graduate of music and theater studies in high school, she then studied photography
and cinematography
, working as an editor for several years. She studied percussion, oriental music and belly dancing both in Israel and abroad, and played in various ensembles touring internationally for several years. In 1996, Boaz and Eylon came up with the idea of creating a show together and performing in it. Performing with Mayumana is great fun for Eylon to this day.
Since creating Mayumana, they have continued to collaborate, creating and directing "ADRABA", Mayumana's show for kids, which has been running in Europe and Israel for the last six years.
In 2006 a new show called "BEJUNTOS" starring David Broza and Mayumana was created by the creative duo.
Together they have both created five commercials
[one of them won the Festival of Commercials 2002 in Europe]
For the past year Eylon has been working together with Boaz on Mayumana's latest creation: Momentum.
Roy Ofer
Roy Ofer – Cofounder & Producer
Born and raised Israel. After dedicating time to travel the world, he began his studies in television
and film
. While studying, he embarked on a professional career in entertainment production, working his way up to being a producer of theater and TV shows. As a producer, his stage productions include major theatrical and entertainment shows and television programs on Israel’s main commercial Channel. An entrepreneur par excellence, Roy immediately recognized the potential inherent in the possibilities of Mayumana when he was invited to see a 20 minute rehearsal of what two years later developed into the Mayumana show. That encounter led to a 12 years collaboration that enabled the realization of the Mayumana show and organization. Over the last years Roy has completed a reorganization of Mayumana enabling him to dedicate his time to the strategic development of the Mayumana organization while dedicating time to “The Foundation for the Advancement of Creative Education” that was formed over the last year and has set goal to develop various activities for the community.
The belief in team work, striving towards excellence, and the love of uncompromising art make up the cornerstones of Roy’s work
) and Ido Kagan (Mayumana) - put together an international team of multidisciplinary stage artists in a production that presents innovative technologies developed especially for the show.
The group was brought to Israel and, for six months, it worked on a completely new show, based on the perception of time and synchronization, while integrating new artistic elements, including live music, singing, video clips with a combination of rhythm, energy, humor and movement.
300,000 spectators worldwide since the show premiered in Madrid.
Momentum premiered in Madrid
in late 2008 and over 100,000 viewers attended the show in its first five months. Following the success of the first run in Madrid a second cast was trained in order to allow more booking flexibility. Currently, Mayumana has a touring company and another home based company at the Mayumana house in Tel Aviv. On top of those 2 Momentum casts, a thirds company is touring with the Mayumana show.
Tel Aviv
Tel Aviv , officially Tel Aviv-Yafo , is the second most populous city in Israel, with a population of 404,400 on a land area of . The city is located on the Israeli Mediterranean coastline in west-central Israel. It is the largest and most populous city in the metropolitan area of Gush Dan, with...
, which developed a unique language based on skills, rhythm
Rhythm
Rhythm may be generally defined as a "movement marked by the regulated succession of strong and weak elements, or of opposite or different conditions." This general meaning of regular recurrence or pattern in time may be applied to a wide variety of cyclical natural phenomena having a periodicity or...
, visual effects
Visual effects
Visual effects are the various processes by which imagery is created and/or manipulated outside the context of a live action shoot. Visual effects involve the integration of live-action footage and generated imagery to create environments which look realistic, but would be dangerous, costly, or...
and, above all – creativity
Creativity
Creativity refers to the phenomenon whereby a person creates something new that has some kind of value. What counts as "new" may be in reference to the individual creator, or to the society or domain within which the novelty occurs...
and humor. Throughout their years of creativity and work, the members of Mayumana have performed before more than five million spectators in over 70 major cities around the world, with different shows being staged in different countries on the same evening. Today, the "Mayumana" brand is known in many countries as a promise for shows of sweeping energy, creativity and virtuoso talent.
The troupe is currently made up of about 100 members (including actor
Actor
An actor is a person who acts in a dramatic production and who works in film, television, theatre, or radio in that capacity...
s, technical teams, production and marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
staff), from over 32 different countries around the world. Mayumana is a financially independent troupe that is neither supported nor subsidized by any commercial or governmental bodies.
About the Creators
Boaz BermanBoaz Berman – Cofounder, creator and artistic director
Born in Tel Aviv, Boaz Berman spent most of his childhood by the sea or playing rhythms on any instrument he could get his hands on. Boaz studied music at the Jerusalem Academy of Music and Afro - Cuban percussion in New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
. He was a member of the Israel
Israel
The State of Israel is a parliamentary republic located in the Middle East, along the eastern shore of the Mediterranean Sea...
i Thai boxing team, participated in surfing
Surfing
Surfing' is a surface water sport in which the surfer rides a surfboard on the crest and face of a wave which is carrying the surfer towards the shore...
competitions in the US, worked as a diving
Diving
Diving is the sport of jumping or falling into water from a platform or springboard, sometimes while performing acrobatics. Diving is an internationally-recognized sport that is part of the Olympic Games. In addition, unstructured and non-competitive diving is a recreational pastime.Diving is one...
instructor at a diving center in Tel Aviv and is a certified skipper.
He played and recorded with leading Israeli and international artists.
Boaz and Eylon Nuphar, his Co-Creator of the Mayumana Show, are the artistic force behind the Mayumana organization, making sure that the shows maintain the high standard they have set. Together they have created ADRABA, Mayumana's show for kids, and Bejuntos, a new show featuring a unique collaboration between Mayumana’s theatrical language and talents and David Broza
David Broza
David Broza is a multi-platinum Israeli singer-songwriter and guitarist.-Personal life:The son of an Israeli–British businessman and a folk singer, Broza was born in Haifa, Israel. He was raised and educated in England and Spain, where he was schooled at Runnymede College, in Madrid...
's music, allowing Boaz to further explore his musical talents. Boaz writes music for film
Film
A film, also called a movie or motion picture, is a series of still or moving images. It is produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects...
s and continues developing new ideas for Mayumana while taking part in the daily artistic management of the shows and performing in them.
For the past year Boaz has been working together with Eylon on Mayumana's latest creation: Momentum.
Eylon Nuphar
Eylon Nuphar – Cofounder, creator and artistic director
Born in New York, Eylon moved to Israel with her family at the age of six. She started out as a gymnast
Gymnast
Gymnasts are people who participate in the sports of either artistic gymnastics, trampolining, or rhythmic gymnastics.See gymnasium for the origin of the word gymnast from gymnastikos.-Female artistic:Australia...
and a long distance runner. A graduate of music and theater studies in high school, she then studied photography
Photography
Photography is the art, science and practice of creating durable images by recording light or other electromagnetic radiation, either electronically by means of an image sensor or chemically by means of a light-sensitive material such as photographic film...
and cinematography
Cinematography
Cinematography is the making of lighting and camera choices when recording photographic images for cinema. It is closely related to the art of still photography...
, working as an editor for several years. She studied percussion, oriental music and belly dancing both in Israel and abroad, and played in various ensembles touring internationally for several years. In 1996, Boaz and Eylon came up with the idea of creating a show together and performing in it. Performing with Mayumana is great fun for Eylon to this day.
Since creating Mayumana, they have continued to collaborate, creating and directing "ADRABA", Mayumana's show for kids, which has been running in Europe and Israel for the last six years.
In 2006 a new show called "BEJUNTOS" starring David Broza and Mayumana was created by the creative duo.
Together they have both created five commercials
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
[one of them won the Festival of Commercials 2002 in Europe]
For the past year Eylon has been working together with Boaz on Mayumana's latest creation: Momentum.
Roy Ofer
Roy Ofer – Cofounder & Producer
Born and raised Israel. After dedicating time to travel the world, he began his studies in television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
and film
Film
A film, also called a movie or motion picture, is a series of still or moving images. It is produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects...
. While studying, he embarked on a professional career in entertainment production, working his way up to being a producer of theater and TV shows. As a producer, his stage productions include major theatrical and entertainment shows and television programs on Israel’s main commercial Channel. An entrepreneur par excellence, Roy immediately recognized the potential inherent in the possibilities of Mayumana when he was invited to see a 20 minute rehearsal of what two years later developed into the Mayumana show. That encounter led to a 12 years collaboration that enabled the realization of the Mayumana show and organization. Over the last years Roy has completed a reorganization of Mayumana enabling him to dedicate his time to the strategic development of the Mayumana organization while dedicating time to “The Foundation for the Advancement of Creative Education” that was formed over the last year and has set goal to develop various activities for the community.
The belief in team work, striving towards excellence, and the love of uncompromising art make up the cornerstones of Roy’s work
Momentum - the new show
Time, is the driving force and inspiration for the show. The creators of the show Eylon Nuphar and Boaz Berman, together with Roy Ofer (their partner in establishing Mayumana, also the producer of Momentum) and artistic consultants - Giuliano Peparini (Franco Dragone Company), David Ottone (Yllana Theatre from SpainSpain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
) and Ido Kagan (Mayumana) - put together an international team of multidisciplinary stage artists in a production that presents innovative technologies developed especially for the show.
The group was brought to Israel and, for six months, it worked on a completely new show, based on the perception of time and synchronization, while integrating new artistic elements, including live music, singing, video clips with a combination of rhythm, energy, humor and movement.
300,000 spectators worldwide since the show premiered in Madrid.
Momentum premiered in Madrid
Madrid
Madrid is the capital and largest city of Spain. The population of the city is roughly 3.3 million and the entire population of the Madrid metropolitan area is calculated to be 6.271 million. It is the third largest city in the European Union, after London and Berlin, and its metropolitan...
in late 2008 and over 100,000 viewers attended the show in its first five months. Following the success of the first run in Madrid a second cast was trained in order to allow more booking flexibility. Currently, Mayumana has a touring company and another home based company at the Mayumana house in Tel Aviv. On top of those 2 Momentum casts, a thirds company is touring with the Mayumana show.