ad:tech is an international series of digital advertising

Internet marketing

Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is referred to as the marketing of products or services over the Internet...

 and technology conferences and exhibitions

Trade fair

A trade fair is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities...

 for the interactive marketing

Interactive marketing

Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. John Deighton argued that interactive marketing features “the ability to address an individual and the ability to gather andremember the response of that...

 community. Produced by ad:tech expositions, LLC, ad:tech hosts events in New York

New York

New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

, San Francisco, London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

, New Delhi

New Delhi

New Delhi is the capital city of India. It serves as the centre of the Government of India and the Government of the National Capital Territory of Delhi. New Delhi is situated within the metropolis of Delhi. It is one of the nine districts of Delhi Union Territory. The total area of the city is...

, Shanghai

Shanghai

Shanghai is the largest city by population in China and the largest city proper in the world. It is one of the four province-level municipalities in the People's Republic of China, with a total population of over 23 million as of 2010...

, Singapore

Singapore

Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...

, Sydney

Sydney

Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...

, Melbourne

Melbourne

Melbourne is the capital and most populous city in the state of Victoria, and the second most populous city in Australia. The Melbourne City Centre is the hub of the greater metropolitan area and the Census statistical division—of which "Melbourne" is the common name. As of June 2009, the greater...

 and Tokyo

Tokyo

, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...

. ad:tech is owned and operated by dmg :: events, which is part of Daily Mail and General Trust

Daily Mail and General Trust

Daily Mail and General Trust plc is a British media conglomerate, one of the largest in Europe. In the UK, it has interests in national and regional newspapers, television and radio. The company has extensive activities based outside the UK, through Northcliffe Media, DMG Radio Australia, DMG World...

 Pic.

Conference panels and educational sessions address a variety of digital marketing subjects, including online advertising

Online advertising

Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, Rich Media Ads, Social network advertising, interstitial...

 strategy, performance-based marketing

Affiliate

An affiliate is a commercial entity with a relationship with a peer or a larger entity.- Corporate structure :A corporation may be referred to as an affiliate of another when it is related to it but not strictly controlled by it, as with a subsidiary relationship, or when it is desired to avoid...

, emerging advertising platforms

Emerging technologies

In the history of technology, emerging technologies are contemporary advances and innovation in various fields of technology. Various converging technologies have emerged in the technological convergence of different systems evolving towards similar goals...

, integrated marketing, social media

Social media

The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...

, search

Search engine technology

Modern web search engines are complex software systems using the technology that has evolved over the years. There are several categories of search engine software: Web search engines , database or structured data search engines , and mixed search engines or enterprise search...

, mobile, analytics

Analytics

Analytics is the application of computer technology, operational research, and statistics to solve problems in business and industry. Analytics is carried out within an information system: while, in the past, statistics and mathematics could be studied without computers and software, analytics has...

 and brand marketing. Worldwide shows blend high-profile keynote speakers, topic-driven panels and workshops to provide attendees with tools and techniques to compete in a changing world.

Who Attends?

ad:tech reaches marketers at every level and scope of expertise and brings them together in a fully interactive, inclusive environment to network, do business, and learn from the successes of marketing’s leading lights.

• Brands, Agencies, Publishers & Service Providers
• CEOs, CMOs, Marketing Execs, Brand Managers, Creatives, Media Buyers and Planners, Product Manager, Solution Providers

Awards

Since 1997, ad:tech awards honor industry leaders for their accomplishments in digital marketing with the Industry Achievement Awards. An executive panel of judges recognizes outstanding individuals who continue to inspire the industry for the Industry Achievement Awards.

In April 2011, ad:tech began honoring startup companies with promising services and technologies for brands and marketers with our Innovation Award. The November 2011 awards in New York City will feature the following categories: Gaming

Gaming

Gaming is the act of playing a game.Gaming may also refer to:* A synonym for Gambling; playing games of chance for money.* Playing a role-playing game, in which players assume fictional roles....

, Mobile, Social

Social

The term social refers to a characteristic of living organisms...

 and Shopper Marketing

Shopper Marketing

Shopper marketing is "understanding how one's target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders, defined as brands, consumers, retailers and shoppers."...

. A special advisory board of industry peers selects the companies to present at ad:tech

Ad:tech

ad:tech is an international series of digital advertising and technology conferences and exhibitions for the interactive marketing community. Produced by ad:tech expositions, LLC, ad:tech hosts events in New York, San Francisco, London, New Delhi, Shanghai, Singapore, Sydney, Melbourne and Tokyo...

 as well as determine 4 winners, one in each category. The November 2011 winners will be announced during ad:tech NY and each will receive the ad:tech Innovation Award.

To qualify, startups must meet the following criteria:

• Must focus their presentation on how the startup can help market existing products within a given budget
• Must have been founded since 2008
• Must have moved beyond angel and seed funding and have received some level of venture capital funding
• Must have a working beta or launched product, working on a repeatable and scalable business model
• Must incorporate a new technology or platform or that exploits a new behavior that helps today’s digital marketers

16 startup companies have been selected and will showcase their brands at ad:tech New York. Winners in each of the 4 categories will be chosen live at the event. All 16 nominees will be featured in ad:tech's Innovation Alley on the Exposition floor.