BaselWorld
Encyclopedia
Baselworld Watch and Jewellery Show is a trade show for the watch
Watch
A watch is a small timepiece, typically worn either on the wrist or attached on a chain and carried in a pocket, with wristwatches being the most common type of watch used today. They evolved in the 17th century from spring powered clocks, which appeared in the 15th century. The first watches were...

 and jewellery
Jewellery
Jewellery or jewelry is a form of personal adornment, such as brooches, rings, necklaces, earrings, and bracelets.With some exceptions, such as medical alert bracelets or military dog tags, jewellery normally differs from other items of personal adornment in that it has no other purpose than to...

 industry organized annually in the city of Basel
Basel
Basel or Basle In the national languages of Switzerland the city is also known as Bâle , Basilea and Basilea is Switzerland's third most populous city with about 166,000 inhabitants. Located where the Swiss, French and German borders meet, Basel also has suburbs in France and Germany...

, Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....

. The international show unites about 2,100 exhibitors from over 45 countries, including the leading watch and jewelry brands, as well as companies specializing in precious gems. The exhibitors display their latest products to the industry's experts, mass media representatives, and watch collectors and connoisseurs.

Visitors of the show get acquainted with an exclusive range of products. The exhibition area covers more than 160,000 m2 with different halls situated on several floors. Products are divided in specialized sectors placed in six exhibition halls - Hall of Universe, Hall of Elements, Hall of Visions, etc. The Baselworld management takes care of updating the halls' design. In 2007 the Hall of Dreams has been entirely redecorated.

Watch and jewellery companies, and other brands related to the industry exhibit their products in their own halls. Baselworld also comprises national pavilions. The show provides a thorough market overview and offers the participants a suitable business platform for discovering new opportunities and finding new partners.
Baselworld traditionally takes place in spring. The show attracts over 94,000 visitors, with retailers and wholesalers from different parts of the world. Show visitors get surrounded by business and networking atmosphere and become aware of the latest industry trends and innovations.

BaselWorld Village

The event's participants may also visit the Baselworld Village located in the neighborhood. The 'village' provides special facilities, including bars and restaurants, lounges and outdoor areas where partners may discuss their business matters in a cozy atmosphere. The Baselworld Village is open every evening from 6 pm to 2 am during the exhibition. To visit the 'village', the show participants have to take a 10-minute journey by taxi, tram or bus.

History

The history of the show dates back to 1917 when there was established the first Schweizer Mustermesse Basel (MUBA in short) with a special section devoted to watches and jewellery. In 1925 MUBA organized the show which included several watch manufacturers, while in 1931 there appeared the first Schweizer Uhrenmesse ‘Swiss Watch Show’ in a specialized pavilion. The year 1972 marked an important event in the history of the exhibition – MUBA held 'Europe's meeting place' exhibition which gathered the companies from France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

, Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

, and United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

.

In 1983 the show changed its name – it was called BASEL plus two numerals denoting the exhibition year - BASEL 83. Basel 86 included companies from outside Europe, having resulted in the increased number of visitors coming from outside Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

.

In 1995 the show once again officially changed its name for 'BASEL 95 - The World Watch, Clock and Jewellery Show'. In 1999 the history of BaselWorld was highlighted by the official opening of the new Halle 1, covering 2 × 18,000 m2. The show was organized on three newly designed floors of the exhibition building.
Basel 2000 marked the increase of 6 per cent in trade visitors. The show comprised two innovative features - the Basel Award and the Basel Forum.

The year 2003 witnessed the further step in the exhibition's development – there appeared a new corporate identity - BaselWorld, The Watch and Jewellery Show. The new name and image were introduced as an essential part of a three-year strategic development project for the show. BaselWorld gained the position of the leading world show in the luxury goods industry.

In 2004 there was built a new hall complex onto Halle 5. The Hall of Universe comprised the national pavilions. The exhibition area extended to 160,000 m2, having attracted more than 89,000 visitors. In 2005 the Hall of Elements is was redesigned, having presented multi-storey stands for exhibiting precious stone, diamond and pearls sector. In 2006 the Baselworld featured new 'First Avenue' in the Hall of Visions.

Baselworld 2007 took place from 12 to 19 April. Baselworld 2008 took place from 3 to 10 April. Baselworld 2009 took place from 26 March to 2 April. Baselworld 2010 took place from 18 to 25 March. Baselworld 2011 took place from March 24 to March 30.
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