Barbara Coll
Encyclopedia
Barbara "WebMama" Coll is a search engine marketing/SEM
pioneer who in 2003 established the global, non-profit Search Engine Marketing Professional Organization (SEMPO).
She has been a speaker at Search Engine Strategies
conferences, and the Search Marketing Expo Conference Series. Coll is a past member of the advisory board for the Internet marketing
conference
Ad:tech
. She is the CEO of Webmama.com Inc., a company she founded in 1996 to provide Silicon Valley with information about search engines
, and search marketing.
Coll has been quoted as an authority by major publications such as the San Francisco Business Times and CRM Magazine, she has also been invited to write about search for corporates such as PayPal
,and talk about search for universities such as Stanford.
, Canada
. She now lives in Menlo Park, California
with her husband and son. Her mother, Margaret Coll
established the Conference Coll Inc., the second largest independent conference management company in Ottawa
in 1973.
from Carleton University
in 1986, and moved to Silicon Valley
soon thereafter. This move allowed her to live in the midst of emerging technology
, and all things Internet
. After working with technology giants Sun Microsystems
, and Ipsilon
, Coll founded WebMama.com Inc. to help people understand the value of search generated traffic.
In addition to paid work, Coll offered her skill set on a voluntary basis to the Children’s Discovery Museum. Just before the company moved to its world headquarters in Palo Alto, in 2001, Coll started working with Google
to help define their new paid advertising product.
Coll was president of the California branch of the Carleton Alumni from 2003–2010. She is currently on the Board of the American Youth Soccer Organization
(AYSO) for Region 109 and is General Manager of the Menlo-Atherton High School
Track and Field team for 2011.
Search engine marketing
Search engine marketing, , is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion...
pioneer who in 2003 established the global, non-profit Search Engine Marketing Professional Organization (SEMPO).
She has been a speaker at Search Engine Strategies
Search Engine Strategies
Search Engine Strategies is a conference series focused on search engine marketing and search engine optimization. These events teach the ins-and-outs of search engine marketing from top experts in the field, along with information from the search engines themselves.-History:The conference was...
conferences, and the Search Marketing Expo Conference Series. Coll is a past member of the advisory board for the Internet marketing
Internet marketing
Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is referred to as the marketing of products or services over the Internet...
conference
Internet Marketing Conference
The Internet Marketing Conference, often abbreviated IMC, is an international conference concerning numerous aspects of e-business. The inaugural conference was held in Copenhagen 2000. It has since then been held in Stockholm, Las Vegas, Berlin, Vancouver, Montreal, Gothenburg and New York...
Ad:tech
Ad:tech
ad:tech is an international series of digital advertising and technology conferences and exhibitions for the interactive marketing community. Produced by ad:tech expositions, LLC, ad:tech hosts events in New York, San Francisco, London, New Delhi, Shanghai, Singapore, Sydney, Melbourne and Tokyo...
. She is the CEO of Webmama.com Inc., a company she founded in 1996 to provide Silicon Valley with information about search engines
Search engine
A search engine is an information retrieval system designed to help find information stored on a computer system. The search results are usually presented in a list and are commonly called hits. Search engines help to minimize the time required to find information and the amount of information...
, and search marketing.
Coll has been quoted as an authority by major publications such as the San Francisco Business Times and CRM Magazine, she has also been invited to write about search for corporates such as PayPal
PayPal
PayPal is an American-based global e-commerce business allowing payments and money transfers to be made through the Internet. Online money transfers serve as electronic alternatives to paying with traditional paper methods, such as checks and money orders....
,and talk about search for universities such as Stanford.
Personal
Coll was born in 1960 and raised in OttawaOttawa
Ottawa is the capital of Canada, the second largest city in the Province of Ontario, and the fourth largest city in the country. The city is located on the south bank of the Ottawa River in the eastern portion of Southern Ontario...
, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
. She now lives in Menlo Park, California
Menlo Park, California
Menlo Park, California is a city at the eastern edge of San Mateo County, in the San Francisco Bay Area of California, in the United States. It is bordered by San Francisco Bay on the north and east; East Palo Alto, Palo Alto, and Stanford to the south; Atherton, North Fair Oaks, and Redwood City...
with her husband and son. Her mother, Margaret Coll
Margaret Coll
Margaret Coll is the founder of Conference Coll Inc., which was the second largest independent conference management company in Ottawa before its closure in 1999 .- Biography :Margaret J. Coll was born Margaret J...
established the Conference Coll Inc., the second largest independent conference management company in Ottawa
Ottawa
Ottawa is the capital of Canada, the second largest city in the Province of Ontario, and the fourth largest city in the country. The city is located on the south bank of the Ottawa River in the eastern portion of Southern Ontario...
in 1973.
Career
Coll received a Bachelor of EngineeringBachelor of Engineering
The Bachelor of Engineering is an undergraduate academic degree awarded to a student after three to five years of studying engineering at universities in Armenia, Australia, Bangladesh, Bulgaria, Canada, China, Denmark, Egypt, Finland , Germany, Hong Kong, India, Indonesia, Ireland, Jordan, Korea,...
from Carleton University
Carleton University
Carleton University is a comprehensive university located in the capital of Canada, Ottawa, Ontario. The enabling legislation is The Carleton University Act, 1952, S.O. 1952. Founded as a small college in 1942, Carleton now offers over 65 programs in a diverse range of disciplines. Carleton has...
in 1986, and moved to Silicon Valley
Silicon Valley
Silicon Valley is a term which refers to the southern part of the San Francisco Bay Area in Northern California in the United States. The region is home to many of the world's largest technology corporations...
soon thereafter. This move allowed her to live in the midst of emerging technology
Technology
Technology is the making, usage, and knowledge of tools, machines, techniques, crafts, systems or methods of organization in order to solve a problem or perform a specific function. It can also refer to the collection of such tools, machinery, and procedures. The word technology comes ;...
, and all things Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...
. After working with technology giants Sun Microsystems
Sun Microsystems
Sun Microsystems, Inc. was a company that sold :computers, computer components, :computer software, and :information technology services. Sun was founded on February 24, 1982...
, and Ipsilon
Ipsilon
Ipsilon may refer to:*Ypsilon, Drama, a village in Drama Prefecture, Greece*Ipsilon Networks, a defunct company*The Greek letter upsilon, Υυ...
, Coll founded WebMama.com Inc. to help people understand the value of search generated traffic.
In addition to paid work, Coll offered her skill set on a voluntary basis to the Children’s Discovery Museum. Just before the company moved to its world headquarters in Palo Alto, in 2001, Coll started working with Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
to help define their new paid advertising product.
Coll was president of the California branch of the Carleton Alumni from 2003–2010. She is currently on the Board of the American Youth Soccer Organization
American Youth Soccer Organization
The American Youth Soccer Organization is a non-profit soccer organization in the United States for children aged 4 through 19. Headquartered in Torrance, California, AYSO has local programs known as "regions" in all 50 states, the U.S. Virgin Islands, and Trinidad and Tobago...
(AYSO) for Region 109 and is General Manager of the Menlo-Atherton High School
Menlo-Atherton High School
Menlo-Atherton High School is a four-year comprehensive secondary school located in Atherton, California which was established in 1951. Menlo-Atherton is part of the Sequoia Union High School District....
Track and Field team for 2011.